The challenge I initially wrote about is an organization with decreased market share and work culture challenges. The company presented a list of problems and asked for help redefining their culture to support the company vision and mission. During the analysis stage, I learned they have many conflicting beliefs and ideas such as management style, what role should a manager emphasize, what is the right balance between production and creating a fun place to work. They struggle with how to inspire and engage their employees. Some of my initial thoughts when interviewing this client were, how do I satisfy the requirements of the owner and create measurable value. Is this project a fit for me? Do I have the skills to be successful, what if I fail? What if I cannot figure out how to convey the value of change? Can I select the correct intervention and communicate their needs effectively? After journaling, a theme that surfaced is the critical and challenging role of the OD practitioner. I found the stories about the radical thinkers in the Age of Heretics invigorating. Their willingness to be unfashionable or unpopular to bring about positive change reaffirmed my belief that I must continue to have the difficult conversations. Strategic change may seem underappreciated, but the effort is a worthwhile path. Our assigned reading helped me understand the concerns I experience when meeting with clients are not unusual. Organizational communities are intricate, and the role of the OD practitioner is not a simple process.