Contents

I. Introduction.........................................................................................................................................2
1. Background.....................................................................................................................................2
2. Rational...........................................................................................................................................3
3. Research questions:.........................................................................................................................3
4. Methodology:..................................................................................................................................3
II. Major Finding......................................................................................................................................3
Chapter 1: The cause of environmental protection perception of these companies..................................3
Chapter 2: The strength of 4 brands in protecting the environment.........................................................5
Chapter 3: The weakness of 4 brands in protecting the environment.....................................................15
III. Conclusion.....................................................................................................................................18
IV. References:....................................................................................................................................19
V. Appendixes........................................................................................................................................20

Page 1
 I. Introduction
1. Background:
Coffee had become a habit in casual life of Vietnam people, about 80% people have a passion in
drinking coffee every day. In the past, the first time Vietnamese people were drunk coffee when France
brought that came to Vietnam in 19s. In 1990, coffee in roadside were a specific picture of Vietnam, with
no name or brand, the shop just has chairs, tables were made by plastic sudden inspiration order. After
100 years using this type of coffee and now they become a special culture can lose in here. The
Vietnamese has different style to enjoy their very own coffee. Due to their own habits and the region,
they have different drinking style in Hanoi, Hue and Saigon. In the North, people love to drink Phin
Coffee which stands on the top of a cup. The beans are weighed down with a thin “lid” then boiling hot
water is poured to the phin, and then the water slowly dribbles through into the cup. Most people drink
the resulting more stronger dark brew along or with sweetened condensed milk. Moreover, people who
like to drink the strong dark brew are older people like this pure taste of coffee a lot. In Northern of
Vietnam, this type of coffee is referred to as dark coffee but when you use with milk, it will become
brown coffee, or they called “ca phe nau”. Although in the Southerners, they simply call it milk coffee or
“ca phe sua”. Until now, young generation are more interesting in drinking coffee, this leads to the
booming of sheer numbers of coffee shops having sophisticated designs, spacious seats with live music.
Although, enjoying coffee on the sidewalk is still a dominant style and also will be a special experience
that any travelers should once try when they travelled to Vietnam.
As we all have known before, when climate change drastically changes our lives, making
environmental protection a top priority for everyone. To minimize the amount of waste released daily,
major beverage brands likes: Highlands Coffee, The Coffee House, Soya Garden and Phuc Long. They
responded to the environmental protection movement.
From their love to Vietnam and the passion of coffee, in 1999, the brand named Highlands Coffee®
was born with the passion of raising the café heritage of Vietnam and spreading the spirit of Viet pride,
they want connecting with harmoniously between tradition and modernity. Originating as a packaged
coffee business in Hanoi in 2000, we’ve quickly grown into a chain of well-known coffee shops that have
been expanding throughout Vietnam and abroad since 2002. Over the time we’ve become famous for
consistently delivering delicious Vietnamese coffee in a modern and comfortable environment that
reflects the appeal of modern Vietnamese life. Today we continue to hand select the finest beans that are
roasted fresh daily and served with a smile. Great Cafe - Great Product - Great Service at an affordable
price is the secret of our success!
"Coffee, please" - A very private appointment of the Vietnamese people. A rustic invitation for us to
sit down together and share your own story. At The Coffee House, they always appreciate the stories and
value the Connecting people. They wish The Coffee House will become a "Coffee House", where people
come together and find joy, friendly sharing with quality, fragrant coffee cups. By deliver happiness,
excellent coffee quality, sincerely human to bring their brand story to everyone.
For a long time, "Coffee" or "Let's go to tea" has become two of the very private appointments of
Vietnamese people. With the desire to bring customers a more casual choice, a new appointment for
every familiar meeting, Soya Garden was born, the First Organic Soy Standard System at Vietnam with
the ambition to bring the saying "Soya go!" will become as popular as going to Coffee and Tea.
Originating from nutritious pure organic soybeans, understanding the core values of modern culinary
trends, Soya Garden always sincerely, values of the beauty; health and customer experience essential in
each product. With all our heart and hospitality, they are confident that at the destination in the next 2
years, people will no longer just whisper “Let’s go coffee” or “Let’s go tea”, but more than that is “Let’s
go Soya”.
After 50 years of experience growing and developing the highest quality of tea leaves and coffee
beans coupled with our devotion to providing memorable customer experience, Phuc Long has earned the

