ENT600

INDIVIDUAL PROJECT

BUSINESS MODAL CANVAS (BMC)

WRITTEN REPORT ON BUSINESS MODAL CANVAS (BMC) (20%)

Due date: 14.6.2020

Guidelines for group project are as follows.

A. BMC PROJECT OVERVIEW

Opportunities are central to entrepreneurial activities. Opportunities exist to inspire individuals
to become entrepreneurs, and act as a link between the individuals and the setting up of new
venture (Venkataraman, 2004).
This entrepreneurial exploration project aims to provide a better understanding of the
theoretical foundations of entrepreneurship and for students to personally experience what it
takes to become an entrepreneur by developing and implementing a simple business idea.

At the end of the activity, students should be able to demonstrate the entrepreneurial mind in
identifying business opportunities. (CLO2-A3)

INSTRUCTIONS

1. Students are required to propose BMC on their NPD project individually.

2. Student needs to choose ONE viable business idea (products only) based on their NPD
project.
3. For your NPD product, student should be able to can sell their own product in the available
in the market.
4. Student needs to write a final report using the given format.
5. Use Times New Roman 12 or Arial 11 with 1.5 spacing for the written assignments.
6. The report must be submitted on or before/on 14th June 2020. Failure to do so will
jeopardize the student’s grade for this subject
B. PROCESS OF IDENTIFYING, EVALUATING AND SELECTING A BUSINESS
OPPORTUNITY

Search for business opportunities on the industry (eg. food, clothing, recreation,
cleaning service etc)

1. Identify the needs and wants of customer - choose a business based on

product or service

2. Scanning (examining) the environment and evaluating of self (entrepreneur)

and the community

Environment One self Community

- Population structure - Experience - Values / norms

- Income and taste - Knowledge and Skill - Perception
- Media and Internet - Financial
- Social Problems - Network
- New Government Ruling - Interest
- Industrial Linkages

Screening of business opportunity: legal, monopolistic power, level of competition,

capital requirement and risks

3. Selecting a business opportunity

 ENT600
TECHNOLOGY ENTREPRENEURSHIP

INDIVIDUAL PROJECT

BUSINESS MODAL CANVAS (BMC)

PREPARED BY:
NAME ID NO GROUP CODE

PREPARED FOR
LECTURER’S : DR. MOHD SUBRI TAHIR
NAME
SEMESTER : MARCH – JULY 2020
DUE DATE : 14/06/2020
C. GUIDELINES ON CONTENTS

1. COVER PAGE As above (refer template)

2. EXECUTIVE Should be written last to focus on key points/findings

SUMMARY

3. OBJECTIVES  prepared to solve their customers’ needs effectively

4. IDENTIFICATION,  Highlight the stages of identifying, evaluating and

EVALUATION AND selecting a business opportunity
SELECTING A
BUSINESS  Analysis business opportunity using Business Model
OPPORTUNITY Canvas (BMC)

Business Model Canvas (BMC)

1. Customer segments
2. Value propositions
3. Channels
4. Customer relationships
5. Key partners
6. Key activities
7. Key resources
8. Cost structure
9. Revenue

5. CONCLUSION Highlight the potential of the business opportunity

eg; the market growth and financial returns.

6. REFERENCES Make sure you support your ideas with facts and figures.
Please try to use your own words and ideas based on
research rather than copy and paste other’s words from
the internet

7. APPENDICES Attach charts, financials and sales report, visuals, and other
related items can be placed here and referenced in the
report.
 Business Model Canvas :
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

The network of The most important A clear description of the The methods used to The specific group of
suppliers and partners things that a company company’s offering and maintain relationships people that the
that make the business must do to make its how it solves problems or with customer segments. organisation aims to
model work. business model work. creates value for serve.
customers.

Key Resources Channels

.
The most important The means that a
assets that the company company uses to reach its
needs to make the other customer segments to
elements of the business communicate with them
model work. and to deliver products
and services to them.

Cost Structure Revenue Streams

 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

INDIVIDUAL PROJECT (20%)

TECHNOLOGY ENTREPRENEURSHIP (ENT600)

At the end of the assignment, students should be able to demonstrate the entrepreneurial mind in identifying business opportunities (CLO2-A3)

No. Student’s Name: Student’s ID Group Code Weighted Marks

Obtained (%)
1.

Lecturer: