Strategic Management

Mini Assignment

MBA Business Spring 2020 - Term L

Student Info: Ahmad shah | 902-1909060
Course Instructor: Professor. Shahid Shams
Emirates Group Security Vision Statement:

Vision
To maintain recognition internationally as being one of the leading organizations in the business of providing aviation
and security related services and to set the benchmark for this service within the aviation industry.

Instruction: identify the specific type of the above vision statement? Develop at least three different vision statements for
the above organization.

1. Emirates Group Security Vision Statement is Longer and more detailed vision statement.
2. The Vision Statement for Emirates Group Security.
a. We guaranteed your security-related services. (Short Vision Statement)
b. we are committed to excellence to provide quality based security services for our customers,
industries, and business. (Qualitative Vision Statement)
c. we aim to achieve all our goals and exceed our clients’ expectations. Through our commitment to
high standards, it is our vision to earn the trust of our clients by delivering the best quality security
services ( Long & Detailed Vision Statement)

Emirate Group Security Mission Statement:

Emirates Group Security is committed to safeguarding (Major Service) all customers (Customers), staff, (Concern of
Employees), and assets against acts of unlawful interference through continuous review, (Concern of Growth) training,
and education. To implement international(Market) and all other established industry standards and practices
(Philosophy).
Instruction:

I. Identify the missing components in the above mission statement.

Number of Components present: 6
Number of components missing: 3 Missing components are (Self Concept, Technology, Concern of Public
Image)
II. Revise the above mission statement by adding the missing components.
Revised Mission Statement:
Emirates Group Security is committed to safeguarding (Major Service) all customers (Customers), staff,
(Concern of Employees), Environment (Concern of Public Image) and assets against acts of unlawful
interference through continuous review, (Concern of Growth) training, education, and
innovation(Technology). To implement international(Market) and all other established industry standards and
practices (Philosophy).
III. Write at least two financial and two strategic objectives (for more info Google)
Financial Objectives: Emirates' until operating is about 40% lower than the lowest cost European major, KLM.
Financial Objectives: The zero Tax rate in Dubai (The long-haul, low-cost carrier strategy).
Strategic Objectives: they have also diversified their business into education" by building professional aviation
universities.
Strategic Objective: Diferentiation Strategy & Horizontal Diversification
Azizi bank Vision Statement
To become the Best Quality Bank in Afghanistan & to evolve into a Bank that will be
 Professionally Managed, Techno Savvy, Strong & following International Best Practices.
 Extending world-class & cost-effective services & Contributing to the national Economy by providing
modern banking
 Products & services in the country that spur national and individual growth.
 Adding value to all the stakeholders in the Bank and specifically promoting Afghan talent and skills.

Instruction: identify the specific type of the above vision statement? Develop at least three different vision
statements for the above organization.

1. Azizi Bank Vision Statement is Qualitative & Longer and more detailed vision statement (based on
quality, ambitious, realistic, creative and descriptive)
2. The vision statement for Azizi bank
a. To become the number one bank in Afghanistan. (Quantitative vision statement)
b. Give your money to a trustworthy hand. (Short Vision Statement)
c. To be a worldwide leader in Islamic banking. (Qualitative, Short Vision Statement)

Azizi Bank Mission Statement

To provide excellent professional services and financial products (Services & Products) using the latest technology
(Technology) to meet customer needs. (Customers)
To utilize and maintain committed and motivated national human resources. (Self-Concept)
To fulfill corporate and social responsibilities (Concern for Public Image) towards all stakeholders: Customers, Staff,
(Concern for Employee), and Shareholders. (Concern for survival, growth, and profitability)

I. Identify the missing components in the above mission statement.

Number of Components present: 7
Number of components missing: 2 Missing components are (Market, Philosophy)
II. Revise the above mission statement by adding the missing components.
To provide excellent professional services and financial products (Services & Products) using the latest
technology (Technology) to meet customer needs (Customers) in overall Afghanistan (Market)
To utilize and maintain committed and motivated national human resources. (Self-Concept)
To fulfill corporate and social responsibilities (Concern for Public Image) towards all stakeholders: Customers,
Staff, (Concern for Employee), and Shareholders. (Concern for survival, growth, and profitability)
III. Write at least two financial and two strategic objectives (for more info, Google).
Financial Objective: Two Billion US Dollars planned investment into the afghan Economy.
Financial Objective: to invest another 3 billion US Dollars in various business sectors;
Strategic Objective: Globalizing its banking operations in various emerging and virgin markets by the year 2030.
 Strategic Objective: Azizi Holding 2030 vision is focusing on the biggest company in Afghanistan.

