Pakistan German Business Forum

The Pakistan German Business Forum was founded in 1997. Since then it has been engaged in becoming
a central instrument for the promotion and expansion of bilateral economic relations between Germany
and Pakistan.With members across Pakistan from different business sectors, PGBF is one of the most
established business forums in Pakistan.Pakistan German Business Forum works in close cooperation
with the German Embassy in Islamabad, the Consulate General in Karachi and the Pakistan Embassy in
Berlin, for the purpose of fulfillment of its objectives.

D Watson Chemists:
Serving people in medicine from last 35 years. Now more things added in D.Watson stores for our valued
customers. We have Medicine department all kinds of medicines, Optician department have all major
brands Sunglasses, Frames and we also have state-of-the-art hearing test center.

History
Everyone needs cost-effective quality tools and materials they need to improve their health and well-
being and D. Watson has earned the reputation of being one the most respected and dependable supplier
of medical equipment in Pakistan today.

D. Watson Group is the supplier of home medical and health related products designed with the needs of
the user in mind. D. Watson Group was founded by its chairman, Mr. Zafar Bakhtawari in 1975. We
provide a wide variety of local and imported allopathic and homeopathic medicines, drugs, cosmetics,
herbal products, optical products, surgical supplies and toiletries.

We are doing free hearing test for our valued customers. On 1st floor, Cosmetics department containing
all major brands cosmetics products for our valued female customers.

Products and services:

They also have branded perfumes, deodorants, shampoos. Watson company is playing a vital role to
provide complete & substantiate range of Local & Imported Allopathic & Homeopathic Medicines,
Drugs, Cosmetics, Herbal Products, Optical Products, Surgical supplies etc.

D. Watson offers a variety of key services including Pharmacy, Allopathic Medicines, Vitamins & Health
Supplements, Family Planning, Sexual Well-being Products, Perfumes, Medical Store, Medicines
Retailer, Eye Clinic & Optical, Optometrist Consultants, First Aid, Plaster & Painkillers Tablets,
Antibiotics, Orthopedic, Herbal Products, Beauty Products, Baby Care Products, Toiletries, Electrical
Items and Pet Products.

We also have branded perfumes, deodorants, shampoos, tooth pastes, and pampers, feeding bottles and
many more. Last but not least, on 2nd floor now we have branded shoes & bags for ladies.

Mission
Our mission is to supply cheaper products to everybody who has access to the internet. Through
harnessing the power of the internet and supplying you directly, this website will save up to 50% off the
cost of many well-known products found in your local chemist. Watson Group mission is to supply
cheaper products to everybody who has access to the internet.

D Watson Chemists and General Store in Germany:

The Main Question of our study is why Germany is Suitable for D. Watson chemists to go global.

A pharmacy in Germany is called an Apotheke. Apotheken are easily identified by a large, red A on the
outside of their locations. There are thousands of Apotheken in Germany and German law requires that an
Apotheke be owned and operated by a pharmacist. An individual pharmacist is only allowed to own up to
three locations. Consequently, there are not any large drugstore chains that are found throughout countries
like the USA. In fact, a “drug store” in Germany (Drogerie) sells toiletries and other consumer items, but
not medicines.

All medications, including non-prescription drugs, are kept on shelves behind the counter or in large
drawers behind the counter or in a back room. There is normally a selection of different types of non-
medicinal health related products in the pharmacy. Included in that selection you could expect
homeopathic products. Pharmacists are highly trained and will always ask if you understand the dosages
regarding prescriptions. They can also offer advice on non-prescription medicines, ointments and other
products that you can use to treat minor ailments. Most drugs are in packs that come in three different
sizes – N1, N2 and N3. (Small, medium and large) The actual number of pills packaged depends on the
medication itself. There is always a paper in the packaging that explains in detail what the medicine is
designed to treat, recommended dosages, contra-indications and other important information.

Law Enforcement and Availability:

The law on prescriptions is very strict. Many medicines that you may be able to buy over the counter in
your own country, such as antibiotics, must be prescribed by a doctor in Germany. However, some
painkillers, such as headache tablets, are available at pharmacies without a prescription. As previously
described that Germany has directed toward Foreign direct investment and encouraged it so it’s the first
reason. Most Europeans have convenient access to drugs (the kinds prescribed by doctors, at least) around
the clock, and can order online. Not so the Germans. They not only have to purchase medicine in person
but also face restricted opening times, and cartel-inflated prices on top. This is because Germany’s
pharmacists have successfully lobbied their regulators to shield themselves from modernization, and thus
competition. So this is an opportunity for D.Watson to provide their services to germans.

Population:

In Germany, the population in some regions, especially the former Communist East Germany, is
undergoing a current decline and depopulation. ... In 2017 28.0% of the population of Germany was over
60 years old, and it is projected to increase to 37.6% by the year 2050.

According to aarpinternational.org, Germany is currently one of five “super-aged” societies in the world,
and its population of those age 65 and older will continue to grow, reaching nearly one-third of the total
population by 2050.

Governmental Health Expenditures:

The Federal Republic of Germany has one of the most expensive health care systems in the world. The
expenditure on health in 2010 amounted to EUR 287.3 billion or EUR 3,510 per capita, representing
approximately 11.6% of the gross domestic product, with the vast majority (57.6%) borne by statutory
health insurance. A major cost factor (EUR 40.9 billion in 2010 or 14.2% of the total healthcare costs in
2010 ) is expenditure on pharmaceutical products. Consequently, the German Government has taken
regulatory action and presented a number of healthcare reforms, aiming – at least partly – at containing
the cost of pharmaceutical products. Most prominently, the “GKV-Modernisierungsgesetz”
(Modernization Act for the Statutory Health Insurance System, GMG 2004) and the “Arzneimittelmarkt-
Neuordnungsgesetz” (Law on the Reorganization of the Pharmaceutical Market, AMNOG 2011) were
introduced to increase (inter alia) competition among public pharmacies.In a bid to attract foreign
investment, the German Government has made it a mandatory rule as to not to discriminate between the
local investors and foreign investors. Foreign investors can all avail all the benefits granted to local
investors.

Corruption Level:

The corruption levels in the country is extremely low, this greatly augments the interest of foreign
investors.Transparency International's 2017 Corruption Perception Index ranks the country 12th place out
of 180 countries.

Taxation Policy:

Another significant advantage of investing in Germany is that the taxation policy of Germany is liberal
and highly competitive. This gives the country an edge over other countries in the EU for foreign
investment.

Geography:

The country’s strategic geographic location of Germany, it is situated in the center of European continent
provides foreign investors to easy access to the rest of European Union.

Conclusion: