Beruflich Dokumente
Kultur Dokumente
Article-2
Input Variable:
Challenge
Flow
Hedonic pleasure
Escapism
Socialization
Communitas
Learning
Output Variable:
Customer Engagement
Article-3
Input Variable:
Self-identity
Consumer values
Pro-environmental
Pro-social self-identity
Pro-social values
Output Variable:
Consumption Behavior
Article-4
Input Variable:
Output Variable:
Brand trust
Article-5
Input Variable:
Brand interactivity
Brand intimacy
Output Variable:
Co-promotion
Article-6
Input Variable:
Output Variable:
Article-7
Input Variable:
Output Variable:
Note: I could not find its input and output variables find and explain plz
Article-8
Input Variable:
Brand experience
Output Variable:
customer engagement
Article-9
Input Variable:
Place authenticity
Place attachment
Output Variable:
Customer trust
Co-creation
Article-10
Input Variable:
Customer Satisfaction
Output Variable:
Loyalty Outcome:
Continuance intention
Article-11
Input Variable:
Corporate image
Output Variable:
Customer retention
Article-12
Input Variable:
Relationship marketing
Output Variable:
Customer retention
Article-13
Input Variable:
Vision,
Strategy
Customer experience
Organizational culture
Output Variable:
Customer retention
Article-14
Input Variable:
Output Variable:
Customer Retention
Article-15
Input Variable:
Sales promotion
Store environment
Output Variable:
Customer retention