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Bahaghari

“Indulge with a Colorful Twist.”

Social Enterprise Plan

Prepared: May 5, 2019

Prepared By:

Gilo, Joy Andreana O.

Lagumen, Chillsea Skye T.

Lucero, Raphael Andrei R.

Santos, Paulo Emmanuel S.

Yap, Alliza Marie Angeline P.

Far Eastern University Diliman


Bahaghari: Indulge with a Colorful Twist

Table of Contents

I. Executive Summary............................................................................................... 3-5

A. Mission and Vision Statement..................................................................................... 3

B. Values....................................................................................................................... 3-4

C. Objectives of the Business....................................................................................... 4-5

II. Environmental Analysis....................................................................................... 5-18

A. 5 Cs of Marketing.................................................................................................... 5-6

B. Microenvironment.................................................................................................... 6-7

C. SWOT Analysis........................................................................................................ 7-9

D. Macroenvironment................................................................................................. 9-10

E. PESTLE Analysis................................................................................................. 10-11

F. Market Research Output...................................................................................... 11-12

G. Business Model Map (Before Incubation)........................................................... 12-15

H. Objectives of the Market Research........................................................................... 16

I. Business Model Map (After Incubation)............................................................. 16-18

III. Human Resource................................................................................................ 18-23

A. Leadership Credo................................................................................................. 18-19

B. Organizational Chart................................................................................................. 19

C. Company Code of Ethics........................................................................................... 19

D. Employee Recruitment......................................................................................... 19-20

E. Pay Grade.................................................................................................................. 21

F. Employee Development....................................................................................... 21-23

IV. Marketing........................................................................................................... 23-24

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A. Marketing Objectives................................................................................................ 23

B. Product Strategy........................................................................................................ 23

C. Pricing Strategy......................................................................................................... 24

D. Promotion Strategy.................................................................................................... 24

E. Distribution Plan........................................................................................................ 24

V. Operations........................................................................................................... 24-35

A. Value Chain......................................................................................................... 25-34

B. Customer Service Script.......................................................................................... 34

C. Resources and Processes (SIPOC Analysis)....................................................... 34-35

VI. Financials............................................................................................................ 36-38

A. Costing................................................................................................................. 36-37

B. Budget Forecast................................................................................................... 37-38

VII. Appendix............................................................................................................. 39-50

A. Bahaghari: Code of Ethics................................................................................... 39-40

B. Market Research Output (Before Incubation)..................................................... 41-43

C. Market Research Output (After Incubation)........................................................ 44-46

D. Organizational Chart................................................................................................. 47

E. Costing................................................................................................................. 47-48

F. Sales per Color Table................................................................................................. 49

G. Sales per Hour Tally.................................................................................................. 49

H. Income and Expense Breakdown.............................................................................. 50

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I. Executive Summary
A. Mission and Vision Statement
a. Mission. We are a food business that promises to eye catching and great tasting
Filipino street food. We want to develop our classic Filipino merienda into a food
product that brings happiness and initiates creativity amongst our customers. We want
to inspire them to be who they are and encourage them to express their true self by
eating our food. Our business will serve as an instrument for delivering a colorful and
delicious life to all.

b. Vision. Our business aims to serve every people with colorful, eye-catching, and great
tasting kwek-kwek. By this, we will be able to promote our humble Filipino classic
merienda in a more creative way. We don’t only prioritize success in terms of profit
because we believe that as a business, it is our obligation to inspire other people by
giving service to them and making them feel that they are who they are as a person.

B. Values
a. Be Creative. In this industry, it is very important to stand out from the competition. We
believe that by offering a new and colorful way of serving kwek-kwek to the market, we
could be able to penetrate it easily. Another thing is the feeling that we will give to the
customers. Our business believes that each one of us has a creative mind. And by eating
our product, we can stimulate that creativity within. We can inspire other people to
express themselves and to show who they are. In the business itself, we could be able to
show off our creative minds because it is important to create that feeling among the
people in the business so it will affect the output.

b. Be who you are. We encourage our employees to express what they feel and who they
are as a person because it will show up to the end product or end goal of the business.
We want to practice working as a team, and at the same time, we would not want to
limit the capabilities of our employees. Through this, we will share our emotions
through the food we are serving to the customers and the people who will taste our
products.

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c. Be versatile. By the food we are serving, we want to embody the sense of versatility.
We are serving kwek-kwek that is not only pleasing to the eyes but also great tasting and
affordable. As people in this business, we want to show off our unique sides and be
unafraid to show differences. We believe that these differences will make us united.

d. Be unique, be different. By choosing which color of kwek-kwek you will order, we are
promoting to our customers a sense of welcoming. We are open to all people with
different emotions, different personalities, and different behaviors. We believe that the
food you eat will speak a lot about you as a person. It is truly okay to be different
because you can use it to your advantage as a person. Never be afraid to show off who
you truly are.

C. Objectives of the Business


Many Filipinos are aware of the idea of street foods. Filipinos love the taste of food
products like street food because it satisfies their hunger, especially on a busy schedule.
Vendors usually sell this street food within their stalls. One popular street food is the so-
called kwek-kwek. The product makes this delicious street food using hard-boiled chicken
or quail eggs wrapped in an orange-tinted batter which is then fried.

After being informed of this, we came up with a business. The name of the business is
Bahaghari. Basically, our business sells famous kwek-kwek, but with a twist. Instead of the
product being wrapped with the usual orange batter, the kwek-kwek sold within our
business would be wrapped in rainbow-colored batter, meaning there would be many
colors of the product to choose from. The group arranges the product by color, meaning
there would be a group of red, orange, yellow, green, blue, indigo, and violet colored
kwek-kwek.

The goals of the business include giving our customers a very unique experience of
enjoying kwek-kwek in a different yet pleasing presentation. In addition to that, another
one of the business goals includes discovering the effects of color in the business. Since
our product is rainbow-colored kwek-kwek, we would be able to see how it would impact

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the business, as the business presented the product differently. Furthermore, discovering
how color affects a customer’s decision on buying food also lies within the goals of the
business. The business also aims to discover how a different appearance of the customer’s
favorite food would affect their satisfaction and buying behavior. With the altered
appearance of the product, the business would be able to find out whether the different
coloration of kwek-kwek would make the customers enjoy the product even more or
perhaps not like it.

