Evaluation and Discussion of the result

The campaign started on 26th May and ended on 26th May 2020, with almost 1000 people has joined the
#healthylifechallenge. On the first week our team is actively checking the participant progress to ensure
the smoothness of the campaign. Our team controlling the campaign by using the strategy that has been
predefined. Based on the response from our participant, they are very clear about the objectives and
goals of the campaign, thanks to the advertisement that has been going on from the start to the end of
the challenge. On the fourth week in total of 36 participant has given up on the challenge because of
unknown reason, but after that there is no other participant has quit. At the fifth week however, our
team discovered 59 participant that is not following the rules and has been disqualified with reasonable
reparation. It is quite difficult to identify the winner at first, since our team has to check for the
authenticity of the participant progress. Due to overwhelming number of participants our team needed
1 week to determine the end result of the #healthylifechallenge. With the one week provided, our team
successfully determine the 11 winners of the #healthylifechallenge campaign. The campaign has gained
so many positive reactions from the participant. One of them is weigh loss just based on the change of
diet or food intake recommended from the campaign. Based on the campaign, we agree that such
campaign that based on mass media is very effective and encouraging especially from the younger
generation.

Conclusion

The campaign can be called very successful just based on the end result and the high participation from
the people. The end result which is our objective to raise the awareness of the people about their
nutrition and lifestyle. Our targeted audience which focusing on the general public but more to the
younger generations, almost all of our participant is from the young generation because most of the
younger generation is active on social media such as Instagram, Facebook and Twitter. The strategy that
is conducted for the campaign is successfully implemented during the campaign. Using social media can
enhance the rate of the information being spread faster, in addition to the hiring of public figures and
influencers to promote our campaign. The campaign that lasted about two months is enough for the
people to learn and remember the importance of how healthy diet and lifestyle can help them enjoy
their life with their family and friends. Healthy diet and lifestyle not only can avoid obesity but also lead
to a more positive and happy life. At the end of the day, the lifestyle of the person will determine the
future and what will happen to the person itself.
Recommendation

Based on the campaign that we held, it is proven that an online or a campaign that based on mass media
or social media is very effective, especially to the younger generation that is very active on social media
such as Instagram, Twitter, Facebook, TikTok and many more. Social media can help to raise the
awareness and behavior of people when used properly. Based on the campaign we find that campaign
based on social media can quickly spread the information to new publics for minimal cost. The use of
multiple media channels increased the awareness and intention to change health behaviors especially
among parents that have young kids or children, it is to change their kids’ lifestyle so that the healthy
lifestyle is implemented by their kids until they become an adult. So it is proven that a social media
based campaign is very effective for our current situation during this MCO.