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participate in the production, delivery, and sale of a product to the consumer. The supply chain is typically
made up of multiple companies who coordinate activities to set themselves apart from the competition.
Supply focuses on the raw materials supplied to manufacturing, including how, when, and from
what location.
Manufacturing focuses on converting these raw materials into finished products.
Distribution focuses on ensuring these products reach the consumers through an organized
network of distributors, warehouses, and retailers.
Another term associated with a supply chain is supply chain management (SCM), which is the oversight of
materials, information, and finances as they are distributed from supplier to consumer. The supply chain also
includes all the necessary stops between the supplier and the consumer. Supply chain management involves
coordinating this flow of materials within a company and to the end consumer.
The Product flow includes moving goods from supplier to consumer, as well as dealing with
customer service needs.
The Information flow includes order information and delivery status.
The Financial flow includes payment schedules, credit terms, and additional arrangements.
Handling customer complaints and excess stocks: This part of supply chain
deal with the problems that originate while carrying out the above activities like
receiving defective and excess products back from customers, Wrong order
placement, delay in receiving goods, conflicts with suppliers, etc. Integration of
Supply Chain Activities Traditionally, planning, purchasing organizations,
manufacturing, marketing and distribution along the supply chain is operated
independently. These activities are carried out by different departments or
organizations and each have their own objectives and these are often
conflicting. For example, Marketing's objective of high customer service and
maximizing sales revenue conflict with manufacturing and distribution goals.
Many manufacturing operations are designed to achieve lower costs with small
consideration for distribution capabilities and inventory levels. Such conflict
makes it necessary to integrate all the functions of supply chain network.
Coordination between these functional organizations in the chain is a key to
attain a balanced supply chain network
Major Supply Chain Decisions:There are four major decision are as related to
supply chain management: location, production, inventory, and transportation.
These decisions are normally based some of these factors: proximity to raw
material source or customer market, production costs, taxes, tariffs, duties and
duty drawback, transportation costs, production limitations, etc.
Objectives
The objective of every supply chain is to maximize the overall value generated.
The value a supply chain generates is the difference between what the final product is
worth to the customer and the effort the supply chain expends in filling the
customer’s request. For most commercial supply chains, value will be strongly
correlated with supply chain profitability, the difference between the revenue
generated from the customer and the overall cost across the supply chain. For
example, a customer
purchasing a computer from Dell pays $2,000, which represents the revenue the
supply
chain receives. Dell and other stages of the supply chain incur costs to convey
information, produce components, store them, transport them, transfer funds, and
so on.
The difference between the $2,000 that the customer paid and the sum of all costs
incurred by the supply chain to produce and distribute the computer represents the
supply
chain profitability. Supply chain profitability is the total profit to be shared across all
supply chain stages. The higher the supply chain profitability, the more successful the
supply chain. Supply chain success should be measured in terms of supply chain
profitability and not in terms of the profits at an individual stage.
Having defined the success of a supply chain in terms of supply chain
profitability, the next logical step is to look for sources of revenue and cost. For any
supply chain, there is only one source of revenue: the customer. At Wal-Mart, a
customer purchasing detergent is the only one providing positive cash flow for the
supply
chain. All other cash flows are simply fund exchanges that occur within the supply
chain
given that different stages have different owners. When Wal-Mart pays its supplier, it
is
taking a portion of the funds the customer provides and passing that money on to the
supplier. All flows of information, product, or funds generate costs within the supply
chain. Thus, the appropriate management of these flows is a key to supply chain
success.
Supply chain management involves the management of flows between and among
stage
sin a supply chain to maximize total supply chain profitability.
-Procurement :( Establishing what needs to be purchased, selecting suppliers & managing relations with
them, reducing costs, improving possibly raw material...)
-Inventory management: (Managing levels of inventory in order to satisfy internal and external
customers demand....)
-Packaging (Ensuring correct package design in order to encourage the recycling of packaging and
reducing packages costs )
-Faicility design (This includes insuring the best design that suits the internal or external customers.