II. Environmental Analysis


A. 5 Cs of Marketing
a. Company
Bahaghari wanted to set up an image that highlights creativity. The group created this
business with a goal of introducing a product, which is creative rainbow kwek-kwek, to
the market where innovation and modernization are present. Through a product that
offers creativity, the goal is to attract customers, which became successful and helped
the business to gain more profit.

b. Collaborators
Suppliers are the main collaborators for this business that helped meet its purpose and
goals. In Bahaghari’s case, it was dependent on other producers and vendors for the
supplies used. The group members bought most of the ingredients from the public
market.

c. Customers
The customers are the key focus areas of the business. Through the conducted market
research, the researchers have gathered information about the needs and wants of the
target market which helped the researchers in meeting the expectations of the
customers.
The customers are the students, faculty members, and parents/guardians from FEU-
Diliman. This business served the need of the customers with a product that satisfied
them with high quality and excellent taste at an affordable price.

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d. Competitors
Competition exists mainly because the business site was present with many
competitive stalls. There are also students who conducted their own business projects
along with a certain place and during the time this business operated. Additionally, the
existing food businesses inside FEU-Diliman also became competitors.

e. Climate
The Philippine Government has set many business regulations to protect the business
environment. With the given laws, the researchers were able to conduct the business
without violating.

The increase in taxes seriously affected the economic state of the country included in
products such as food, beverages, cosmetics, and other products and services. In
addition, the population has increased through time. Due to this, the budget of the
people who buy products from markets inclusive of tax is mainly affected.

The product of Bahaghari is kwek-kwek, which is popular in the Philippines and to the
society of FEU-Diliman. It is a trend since most of the population are students who
enjoy eating street food, which also became part of the country’s food culture. The
group found it easier to produce the products by modernized and technological pieces
of equipment such as electric stove, and other cooking tools.

B. Microenvironment
a. Organization
There are factors within an organization that can positively or negatively impact
customer satisfaction. In this case, there are only five people worked on the project
which became an advantage since it is convenient to reach each other. Each person in
the business had to show ways that can give to provide exceptional customer value,
which leads to customer satisfaction.

b. Competitors

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There are competitive stalls created by other researchers along with the business
location. Additionally, there are also existing food businesses around that became
competitors. These are the five existing canteens namely Gab's Food Kiosk, Takeni
Mangan Tamu Pu, Satellite Canteen, KC Chicken, and BhebeTam’s Food Cart.

c. Suppliers
Bahaghari relied on other producers and vendors for the supplies used for the product
and pieces of equipment required to produce and deliver a product to a customer. As a
result, occasions affecting a producer or supplier also can affect customer satisfaction,
whether these occasions influence available materials, fees or product quality.
Regarding the incubation performed, there are no difficulties from the suppliers that
negatively affected the business.

d. Marketing Intermediaries
The researchers provided the capital for the Bahaghari to finance operations.
Different ingredients from the markets make up the product. After the members prepare
the ingredients, it is then transported to the location where the distribution will happen.
Finally, to market the products, the researchers used social media, to make the
customers aware fast since most of the target market uses social media. Aside from
social media, marketing strategies used are the face to face interaction with the
customers and word of mouth. These marketing strategies potentially helped increase
customer satisfaction.

e. Customers
Customers are vital to the business because without paying customers, there will be
no business. For this business, the customers were students from different grade levels,
faculty members, and parents/guardians from FEU-Diliman. These customers find
products that can satisfy their wants and needs.

C. SWOT Analysis
a. Strengths

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The strengths present in the site where we will sell our products is that the students
can easily see and buy from our products because the site where the selling will happen,
will be very accessible to the students because the stall will stand up in a site where it
could be seen by the students. Next is how the students will not only see or access the
stall immediately, but they will be also satisfied and probably be amazed by the
products that the group will sell because it will be a unique and creative product, and it
is not always seen by people, that is why they will more likely be encouraged to buy
our products.

b. Weaknesses
One weakness of the business involves maintaining the freshness of the product itself.
This is due to the researcher’s plan to pre-cook the product early on. Another weakness
involves the small number of people who will be working on the product and business.
As there are only five people, there’s a possibility that accomplishing tasks and works
would be slower than what it shall be. Last weakness includes the color choice of our
product. We sell rainbow-colored kwek-kwek and as a result, customers may find other
colors other than the usual color of the product. With that said, they might find some of
the colors unappetizing or unappealing.

c. Opportunities
The location of the business is one of the main opportunities that the group can utilize
because of its accessibility to the customers. Another opportunity is the strong customer
base of the target market. The students in FEU Diliman have very high numbers from
all levels. The different events in the school can also be an opportunity to sell the
products offered by the business. Lastly, the easy and fast dissemination of information
is a key to proper marketing.

d. Threats
Competition is the main threat for the business project site the researchers chose.
Since the site chosen is very accessible to students, it will be a common consideration
by other business in terms of the project site of their business as well. The common set

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up for the food stalls will be a horizontal layout. So, the comparison will be a common
scenario in the selling days. Many businesses might be compared easily and it might
affect the sales of the businesses in a huge way.

Another threat that could be considered is the environment. The school environment
is very close to nature. There are many trees, plants, and it is an open area. Since it is
very close to nature and the elements, many factors can affect the business negatively.
First is the wind. With this, the cleanliness of the products and services will be a
question. Also, since the weather is getting hotter, temperature issues will arise. The
business at hand will need cooking with heat. Improper handling may cause small to
medium-sized firms that could burn the booths in the area. Sometimes, it may also get
very rainy. With this, many customers will get bored to go to the booths and eventually
sales will go down.

D. Macroenvironment
a. Demography
The target market of our business, Bahaghari that sells colored kwek-kwek, ranges
from Junior High School students up to Senior High School students. Age bracket also
ranges from 11-18 years old. The people who bought our product are students and
teachers.

b. Economy
The TRAIN law (Tax Reform for Acceleration and Inclusion) affects the economy of
the Philippines. The tax in the products, specifically food and other things, had
increased. That is why it affected the budget of the people who buy products and sell
them in their business.

c. Society and Culture


The culture of FEU Diliman that affects our business, Bahaghari, is about being fond
of eating street foods. Eating street foods have been part of the Filipino culture. Almost
all people in FEU Diliman are Filipinos that is why they are fond of eating street foods.

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d. Technology
The technologies that we have used in producing or in creating the food that we will
sell are pieces of equipment specifically stoves and pans. We have also used cellphones
and promoted our products on social media.

e. Politics and Government


In avoiding legal problems, there are agencies that offer business permits to people
starting up their businesses. Examples of agencies are DTI, BIR, BPO, and SSS. A
business must follow the laws implemented by the government that have significant
influence in the business operations of a company. One of these laws is the Food and
Drug Administration Act of 2009 (R.A. No. 9711). This law governs the inspection,
registration, licensing and monitoring of establishments. This law is really applicable to
because it is part of the food industry.

f. Natural Environment
The site of our business is good enough for the consumers or customers to easily see
or spot our business, Bahaghari. Our site is near the basketball area that is really easy to
see and spot by the customers. Also, our products are marketable to the customers may
it be the sunny or rainy season.

