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Conquer the gear before the water!

Explore our pride and joy – our distinct brands of tackles and outdoor equipments, catered
for all. Everything you need starts here!

WE ARE HERE TO SATISFY YOU / WE ARE BORN TO SERVE YOU


Largest Fishing Tackle and Outdoor Equipments Wholesaler
With decades of experiences up our sleeves, we offer a wide range of high performance &
premium quality tackles and outdoor gears, be it for fishing enthusiastic, season adventurer
or potential business partners. Your satisfaction is our mission.

About Us
WHO WE ARE?
From a local manufacturer to a leading worldwide fishing, camping and diving
wholesaler that we are today.

Sang Lin Tackle Sdn Bhd. is Malaysia’s leading wholesale distributor and marketing
company in fishing tackle and outdoor equipments. With 40+ over prominent brands
including our own manufacture brands, we supply a range of quality products and apparel for
various fishing, camping and diving activities with fantastic margin opportunities for retailers
and customers who are looking to buy manageable volumes at great prices.

We are based in Bandar Perda, Penang and mainly supply customers nationwide and
extended throughout Malaysia territory. Throughout 39 years as a wholesaler and distributor,
we at Sang Lin Tackle understand the importance to satisfy each and every one of our
customer, by offering only the finest in everything we do since 1981. With our passion and
dedicated staff, where we stand today are all thanks to continuous support from our faithful
costumers!

Mission & Vision/ Our Philosophy


 Since its foundation, Sang Lin Tackle always set out on a mission to deliver the
ultimate fishing experience to our fellow anglers, as well as providing the best
products and services for our business partner.
 Our mission at Sang Lin Tackle is to provide quality fishing, camping and diving
products and services through an experience you’ll enjoy. In doing so, we hope to
continue supporting people in realizing their dreams to have a lifestyle that can be
shared without any boundaries.
 We have been bringing our products to life via the manufacturing and retail industries
for over 39 years. We listen to our customers and strive to make and deliver products
that can assist to make every adventure unforgettable.
 We believe our customer is at the centre of our business. Our mission is to ensure
that we provide outstanding levels of customer service that exceed any expectations
you may have. Testament to this is our high level of repeat business year after year.

Vision: - To fulfil today’s demand.


Our Culture & Values
Cooperation Trust Respect Fun Community

What makes Sang Lin Tackle so unique? What lead us maintaining our employees’
contentment? What keeps us expanding our business network for years? Maybe it’s that we
value our employees and encourage innovation. Or maybe it’s our commitment to serve the
best for our customers and partners. Or maybe it’s that we view our culture as a dynamic
and ever-evolving way to improve our company. We hold true to certain ideals (cooperation,
ingenuity, etc.), but flex to accommodate our employees, customers, business partners and
everyone needs.

Why choose us?

From the very beginning, Sang Lin Tackle’s emphasis has been upon innovation and quality. That is how
the company has grown into one of the largest leading tackle companies in Malaysia today. In this recent
year, our latest fishing tackles and outdoor gears are set to open up a wider range of prospects customers,
offering quality product design at a competitive price. In terms of service, we provide fast response time,
efficient delivery and value-added services through the years.

OUR SERVICES

Product operation
Our operation covers Malaysia territory and worldwide. We have created a diverse supply
chain that adds stability to every part of our process.

Virtual and Concept Store


For an enjoyable shopping experience, we provide a virtual store for online shoppers and a
concept store for walk-in customers. Our friendly and knowledgeable staffs will be able to
help you find exactly what you’re after and even be able to tell you how to use it.

Shipping & Distribution


No minimum order quantity required shipment within 7 days upon confirmation, including
Shipping worldwide with term and conditions.

Product testing & Compliance


Our products are tested and proven in the field by our Pro-staff, a team of avid anglers and
outdoorsman and women. Their comments and suggestions help us in products and quality
improvement, and even provide tips and advice for our customers.

Service Centre
We provide maintenance and after-care services for our authorize products with term and
conditions.

Warehouse & Inventory


Our scalable storage options and real time inventory managements give us the capability to
meet the needs of today and tomorrow.

Be Part of Us!
Sang Lin is a continuation of a story about passion, pride, innovation, evolution and the
relentless drive to perfection, a road far less travelled by others. It’s the story of a resolute
commitment to giving First-Class Quality.
And most of all, we hope you’ll enjoy the products as much as we do. Call or email us today
and let us know what you think. We’d love to hear from you!