MTN Vision Statement:

To lead the delivery of a new bold, new digital world to our customers.

Instruction: identify the specific type of the above vision statement? Develop at least three different vision
statements for the above organization.

1. MTN Bank Vision Statement is Internal transformation & Qualitative vision statement (ambitious,
realistic, and creative)
2. The vision statement for Azizi bank
a. To be the number one company in providing high-quality communications services, and to enrich
the lives of the people of Afghanistan. (Quantitative Vision Statement)
b. To be a highly innovative company in Afghanistan (Short Vision Statement)
c. We will destroy Roshan Telecommunication. (Competitors based Statement)

MTN Mission Statement:

To make our customers' (Customers) lives a whole lot brighter. (Concern for public Image)
Instruction:
I. Identify the missing components in the above mission statement.
Number of Components present: 2
Number of components missing: 7 Missing components are (Product or service, Market, technology,
concern for survival, growth, and profitability, self-concept, concern for employee and Philosophy)

II. Revise the above mission statement by adding the missing components.
To provide secure, reliable, affordable, and high quality (Self Concept) converged telecommunication
(Technology) services (Services & Product) to make our customers(Customer) happy (Concern for public
Image) anytime, anywhere, (Market) for an accelerated inclusive socio-economic development. (concern for
survival, growth, and profitability)

III. Write at least two financial and two strategic objectives (for more info Google)
Financial Objective: Reduction in cost of data plans by 10% in late 2016 and 5% earlier 2017 to align with
competitors' offerings.
Financial Objective: Grow dividends at 15% annually.
Strategic Objective: Improve our 3G and LTE coverage as well as our fiber-to-the-home offering.
Strategic Objective: Support HIV/AIDs education, outreach & Job creation program.
Mercedes-Benz Mission Statement

Every call is a challenge. Every task is a chance to grow. (concern for growth and profitability) Our vision is to become
the world’s (Market) most renowned center (Technology) for customer service (Customer) in the automotive sector
(Services or Product). To meet our goal, we are doing everything to create the best environment (Basic belief,
philosophy ) for skilled people from all over the world. Because only the best people (Self Concept) can provide the best
customer service, ultimately, it’s that simple: we want to delight and satisfy (Concern for Employee) our customers and
partners (Concern for Public Image).

Instruction:
I. Identify the missing components in the above mission statement.
Number of Components present: 9
Number of components missing: 0 ( Sir, I believe there is nothing missing, they have a very long mission
statement on which they considered all nine characteristics of the mission statement.
II. Revise the above mission statement by adding the missing components.
I believe nothing is missing; they have a competitive & Long Mission Statement.
III. Write at least two financial and two strategic objectives (for more info Google)
Financial Objective: Increase sales growth 6 to 8 percent and accelerate core net earnings per share
to 13 to 15 percent in each of the next five years.
Financial Objective: cut corporate overhead costs by $30 million per year.
Strategic Objective: Increase Local market shares
Strategic Objective: Increase sales of C-Class Model & local campaign of C-Class Model.

Mercedes-Benz Vision Statement

“Dedicated to Customers, Driven by Excellence” – As brand ambassadors of Mercedes-Benz, we are committed to

excellence, aiming to provide premium solutions for our customers, retail partners, and business partners, supporting
them in every situation. In this way, we strengthen the brand and add value to our brand promise: “The best or
nothing.” Committed to our corporate values and as strong team players, our excellent operations set the standards for
Daimler’s customer support centers worldwide.