E. PESTLE Analysis

a. Population and Demography


The target market of our business, Bahaghari that sells colored kwek-kwek, ranges
from Junior High School students up to Senior High School students. Age bracket also
ranges from 11-18 years old. The people who bought our product are students and
teachers.
b. Economy
According to Chen (2019), inflation is the rate at which general level of prices for
goods and services is rising and, consequently, the purchasing power of currency is
falling. It can really affect the economy because it will determine if the country has
economic growth or crisis.

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c. Society and Culture


The culture of FEU Diliman that affects our business, Bahaghari, is about being fond
of eating street foods. Eating street foods have been part of the Filipino culture. Almost
all people in FEU Diliman are Filipinos that is why they are fond of eating street foods.

d. Technology
The technologies that we have used in producing or in creating the food that we will
sell are pieces of equipment specifically stoves and pans. We have also used cellphones
and promoted our products on social media.

e. Legal and Political


In avoiding legal problems, there are agencies that offer business permits to people
starting up their businesses. Examples of agencies are DTI, BIR, BPO, and SSS. A
business must follow the laws implemented by the government that have significant
influence in the business operations of a company. One of these laws is the Food and
Drug Administration Act of 2009 (R.A. No. 9711). This law governs the inspection,
registration, licensing and monitoring of establishments. This law is really applicable to
because it is part of the food industry.

f. Natural Environment
The site of our business is good enough for the consumers or customers to easily see
or spot our business, Bahaghari. Our site is near the basketball area that is really easy to
see and spot by the customers. Also, our products are marketable to the customers may
it be the sunny or rainy season.

F. Market Research Output (Please refer to the Appendix for the Graphs)
a. Before Incubation
i. Results
For the first three graphs, Graph 1.0, 1.1, and 1.2, majority of the respondents
were Grade 12 students. In terms of the strand, majority were from the ABM strand.
Lastly, in terms of the gender of the respondents, majority were female.

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For Graph 2.0 and 2.1, majority of the respondents are fond of eating street foods.
Kwek-kwek is the most popular for the respondents. Next on the list are fishball,
kikiam, and squidball. For Graph 3.0, 3.1, 3.2, and 3.3, most of the respondents are
split in their decision whether to accept the concept of rainbow kwek-kwek in the
market. They are also more familiar with the orange tint of the classic kwek-kwek.
But, it was a positive response from them as they find the concept very interesting
and they are willing to pay for it in a more affordable price.

For Graph 4.0, 4.1, and 4.2, most of the respondents like to serve their kwek-kwek
in plastic cups. Also, most of the respondents like the traditional sweet sauce to
accompany their kwek-kwek. Regarding the drinks, gulaman and pineapple juice
were the popular picks.

b. After Incubation
i. Results
For the first two graphs, Graph 5.0 and 5.1, most of the respondents were from the
ABM strand and sections. For Graph 6.0, 6.1, and 6.2, most of the respondents
didn’t felt anything upon seeing the product. Most of the respondents also bought
the product mainly because of their hunger. And they were split in deciding whether
the packaging helped with the overall appearance of the product.

For Graph 7.0, 7.1, 7.2, and 7.3, the most popular colors of kwek-kwek for the
respondents were orange, violet, red, and blue. There was no significant difference
as well for the taste of each color, so every color was a hit for the customers. Most
of the respondents bought the product once or twice only. Lastly, the main factor
that influenced them in buying was its affordable price.

G. Business Model Map (Before Incubation)


a. Operating Model
i. Value Network

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Bahaghari will divide different members in order to assign them with tasks. There
would be members who would sell, members who would encourage people to buy
products, members who will prepare the product, members who will arrange and
organize the booth, and members who will be tallying the sales and expenses.

The activities are going to be sequenced in a particular order. The arranging and
organizing of the booth come first. The next activity would be preparing the
ingredients that would be needed to make the product and drinks. Then it would be
followed by creating the product that would be soon sold. Next would be
encouraging the customers to buy, then lastly tallying the sales.

The activities are ordered in such a way because firstly, without a presentable and
spacious booth around, there would be complications in the later activities.
Customers would not be engaged to visit the booth, there would be no fixed and
arranged designated areas for the activities, and the whole process would fall.
Second, the complete ingredients are needed in order to create the product, and in
cases of incompletion, making the product would prove to be more difficult, as the
business would have to attend to the missing ingredients. Third, selling the product
without the will to make the customers interested to try the product would not be
effective. The business is supposed to sell the products and yet show no
encouragement for customers to do so, ultimately ending in failure. Lastly, without
tallying the sales, the business would have no clue how much was earned and
whether it had more sales than expenses or vice versa.

ii. Resources and Processes


Bahaghari will use certain posters to catch potential customers’ interest and be
curious about the product the business offers. Posters will also be posted online in
order for even more people to be informed. Also, at selling time, the products would
be stored in a pleasing serving container that will make the presentation eye-
catching. An activity that the business will perform would be a free taste. Some

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members of the business would also walk around the school in order to get people
interested and learn about the details of what Bahaghari has to offer.

iii. Cost
The cost to carry out the value proposition would include the expenses consisting
of the different ingredients to create the product and other supplies. The ingredients
and supplies consist of quail eggs, sticks, cups, flour, juice pack, oil, tissue paper,
butane, food color, food color, tube ice, vinegar, cucumber, and brown sugar. All in
all, the combination of all these products cost 2,066 pesos in total.

iv. Complementors
One thing that would make it appealing would be bringing out the fact that the
complementors’ products a greatly beneficial for our whole business, that lacking
some of their offers would not make ours possible. Also, our success could also
influence them to stay as complementors, as it would also make them successful, as
both our businesses benefit each other.

v. Configuration
One way to be efficient in providing value would be planning out how much we
will spend on the product we will be making in order to spend in moderation. In
addition to that, creating the product would also be in this case. Ingredient usage
will also be kept in moderation in order to be more productive.

b. Offering Model
i. Target Market
The business target market includes the Far Eastern University Senior High
School students who frequently consume street food, particularly kwek-kwek as a
snack. In addition, the target market would be willing to try out the product with a
different presentation.

ii. Value Proposition

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“Indulge with a colorful twist.” This means that we want our customers to enjoy
our product for its wonderful taste while also feeling satisfied and pleased with the
colorful twist it has.

iii. Revenue Model


Our products are offered with the price our target market can afford. Considering
that kwek-kwek is famous within the country, its usual prices are of course
familiarized by many as well. With that said, our kwek-kwek’s price is based on the
common one. The business did so, as we like to charge a price that is considered
proper. Furthermore, our target market includes senior high school students, so
Bahaghari would level the prices of the products based on how much money the
students would have.

iv. Channels
The business will be selling the products outside the school campus, by the open
court area. This area is chosen as it has good accessibility to our target market. In
addition to that, the opening day of the business is a senior high school sports fest
day, which would mean that there would be more of the target markets within the
area Bahaghari is selling.

v. Customer Bonding Strategy


The customer bonding strategy includes putting customer satisfaction as the
greatest priority. A desirable interaction with the customer will be a great step in
order to have a positive relationship with them. In order to bring that to life, the staff
of Bahaghari will attend to the customer’s needs, wants, and demands and be willing
to listen to their feedback.