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reputation as a pioneer brand having many creative ideas for the coffee and tea industry. They constantly
strive to create the highest quality of tea and coffee products through ceaseless effort and passion. They
are truly connected to and contribute deeply to the Vietnam's longstanding culture of drinking coffee and
tea. Phuc Long operates based on the slogan “A Passion for Quality”. Because of this, our brand is
building a reputation for a Vietnamese brand rich in tradition that connects our many years of experience;
our continuous learning and adaptation to the changing times to many generations. With the ceaseless
passion for expanding our market through sustainable development, Phuc Long is striving to become a
company specialized in manufacturing and exporting high-quality coffee and tea in Vietnam. Phuc Long
hopes to create a Vietnamese brand in which the outstanding quality is easily recognized globally.

2. Rational:
Some time ago I read an article about the response of famous brands in Vietnam, they had events for
customers about environmental protection. Most of them did that very success in reduce amount of waste
released into the environment. However few of them campaign are just covering customers eyes, they do
it but are a lie. Therefore I want to show you guy the situation in protect environment of 4 brands famous
drinks in Vietnam.

3. Research questions:
 What are the causes of environmental protection perception of these companies?
 What are the strengths of 4 brands in protecting the environment?
 What are the weaknesses of 4 brands in protecting the environment?

4. Methodology:
In my analysis, I have use 2 methods:
 Primary data
I have been collected information on the internet to do this research.
 Secondary data
To have clearly information, I was come to the store of four brands in my research.
Luckily, I have got a chance to interview store manager, they give my analysis more
information about the plans of protecting environment in the future of their store.

II. Major Finding

Chapter 1: The cause of environmental protection perception of these companies

Lately year, the environment we live in is becoming alarming. As people today are experiencing a
lot of pollution in their living environment. We are paying for actions that are destroying our own habitat.
Now we are faced with climate change, the greenhouse effect because they have caused pollution that
directly affects human health. In the daily life, under the current growth rate, people inadvertently pollute
water sources with chemicals and waste from factories and enterprises. The individual units use
groundwater in the form of drilling wells, after stopping not using it, it is not sealed the holes that make
dirty water run in and contaminate groundwater. Factory factories discharge industrial dust and air into
the air to pollute the air, when it rains, these pollutants will mix into the rainwater, contributing to
polluting the water source, resulting in many households without clean water to use.

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 Not only that, the contaminated soil can become barren, unsuitable for this crop which will affect
our daily food sources. Soil contaminants can have significant harmful effects on ecosystems. There are
fundamental soil chemical changes that can result from the presence of many toxic chemicals even at low
concentrations. These changes can be manifested in the transformation of endemic microorganisms and
arthropods in a given soil environment. The result could be losing some of the main food chains, which
could have major consequences for predators or humans.

Air pollution is a major change in the composition of the air, mainly due to smoke, dust, vapors
or foreign gases being released into the air, emitting odor, reducing visibility, causing climate change. ,
causing illness to humans and also harming other organisms such as animals and food crops, and can
damage the natural or built environment. Human activities and natural processes can cause air pollution.
Indoor air pollution and poor urban air quality are listed as two of the worst harmful pollution problems in
the world in the report of the Blacksmith Institute Industry 2008.

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 For this reason, many coffee brands in Vietnam was started “Less plastic” promotion with the
method of saying no to plastic-one-time to reduce the trash in their store. They want to make us to have a
better life by protect environment. Nowadays, environmental factor is cared by countries in all over world
and vietnam is not exception of this trending. Few companies want to become a maker leader, they
invested more in environment issue or friendly product and set it as the long-term strategy of the
company.

