TRANSCRIPT

Demographic - population is 212.2 million

Economic - steady, currently in a recession.
Political - described as a Consociation state.
Social - people want to pursue the products which are convenient and
high technology.
Environmental- Sustainability
Technological- Creating new technology

Presented by Muhammad Shayan Tariq.

The cost is 4,000 RS,It include production cost (3,500 RS/unit);

Transport cost (150RS/unit); tax cost (350 RS/unit).
Idea mainly consists of :-
 Market analysis.
 Product description.
 Selling price to customer.

Mission statement
The mission is to create this society by building a revolutionary new way
of charging electronic devices at home, in the palm of your hand and the
places you travel.
Objectives
 Establish our business in the Pakistan market by the end of Sept,
2020.
 Introducing the wireless charger to our potential consumers in the
Pakistan market.
 Surpass the break-even point by the end of 2015
Facebook and twitter home page to put our newest information online
The 500th and 1000th fan who liked our Facebook page, we will
provide them a free wireless charger package for trying

Wireless charger consists of two parts:-

1. A central distributor (Transmitter)

2. Several small receivers.

Unique selling point

 Compatible with almost every wireless device

 Charge up to at least three devices at a time within 5 meters
 Uses environmental- friendly materials
Marketing objective
 Increase product and brand awareness among the target group by
30% in one year

 Inform target group about features and benefits of our product and
its competitive advantage, leading to a 10 % increase in sales in
one year.

 Increasing market share from 5 to 10 % within one years

 Build strong customer relationships

 Enhance customer satisfaction

Sponsoring
Direct competitor
& Indirect competitors :- Powermat and Energizer Inductive Charger.

 Media Market will be distributor

 29 Media Market shops in pakistan

 Most popular electronic products retailer

 Our product is the unique charger in the market

 It can make our customers more convenient to charge their cell

phone, mp3 ,bio chemical devices, bluetooth speakers or other
electronic equipment.

 Safety for users,also easy to use it.

 For the extended product, we will design more different figures of

our center distributor and receivers, in order to satisfy with
different demands of customers and charge more devices at a time.
Advertising

Radio advertisements: FM 106.2.

 Two times a day and lasting for two weeks just after we launched
our product on market.

Newspaper & Magazine: newspaper JANG,Express.

 A 3cmx4cm space with our product picture and short description

per day for two weeks right after we launch our product.

Internet advertising

 Some website about electronic products with hyperlink to our

official website.

Sales promotion
Cash refund(50%)

 Registration on our website

 On Media Mart's promotion brochure which can be known by a
large amount of consumer.

Free extra receiver

 In the first 1000 products we will have special promotion package

with 2 free extra receivers.

Social media
Competitors analysis
B2C market
the main clients of our wireless chargers is wireless product users and
people who do not like multiple cables in their own space.
1.64 million wireless users are our potential customers
Promotion
selling price to Media Markt