H. Objectives of the Market Research


There are a lot of objectives in conducting market research that could help in the
incubation of the business. One of the main objectives of market research is to know the
target market of this business. In particular, the purpose of this research is to know the

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needs and expectations of the target customers of the business. This business also aims to
seek information about the customers’ buying behavior. The group wants to identify the
attitudes, preferences, intentions, and decisions that may affect the purchasing behavior of
the customers. Another goal of this market research is to identify the deficiencies of the
product. It would help to identify the factors and solutions that would help in improving
the product to avoid these deficiencies. By accomplishing these objectives, the group will
have knowledge on what to improve and develop have a profitable and prosperous
business.

I. Business Model Map (After Incubation)


a. Operating Model
i. Value Network
The tasks and responsibilities were divided among the members of Bahaghari.
First, the group needs to buy the ingredients in the market or grocery. And when all
the ingredients and supplies needed are complete, production came next. After the
production, the group promoted the product through social media and word of mouth
to attract more customers. During the business incubation, the tasks were assigned to
the members, some were preparing the product, and some are attending the
customers and some recording the sales. Although there's a lack of staff in the
business, the incubation was still successful because of the teamwork.

ii. Resources and Processes


In order to run the business fruitfully, the group focused on promoting the product
to the target market. The group utilized social media by spreading posters online.
During the incubation, some members of the group roamed around the campus to
promote the product of Bahaghari.

iii. Cost
The cost of producing the colored kwek-kwek includes the expenses which are the
ingredients and other supplies needed. These are the ingredients and supplies used
during the incubation of the business. For the colored kwek-kwek the ingredients are

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quail eggs, flour, and food coloring. For the sauces, vinegar, cucumber, and brown
sugar were used. For the cooking process, the group utilized a butane gas stove that
needs butane gas. Oil is also included in this process. Lastly, for the drinks, juice
sachets, ice, and water are used. As a whole, the total cost in production is 2,066
pesos. There is a possibility that this will get higher by the time that the business is
developed and established in the market.

iv. Complementors
The uniqueness of the product itself made it appealing to the market. The colored
kwek-kwek served as the identity of Bahaghari. The business will be popular in the
near future because of its special characteristic which is the colorful touch added in
the food like this kwek-kwek.

v. Configuration
The group organized and planned well the happenings before, during, and after
the execution of the business. To avoid underspending and overspending, the group
budget well what is needed the most in running the business. The things that were
bought must be the one needed the most. Rest assured the quality of the product is
still the best so that the customers would enjoy and be satisfied.

b. Offering Model
i. Target Market
After the incubation, there are more potential customers not just senior high
school students. The potential target market after the business incubation is the
junior high school students of FEU Diliman.

ii. Value Proposition


One significant benefit that the customers will gain if they'll patronize Bahaghari's
product is experiencing indulgence in a new way. This simply explains the business'
motto "Indulge with a colorful twist." By patronizing the product, the customers

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have the chance to enjoy their food in a colorful way. They were satisfied in a
different but unique way.

iii. Revenue Model


The products are priced according to how much the students could afford. As
much as possible, the group offered budget-friendly prices. The price is just right for
the quality of the product. But there's always a tendency that the prices will get high
because of the demand of the customers and the improvement of the product.

iv. Channels
The products are sold near the open court area, in front of the lobby of FEU
Diliman. This location was chosen because it is highly accessible to the target
market of Bahaghari. The incubation happened on the same day of the sports fest
that's why there are many customers around the area. For future incubation, the
group will consider other locations inside the campus that is still accessible even if
there are no events in the school.

v. Customer Bonding Strategy


One way that the group used as a customer bonding strategy is by being
approachable to the customers. The members of Bahaghari politely interact with
customers who were buying the colored kwek-kwek. With this effective
communication, the group could entertain the feedback and other ideas of the
customers.

III. Human Resource


A. Leadership Credo
Bahaghari is a business that focuses on allowing people to their emotions and character
through the food they are eating. It also encompasses the creative abilities of the people
inside and outside of the business, which will give to the welfare of all. Given all of these
goals, the students behind this business are considering certain values and principles that
everyone must embody amongst each other and to the customers. The students understand

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that it is important to have a leader in terms of implementing these values and principles
for them to uphold the mission and vision of the business and execute the goals and aims
through sustainable tactics and processes. These values and principles are crucial in
maintaining the good flow inside and outside the business, and, having good relationships
within the employees and customers.

B. Organizational Chart (Please refer to the Appendix)


This is the organizational chart of Bahaghari. The organizational chart type was flat. The
main consideration for this chart was the capital distribution of the business. Each member
contributed the same amount for the starting capital of the business. Also, in the decision
making of the business, all of the members can contribute and add up to the plans and
strategies being made. Given that, each member still holds a specific role in the
operations. One acts as the head of operations, two people act as the production heads, one
act as the sales and finances head, one act as the head of promotions, and one acts as the
head of maintenance.

C. Company Code of Ethics (Please refer to the Appendix)


The code of ethics in this business is centered main on the values of creativity,
confidence, versatility, and uniqueness. The group has decided on highlighting these
values because of its importance in creating value not just for the business, but also for the
customers. These values also satisfy the mission, vision, and objectives of the business.

D. Employee Recruitment
The business' manpower is categorized under four departments which are the Finance,
Operations, Marketing, and Sales. These are tasked to the five members of the business.
Given that there are only few people to work on the business, it is really necessary to have
additional manpower for different tasks. Below are the additional manpower needed:

a. Food Server. A food server is a food service worker. A food server has outstanding
customer service skills as well as a solid understanding of the regulations for food
handling. Food server will be greeting customers and will be taking food orders to be

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recorded in the business system. It is also the responsibility of a food server to


memorize the food and beverage menus and professionally address customer service
issues and refer customers to the management when necessary.

b. Food Production Workers. They work in various facilities serving food and are
mainly responsible for preparing meals. They receive food items, store food properly,
operate food processing equipment, maintain supplies, mix ingredients, and evaluate
the quality of food items.

The business is in need of a food server and at least two food production workers
mainly because the five members who are supposed to do specific tasks in the four
departments are doing the tasks that should be assigned to the food server and food
production workers. Additionally, having additional manpower will make the
production and transactions fast.

