BUSINESS PLAN

SUS TAIN

Submitted by:
Adriano, Camille Anne
Catinoy, Angela Carmen
De Luna, Cyril John
Pataueg, Victoria Joy
Paulino, Moira Bianca

Grade XII - STEM

Far Eastern University - Alabang

Alabang Muntinlupa City

Ms. Maria Paula Montemayor

Subject Teacher - Introduction to Entrepreneurship
MARKETING PLAN
I. Marketing
A. 4ps Analysis

MILLENNIAL ECO (@millennial.eco on ig)

PRODUCT PLACE PRICE PROMOTION

The venture’s aim on MILLENNIAL ECO’s Since MILLENNIAL MILLENNIAL ECO

their products is to distribution channel ECO focuses on promotes and sells
create items or pieces is direct distribution, creating new their products on social
from the past that can since it allows high-quality pieces media, particularly
be worn today — products to be sold at a cost-effective Instagram. Selling
curated, upcycled or directly to price, penetration products on the
reworked. They create customers. The pricing is the Internet can be one of
high-quality pieces of approach is often company’s pricing the effective selling
clothing inspired and used to limit the strategy. With this strategies of the
influenced by clean product or in the approach, business. MILLENNIAL
lines, classic styles, case of seasonal MILLENNIAL ECO ECO reaches their
and timeless designs. goods. One of the offers new products audience or customers
key advantages of at low prices with the thru digital marketing.
direct selling is that hope of producing a Furthermore, creating
the goods are significant volume of accounts on different
purchased directly sales. social media platforms
by the customers promotes brand
from the business. awareness and it helps
MILLENNIAL ECO
reach more potential
customers.
RIOtaso (@riotasoclothing)

PRODUCT PLACE PRICE PROMOTION

The brand name RIOtaso is an online RIOtaso is a clothing RIOtaso promotes and
RIOtaso is a play on retail shop. Their brand that creates sells its products online
the tagalog term, channel of high quality products using their own website
RETASO, which distribution is from from scrap fabric. and social media
means scrap fabric, Producer, Retailer, Most of the items accounts, such as
and the creative mind and Ultimate that RIOtaso sells Facebook and
behind it is Rio. Consumer. It’s start from a high Instagram. Selling and
customers can select price range. Their Introducing products
RIOtaso is dedicated varieties of products products are only online can be one of
to their mission of online through their limited and designs the effective selling
sustaining a zero website and other are different with one strategies of the
waste creative space social media another. RIOtaso is business. Social media
dedicated to platforms. Then the also a direct is used by everybody
sustainable fashion, transaction will be exporting brand. making it easier for a
adn spreading made by the retailer Where they sell their business to reach
awareness about and Ultimate own products people globally.
waste produced by Consumer. When directly to the
the fashion industry. the transaction has market.
RIOtaso promotes been made, the
RIOsability, product is now ready
RIOpurposing, to be delivered to
RIOcycling, their customer.
RIOversible clothing
items.
TELAstory Inc.

PRODUCT PLACE PRICE PROMOTION

TELAstory is a TELAstory is an TELAstory is a direct TELAstory promotes

clothing brand that Online Retail shop. exporting brand and sells their products
promotes Zero Waste The channel of where they sell their online by their own
products. Their distribution made by products directly into website and social
clothing line is only TELAstory is from the market. With media account,
limited to three (3) Producer, Retailer only limited stocks to facebook. Using social
products which are a and to the Ultimate offer TELAstory sells media platforms in
Crop top, Peplum, Consumer. The their product with a selling your product is a
and skirt that is a part selection of products higher value. very effective way of
of their Convertible is made online reaching a global scale.
Garment System. In through their
creating their products website, then is TELAstory also has
they only use sourced out from their own project where
biodegradable, mostly their workshop in they offer a 6-module
locally made textiles manila, and is then program that can teach
OR locally sourced delivered to their everybody how to
deadstock/waste customer. create their own
fabric. fashion. By the use of
these projects they can
easily gather the
attention of their
potential customers.

B. Target Market
1. Primary
a. Demographics
SUS TAIN’s Target Market is Teenagers who love to wear trendy
and fashionable clothes. These teenagers are in Junior High
School and Senior High School and they have no source of
income except their allowance in school. And by that, SUS TAIN’s
products will be less cheaper than the usual clothes that can be
seen in the mall.

b. Psychographics
SUS TAIN’s target market or audience is the teenagers who are
fashionistas and supports and practice sustainability and who
value the state of the environment. And most of the teenagers
 nowadays have a Social Media (Facebook, Twitter, Instagram,
and etc.).

2. Secondary
a. Demographics
SUS TAIN’s Target Market is the Millennials (Born in 1890-1994).
As said earlier, SUS TAIN will sell their products cheaper than the
products of the famous clothing lines and by that, SUS TAIN’s
target is the middle-income men and women who are probably
fresh graduates, working, single or married this 2020.

b. Psychographics
Millennials are also fashionable and want to be in trend. These are
the people who want affordable clothes but still in trend. These
types of people are the ones who are ‘fussy’ who like to check
everything before they buy it so they are sure that they are buying
worth of their money. And that is the goal of SUS TAIN, to give
quality clothing at a cheaper price.
C. Big Idea
‘Thrifted Clothing Repurposed Artisanally’