Chapter 2: The strength of 4 brands in protecting the environment

 Highland Coffee “ Green hands – join hands, work together”

Like we have known before, Highland coffee is one of the big coffee brands in Vietnam get lots of
suggestions for reducing plastic waste. In response to the movement, Highland coffee have started
campaign “Green hands – join hands, work together” by some promotions for their customers. Opened
with the purpose to working together to reduce single-use plastics for long-term benefits for life and the
environment.
Started on May 24th 2019, they encourage customers to bring their own glasses or jugs for multiple
use when using at Highland store to be free Up Size for all traditional coffee, tea and freeze. For
Highlands Coffee, this is only the first step in the journey to minimize the one-time use of plastic on the
system. In the near future, they said that they will certainly launch better and more practical solutions
after the successful testing and evaluation process. Following the process of plastic reduction, from June
8, 2019 all Highlands Coffee shops only serve disposable plastic caps when customers request. With the
hope that by the small actions of the shop, we can gradually build a big goal with Green Arms.

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 As committed before, Highlands Coffee has been and will be taking steps to reduce the amount of
disposable plastic used. From July 18, 2019, Highlands Coffee will gradually switch to serving stainless
steel spoons for customers to use at the store. "Joining hands for the environment, reducing disposable
plastic" is a firm commitment from Highlands Coffee. Accordingly, many actions have been taken step by
step. In the next stage, they had made a very interesting program is being cherished to help customers
build a habit of reducing disposable plastic in that way! Besides, Highlands Coffee will continue to FREE
UPSIZE all drinks when buying with your personal jugs / glasses till end 11 th August.

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 “30 days journey a habit” begin August 14, 2019 when customs bring their own glasses or jugs
to buy water at the shop, you will receive “A Green Card” to officially enter the challenge. Until the end
of every week, customers will have a lot of present come from Highlands shop such as: a discount up to
50%, a free water or a special jugs edition. They want to make a person can change their habit use plastic
for everything in 30 days. Many people are liking this thought of this brand and give lots of support by
trying this challenge. On the other hand, like the store have said this just one part of this campaign to
reduce the plastic.

After 3 months, Highland Coffee has summarized all the promotion to make their customers
using less plastic by impressive milestones.
 Highlands Coffee converted straws from plastic wrap to paper wrap from May 21, 2019
 On May 22, 2019, the start of the program "Free upsize for customers who bring
individual bottles / glasses when buying" has cut more than 150,000 plastic cups
 On the next leg of the journey, 67% of plastic caps have been reduced after committing to
discontinuing lid service in the store from June 18, 2019.
 18 On July 18, 2019, Highlands Coffee switched to serving stainless steel spoons at all
stores nationwide, thereby reducing up to 20% of plastic tools
And most recently, the challenge of "30 days forming a habit" starting from August 14, 2019 has
more than 50,000 customers joining hands with Highlands Coffee. This number will be growing more in
time to make our earth.

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  The Coffee House “Go green”

The Coffee House has emerged with a series of "made in Vietnam" cafes that are extremely
popular with young people. Previously, the store used plastic cups with some drinks, but now, after
constant efforts, the entire stores of The Coffee House nationwide have used 100% glass and porcelain
cups. and recently there's also a paper cup for take-away. The Coffee House has been trying every day to
find alternative solutions to encourage people to reduce their use of plastic and protect the environment.
Every little act is a great consciousness. Beside the drink, clients can enjoys some snacks or desserts in
here. With the snacks are many types of nuts and many favors of cake that customs can to select, enjoy a
day when we come here.

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 Moreover, The Coffee House always wants to help protect the environment so every time a new
store is opened, they will give eco-friendly tote bags. And last summer when they launched a new
beverage specifically for the summer of 2019, they had a special promotion for customers who bought
this drink that might have a chance to receive special tote bags.