There are requirements for both positions. Mainly, the worker should be a student of
FEU-Diliman, and a Senior High School student. These are considered the
requirements for the position because the potential worker should have the
understanding of business and the capability of doing business tasks.

Considering the requirements for the positions, the researchers will be using social
media and survey to find the potential workers. Social Media will be used by creating
and posting banners online to have people aware about it. Survey will also be used by
disseminating it to the senior high students and find people who are willing to accept
the job.
The five researchers contributed to raise capital which will be used for the business.
After conducting the business, the profit earned or the return on invested capital will
be divided equally to members that participated and contributed. For this reason, the
additional manpower will also be given salaries from the profit earned or the return on
capital.

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E. Pay Grade
Based on the organization chart of the business, the students will consider some things in
coming up with a payment structure and salary range for the employees. First of all, the
organizational chart of Bahaghari is a flat type because we want to establish fewer levels
of management so that everyone could contribute freely to the development of the
business. Second, the nature of the business is a partnership type, where every decision
made must be discussed within the group before doing the execution of the plan. Third,
the group is considering the equal partition in providing the capital for the different
business processes to be executed by the organization. Since this is a partnership type of
business, the capital distribution was divided equally among the members and this will be
a great consideration in structuring the salary means of the business.

After considering all of these factors, the group has decided to have an equal distribution
of the profit as the salary for the work each person has done for the business. Although the
salary will be coming from the net profit gained, the group has decided to pay each
member 4,000 pesos for a week of service to the business. Since there are four weeks in
the business operations, the monthly salary of each member adds up to 20,000 pesos.

In the reductions on the salary, the group has discussed three main considerations. First of
all, the employees (group members) must observe punctuality and must prevent any
reasons for tardiness or absences especially in the reason are invalid. Second, the
employees must have equal hours of work, and, must start and end at the same time.
Third, any violations of rules and breakages in the tools and equipment used by the
business will be deductions to their respective salaries. The following rules have been
discussed and agreed upon by the whole group.

F. Employee Development
a. Personal and Career Development Goals
The main thing that the group considered in this phase is the skills-oriented goals.
One skill-oriented goal that the group wants to have is cooking skills. Since it was only
the first time for all of the members to experience such a major incubation project, the

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group didn’t have much time to prepare. Practicing the whole production process is
very crucial in the entire operation because that will determine the pace of how the
business will serve customers and eventually gain profit at a faster rate. Finding out
more ways on how to simplify the whole production process is one way we can
improve the organization of the business.

b. Work Development Needs


For the group, a better implementation of one’s role is important. Proper planning is
really needed in order for each member to fully grasp their specific duties. In this way,
also, the group can assign the specific roles that best fit each member. In alignment
with the personal and career development goals, the group plans to have dry runs of the
whole operation and production process so that everyone knows the particular steps
they need to improve on. This will also allow each member to fully understand their
role and it will let the group be a more cohesive unit.

c. Action Plan Development


Considering all the goals and future needs of the business, proper actions must now
be done in order to fully stabilize the plans the group made. In the personal and career
development goals, added training and personal practices will be done for each member
to master their own roles and duties. For example, the one focused on the production
must have dry runs of the whole production process especially the preparation of
ingredients and the cooking methods for the product. In the area of work development
needs, the group will have better planning for the assignment of roles and duties so that
in the future, the business will not encounter more major problems.

d. Making Necessary Changes


With this plan of action, a business cannot avoid making changes to further
improve the given plan. For example, one instance that could happen is the rise of
incompetency. Sometimes an employee realizes that the role assigned to him/her
doesn’t make the employee productivity, which also makes that employee unsatisfied.
Changes in the positions and roles must be done effectively so that everyone could

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easily adjust. Also, every member must agree with every adjustment that will be made
by the business.

e. Updating the Plan


After executing the plan, the group must remember to evaluate and reflect upon it.
As each member has seen the actual efficacy of the plan, evaluating it is very much
necessary in order to identify what worked well, what didn’t work well and eventually
make the necessary changes for these observations. These observations may contribute
to the overall flow of the business because these problems usually affect the path where
the business usually goes towards success. And in order to make the right changes, a
proper evaluative mind is needed. Again, everyone in the business must agree upon all
the observations and changes to be made.

IV. Marketing
A. Marketing Objectives
The marketing objective of the business is mainly to attract more customers to increase
the sales of the business. Another marketing objective is to increase the percentage of
customers who will be satisfied and recognize the products excellently despite the
innovation present.

B. Product Strategy
The Bahaghari business sells kwek-kwek; a product enjoyed by many as a delicacy in the
country and is normally sold by many shops or local vendors. However, selling kwek-kwek
in its original orange-tinted batter would not make Bahaghari different from other kwek-
kwek shops. So the members came up with an idea. This would make the business
extremely distinguishable from other shops and would be known for a specific
characteristic. The creative twist was to give the kwek-kwek a different presentation.
Basically, the kwek-kwek Bahaghari offers would have rainbow-colored batters. In
addition, there are two ways to order the products, either buy a 4-piece kwek-kwek set
(customers get to choose the color combinations they prefer) or buy the 7-piece set, which
has one different rainbow color per piece. The products would then be stored in a plastic

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cup sealed with the brand logo, which would give make Bahaghari remembered as a
business booth that sold the unique and colorful rainbow kwek-kwek.

C. Pricing Strategy
The target market mainly affected how the pricing of the product should be. Considering
the Bahaghari's product is popular to the Filipinos, especially to the target market, they are
already familiar with the price range of the product. The pricing did not depart from the
product's price in markets outside the location. The target market may not purchase
products that they cannot afford and not worthy of their money. Therefore, Bahaghari
gave justice of selling the product at the right and affordable price considering its target
market which is only students depending on their parents for money.

D. Promotion Strategy
Bahaghari came up with different ways to promote rainbow kwek-kwek products. One of
those was the use of social media. Bahaghari created a poster on Facebook promoting the
products and is ensured for the public users to see. Within that page, the venue of the
booth location is indicated. This strategy is effective, as it would leave people curious
about the kind of product we offer, and what kind of “colorful twist” would be present in
our product, based on the quote present in the page. Another way the business came up to
promote the product was word of mouth marketing. This strategy, in particular, is proven
effective, as it improves the number of customers that visit the business booth while
letting another potential.

E. Distribution Plan
In distributing our task in selling the products, is first the researchers bought the raw
materials or the ingredients in order to make the kwek-kwek, next is to prepare and cook
the products, followed by arranging the products and lay it out in your respective
spot/place in FEU Diliman where you will sell it. And last, is to already distribute and sell
to the customers the final product.

