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GEED 10063 Purposive Communication

Purposive Communication (Polytechnic University of the Philippines)

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POLYTECHNIC UNIVERSITYOFTHEPHILIPPINES
Bataan Branch

COURSE TITLE : PURPOSIVE COMMUNICATION

COURSE CODE : GEED 10063
CREDIT UNITS : 3 units
COURSE PREREQUISITE : none
COURSE DESCRIPTION : Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. It is a three-unit course that develops students’
communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively
and appropriately to a
multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact
of images to emphasize
the importance of conveying messages responsibly. The knowledge, skills, and insights that student gain from this course may be used in their academic endeavors, their
chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual and/ or web-based output for various purposes.

Institutional Learning Outcomes Program Outcomes Course Outcomes

1.Creative and Critical Thinking
Graduates use their imaginative as well as a rational thinking
abilities to life situations in order push boundaries, realize
possibilities, and deepen their interdisciplinary and general
understanding of the world.
2.Effective Communication
Graduates are proficient in the four macro skills in communication
(reading, writing, listening, and speaking) and are able to use these
skills in solving problems. Making decisions, and articulating
thoughts when engaging with people in various circumstances.
3.Strong Service Orientation
Graduates exemplify the potentialities of an efficient, well-rounded
and responsible professional deeply committed to service
excellence.
4.Community Engagement
Graduates take an active role in the promotion and fulfillment of
various advocacies (educational, social and environmental) for the
advancement of community welfare.
5.Adeptness in the Responsible Use of Technology
Graduates demonstrate optimized use of digital learning abilities,
including technical and numerical skills.
6.Passion to Lifelong Learning
Graduates are enabled to perform and function in the society by
taking responsibility in their quest to know more about the world
through lifelong learning.
7.High Level of Leadership and Organizational Skills
Graduates are developed to become the best professionals in their
respective disciplines by manifesting the appropriate skills and
leaderships qualities.
8.Sense of Personal and Professional Ethics
Graduates show desirable attitudes and behavior either in their
personal and professional circumstances.
9.Sense of National and Global Responsiveness
Graduates’ deep sense of national compliments the need to live in a
global village where one’s culture and other people culture are
General Education Curriculum aims to develop the following
competencies-based outcomes:
A. INTELLECTUAL COMPETENCIES (Knowledge)
1. Analyze texts (written, visual, oral, etc.) critically
2. Demonstrate proficient and effective communication (writing,
speaking, and use of new techniques)
3. Use of basic concepts across the domains of knowledge
4. Demonstrate critical, analytical, and creative thinking
B. PERSONAL AND CIVIC RESPONSIBILITY (Values)
1. Examine the contemporary world from both Philippine and global
perspectives
2. Takes responsibility for knowing and being a Filipino
3. Reflect critically on shared concern
4. Contribute personally and meaningfully to the country's
development
C. PRACTICAL SKILLS (Skills)
1. Work effectively in a group
2. Use current technology to assist and facilitate learning and
speech
3. Manage one's knowledge, skills, and values for responsible and
productive living
4. Organize one's self for lifelong learning
At the end of the semester, the student should be able to:
KNOWLEDGE
1. Describe the nature, elements, and functions of verbal and non-
verbal communication in various and multicultural contexts
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive
(listening, reading, viewing) skills; and
5. Summarize the principles of academic text structure
SKILLS
1. Convey ideas through oral audio-visual and/ or web-based
presentations for different target audiences in local and global
settings using appropriate registers.
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers,
tome, facial expressions, and gestures
4. Write and present academic papers using appropriate tone, style,
conventions, and reference styles
VALUES
1. Adopt cultural and intercultural awareness and sensitivity in
communication of ideas
2. Appreciate the differences of the varieties of spoken and written
language.
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world

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respected.