OUR BRANDS

We pursue sustainability within our operation by striving to make them socially responsible,
environmentally aware and economically viable.

In this recent year, our latest fishing tackles and outdoor gears are set to open up a wider
range of prospects customers, offering quality product design at a competitive price. In terms
of service, we provide fast response time, efficient delivery and value-added services
through the years.
Our extensive range covers all aspects of fishing. We pride ourselves in a rapid delivery
service.

Mission & Vision/ Our Philosophy


Customers’ trust is a valuable asset to us and we go all-out to preserve and continue it every
day. We know trust is virtue to achieve our vision of being “our customers” favourite and way
to fish”.

As Malaysia’s leading wholesaler, Sang Lin Tackle is dedicated to ensuring we provide the
best level of service to our extensive network of independent retail and wholesale customer
across fishing tackle and outdoor sectors.

We deliver/ supply to more than ____ customers supported by distribution centres in each of
the major cities, as well as smaller regional centres. We… across the country.

WIDEST DISTRIBUTION NETWORK IN MALAYSIA AND ABROAD.

MISSION STATEMENT
TM aims to identify and support entrepreneurs who aim to create a more inclusive fashion
landscape. The inclusive impact can be made in different ways: from including different
consumer groups and making products more accessible, to fostering inclusion and improving
lives in the value chain. We are supporting those who drive change by partnering and
collaborating with people who saw something that they wanted to stand up for and have a
true impact on.

We know what we’re on about


-We’re hard core mariners, love fishing, camping and diving, have built up an enormous
amount of knowledge and expertise. You can call us on our number or email us and we’ll
give you the advice you need.
If something goes wrong we fix it.

-If you’ve ordered the wrong size or there’s a fault we’ll put it right. Our business is built on
repeat business so we go hard to get 100% satisfaction. All our products come with full
manufacturer warranty and we’ve become known for our no hassles returns.
Your order is delivered quickly
-Your items are usually shipped within 24 hours of placing your order and often the same
day! Our warehouse guys have a great team culture and go all out to get orders out as
quickly as possible.
We have the best brands and a massive range
-We stock the best brands and our warehouse stocks over ______ individual products and is
growing every day.
_________________________________________________________________________
Sang Lin Tackle is an importers, sales agents and wholesale distributors of fishing, diving
and camping equipments to the retail trade. We supply a range of quality products from a
number of suppliers with fantastic margin opportunities for retailers who are looking to buy
manageable volumes at great prices.
We are based in Bandar Perda, Penang and mainly supply customers nationwide and
extended throughout the territory.
We believe our customer is at the centre of our business. We strive to ensure that we
provide outstanding levels of customer service that exceed any expectations you may have.
Testament to this is our high level of repeat business year after year.

OUR PURPOSE – Inspired by Adventure


We want people to go and experience great adventure out there. And see it as part of our
job to ensure that from launch to landing, it’s the best experience possible. We draw on our
spirited heritage and personal expertise to help those who trust us to find their awesome –
confidently, authentically, and passionately.

OUR PEOPLE
For True Seekers. By True Seekers
We are seekers of adventure and doers. We don’t simply just have amazing fish finders,
camping equipment, scuba gear, and watercraft, we also use them. Most of our employees
are enthusiastic adventurer, men or women who passionately pursue the all-out lifestyle that
Sang Lin Tackle has always inspired.

Outdoor Products gets you to your destination with comfort and ease with outdoor gear you
can trust.

 Integrate adventure and fun into all facets of our business


 Lead the industry with the best in price value
 Give customers and employees top priority
 Deliver top quality for all work, play, and travel essentials
 Operate all facets of business with integrity
 Demonstrate authentic and transparent business practices
 Support and participate in sustainable practices
 Dedicate resources to the community

Mission

Sang Lin Tackle


With over 38 years of experience and a wide choice of fishing, camping and diving
collections, Sang Lin Tackle has something to suit any one without any boundaries.
Everyone can enjoy
Tagline
-Everyone can enjoy it
For true seekers. By true seekers.
At SL, our passion is to provide Malaysia anglers with high-performance fishing tackle at
affordable prices.
SL is a wholesale fishing tackle supplier, providing shops throughout Malaysia and abroad
with a wide range of fishing, camping and diving equipment brands from around the world,
as well as our very own fishing tackle brands – Santec and Devil Craft.
Founded in 1987, Sl started life as fishing tackle supplier. Spotting a gap in the market for
reasonably price,