Instruction: identify the specific type of the above vision statement? Develop at least three different vision
statements for the above organization.

1. Qualitative, Long and more detailed Vision Statement (Mercedes-Benz Vision statement is very
ambitious, Creative, descriptive, Clear and Consistent)
2. The vision statement for Mercedes-Benz
a. We hold a responsibility to foster an environment that empowers employees, promotes
innovation, relationships, and growth. We will continuously strive to inspire consumer
confidence by supplying a transparent atmosphere and offering a premium automobile product
with individualized customer care.
b. "To create the type of exciting, efficient, reliable, safe vehicles you expect and deserve."
 c. To become the world's most trusted valuable company, designing smart vehicles for a smart
world.

Coca Cola Mission Statement

Our mission is:

• To refresh the world (Market) in mind, body, and spirit (Concern for Public)
• To inspire moments of optimism and happiness (Philosophy) through our brands and actions. (Brands are
products)
• To create value ( Giving value to your product is Concern for Growth, profitability) and make a difference.
(Self-Concept)

I. Identify the missing components in the above mission statement

Number of Components present: 5
Number of components missing: 3 (Customer, Concern for Employee, Technology)

II. Revise the above mission statement by adding the missing components.
Our mission is:
• To refresh the customer's (Customer) mind, body, and spirit (Concern for Public) around the world.
(Market)
• To inspire moments of optimism and happiness (Philosophy) through our different brands (Product &
Service) and actions.
• To create value and make a difference. (Self-Concept)

III. Write at least two financial and two strategic objectives (for more info Google)
Strategic Objective: Coca-cola’s first Objective is to maximize shareowner value over time.
Financial Objective: Maximize long term cash flow
Strategic Objective: To ensure that the most reliable and most efficient production, distribution, and
marketing system possible.
Financial Strategy: Maximize return to share-owner while being mindful of our overall responsibilities by
2020.

Coca Cola Vision Statement:

Suggest an appropriate vision statement for Coca-cola

• Being a great place to work where people are inspired to be the best they can be. (Qualitative Vision
statement)
• “To become the number one soft drink around the world.” (Quantitative Vision statement)
Procter & Gamble Company vision statement:

“Be, and be recognized as the best consumer products and services company in the world.

Instruction: identify the specific type of the above vision statement? Convert it into a shorter vision statement.
1. Qualitative Vision Statement (Mercedes-Benz Vision statement is very ambitious, Creative, descriptive,
Clear and Consistent)
2. Short Vision Statement for Procter & Gamble Company
• The world's best company in financial Performance, Customer Service, and product quality.
• Global Market Operations

Procter & Gamble Company Mision Statement:

“We will provide branded products and services (Product & Services) of superior quality and value (Self Concept) that
improve (Concern for Public image) the lives of the world’s consumers,(Market) now and for generations to come. As a
result, consumers (Customers)will reward us with leadership sales, profit (Concern for Growth, Profitability) and value
creation, allowing our people, our shareholders, (Concern for Employee) and the communities in which we live and
work to prosper.” (philosophy)

I. Identify the missing components in the above mission statement

Number of Components present: 8
Number of components missing: 1 (Technology)
II. Revise the above mission statement by adding the missing components.

“We will provide branded products and services (Product & Services) of superior quality and value (Self
Concept) that improve (Concern for Public image) the lives of the world’s consumers,(Market) now and for
generations to come. As a result, consumers (Customers)will reward us with leadership sales, profit
(Concern for Growth, Profitability) and value creation, innovation, (Technology) allowing our people, our
shareholders, (Concern for Employee) and the communities in which we live and work to prosper.”
(philosophy)

III. Write at least two financial and two strategic objectives (for more info Google)

Organic sales growth, core earnings per share growth, and adjusted free cash flow productivity
while improving market share and generating leadership levels of shareholder value creation.
We are focused on winning with consumers and shoppers through superiority, fueled by productivity, and
delivered by an empowered, agile, and accountable organization that is driving constructive disruption
across the entire value chain in our industry.”