Openers

In this section I’m going to walk you through the six categories of openers, give you examples of each, tell you the
best situations to use them in and give you drills to perfect your opening.

Let’s get into it.

Functional Opener
The functional opener is the simplest opener, and while most would never think to open in this manner, it’s an
incredibly effective opener.

Example:

• Excuse me, do you know what time the club closes?

This is a low risk/low reward opener. It’s a low pressure opener that still does the job – it starts the conversation. The
key is that you must break rapport as soon as possible after the opener to spark attraction.

Best Used:
• If you’re a beginner
• Early in the night
• As part of a warm up
• When you first enter into a venue
• When you’re “out of state” and struggling to open
• When you’re rusty and getting back into gaming after time off

FUNCTIONAL OPENER DRILL

• Step 1: Enter into the venue and walk from one end to the next
• Step 2: Complete ten functional opens as you walk
• Step 3: Keep the opens simple. Ask where the bar is, the bath-
room, the time the club closes.
• Step 4: As you progress stay in each interaction just a little bit
longer then the prior one. If they respond well to the functional
question, ask where they are from (qualifying question), and then
break rapport.

Observational Opener
The observational opener utilizes anything in the environment or in the shared experience between you and the girl to
start the conversation.

Example:

• Damn did you turn up the AC in here, it’s fucking cold. Is that you?

When you use an observational opener, you’re putting each other in each others heads. It’s allows you to develop an
inside joke together or to create a mini conspiracy theory. This creates that initial comfort needed on the open because
the two of you are on each other’s wavelength.

Best Used When

• When you have a great opportunity to use something in the environment to initiate the conversation e.g.,
• Standing in line for a drink
• Standing in proximity to an occurrence in the environment
• Anytime a significant change takes place in your environment

Compliment Opener
This opener can be used as your default opener. It builds the right amount of comfort to allow for breaks in rapport.
Furthermore, it can be used in almost any setting, from street game to high status areas.

Example:

• Those are eyebrows are on fleek!

When you’re using the compliment opener you’re rewarding her for something she’s worked for or attained.

Best Used When

• Default Opener
• Appropriate for most settings

50 OPEN DRILL

• Step 1: Start walking through the venue

• Step 2: Open each girl that passes with a compliment opener.
End the compliment by saying “have a good night,” or “keep it up.”
• Step 3: Do not stay in set. Deliver the compliment opener and
continue walking. As long as she hears the opener it counts.
• Step 4: Complete ten at a time until you hit 50 opens.

Introduction Opener

The idea behind the introduction opener is that the peer group of the girl you want to talk to introduces you to her. This
is achieved by opening and gaming her peer group and then asking them to introduce the two of you.

Example:

• Introduce me to your friend

This is the best opener in your arsenal. When you’re introduced to someone you inherent an initial amount of comfort
just via the introduction.

Best Used When:

• Gaming at tables
• Gaming in high value areas
• Gaming in intimate lounges
• When you’ve already opened members of her peer group
 INTRODUCTION OPENER DRILL

• Step 1: Open a group set

• Step 2: After the initial open and breaks in rapport ask the girl
you’re in a conversation with to introduce you someone in her peer
group by saying “introduce me to your friend.”
• Step 3: Repeat for a total of 10 sets

Direct
The direct open is a high risk but also high reward opener. You MUST NOT open direct in a social circle setting or high
status area.

Example:

• You’re sexy as fuck. What’s your name?

It’s important to understand that direct opens will put a lot of pressure on the girl. You’re putting her on the spot and
forcing her to make a decision. That is why direct opens are high risk and carry a higher rejection rate. It’s like throwing
a Hail Mary every time you have the ball. On the other hand, if the decision she makes about you is a favorable one,
then you will have “hooked” the set right off the open – high reward.

Best Used When

• Gaming the GA area of a nightclub

• Street Game
• Lobby Game
• Gaming late at night
• Gaming in high energy environments
• Gaming when you’re in state

DIRECT OPENER DRILL

• Step 1: Open with “you’re adorable – what’s your name?”

• Step 2: Repeat ten times
• Step 3: As you progress through the opens and your state natural-
ly builds start focusing on your tonality. Move away from neutral
tonality into a heaving breaking rapport tonality, one that embodies
a commanding and challenging tone.

Opinion
The classic “pick up” opener. You start a conversation by asking the girl her opinion or preference.

Opinion Opener Example:

• Hey I know this sounds super random, but are you into hip hop or
electronic music?

It’s often much better to ask for an opinion as a transition tool but it can still work effectively as a conversation starter.

Best Used When

• As a transition to an open ended conversation.

• In warm social settings
 Developing Commonalities

We’ve discussed techniques on establishing commonalties with industry staff. Here I want to walk you
through commonality building as part of your game skillset with women and the girls you want to close.

