Chapter 4 : Evaluation of Shopee and Prudential Websites

4.1 Shopee

Shopee is an emerging and popular E-commerce business in Malaysia. It is a platform

tailored for the region, providing customers with an easy, secure and fast online
shopping experience through strong payment and logistical support. Based on their
website, we can see that Shopee has appropriately address their targeted audience.
They are students, office workers and most of Shopees’s target audience are
customers shopping for health and beauty goods.

When customers open Shopee’s website, the first thing they will see are the choosing
of languages as they can choose the language that they want while enter the website.
After that, they can see the orange and white background which these colours are
represent Shopee. Orange is an eye-catching colour and it symbolizes energy
combined with fun so it is easy to attract people’s attention. Besides, orange meaning
adventurous and affordable, the customers will feel interesting and spent time to have
a look with it. Moreover, their words with black and white and neatly arrange of
products will also let the customers feel tidy and more convenient while shopping on
this website. (Appendixes 4.1.1)

Next, there are a lot of advertising will show on top of the page such as vouchers and
discounts advertising. It also provide a ‘shop now’ or ‘see vouchers’ button that can
access directly to see more relevant information. Thus, customers wouldn’t miss the
latest promotions or other information that Shopee’s provided. Furthermore, Shopee
has provided electronic shopping cart in interface. The customers can accumulate
items that they want to buy while continue shopping. If they have any questions while
selecting the items, they can click ‘chat now’ button below the items and send your
questions to them. (Appendixes 4.1.2)

After selecting all the items they need, they can just click the ‘shopping cart’ button to
purchase their products. (Appendixes 4.1.3) Customers need to confirm all the items
they need and click the checkout button. Shopee will calculate the shipping fees then
they can place order and fill in their information and address. Lastly, choose the
payment method that they want then the process has succeed. It is very easy and quick
to let customer purchase goods online and also save money and time as they can do it
anywhere. (Shopee, 2019)
4.2 Prudential

Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924.

Prudential listens to and understand the hopes and dreams of millions of customers
around the world. Through their website, we can see Prudential has appropriately
address their targeted audience which are middle and high income group of peoples. It
means their age are around 30-50 years old or above.

When customers access to Prudential’s website, they can see a lots of friendly smile
pictures all over the page. There are also positive words “We are the people that do”
on top of the pages to show their friendly and kind to the customers. (Appendixes
4.2.1) With the big and dark grey colour words, it allow customers to see clearly and
also red colour for the words like ‘learn more’ and ‘view’ that use to access for the
services. This page also well organize with clearly describes and easy to find the
information.

Besides, Prudential provide analysis and financial budget calculator to customers to

help them make choice. The budget calculators are provide for the people who have
fix income in a month, the head of family, have insurances and so on. There are also a
service call e-pay and other payment methods are provided to the customers that
allow them to handle their payment electronically with an easier and more convenient
way. Prudential also provide user guide for customers to understand what they need to
do.

Moreover, Prudential have a menu bar with detailed information. For example, our
products, our online products, our services and so on. After click any one of the
button, it will clearly list out all the information such as protection, retirement and
other relevant information to help customers easy to process what they need to do.
There are many options for customers to choose, all they need to do are just follow
the steps which already listed. (Prudential Assurance Malaysia Berhad, 2019)

https://shopee.com.my/?
gclid=CjwKCAjwqLblBRBYEiwAV3pCJj8cLnRAwfDGMOvtcbqxkCfkgKaGZ5YioKPwD6I4hQl1PeTXmMTND
RoCnkcQAvD_BwE
https://www.prudential.com.my/en/our-products/savings-investment/
(Appendixes 4.1.1)

(Appendixes 4.1.2)
(Appendixes 4.1.3)

(Appendixes 4.2.1)