V. Operations

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A. Value Chain
Bahaghari’s value chain is centered on innovating a classic street food and creating a
more colorful and appetizing version that customers will surely like. The main value we
bring to the market is creativity. Our brand character state that being different is fine, as
long as you are proud of whom you are. Being creative is like being different because you
want to distinguish among the common things known to people. And for that, Bahaghari
continues to aim for the best and to attain the goals of the business.

a. Primary Activities
i. Inbound Logistics
For this activity, the main focal points are about the processes of receiving,
storing, and distributing the materials internally. The first process the business
considers here is the quality of the raw materials. The members are keen in finding
fresh ingredients that are safe to eat. That is why the members do canvassing of
ingredients first. Looking at markets, searching inside different stores, comparing
prices, and evaluating the quality are only some of the activities that the members
are doing in every canvas. After evaluating and considering all the factors, the
members will now choose the best supplier that will offer ingredients with consistent
quality. With this, a good supplier relationship can be established and better value
can be brought to the customers.

After canvassing and buying the ingredients, you must receive them and check the
ingredients for some defects or damages. This usually applies for raw materials that
need to be delivered to the business. But in the case of Bahaghari, there are no
products that are needed to be delivered. Although there are no deliveries involved in
this business, the members still must not skip this step. Upon buying the products,
one can check the condition of the products and ingredients before purchasing it.
Some stores also permit some returns after the purchase has been done. So after
buying the ingredients or materials, check it right away for any damages and defects.
If there are any, immediately return these products to the stores and ask for a
replacement or a refund. If there was a refund, canvas for other options.

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After receiving and checking the ingredients, storing them will be next. If you buy
the ingredients way ahead of time, proper storage is needed in order to maintain the
freshness and the quality of the ingredients. In this case, one of the most fragile
ingredients is the quail egg. Since it is relatively small in size and it usually comes in
bulk, a proper container is needed to store them. In ordering the quail eggs, it usually
comes with a large box with small containers in which each egg is placed
individually. In one box, usually a hundred quail eggs fit. If you will not be cooking
it yet, quail eggs must be stored inside the refrigerator. Just give ample space for the
whole box to fit inside and remember not to stack anything heavy on top of the
boxes. Control the amount of boxes you will stack on top of each other. For other
ingredients like the flour, food colorings, and corn starch, just remember to store
them in an air-tight container free from moisture and any harmful substances. Also
remember to store them in room temperature so their condition is neutral. And the
tools, equipment, and food containers must be prepared, labelled, and stored
properly.

ii. Operations
For this activity, the main focus is about the transformation of the ingredients on-
hand into actual products that will be served to the customers. For this business, the
actual operations will happen on the day you will sell the products to the customers.
But, the preparations can be counted as part of the operations for the product of the
products. The members planned three major processes that must be done as part of
the pre-production. The first one is the pre-cooking stage. The quail eggs must be
boiled already a day before the actual operations. This will ensure a much faster
service and it will organize the time you will have on the actual selling day. After
boiling all the eggs and cooling them down, store all of the eggs in a big container
and place them inside the refrigerator. Just remember to thaw the eggs before the
transportation process.

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The second major process is the batter making. Preparing the colored batters also
saves you time in the actual selling day and it will be easy for you to just cook and
cook kwek-kweks and have a smooth flow of service. For the colored batters, just
mix all the ingredients needed until the batter is smooth. The ingredients needed are:
flour, baking powder, salt, pepper, water, and food coloring. After mixing the
batters, place them in clear individual containers so that it will be easy to distinguish
the colors. Store them inside the refrigerator because if you store them in room
temperature, the batter will dry out. Like the eggs, remember to thaw the batters
before transporting them.

The last major process is the preparation of the sauces. It is recommended that the
sauces be prepared the night before the selling day. All the sauces must be cooked
and cooled down before storing and them transporting. Thankfully, the sauces are
not easy to spoil and can withstand time with proper storage. The sauces are good to
be served in room temperature, so you may not reheat the sauces in the operations.
Just remember to cool down the sauces properly after cooking, then store properly.

For the actual operations, as soon as the ingredients have been transported to the
location, the butane gas stove must be powered. Then, pre-heat your pan and the oil.
As the oil heats up, you can continue setting up other things. For the juice drink, mix
the juice packs with water in a pitcher and fill the tower with ice. Pour the mixed
juice in the tower and let it cool. For cooking the quail eggs, remember to first coat
them with a little cornstarch or flour then drop them into the batters. After the batter,
you may now fry the quail eggs and wait for the batter to fully cook. As you wait for
the eggs to cooks, you may start getting orders. As soon as the eggs are cooked, you
may start serving your customers.

iii. Outbound Logistics


For this activity, the main focal points are about storing all the prepared products
and ingredients and transporting these products, ingredients, and materials to the
selling location. For storing, this will involve two main things: the preparation and

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the actual storing. In preparation, all things needed to be prepared ahead of time
must be done already. The things needed to be cooked/pre-cooked must be cooled
down properly. Things like the batter, the tools, the containers, and others must be
cleaned and prepped already. For the containers, all of the plastic cups must be
labelled already and the sticks must be cleaned and dried properly. After the
preparation, storage comes next. Choose the proper container for the proper things.
For the eggs, choose a container that will not allow moisture to enter. For the batters,
choose a container where air will not go inside. Place all the tools, equipment, and
utensils in big reusable bags for easy transport. Place all the food items together.
Also provide a cooler for the things needed to be cool like the ice.

After checking the storages, it is not time to transport. If you can, having a
personal service is still the best option so that you have full control of the things you
are transporting. It will also lessen your expenses for transportation. But if not
possible, commuting is the next best option. Just make sure that you have control
over all the things you are bringing with you. Avoid getting something lost or
misplaced so that you will not encounter any problems in the operations. From time
to time, check the things you have. Check the condition of the sauces, for example,
especially if they have already spilled. As soon as you have arrived the location of
the business, immediately place all the materials down on its respective places,
organize yourself, and check again all the things you have. Set up the stove and the
tower for the drinks. Organize the condiments, the sauces, the containers, the sticks,
and the plastic cups. Make sure to always keep you stations clean.

iv. Marketing and Sales


For this activity, the main focus is about getting customers to buy your product
over your competitors. Proper planning is what the business needs in this stage. In
the planning stage, discuss your target market and how will they be satisfied with
your product over others. There are three main strategies you can consider in
marketing your product. The first one is product strategy. Most of the time, a product
is so marketable because of the product itself. Its features, appearance, and taste

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(food products) are usually the main considerations of customers for them to be
hooked with your product. And this is where innovation comes in to play. Being
innovative in creating your product and in presenting your product could really make
a big difference on how customers will look into the products.