We’ll cover the importance of commonalities, the methods you can use to build them and we’ll end with
different categories of commonalities you can use in your interactions.

Why Commonalities Are Important

When first learning game, most are solely focused on attraction. The common misconception is that
building attraction is the ultimate way to “hook” a set.

However, attraction is simply a tool used to spark investment. Investment is the life blood of game.

Attraction is fleeting and changes constantly from moment to moment. Investment is substantive and is
the most powerful way to get compliance.

For example, if you want to pull from the night club, you can use attraction techniques to pump buying
temperature and pull. But the success of the pull will always be dependent on her moment to moment
buying temperature.

On the other hand, if a girl is invested in you and the interaction she will comply regardless of buying
temperature.

Obtaining investment and creating a connection is the way to really “hook” a set. And one of the key
methods to developing a connection is through the use of commonalities.

When you hit on a commonality with someone you create a bond. You’re no longer a stranger. You now
share an experience.

Qualifying Questions

The first step in building commonalities is to ask qualifying questions. Later in this section we’re going to
cover the different categories of commonalities. That will become your source material for your qualifying
questions.

Qualifying
Commonality Reward
Question

You use qualifying questions to open up opportunities to hit on commonalities. When a commonality arises
you acknowledge and reward it.

Now let’s look at techniques to strengthen the commonalities.

Lower the bar

Commonalities do not need to be deep, spiritual or life changing. Lower the bar. Hitting on multiple
commonalities is much more important then the depth of a single commonality.

If you have the opportunity to dive deep into a commonality then take it. But understand that commonalities
can be built on almost anything. Places you’ve both visited. Food you both love. Music you both listen to
and so on.

Being Specific
Instead of concerning yourself with the depth of a commonality, focus on it’s specificity.
The more specific the commonality, the more the connection is fostered. Therefore, you want to probe and
hit on the specifics of a commonality.

Take music for example: you’re both a fan of the same genre of music. That’s a decent starting point but
it’s very generic. Instead probe further – find a singer or DJ from that genre you both love, then go even
further until you’ve built a commonality over a specific song.

Every time you go deeper into specifics the bond becomes more and more special.

Qualifying Before Sharing

Once you hit on a commonality you can strengthen it by sharing your experience on that topic.

Let’s revisit our example from above. You and a girl have a commonality over music and a particular artist.
Let’s say you’ve attended a concert from that artist; if you share your experience from that concert it will
strengthen the commonality.

But there’s a pitfall here. If you’re constantly sharing then you’re the one investing. Anytime you’re doing
the majority of the talking while building a commonality you’re fucking up.

So if you’re going to share to strengthen the commonality you need to qualify the girl first. Challenging
the girl or teasing her regarding the commonality that you’re building is a prerequiste to sharing your own
experience. She needs to earn your investment.

Say you’re talking about your mutual love of Italian food, instead of sharing your favorite dishes, you tease
her first. You tell her she probably doesn’t have good taste and that her favorite Italian restaurant is Sbarro.
If she responds by qualifying herself to you then you can share and invest, as she has now earned it.

Commonality Stacking
Commonality stacking is the process of building one commonality after the next. If you can effectively
stack commonalties you create an overwhelming feeling of connection and serendipity.

If you bond over music, food, fitness, one after the next, you amply the connection between the two of you.

Hit on a commonality, probe until you get more and more specific and then repeat the process over and
over.

Future Projections
Every commonality can be leveraged into a future projection. You both love the same type of food, so you
make plans to eat at a specific restaurant. You both want to travel to the Bahamas so you create a future
projection, a narrative of how both of you will go there together.

Future projections can be far into the future or for that same night. They can be an exaggerated fantasy or
incredibly feasible.

They key is to understand that every agreed to future projection strengthens connection and encourages
compliance.
 Categorizing Commonalities

Below you will find six different categories to help build commonalties. Go through each category and
establish a qualifying question you can ask to hit on a potential commonality in that section.

Geography
Geography encompasses places she’s traveled or wants to travel too, where she’s lived, colleges she’s
attended or is attending; basically anywhere she’s been or could be.

People
In this category you’re looking for mutual acquaintances. For example, if she works at a nightclub that you
frequent you can build commonalities over people you both know there.

The assumption by many is that most of the people you meet won’t have mutual acquaintances. It’s for
this exact reason that when you do share a mutual acquaintance it’s creates a strong commonality and
connection between the two of you.

However, don’t think that building commonalities over people requires you to have close relationships with
the people you’re bonding over. Simply knowing people or knowing of people in her world is sufficient to
build the commonality.

Food
Food is an obvious commonality source. Women love food, as evidenced by the numerous memes you can
find on the internet highlighting that love.

They key here again is to be specific. Get into the details. Favorite type of food is a start but find out
about restaurants, dishes and experiences. The more specific you are the stronger the commonality and
the better the future projections you can build from them.

