LANTAW GENSAN AS A CONCEPTUALIZED TOURISM PRODUCT, A TOURIST ATTRACTION AND

ACCOMODATION IN GENERAL SANTOS CITY

In Partial Fulfillment of the Requirements for the

BSHM1-2A

Submitted to
Ms. Irish P. Araña

By
Amarao, Jaylou
Cagas, Noeme
Domingo, Paula Maria
Hamoy, Karren
Mondoñedo, Jeneath
Perjes, Marydiel
Sipe, Larabell
Ygoña, Mc Doenard

June 2020
Product Identification
General Santos City is southern Filipino city that has been growing progressively with new
businesses and has become a magnet for many people, investments and opportunities, re-banding the
city into highly urbanized city. However General Santos has never lost its taste for tourism and
adventure, in fact some of the best trails and climbs can be found in the city or its vicinities. Gensan
have a lot of mountains, there is two famous the mount matutum and the Sanchez Peak is the highest
point in the city, as the Generals we need to conceptualize a tourism that appropriate to our area in our
group we come up the idea of “Lantaw Gensan” located in Barangay Tambler which is miles away in the
city, accessible through walking or riding motorcycle (habal-habal) it is the best way to relax. Don’t be a
stranger explore General Santos City start with the “Lantaw Gensan” the best way to unwind and see
the beauty of Gensan in the night.
Market Study
In today's busy world many people are facing lots of scheduled works every day. They always
have missions to reach in order to never miss out the deadline and always be on time. They are always
busy every day considering that life is like a race, you may lose if you take it slow. Waking up early to
prepare yourself for long working hours and go back to your house late in the evening is your daily
routine, no break time and always busy. Everyone is experiencing it, there’s no exceptions since
everyone has a demand and everything was not free by now, so you have to feed your own self by your
own effort.

Whereas some are seeming to surrender when they don't able to do it anymore but it seems
like not the end because there’s still have the chance fight for it but first you have to take rest to gain
strength and energy to be strong in facing it again through relaxation. However, many people are
involved in it therefore it is very beneficial to take a break and leave your old comfort zone and look for
a cozy place to relax like what " Lantaw Gensan" is offering to the people. It is appropriate for group of
friends who wants some bonds on its other, co-workers who wants to have a vacation to enjoy
themselves and free from office works, students who wants to have some fun from stressful school
works, family members who want to rejoice the success of their family members, couples who want to
celebrate in their honeymoon, or even singles who want to move on from heart breaks.

Their influx is expected during holiday seasons like Christmas day New Year’s Day, valentine's
day, summer, non-working holiday or birthdays, weddings, or even ordinary day like weekends or day
off in work. Well the challenge now is that the accommodation, of how to manage the influx of
customers if it is fully book. However, it is very essential to have a booking in order to handle the
customers properly.

Product-Market Matching
Based on the market study the item we need is water, foods then the market profile should be
young to middle aged since it is hiking.

Objectives
  To make Lantaw Gensan widely known to the locals of the area and the tourists.
 To make Lantaw Gensan a must-visit tourism destination in General Santos City based on its
brand values and products, and to ensure it remains the preferred destination for the local
residents who wants to unwind and relax.
 To make it very attractive in order to encourage many people to try it.
 To increase visitor’s length of stay and to attract return visitors.
 To control, manage, and plan the quality of the destination and its development.
 To provide optimum value to the tourists and to offer our best service.
Targeted Market
Lantaw Gensan is an environmentally friendly resort where the staff and the owner implement
the 3R, Reduce, Reuse, re cycle that may totally help and preserve our mother nature. Lantaw Gensan is
a new spot in Gensan, it is located in Brgy. Tambler General Santos City it is not quite far from the main
city and you can go the place by renting a tricycle or with your own vehicle but when you already there
you will forget about the distance because of the panoramic view and the natural beauty of nature
where you can see in the place, the green scenery and fresh air you’ll experience.

The foods there are really good because they’ve served native food of Gensan and you will
surely be satisfied with their service because the staff and crew are highly trained.

Lantaw Gensan is a highly recommended spot in Gensan because it is an environmentally

friendly resort where you can feel the ambiance of the nature and experience the fresh mountain air.
Lantaw Gensan target costumer are a set of Family and friend, also those people who are stress at work
because it is a right place to relax and unwind, costumer can also spent their at the hotels or they will
bring their own tent to enjoy the view of the star and the spectacular view of street light that cover the
whole city, in morning you can take picture of the panoramic view of the place and at night you can
enjoy and jam at the Band who will performed a requested song from the costumer or their Resto Bar
that will only open at 6:00 to 10:00 pm, having a rough time at work you can visit the place together
with your Family and Friends to relax and unwind and feel the ambiance of the nature and a fresh
mountain air where you can only experience at Lantaw Gensan.

Promotion Mix
Promotion as a marketing mix element is intended to provide support for the placement of
product in the tourism market and to create awareness about it, create the image, and most importantly
is to conduct its positioning in the market. Its goal is to provide a favorable image of the tourism product
to potential tourist and thus enable it to be their first choice.
We decided to use sales promotion and public relation as a tool in promoting Lantaw Gensan.
Sales promotion encourages more buying, and is therefore focused on immediate results. This
instrument of promotional activities focuses its work on segments, distribution channel and personal
sales staff. Public relation highlights the promotional instrument. Fostering public relations contribute to
strengthening and improving the image of Lantaw Gensan.
Methods of Assessment
This study explores the main image of Lantaw Gensan that potentially influenced by other
places. Contribute to conceptualizing another tourist spot here in Mindanao. Lantaw Gensan is a newly
spot in Gensan where you can feel a relaxation. An observation of this destination of learning are
recognizing the environmental factors and subject observation. This study site newly formed as
originally in Gensan, the best Lantaw Gensan, a mix method design adopted. With this study, recycling is
seen as an important way in which we can preserve our wildlife and protect the earth for our children’s
future.
Lantaw Gensan has its own version, where we implement the 3R (Reuse, Reduce, Recycle) as it
helps our mother nature, considering the fact several recent attractions contained in nature, culture and
community of Lantaw Gensan, generating new possibilities for tourism development. Presently, this
destination is located only at Brgy. Tambler, General Santos City, where you can have relaxation and it
also have a camping site and a good sightseeing that you can enjoy. In fact, like natural environment
tourist spot, Lantaw means “view”, a great view. As a component of this study, owing to its simplicity,
dynamism, versatility and capacity to integrate several factors, might present a key element for the
development and management of this type of destination. Simultaneously, this study is framed by
premise that images as a marketing variable might actually influence the tourism development of a
certain destination.