Course Plan

Week Topic Learning Outcomes Methodology Resources Assessment

First Course Orientation Discuss the University policies in Lecture and Course syllabus Recitation of the
week accordance with the PUP student Discussion on the University Vision,
1. Mission and Vision of PUP handbook university mission PUP Student Handbook Mission, Goals, and
2. Course content and requirements and vision, Objectives
3. Classroom policies and Explain the University Vision, Mission, overview of the
regulations Goals, and Objectives course content
4. Grading system and requirements,
classroom policies,
and grading
system

2nd to Communication processes, Describe the nature, elements, and Lecture and class LED projector or traditional visual aids Quizzes and seatwork
3rd week principles, and ethics functions of verbal and non-verbal discussion on the identifying elements of
communication in various and elements and 1. Audio and/ or video clips of various media (e.g. TV commercials, communication
multicultural contexts types of movies, newscasts, etc.) (e.g. sender, message,
communication 2. Texts from newspapers, magazines, journals channel, receiver, etc.)
Illustrate the process of
communication Group work on Online and reading resources:
identifying
elements of www.healthknowledge.org.ul/publichealth
communication in
various texts http://promeng.edu/downicads/training-materials

Chase, R. & Shamo S. (2013) Elements of Effective Communication, 4th

ed. Washington, Utah: Plain and Precious Publishing.

Agustin, Racquel, et. al. Communication in Multicultural Contexts:

Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018

Wakat, Geraldine S. et.al, Purposive Communication. Lorimar

4th week Communication and Globalization Explain how cultural and global issues Class discussion of
affect communication article
“Communication
Appreciate the impact of and Globalization-
communication on society and the A Challenge for
world Public Policy” or
video “Connected
by alone"; “The
History of English
in Ten Minutes";
and "Wiring a Web
for Global Good"
Publishing, Inc. 2018
LED projector and reading materials Reaction paper/
Discussion forum on the
Online and reading resources: impact of globalization
on how people
Video "Connected but Alone?" in TED Talk communicate and vice
https://www.youtube.com/results?search.query=connected+but+alone versa
Video "How Social Media Can Make History"
https://www.youtube.com/watch?v=ASZJEl5E0SY Video Presentation
showing the effect of
Video "The History of English in Ten Minutes" globalization to
https://www.youtube.com/watch?v=SfKjlJIAhew communication

Video "Wiring Web a for Global Good"

https://www.youtube.com/watch?v=y7rrJAC84FA

Article "Communication and Globalization- A Challenge for Public

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Policy" by Marc Raboy

Agustin, Racquel, et. al. Communication in Multicultural Contexts:

Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018

Wakat, Geraldine S. et.al, Purposive Communication. Lorimar

5th to Local and Global Communication in
7th week multicultural settings
Varieties and registers of spoken
and written language
Determine culturally appropriate Lecture and class
terms, expressions, and images discussion on
(sensitivity to gender, race, class, etc) using culturally
appropriate terms,
Adopt cultural and intercultural expressions and
awareness and sensitivity in images; varieties
communication of ideas and registers of
language.
Class discussion of
cultural
appropriateness in
communicating as
tackled in film/
video
Publishing, Inc. 2018
LED projector and reading materials Quiz and seatwork on
using culturally
Online and reading resources: appropriate terms,
expressions, and
Video "Pop Culture in the Arab World" images; varieties and
https://www.youtube.com/results? registers of language
search_query=pop+culture+in+the+arab+world
Reaction to the presence
Video "David Crystal - World Englishes" of World Englishes
https://www.youtube.com/watch?v=2_q9b9YqGRY
Article "British vs. American Vocabulary"
English Club
https://www.englishclub.com/vocabulary/british-american.htm
Uychoco et. Al (2018) pp. 22-27