Entertainment
The world of entertainment encompasses numerous opportunities to build commonalities. Entertainment
includes music, movies, favorite TV shows, Netflix, DJ’s, concerts and so on.

Entertainment is a rich source for commonality building and connection between people.

Shared Experience
Shared experiences are simply unique experiences that both of you have had. These shared experiences
often overlap with the other categories.

Shared experiences include everything from having attended the same music festival to having suffered the
same injury or undergone the same surgery.

Some of your best or worst memories in life contain the ingredients to form a strong and special connection
with others.

Passion
The category of passion utilizes parts of life that you are both passionate about. This includes fitness,
career paths, entrepreneurship, hobbies and so on.

These are the elements in a person’s life that make them unique. When you build a commonality on a
passion you again create an emotional bond.
Now i want you to go through each category and write a qualifying question in the boxes below.

Categorizing Commonalities

Geography

People

Food

Entertainment

Shared Experience

Entertainment
 Social Proof & Pre Selection
In this section of the action plan I am going to define what social proof and pre selection is and give you examples of
each that will allow you to have a powerful social circle.

I’m going to show you why social proof and pre selection is massively important, if not the most important aspects to
social circle building to create leverage.

Definition of Social Proof

The method in wich you can gain STATUS within an enviroment by people in the area knowing you and
liking you. In other words, contextual popularity where people are giving you positive attention.

Why Social Proof is Important

Social Proof is important for a few reasons:
1. It shows that people know you in the environment so it creates an aura of importance

2. If the staff at the venue greets you when you arrive people will want to know who you are and be curious about you

3. When women see that you are popular in a given environment they indirectly get attracted and trust is easier to
establish

4. If most people show you positive attention then you must be one of the “cool kids” (think high school or college)
versus being a loner or an outsider

How to Build Social Proof Wherever You Go Out

In this section I will show you how to build social proof so that you get that popularity effect working in your favor in
any given environment

• Once you enter a venue like a nightclub you want to open a group of 2 or
1) Build a Base Set 3 girls (can be a mixed set too) and befriend them so you’re not alone and
can always come back to them throughout the night 

2) Get 5 Business Cards • Say hi and befriend the staff – bouncers, bartenders, VIP hosts, promoters,
of Staff Members cocktail waitresses, managers and get 5 business cards.

• Engage the regulars who you always see at the venue because you can
3) Engage the Regulars piggy back off of their social proof and popularity 

Key Question • Who is friends with the staff? 

How to Build Social Proof Long-Term
Now, in this next section I am going to show you how to build social proof long-term to make it sustainable for you and
have it working in your favor consistently

• You want to build commonalities with everyone you meet to create

1) Build Commonalities relationship stickiness to you. You do this by being curious about the
person in front of you and creating common interests 

• A future projection is telling someone the time, date and place of what you
2) Combine Commonalities are inviting them to in the future to tie you together which creates comfort
with Future Projections and trust.
• For example: Friday night at 10pm at X nightclub 

• Understand what makes people want to be in your life boils down to

common interests and having multiple things in common with you that you
3) Commonality is the Real can do in the future. You can also build commonalities through shared
Hook Point  acquaintances by mentioning them. In other words, name dropping people
they know

Key Tactic: Build commonalties through the use of geography 

• Past geography 
• Future geography 
• Current location

Key Tactic: Build commonalties through the use of geography 

• Where have they traveled in the past/future? 

• Where have they lived in the past? 
• Where do they want and desire to live in the future?

Pre Selection
In this section we’re going to cover the number 1 attraction trigger and how to specifically build and employ it.

Definition of Pre-Selection

• When multiple women find a man attractive, a lot of other women also find that man
attractive. In other words, women giving a guy attention and showing interest through
sub-communications. 

Why Pre-Selection is Important

Pre-Selection is important for a few reasons:
1. It is the most powerful attraction trigger for women so use it to your advantage
1. It shows that other women are comfortable around you so you must be attractive

2. Unlike men, women like a man who is wanted by other women

3. Pre-selection is social proof but of hot women

How to Build Pre-Selection (Female Social Proof) When You Go Out

In this section I am going to show you how to build pre-selection with the kind of women you want to date to reach
an abundant reality of hot girls

• This is massively important and can be easily overlooked. If you’re not

1) Disqualify and Friend-Zone disqualifying yourself then you’re not even in the game. When you friend-
EVERY Girl You Meet  zone a girl you place yourself in the power position where you can dictate
where the relationship between you and her ensues.

• As soon as you walk into a nightclub, bar or social event there will always
be 2 or 3 girls in a group. These are great to make as your base set by
2) Approach All Girl Groups 
friend-zoning them early in the interaction. Other girls in the vicinity will
notice you with 3 girls, for example and will want to get in on the fun. 

