New year, new you

As visions of sugar plums recede to make room for New Beyond fitness, overall wellness is important to
Year’s resolutions, some consumers already have a jump consumers. They want wearables to help them:
on health and wellness: Almost half (49%) own a wearable • live longer • maintain a healthy weight
device, according to PwC analysis. Of those, 45% own a • reduce commute times • pay less in insurance premiums
fitness band—

Fitness runs away with it Living longer, better lives... with wearables

% respondents who own type of wearable device Wearable glasses and

15%
hearables tell us about
the people around us

14%
Telecommute at least All clothing is Wearable screens
Smart Facial recognition internet-connected
part of the time
Smart video/
glasses* 59% 47 %
to watch TV at
least half the time
photo device 66% 61% 53 54% 36%

61% 53
%

57% Up 12 pts
(e.g. GoPro) from 2014

45
Up 8 pts %

%
Up 9 pts Up 18 pts
from 2014
from 2014 Lower health from 2014 Up 8 pts

27%
insurance from 2014
Fitness band premiums
Fewer
Smart watch
62% 53 obesity
Live 10 years longer %

12%
Up 9 pts
problems
from 2014

Smart clothing 70% 63% 45%

56%
Up 14 pts
from 2014 Up 18 pts
from 2014
Base: Respondents who currently own at least one device (pre-quota sample, n=700);
Q10A/B/C/D/E. Please tell us your relationship with the following wearable technology products. Base: Top sample (n=1000); Q43. Please indicate how likely each of the following is to come about as a result of
*Includes VR/AR glasses widespread use of wearable tech. (top 2 box)
Wellness is also a priority for employers, PwC In fact, wellness is more popular overall than disease
analysis found— management—

Wellness vs. disease management programs

79% of employers
80%
70%

offers wellness programs 60%

50%
40%
30%
20%
10%
0%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Wellness program Disease management program

And, in keeping with the overall focus on wellness, flexible workplaces are now the norm —

Work-life flexibility programs offered

70%
Workplaces are becoming more flexible, especially when it
60% comes to schedules and telecommuting. 61% of employers
offer flexible work schedules in 2017, compared to 36% as
50%
recently as 2013. 57% of employers sponsor some form of
40% telecommuting in 2017, compared to 43% in 2013.
30%

20%

10%

0%
2013 2014 2015 2016 2017

Flexible work schedule Telecommuting Reduced hours Childcare

Flexible workplaces are essential for busy working Meanwhile, millennials (aged 22-35) and mature
parents, who also are early adopters of wearables, Generation Z consumers (aged 17-21) got a jump on
according to PwC analysis—with health being the primary wellness during the holiday break by taking adventure
reason for their high adoption rates— and spa vacations—

Parents are early adopters Wellness ranks high on young consumers’ travel destinations

62%
of parents own a wearable device Sun and sand
32
49
43

32
Urban 24
22 Mature Gen Z (17–21)

vs. Cruise 22
28 Millennials (22–35)
Rest of US consumers

41%
19

32
of non-parents Adventure 31
13

32
Spa/relaxation 16
Health 85 %
7

Tech proficiency 80% 0 10 20 30

%
40 50 60

Parenting 77 % Q24. What type of trip are you planning on booking this holiday season?
Base: Mature Gen Z (17–21) 50; Millenials (22–35) 135; Rest of US consumers (aged 36+) 297
Holiday Oultlook Survey - US consumer
Base: Total respondents (n=1000); Q20. Given what you know, or imagine, about wearable technology, how closely PwC
do you agree with the following statements? (top 2 box)
And some shoppers zeroed in on health and fitness retailers
for their holiday shopping—

1/5 of consumers seek out retailers focused on health and wellness

Shop with retailers who

21 53 26
focus on health/wellness
%

Likely Neutral Unlikely

Q15. This holiday season how likely are you to...

Base: 2,395

The future is most definitely wearable, as consumers show

high levels of interest in bioelectric sensors and safety-
monitoring devices, all aimed at living healthier, safer,
more productive lives—

Our wearable tomorrow

% who find the below scenarios useful

83% 82% 66%

Thermoelectric pulses to The ability to track your Mood-monitoring

heat, cool, and soothe your child’s health, safety, or headphones to select your
body via a bracelet that location via wearables streaming music line-up
senses temperature, pain,
and stress

85% 62% 62%

Safe-driver insurance Name-recognition earbuds Rewards for productivity

discounts based on that feed you a bio when improvements based on
wearable tech someone reintroduces him employer-
or herself monitored wearables

Base: Top sample (n=1000); Q40. Below are some scenarios of how wearable technology may be used in the
future Please indicate how useful each would be to you. (top 2 box)

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