Exercises on using Agustin, Racquel, et. al. Communication in Multicultural Contexts:

culturally Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018
appropriate terms,
expressions and Wakat, Geraldine S. et.al, Purposive Communication. Lorimar
images Publishing, Inc. 2018
8th week Evaluating messages and/ or Evaluate multimodal texts critically to Lecture and class LED projector and reading materials Reaction on the
images (e.g. pictures, illustrations) enhance receptive (listening, reading, discussion on materials presented in
of different types of texts reflecting viewing) skills critical reading Authentic texts about cultural sensitivity from various media (text class
different cultures (regional, Asian, and listening messages, email messages, social media messages, newspaper,
Western, etc.) Convey ideas through oral, audio- magazine, and journal articles, printed and electronic advertisements Proposal on how to be
visual, and/or web-based culturally sensitive
1. What is the message? presentations for different target Exercises on Online and reading resources: communicators
2. What is the purpose of the audiences in local and global settings analyzing content
message? using appropriate registers of various texts https://mindspaceintuition.files.wordpress.com
3. How is the message Presentation of group’s
conveyed by the text Adopt awareness of audience and Agustin, Racquel, et. al. Communication in Multicultural Contexts: evaluation of different
and/or image? context in presenting ideas Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 culture’s texts.
4. Who is the target audience
of the message? Wakat, Geraldine S. et.al, Purposive Communication. Lorimar
5. What other ways of Publishing, Inc. 2018
presenting the message
are there?
9th week MIDTERM WEEK
10th to Communication aids and strategies Convey ideas through oral, audio- Lecture and class LED projector and reading materials Oral, audio-visual, and/
12th using tools of technology visual, and/ or web-based discussion on or web-based
week presentations for different target preparing audio Texts and video clips from various sources presentations to
audiences in local and global settings visual and web- promote cultural values
using appropriate registers based Online and reading resources:
presentations Multimodal Advocacy
Adopt awareness of audience and https://creatingmultimodaltext.com/ Campaign
context in presenting ideas
Group work and Agustin, Racquel, et. al. Communication in Multicultural Contexts:
class discussion Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018

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on identifying
problems with the Wakat, Geraldine S. et.al, Purposive Communication. Lorimar
research Publishing, Inc. 2018
presentation in
the video
13th Communication for various Convey ideas through oral, audio- Lecture and class LED projector and reading materials Public announcements
week purposes visual, and/ or web-based discussion on (audio/video, social
1. To obtain, provide, and presentations for different target informative, Online and reading resources: media) about disaster
disseminate information audiences in local and global settings persuasive and preparedness
2. To persuade and argue using appropriate registers argumentative Sample texts reflecting different purposes (informative, persuasive,
3. To entertain communication entertaining)
Create clear, coherent, and effective Editorial about
communication materials Lecture and Handbook of Effective, Professional Communication environmental issues
discussion of http://hplengr.wisc.edu/Prof_Comm.pdf
Present ideas persuasively using Types of Speeches
appropriate language registers, tone, and Public Uychoco, et.al. (2018) pp. 28-49; 187-218 Short entertainment
facial expressions, and gestures Speaking (Read, speech
Memorized, Agustin, Racquel, et. al. Communication in Multicultural Contexts:
Adopt awareness of audience and Impromptu/ Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018
context in presenting ideas Extemporaneous)
Wakat, Geraldine S. et.al, Purposive Communication. Lorimar
Publishing, Inc. 2018
Short exercises:
asking for
information
through inquiry
letter or interview,
response to
queries, incident
reports
14th to Communication for work purposes Create clear, coherent, and effective Lecture and class LED projector and reading materials Workplace document
15th (e.g. healthcare, education, communication materials discussion on writing
week business and trade, law, media, effective Online and reading resources:
science and technology) Present ideas persuasively using communication Written/ oral
appropriate language registers, tone, and oral Sample of communication materials from different workplace setting presentation of a
facial expressions, and gestures presentations in program/proposal
the workplace Video "Giving Presentations Worth Listening to" Gordon Kangas at TED related to the field of
Adopt awareness of audience and Talk (youtube) profession
context in presenting ideas in Analysis of
communicating ideas different Uychoco, et.al. (2018) pp. 130-186 Written outputs of
communication business letters
materials Chaney, et. al (2007) pp. 139-152