From October 2019, The Coffee House started a new campaign to reduce the plastic straw
"Thank you for refusing to use a straw". This campaign will commence action to minimize disposable
plastic straws in the entire system. Specifically, The Coffee House only serves straws when customers
request. This is a start of the Sustainable Environmental Protection chain of The Coffee House in 2019-
2020. Starting in December 2019, The Coffee House will replace all plastic straws with fully
biodegradable straws nationwide. The replacement of a completely biodegradable straw will begin the Go
Green campaign - The Coffee House's Environmental Activity Series in the near future, with the goal that
by 2020, we will reduce 80% of the plastic waste is difficult to decompose into the environment.

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 Specific plan of The Coffee House:

 From December 2019, start using fully biodegradable straws to replace difficult plastic
biodegradable straws throughout the system.
 The Coffee House will launch a set of bottles, porcelain glasses, stainless steel straws, straps and
benefits to encourage customers to implement environmental protection habits.
 Quarter 2/2020, using 100% of items including spoon, glass, glass lid with environmentally
friendly materials instead of hard-to-decompose plastic materials.
 Quarter 3/2020, changing product packaging in home delivery services to environmentally
friendly materials.

 “Green living journey” of Soya Garden

Soya Garden is known as a beverage brand which their drinks are made from organic products is
safe and healthy for users. Each material that makes up each product line has a clear, natural origin, free
from chemical ingredients. Moreover, the difference also comes from the creativity in the preparation and
diversity in the product portfolio itself. Same with The Coffee House, Soya Garden also serve drinks in
glass cup and dessert in plate.

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 Environmental protection is a responsibility and at the same time an obligation that any of us
need to do. And restricting the use of napkins & straws indiscriminately will reduce the amount of waste
from paper & straws will be significantly narrowed. From 1 January 2019, Soya Garden requests
permission to stop serving with napkins on all orders (on-site and Delivery) and straws (on-site). If
customs want to use it, they need to pick up at the self-service counter or note with the delivery / order
staff for delivery.

With the motto "Cheers to a healthier life", Soya Garden's mission has been and is always a
companion with customers towards a healthier and happier life. Accompanying the Green Living
believers, Soya Garden launched the campaign "Green Living, Stylish Living" with a series of meaningful
and practical activities aimed at reducing the amount of disposable plastic in stores.

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Specifically:

 Soya Garden free upsize for customers when bringing cups and personal bottles to buy drinks at
the store.
 Plastic cups, plastic straws and napkins will be gradually minimized and served only when
customers really need them
 In parallel with the activities at the store, on Vuon Dau fanpage will launch a comic series "Green
Life Recipes" with simple but extremely useful tips for those who want to practice Green
lifestyle.

Accompanying customers on the "Green Living" journey, from October 21, 2019, they FREE
UPSIZE drinks for all customers when bringing cups and personal bottles to buy products at the store.

From November 7, 2019, launching series “Green Life Forking” - the tips are very simple,
extremely memorable, yet extremely useful Green Living tips for a healthier, happier life, while
contributing to reducing waste and protecting the environment.

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 Green Secret # 1

DESIGN YOUR OWN "GREEN" SPACE

The longer we live in the middle of a crowded, busy city with concerns about pollution, people will
dream more about the forests and lush green gardens. Soya Garden recommended customers plant trees
because plants is extremely beneficial to your health and spirit. Trees are the effective "assistants" capable
of filtering the air, preventing dust, pollution from machinery and radiation from electronic devices. And
trees are also scientifically proven to help you relax, increase your ability to focus. The cool green of the
leaves will also help make the house more fresh and vivid.