Here we are concerned with the issue such as : Size, Lightning, facilities, equipment , safety and security)
-Wharehousing ( This includes stock management , efficient facility operations , layouts for effective
transportation, safety, storage methods and equipment)
-Reverse logistics (The reduction where possible of product errors so that reverse logistics may be
reduced...)
-
-Logistics Systems: ( This includes decision suport systems , technology and software)
-Customer service and marketing: This includes customer relationships, cusomer solicitation and
retention and issues pertaining to the marketing mix variables.
A supply chain is a system of organizations, people, technology, activities,
information and resources involved in moving a product or service from supplier to
customer. Supply chain activities transform natural resources, raw materials and
components into a finished product that is delivered to the end customer. In
sophisticated supply chain systems, used products may re-enter the supply chain at
any point where residual value is recyclable. Supply chains link value chains.[2]
Contents
[hide]
1 Overview
2 Supply chain modeling
3 Supply chain management
4 Standardization
o 4.1 Nomeclature, classification and codification
5 See also
6 References
7 External links
[edit] Overview
The Council of Supply Chain Management Professionals (CSCMP) defines Supply
Chain Management as follows: “Supply Chain Management encompasses the
planning and management of all activities involved in sourcing and procurement,
conversion, and all logistics management activities. Importantly, it also includes
coordination and collaboration with channel partners, which can be suppliers,
intermediaries, third-party service providers, and customers. In essence, supply chain
management integrates supply and demand management within and across
companies. Supply Chain Management is an integrating function with primary
responsibility for linking major business functions and business processes within and
across companies into a cohesive and high-performing business model. It includes all
of the logistics management activities noted above, as well as manufacturing
operations, and it drives coordination of processes and activities with and across
marketing, sales, product design, finance and information technology.”
A typical supply chain begins with ecological and biological regulation of natural
resources, followed by the human extraction of raw material, and includes several
production links (e.g., component construction, assembly, and merging) before
moving on to several layers of storage facilities of ever-decreasing size and ever more
remote geographical locations, and finally reaching the consumer.
Many of the exchanges encountered in the supply chain will therefore be between
different companies that will seek to maximize their revenue within their sphere of
interest, but may have little or no knowledge or interest in the remaining players in the
supply chain. More recently, the loosely coupled, self-organizing network of
businesses that cooperates to provide product and service offerings has been called the
Extended Enterprise.[citation needed]
A diagram of a supply chain. The black arrow represents the flow of materials and
information and the gray arrow represents the flow of information and backhauls. The
elements are (a) the initial supplier, (b) a supplier, (c) a manufacturer, (d) a customer,
(e) the final customer.
There are a variety of supply chain models, which address both the upstream and
downstream sides. However the SCOR model is most common.
The Global Supply Chain Forum (GSCF) introduced another Supply Chain Model.
This framework[4] is built on eight key business processes that are both cross-
functional and cross-firm in nature. Each process is managed by a cross-functional
team, including representatives from logistics, production, purchasing, finance,
marketing and research and development. While each process will interface with key
customers and suppliers, the customer relationship management and supplier
relationship management processes form the critical linkages in the supply chain.
A German paper factory receives its daily supply of 75 tons of recyclable paper as its
raw material
In the 1980s, the term Supply Chain Management (SCM) was developed[5] to express
the need to integrate the key business processes, from end user through original
suppliers. Original suppliers being those that provide products, services and
information that add value for customers and other stakeholders. The basic idea
behind the SCM is that companies and corporations involve themselves in a supply
chain by exchanging information regarding market fluctuations and production
capabilities.
There is often confusion over the terms supply chain and logistics. It is now generally
accepted that the term Logistics applies to activities within one company/organization
involving distribution of product whereas the term supply chain also encompasses
manufacturing and procurement and therefore has a much broader focus as it involves
multiple enterprises, including suppliers, manufacturers and retailers, working
together to meet a customer need for a product or service.[citation needed]
Starting in the 1990s several companies chose to outsource the logistics aspect of
supply chain management by partnering with a 3PL, Third-party logistics provider.
Companies also outsource production to contract manufacturers.[6]
There are actually four common Supply Chain Models. Besides the two mentioned
above, there are the American Productivity & Quality Center's (APQC) Process
Classification Framework and the Supply Chain Best Practices Framework.