FEASIBILITY PRODUCT REPORT ON

HIMALAYA FACE WASH

S.K. School of business management

HNGU,Patan

Chaudhary Priyanka Parbat Bhai

Roll No : 35
M.Com : 2
Submitted To : Dr.C.P.Thakor
 HISTORY OF HIMALAYA

• Type : Private
• Founded : 1930, 90 years ago
• Headquarters : Karnatak, India
• Area Served : worldwide
• Key People : M.Manal [founder]
Shailendra Malhotra
[Global CEO]
Philip Haydon[CEO]
Nabeel Manal[ CEO]
• Products : Herbal ayurvedic
Medicine, Baby care
• Website www.himalayawellnes
.com
• The company has more than 290
researchers that utilise ayurvedic
Herbs and minerals

• Himalaya global holding Ltd.[HGHL]

Is the parent of the HIMALAYA DRUG
COMPANY worldwide
 INDIA – PROFILE

• The leaf that forms the crossbar of

the letter H evokes the company's
focus On herbal healthcare and the
orange is evocative warmth,vibrancy
and commitment to caring

• The company was awarded an ISO –

9001: 2000 certification in 2003

• Himalya herbal healthcare has a very

wide range of products, which
include pharmaceuticals, personal
care,baby care ,well- being ,and
 Aanimal health products.

• The need FACE WASH is one of their

Most popular and well-known
Products
 INDIA – NEPAL RELATIONS

• The republic of india and the “federal

Democratic republic of nepal”
initiated their relationship with the
“1950 indo- nepal treaty of peace and
Friendship” and accompanying secret
Letters that defined security relations
Between the two countries.

• The 1950 treaty and letters exchange

Between the india government and
“ Rana rulers" of nepal.
MEMBERSHIP OF HIMALAYA IN
DIFFERENT ORGANISATIONS

• Local and National Organisations

1. Organisation: Institute of
himalya blo-
resources
technology
2. Sector :Naturalresources
Management ,
Technology
3. Area of work :western
Himalaya region
Of india
• International/Regional Organisations
1. Organisation : The international
Centre for -
Integrated mou-
Ntain develop
2. Sector : Multi disciplinary
3. Area of work: Eight regional
Member coun.
Of the Hindu
Khus himalya
NEPAL and
PAKISTAN
 KEY CITIES

• Cities in the Hindu kush HIMALAYA

Region

• The largest cities in the Hindu kush

Himalaya region number in the
Million of inhabitants

• The most populous cities include

Kabul (Afghanistan ),Kathmandu
(Nepal), Srinagar( India), Xinning
( China),and Dehra Dun (India).
 INTRODUCTION TO PRODUCT

• Himalaya “ Purifying Neem Face

Wash" is a soap – free ,formula
Tion that cleans impurities and
Help clear pimples

• A natural blend of NEEM and

TURMERIC

• NEEM : Is an excellent skin care

Ingredients known for
Its antibacterial proper-
Ties
• TURMERIC: Has been used as an
Antiseptic for centuries
and it is regarded as one
Of nature's most Power-
Ful healers.
FACE WASH INDUSTRY AND BRANDS

• The urban population is used

branded personal care products
Had become everyday require
Ment for personal grooming.

• There is 65% of Indian population

Are below 35 and youth comprised
A significant proportion.

• Ur ban are consumed of face wash

Than rural household.
• The face wash market in india is
currently about RS.1800 Cr.
 SWOT ANALYSIS

• STRENGTHS:
1. Strong financial back up
2. Qualified staff
3. Targeting both urban & rural
Market

• WEAKNESS :
1. Mainly positioned as
toothpaste
2. Many competitors
• OPPORTUNITY:
1. High investment & growth
2. Growth occur because of ECO
Friendly

• THREATS:
1. As a company launching
new product so it chances
to failure of the product
PORTER'S FIVE FORCES ANALYSIS

Buyers

Substitute Competitive Contract

Rivalry

Suppliers
 PESTEL ANALYSIS

POLITICAL FACTORS :
• Himalaya herbal is one of the
Leading brands in FMCG

• The present political climate

Is favourable to the growth of
Ayurvedic & ayrveda products

ECONOMIC FACTORS:
• Increasing customer demand
For natural products presents
Ayurvedic brand Himalaya many
 Opportunities in FMCG space

SOCIAL FACTORS:
• The people of india are becoming
more health conscious of organic
Products

TECHNOLOGIC FACTORS:
• Govt has created favourable
climate for research and
development in country

ENVIRONMENTAL FACTORS:
• So the operations of these
products depends on these
Environmental factors
 LEGAL FACTORS :
• Legal factors also influenced the
development of the product that
is why it is important,product.

• Food safety & standards authority

of india is regulator of herbal to be
ingested.