Green Secret # 2

"GREEN" PRODUCT SELECTION

Everyone knows, organic products are very healthy and safe for the health of users. Moreover, using
organic products is still a way to protect the environment. The production process of organic products is
closest to nature, does not contain chemicals, pesticides, antibiotics and inorganic fertilizers ... so does not
pollute soil, water and atmosphere. . This process even contributes to maintaining the ecological balance
of the surrounding area. Of course, to meet the rigorous standards set out, the productivity of these
products is usually not high, the cost is often higher than the same products on the market. If you are a
Green living believer, then do not forget to prioritize choosing organic products to both protect yourself
and your family, support genuine businesses that are environmentally conscious. In this tip, Soya garden
wants their customs use more organic products.

Green Secret # 3

SLOW AGAIN, LIVER GREEN

No one can deny, vehicles such as motorcycles, cars help us move faster, more convenient and
more productive. However, the overuse of these vehicles is one of the causes for the atmosphere to
become more and more polluted. Perhaps, "faster" is not always the answer. By going "slow", choosing
the "greener" way of moving, you can completely contribute to the fresh air that we are breathing every
day.

At close distances, walk

A little further afield, ride a bicycle

If there is a need to travel long distances, public vehicles such as buses and buses will still be a
"Greener" option due to lower emissions per capita than motorcycles and cars.

While protecting the environment, walking or cycling is also a great form of exercise to help you
exercise. And maybe when you go slower, then you have the opportunity to discover new and interesting
things that you have missed before?

Soya Garden advice that we should use more public transport more than use your own motor or
car.

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 Green Secret # 4

PRACTICING HOW TO SAY “NO”

If you're someone who cares about the environment, when you go to the market or the
supermarket, you've probably thought twice about getting a nylon bag that the seller gave to store it,
because you know that bag will probably never be. be used a second time.

Rejecting nylon bags is not an easy thing. You can buy a cloth bag for yourself but forget it
because of forgetfulness, sometimes because of inconvenience, but sometimes by hesitation, even if you
still click on the plastic bag.

The truth is, nylon or plastic isn't bad at all. When first born, plastic is known as one of the
greatest inventions of mankind and still bring great benefits in many fields. Yes, the lack of user
awareness, the excessive abuse of plastic products once are the real cause of environmental pollution.

Practicing Green Living is the practice of being a responsible person, including the occasional
practice of saying "No" when necessary!

 Phuc Long in protecting environment

Unlike the above 3 brands, Phuc Long's drinks are not served in glass cups but rather contain paper cups
to protect the environment. And when you order a hot beverage, it will be in a ceramic cup.

According to the manager of a shop, Phuc Long said that Phuc Long is currently trying to not
ignore the expectations of the customers who have always supported the company so far. They will try to
minimize the amount of waste released into the environment from their stores. And devise campaigns to
join hands to protect the environment that we will soon.

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Chapter 3: The weakness of 4 brands in protecting the environment

 The Highland Coffee - started to change by reducing the prices for people who bring their own
cups but still use a lot of plastic and plastic items.

Despite the start of some actions such as up size, discount for people who bring their own glasses, but
still use a lot of plastic, plastic ...

If you go to any of Highlands' shops and order a drink, you will receive a combo including straws,
cups, spoons ... made of plastic. Not to mention, if you want to take away, Highlands' s will also donate a
plastic bag. Many people wonder that with so many Highlands facilities across the country, what is the
amount of plastic waste discharged into the environment every day? Although Highlands has also called
on the community to join hands to protect the environment and reduce the amount of plastic waste, but it
seems not really satisfactory. Moreover, despite giving a lot of messages and solutions to respond to the
less plastic trend, what customers see most clearly when using Highlands' service is that plastic is still
widely used.

These images contrast with the campaigns that Highland has set out to protect the environment. A
store manager said that Highland will not let every customer down, they will change gradually because it
is impossible in a day or two but can change all facilities and remove all plastic. now. Moreover, for the

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customers at the store, they have removed the plastic spoon lid but still exist to suck the plastic spoon as
well as the plastic lid for the guests take away, more importantly, the drinks here are still being served in
plastic cup. It seems is not radical in supporting this "less plastic" movement already.

