Purchase.

Actors:
1. Consumer: the one that uses the product
2. Clients: the one who has the money
3. The one that decides: decides what do or not to buy
4. Influential: the one that tells you what product
5. Initiator: the one who has the idea

Segmentation: divided the market into submarkets

• Geographic: where you live, country, neighborhood, etc.
• Demographic: age, sex, gender
• Psychographic: lifestyle,
• Behavioral: what I buy, where I buy, why I buy, etc.

Problem is: something that not haves a solution at the moment.

Every problem have solution. All problems are don’t negative.

Differences between post-sales and post-purchase: sale is for

the salesmen (vendedor) y purchase is reaction for the buyer
(consumidor).

Before the decision you need to considerate first: the problem

In what moments or occasions you need more time to buy something:

when the product is very expensive.

When is easy take the decision to buy something: when the product
is cheap

Reason why clients decide not to buy a product: because it doesn’t

satisfied their needs.

What is the process to take before buy a product? After purchase

behavior:
1. Identified a problem
2. Look for information
3. Alternative evaluation
4. Purchasing
5. Evaluation
6. Decide to buy again or not