The second one is pricing strategy. Given the target market this business has,
students usually prioritize cheaper products over more expensive ones. On the other
hand, given the location of the business, students in FEU Diliman usually have
bigger allowances than a typical student. With this consideration, more expensive
products with higher quality is what they usually prioritize. So to cater both kinds of
students, the group has decided to give out a mid-range price for the kwek-kweks
and other products the business will be serving. In this way, we can focus more on
the quality of the product since the prices will be very reasonable.

The last one is promotion strategy. To further strengthen the marketability of your
products, a business must have a strong promotional base. Utilizing the power of
social media is a good way for a wider audience to know your brand and it gives you
the potential to be known more and to have a bigger customer base. But, the true
essence of promoting and marketing your product to people is communication.
Through talking to them, they would feel you more and they will have the sense of
sincerity and trust with the way you describe your business. Giving out flyers is also
a good option. Giving taste tests is also a good way for potential customers to
increase their curiosity upon the product.

v. Service
For this activity, the main focus is the after experience of the customers once they
have purchased your product. After purchasing the product, customers usually like to
give out comments and feedbacks to the product after using or eating it. The group
has decided to give out survey forms as a form of knowing the customers’ feedback
about the product. In this way, we could get their responses faster and we could
respond to their comments as fast as we can. Changes usually take place whenever a

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planned action is not successful or fully accepted by most of the customers. You
really have to adjust to your customers’ preferences because they are the ones eating
your products. With these measures, you can avoid getting bad reviews about your
product and you will have better customer relationship.

b. Support Activities
i. Procurement (Purchasing)
For this activity, the main focus is about the purchasing the necessary raw
materials, tools, equipment, and ingredients needed for the manufacturing of the
businesses’ products. In this stage, there are three things to consider. The first one is
the credibility of the vendors. In choosing where to buy the goods needed for
production, finding the right vendors is a key to many things in the industry. Having
the right vendors, first of all, opens up to better quality of raw materials. Having the
right vendors also results to better prices, since loyalty and trust is being set up.
Also, having the right vendors creates more value because of the consistency in
giving off service to people by sourcing good quality resources. In finding the right
vendors, you always need to consider the credibility, the location, and the
accessibility. The credibility of the vendors would connote to a better chance of
acquiring consistently good quality resources. Also, establishing their identity
assures security in every transaction made. Based on the location of the vendors, you
can always assure the freshness of the raw materials. Always check for the
cleanliness and orderliness of the place where the vendors sell. Lastly, the
accessibility of the vendors usually contributes to lesser expenses added to the actual
costs of the business.

The second one is the price of the raw materials. After establishing a good
relationship with the vendors, you can now have a better bargaining power as a
customer. Having better prices can result to more efficient costing and better pricing
strategy for your products. Having lower costs means that you are more flexible with
the prices you can set up with your products, as return of investment is much faster.
Find vendors that will allow you to have lower costs, but still retaining quality with

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your resources. Different stores offer different prices. It is very important to canvas
first before choosing the right place to buy. Some places will offer you cheaper
products but the quality is very low. In the end, quality is still as important as
quantity.

The third one is the quality of the raw materials. In buying fresh ingredients in the
markets, always observe the cleanliness and the freshness of the products. When
purchasing ingredients, you have to always use your senses. Use your sight in
checking damage on the surfaces of fruits and vegetables. In terms of packages
goods, always look for the expiration date in the label. Use your nose to detect
unwanted smells especially on meats and poultry products like eggs. When dealing
with ripe products, your nose is a perfect guide. And finally, use your taste to detect
unwanted flavors on the food. Sometimes it is not dangerous to eat some ingredients
but the taste usually is not fit with what you want in the actual product. Quality is
really as important as the price of the ingredients.

ii. Human Resource Management


For this activity, the main focal points are about the recruitment, hiring, training,
motivation, and retention of employees and manpower in connection to its advantage
for the business in the industry. In the case of Bahaghari, the members of the group
are the owners and the employees of the business itself. The group had no chance to
get additional manpower because it was not allowed. So recruitment and hiring was
not a problem. For the training, the planning and preparation stages were the main
processes done by the group. Weeks before the incubation, the group started the pre-
planning stage for the product and business details. After pre-planning, the group has
done a market survey to acquire information from their potential customers. Then,
different activities were started in order to prepare the group for the incubation. The
canvassing of vendors was done, costing was also done, promotional activities were
done, and practicing the production process was also done. Days before the
incubation, some of the members purchased all the things needed for the operations
like the ingredients, tools, utensils, and packaging items. Afterwards, the group

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immediately planned out the steps that will be executed in the operations,
specifically the production process. Then, the group practiced until they finally got
used to doing the whole process. Then lastly, the group planned and assigned the
tasks that each member will do.

For the motivation part, the group mostly stuck on having good maintenance and
organization within the whole business operations. Before the start of the operations,
the group talked to each other and tried to organize everything, letting all the
members be prepared with their specific tasks. Then for each hour that passes, the
group checked in every part of the operations especially the sales that the business
was already making. The data gathered from the operations was also checked and
verified. Sometimes, members will express their stress and tiredness but the whole
group just motivated each other especially every time the group knows the sales of
the business and the remaining products not bought. When the business started
making more profit by the afternoon rush, the group started getting more motivated
until the end of the business hours. Communication and trust in each other were the
group’s main source of motivation.
Lastly, for the retention, the group evaluated all that had happen in the business
starting from the planning stages up to the incubation day. Overall, all members
performed well in every task they have done. Although it was a successful
incubation day, the group still felt the lack of additional staff or employees that
could be needed for extra help especially in the production of products. Certainly for
retention, the members are all capable of continuing the business. On the other hand,
the group also will consider adding more employees so there would be no problem in
executing each task in the business process.

iii. Technological Development


For this activity, the main focus is about the processing, management, and
protection of the business’ information. In terms of minimizing technological costs,
the group considered lesser costs for the technology to be used in the business
operations. The group stuck with manual computations and manual data gathering

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since the group was just starting and testing the business. But after the results of the
incubation, the group found that manual processing of information and profit is
effective but not for the long run. So, the group will be finding easy-to-find
accounting software that will supplement the needs of the business.

In terms of staying with current technological advancements, the group’s


production process adapted to the situations of the business and the location. Since
the site of the business is outdoors, the cooking apparatus that the group used
adapted well to the outdoor setting. The group used a butane gas stove that
contributes way lesser costs that traditional cooking apparatuses. Luckily, one of our
classmates has a butane gas stove. The only thing the group needs to buy is the
butane gas in the hardware stores. The use of butane gas stove is perfect for outdoor
cooking because it is usually used by campers and it is very safe and very easy to
use.