 The Coffee House - use the whole glass cup but still have plastic straws

The Coffee House has emerged with a series of "made in Vietnam" cafes that are extremely popular
with young people. Previously, the store used plastic cups with some drinks, but now, after constant
efforts, the entire stores of The Coffee House nationwide have used 100% glass and porcelain cups. and
recently there's also a paper cup for take-away. The Coffee House has been trying every day to find
alternative solutions to encourage people to reduce their use of plastic and protect the environment. Every
little act is a great consciousness. But it seems The Coffee House has only one weakness is that there are
still shops using plastic straws, hoping that in the near future they can overcome this most thoroughly.

 Soya Garden - still can change using less plastic

For Soya Garden, although they have had environmental campaigns, it seems that it has not yet
finished removing plastic utensils when serving take away customers. Moreover, despite the reduction of
plastic straws into the environment, there are still drinks still in plastic cups, using plastic lids takes
thousands of years to decompose.

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  Phuc Long - accused of "lying" when calling for environmental protection

Nearly 18,000 people voiced a request to reduce plastic waste, Phuc Long still seems indifferent, even
"coloring" about environmental protection campaigns. By the end of September, on articles as well as
social networking sites, everyone could hear the news of "Phuc Long" disguising "classified trash" as a
hot topic.

Accordingly, at Phuc Long's store, this brand placed a large garbage bin, on top of which there
were frames attached to 10 different types of waste. On each frame, there is also a waste label labeled in
both Vietnamese and English for customers to identify.

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 But what's annoying lies in the fact that underneath the waste sorting frame there is actually only
one big trash. Therefore, even if the customers throw garbage in the right frame, they all "go home".

This is not the first time Phuc Long has faced mixed reactions from consumers about the lack of
environmental responsibility. Previously, Phuc Long had been "stoned" by the online community when
announcing on a fanpage about selling more plastic cups to ... store its own stone for 2,000 VND in
March this year. The brand also explains the purpose of this is to ensure safe transportation and food
hygiene.

Many people think that Phuc Long is continuously making mistakes and indifferent to customer
comments. Therefore, after this incident, many people agreed and spread the message: "This is my last
visit to Phuc Long".

III. Conclusion

We should join hands to protect the environment we live in. As for promotions to reduce plastic, I find
that The Coffee House has devised a clear strategy for a better future without plastic. They are always
looking for ways to eliminate the plastic and the daily waste in its chain of stores. With Soya Garden,
despite having an environmental protection program, they have yet to eliminate all the plastic items in
their stores and they still show customers the spirit of wanting to protect the environment. They only give
advice to their customers is not enough, they need to show customers that they are implementing useful
environmental protection tips. As for Highland Coffee and Phuc Long their way of doing, I disagree with
their way. They also come up with ideas to encourage customers to protect the environment. But they
themselves cannot remove plastic in their own stores. They still serve customers with plastic goods while
always calling for people to protect the environment. It seems they are turning the environmental
protection campaign into a business strategy to promote their brand. As for the action, they have
disappointed many customers with the brand they love for hypocrisy.

Expect in the future they can change and help make our living environment better. Anyway they have
tried to have ways to reduce the amount of plastic released into the environment. Hoping that they can
carry out their campaigns is more than just a call, they themselves do what they say.