Agustin, Racquel, et. al. Communication in Multicultural Contexts:

Writing exercises Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018
on communication
materials for the Wakat, Geraldine S. et.al, Purposive Communication. Lorimar
workplace (e.g. Publishing, Inc. 2018
minutes, memo,
requests,
business/technical
/ incident reports,
letters)
16th to Communication for academic Write and present academic papers Lecture and class LED projector and reading materials Written output on
17th purposes (e.g. research-based using appropriate tone, style, discussion on literature review of a
week journal or magazine article, etc.) conventions, and reference styles communication for Online and reading resources: research topic.
academic

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Adopt awareness of audience and purposes Uychoco, et. al (2018) pp. 71-111
context in presenting ideas Research output
Almeida, et. al (2016)
Convey ideas through oral, audio- Independent
visual, and/or web-based research (topic Nuñez, et. al. (2015) Oral presentation of the
presentations for different target proposal, research output
audiences in local and global settings literature review, Agustin, Racquel, et. al. Communication in Multicultural Contexts:
using appropriate registers methodology) Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018

Wakat, Geraldine S. et.al, Purposive Communication. Lorimar

Publishing, Inc. 2018
18th FINAL WEEK
week

Suggested Readings and References

Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018

Almeida, Adelaida B, Gaerlan, Amelita A. and Manly, Norita E. Research Fundamentals: From Concept to Output. 2016

Chaney, Lillian H. and Martin, Jeanette S. Intercultural Business Communication, 4 th ed. Pearson Education, Inc. 2007.

Guirdham, Maureen. Communicating across Cultures. MacMillan Press Ltd. 1999.

Nuñ ez, Domingo B. Action Research. Adriana Publsihing Co., Inc. 2015.

Uychoco, Marikit Yara A. and Santos, Maria Lorena. Communication for Society: Purposive Communication. 1 st edition. Rex Book Store, Inc. 2018.

Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018

PUP Student Handbook

Course Grading System

Class Standing 70%
Recitation
Individual/ Group Reports
Assignments
Quizzes
Attendance
Midterm/ Final Examinations 30%
_______________
100% Midterm Grade + 2nd grading = FINAL GRADE

Classroom Policy
1. Projects deliverables/report works and other requirements will be given throughout the semester. Such requirements shall be due as announced in class. Late submission shall be penalized with grade deductions
(5% per day) or shall no longer be accepted, depending on the subject facilitator’s discretion.
2. Students are required to attend classes regularly, including possible make-up classes. The university guidelines on attendance and tardiness will be implemented.
3. The student will be held liable for the development of all modules covered by the project.
4. Any evidence of copying or cheating may result in a failing grade. Note that other university guidelines shall be used in dealing with this matter.
5. Students are advised to keep graded work until the semester has ended.
6. Contents of the syllabus are subject to modification with notification.
7. Mobile phones, radios or other listening devices are not allowed to be used inside lecture and laboratory rooms to prevent any distractive interruption of the class activity.
8. No foods, drinks, cigarettes nor children are allowed inside the lecture and laboratory rooms.
9. Withdrawal and dropping from the subject should be done in accordance with existing university policies and guidelines regarding the matter.

Consultation Time
Consultation time is on the vacant hours of the faculty.

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Monday/Wednesday- 9:00 a.m to 10:00 a.m

Tuesday/ Thursday- 2:30 p.m to 3:30 p.m

Friday- 11:00 a.m to 12:00 nn

Prepared by: Enhanced by: Reviewed by:

COMMISSION ON HIGHER EDUCATTON (CHED) Ms. MARY LYKA M. ROTAIRO, LPT Asst. Prof. RUBY JEAN S. MEDINA, MEM
Faculty Member from the Branch Head, All Academic Programs

Approved by:

Dir. LEONILA J. GENERALES, MBA

Branch Director

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Prof. PASCUALITO B. GATAN, MBA

Vice President for Branches and Satellite Campuses

Revised March 21, 2020

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