Lastly, in terms of the maintaining technological excellence, being consistent is


always the issue. In the incubation day, the business utilized a manual way of data
gathering and profit computation. But we realized that in the long run, an automated
set up is what the business will need. On the other hand, the utilization of the butane
gas stove will remain as the business’ main cooking apparatus because of its
efficient usage in the production process.

iv. Infrastructure
For this activity, the main focus is about the business’ support systems and
functions, which include different internal and external operations that will be used
to maintain daily operations. Different internal and external operations include
accounting, legal, administrative, and the general management of the business. In
terms of accounting, getting automated accounting software is the best way to
maintain accuracy in every transaction and information that goes inside and outside
of the business. To take advantage of the accounting system in the business, try to
find the right software that will supplement the needs of the business. In terms of

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legal measures, making sure that the business follows certain laws, rules, and
regulations, is an important step in maintaining order in the business. Setting up a list
of defined rules and regulations is needed for the business to understand the
importance of every action and decision made. To utilize these rules, a code of ethics
is important. Making this code helps each member to be instilled with the right
values and attitudes in order for them to easily follow every rule in the business. In
terms of administrative measures, the business follows a flat organizational chart.
The only problem that could happen is the lack of leadership, since all of the
members can have their inputs or decisions on a particular plan or matter. To
compensate, the group has set up a primary leader that could easily organize the
whole group for every decision to be made. It will also help for better
communication, better understanding, and better teamwork inside the business.

B. Customer Service Script


All of the members of the group must be polite in accommodating the customers during
the business incubation. These are some of the ways of interacting with the customers.

a. Asking Orders
“Good day, ma'am/sir. What's your order?
We offer a regular meal in which you could choose four kwek-kwek of any color
that you desire. And that's only 15 pesos! And as a special offer, we have a rainbow
kwek-kwek bundle. It's consists of the seven rainbow colors for only 28 pesos! We also
have a honey lemon juice to quench your thirst for just 10 pesos!”

b. Promotion
“Come join us, indulge with a colorful twist with Bahaghari!”

C. Resources and Processes (SIPOC Analysis)


a. Suppliers
– Supermarkets
– Groceries

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– Wet and Dry Markets


– Hardware Store
– Book Store
b. Inputs
– Orders
– For the colored kwek kwek: quail eggs, flour, and food coloring
– For the sauces: vinegar, cucumber, and brown sugar
– For the cooking process: butane gas and oil
– For the drinks, juice sachets, ice, and water are used.
c. Processes
– Buy ingredients in the market.
– Production of the products.
– Promoting the product to the target market of the business.
– Selling the products.
d. Outputs
– Rainbow colored kwek-kwek
– Juice Drinks
e. Customers
– Junior High School students
– Senior High School students
– Teachers
– Parents
– School staffs

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VI. Financials
A. Costing

This is the costing for the kwek-kwek. The costing done was per 4 pieces and 7 pieces. For
the 7-piece order, the base price is at 22.23 pesos and the group added a mark up of 12.77
pesos. This makes the selling price of the 7-piece rainbow kwek-kwek to be 35 pesos.

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For the 4-piece kwek-kwek, the base price is at 13.41 pesos and the group added a mark
up of 6.59 pesos. This makes its selling price to be 20.00 pesos.

This is the costing for the juice drink. The juice drink will be served in 12 oz. cups. The
initial cost of the juice per cup is 7.72 or estimated 8 pesos. The group has decided to put a
mark up of 2.28 or 2.00 pesos to make the cost of the product 10.00 pesos per cup.

B. Budget Forecast
For the budget forecast, the group has planned on setting up the different expenses for
each month. This part also satisfies the projected supply, demand, and absorption of the
business for 6 months in the future. First, the group listed all the expense categories that
the business incurs. Then, considering the projected supply and demand quantities, the
group estimated the amount per expense category that the business will need to budget on
that specific month. The group has allotted extra money, just in case emergencies may
occur. Here is the breakdown of the budgeting.

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VII. Appendix
A. Code of Ethics

Company Name: Bahaghari

Mission: We are a food business that promises to eye-catching and great tasting Filipino
streetfood. We want to innovate the classic Filipino merienda into a food product that brings
happiness and initiates creativity amongst our customers. We want to inspire them to be who
they are and encourage them to express their true self by eating our food. Our business will serve
as an instrument of delivering a colorful and delicious life to all.

Vision: Our business aims to serve every people with colorful, eye-catching, and great tasting
kwek-kwek. By this, we will be able to promote our humble Filipino classic merienda in a more
innovative way. We don’t only prioritize success in terms of profit, because we believe that as a
business, it is our obligation to inspire other people by giving service to them and making them
feel that they are who they are as a person.

Code of Ethics

Be Creative. In this industry, it is very important to stand out from the competition. We believe
that by offering a new and colorful way of serving kwek-kwek to the market, we can be able to
penetrate it easily. Another thing is the feeling that we will give to the customers. Our business
believes that each one of us has creative mind. And by eating our product, we can stimulate that
creativity within and we can inspire other people to express themselves and show who they
really are. In the business itself, we can be able to show off our creative minds because it is
important to create that feeling amongst the people in the business so it will affect the output.

Be who you are. We encourage our employees to be expressive of what they feel and who they
are as a person because it will show up to the end product or end goal of the business. We want
to practice cohesion as a team, and at the same time, we would not want to limit the capabilities
of our employees. Through this, we will share our emotions through the food we are serving to
the customers and the people who will taste our products.

Be versatile. By the food we are serving, we want to embody a sense of versatility. We are
serving kwek-kwek that is not only pleasing to the eyes, but also great tasting and affordable. As

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people in this business, we want to show off our unique sides and be not afraid to show of
differences. Because we believe that these differences will make us united.

Be unique, be different. By choosing which color of kwek-kwek you will order, we are
promoting to our customers as sense of welcoming. We are open to all people with different
emotions, personalities, behaviors, etc. We believe that the food you eat will speak a lot about
you as a person. It is truly okay to be different, because you can use it to your advantage as
person. Never be afraid to show off who you truly are.

Signed:

____________________

Leader, Bahaghari

Other Members: (Gilo, Lucero, Santos, Yap)

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B. Market Research Output (Before Incubation)

(Graph 1.0 – Grade Level, Graph 1.1 – Strand, Graph 1.2 – Gender)

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(Graph 2.0 – Eating Street Food, Graph 2.1 – Type of Street Food)

(Graph 3.0 – Favorable Concept, Graph 3.1 – Colors, Graph 3.2 – Feel about the Concept,
Graph 3.3 – Price)

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(Graph 4.0 – Packaging, Graph 4.1 – Type of Sauce, Graph 4.2 – Drinks)

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C. Market Research Output (After Incubation)

Agility

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D. Organizational Chart

E. Costing

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F. Sales Per Color

G. Sales Per Hour Tally

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H. Income and Expenses Breakdown

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