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IV. References:
1. Viet Nam News. (2019). Environmental protection cannot be a passing trend. [online] Available
at: <https://vietnamnews.vn/talk-around-town/522135/environmental-protection-cannot-be-a-
passing-trend.html#F6LRrtHpReGAqCpW.97>
2. Vu. (2017). The coffee house a stellar customer experience around every corner. [online]
Available at: <https://saigoneer.com/sponsored-listings/10707-the-coffee-house-a-stellar-
customer-experience-around-every-corner3>
3. André Gonçalves. (2018). Ecological impact coffee. [online] Available at: <https://e-
csr.net/ecological-impact-coffee-26654/>
4. Quynh Chi. (2018). Xu huong thuong thuc cap he cua nguoi viet. [online] Available at:
<https://baomoi.com/xu-huong-thuong-thuc-ca-phe-cua-nguoi-viet/c/27370309.epi>
5. Highland Coffee. Khoi nguon. [online] Available at:
<https://www.highlandscoffee.com.vn/vn/khoi-nguon.html>
6. The Coffee House. Cau chuyen thuong hieu. [online] Available at:
<https://www.thecoffeehouse.com/pages/cau-chuyen-thuong-hieu>
7. Soya Garden. Cau chuyen thuong hieu. [online] Available at: <https://soyagarden.com/cau-
chuyen-thuong-hieu/>
8. Phuc Long. Ve chung toi. [online] Available at: <https://phuclong.com.vn/ve-chung-toi>
9. Hao Tran. Vietnam coffee republic meet the Vietnamese coffee brand that is going global.
[online] Available at: <https://vietcetera.com/en/vietnam-coffee-republic-meet-the-vietnamese-
coffee-brand-that-is-going-global/>
10. The Guardian. (2011). Green coffee. [online] Available at:
<https://www.theguardian.com/environment/2011/oct/04/green-coffee>
11. Quynh Chi (2018). Gu uong ca phe phin cua nguoi viet trong nhip song hien dai dam da nguyen
chat va phai sach. [online] Available at:
<http://cafebiz.vn/gu-uong-ca-phe-phin-cua-nguoi-viet-trong-nhip-song-hien-dai-dam-da-
nguyen-chat-va-phai-sach-20181211112541495.chn>
12. Epicure. Van hoa su dung cafe cua nguoi viet. [online] Available at:
<https://epicure.vn/van-hoa-su-dung-cafe-cua-nguoi-viet/>
13. Duc Anh (2017). Thoi quen uong ca phe cua nguoi viet qua thoi gian. [online] Available at:
<https://vnexpress.net/du-lich/thoi-quen-uong-ca-phe-cua-nguoi-viet-qua-thoi-gian-
3553649.html>
14. Purio Café. Nghe thuat thuong thuc. [online] Available at:
<http://www.puriocafe.com/tin-tuc/nghe-thuat-thuong-thuc/147-ca-phe-xua-va-nay-doi-tuong-
uong-va-cach-pha-che-ca-phe.html#.XcQhih83s2w>
15. The Coffee House. The coffee house go green. [online] Available at:
<https://www.thecoffeehouse.com/blogs/thong-cao-bao-chi/tcbc-the-coffee-house-go-green>
16. Zing news. (2019). Song xanh hay chieu tro cua cac chuoi kieu phuc long highlands. [online]
Available at:
<https://news.zing.vn/song-xanh-hay-chieu-tro-cua-cac-chuoi-kieu-phuc-long-highlands-
post993584.html>

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17. Thanh Binh. (2019). Less plastic cac quan va thuong hieu ca phe da lam gi de bao ve moi truong.
[online] Available at:
<http://cafef.vn/less-plastic-cac-quan-va-thuong-hieu-ca-phe-da-lam-gi-de-bao-ve-moi-truong-
2019082808481389.chn>
18. Lan Anh. (2019). Phuc long bi to doi tra khi keu goi bao ve moi truong. [online] Available at:
<https://news.zing.vn/phuc-long-bi-to-doi-tra-khi-keu-goi-bao-ve-moi-truong-post993417.html>
19. Alotrip. (2018). Vietnam coffee drinking culture. [online] Available at:
<https://www.alotrip.com/vietnam-news-travel-blog/vietnam-coffee-drinking-culture >
20. 20. Vina Roaster. Nhung thoi quen uong cap he cua nguoi viet. [online] Available at: <
https://vinaroaster.vn/nhung-thoi-quen-uong-ca-phe-cua-nguoi-viet-58-27.html >

V. Appendixes

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