• Create IG storys with girls to highlight you’re with women. Simply take out
your phone on selfie camera and while in the interaction point the phone
3) Utilize Instagram to you and her and record the two of you having fun. Bonus points if you
add filters. 

• The top two that I found most effective is Instagram and phone number.
4) Always Close Two Forms of I have them follow me on Instagram first then take my number down and
Contact  text me first as well.  

5) Time Bridge to the Next Time • Start small and start with continuity. Do the above steps with two girls. 
They Will be at the Venue

6) Repeat the Process with a • Start small and start with continuity. Do the above steps with two girls. 
Minimum of Two Girls 

Disqualifier Examples 

• “You ladies are officially my new best friends” 

• “I’m really shy, can you help me talk to girls” 
• “You could be like my little sister”
 Key Question: How many women vs how many men are in your circle? 

• It wasn’t until I made my social circles more women than guys that I started to see
how powerful it is to have female social proof (pre-selection). This also will allow you
to meet her friends which add to your you army. You want to hook up with her friend’s
friends in the beginning. You’re playing the long game here.

The Importance of Female Friends

The more girls you have in your life the easier your dating life will get. This is why I suggest to friend-zone girls because
it makes them feel safe around you while your crushing it in life and they can get attracted to you over time

There are a few categories of female friends you should have

1. Female friend you hook up with

2. Female friend you don’t hook up with but she gets YOU girls

3. Female friend that only goes out with you to add to your pre selection

4. Female friend as an acquaintance that you see out every so often

5. Girl you hook up with that you do threesomes with

 Cold Approach Within a Social Circle Environment
In this section we’re going to get into the nuts and bolts of cold approach game within a social circle environment.

I’m going to walk you through the concept of attraction equity, how to NOT game in a social circle setting, the foundational
formula I use to game, the importance of logistics and how to use attrition and plausible deniability to pull and close.

Attraction Equity

One fundamental difference between gaming in a cold approach setting versus game in a social circle setting is the
method in which you attain attraction.

The most efficient and powerful way to build attraction is via pre selection and social proof. For example, there is no
amount of pick up tactics or breaks in rapport that are the equivalent of having five hot girls in your circle interacting
with you,

Pre-selection will always trump traditional attraction building techniques. That is why social circle game is so power-
ful because by paying attention to and cultivating your environment you can employ the highest attraction triggers
available. This is what we mean when we say that your environment games for you.

If you have adequate social proof and pre selection, then focusing on building attraction will only hurt you.

Before jumping into what you SHOULD BE doing in your interactions in a social circle setting, first we need to point
out the behaviors and game tactics you SHOULD NOT be using in a social circle setting.

Physical Game
Aggressive breaks in rapport, physical game and sexual escalation will hinder you in a social circle setting.

When you’re gaming in a high value area, the more aggressive and physical you are, the more you sexually escalate, the
more her social value will drop.

A girl will make it her priority to maintain her value in a high status social environment, and ideally enhance it.

If you engage in any behavior that lowers her value she will look to avoid you.

With each accepted sexual advance her social value is dropping in that environment.

Therefore, your goal is to allow the environment to game for you. Allow the social proof and pre selection of your
environment to build the attraction, and do not engage in behaviors that disqualify you in the environment or disqualify
you from the girls you are pursuing.

What Women Want

When women are in a high value environment it’s important to understand what their motives and objectives are in
that environment.
The majority of women are interested in two things when in a social circle setting: having fun and increasing their status
in that environment.

Fun at it’s core is the sharing of good emotions and the pumping of buying temperature.

When gaming correctly, the environment you’ve cultivated provides the good emotions and buying temperature spikes
she’s seeking. For example, when you organize a container event at a night club the DJ & music, the comp bottles and
the shared experience of the group all provide good emotions and pump her buying temperature. In this way you again
are allowing your environment to game for you.

Finally, when in a high status environment woman will be hyper aware of their status. Anything that raises her status
she’ll gravitate to. Likewise, anything that lowers her status she’ll avoid.

That’s why DJ booth game is so effective. It’s a huge bump in status and an incredibly fun experience. That’s also
why so many cold approach pick up artists will constantly lose their girls to tables. Unless there’s a strong connection
between you and the girl, she’ll almost always choose to pursue opportunities that improve her status and offer more
fun.

When you understand this concept you’ll understand why we place an emphasis on cultivating and controlling your
enviroment in order to allow it to game for you.

Qualification and Logistics

If we’re not going to use aggressive verbal and physical game, if we’re not going to sexually escalate, then what should
we be doing when we’re at a table section.

We want to shift the focus from attraction to qualification and logistics. Ideally on one hand your environment will be
building attraction, providing fun and status, while you then qualify to gain real investment and align the logistics to
effortlessly allow for the close.

FUN QUALIFICATION

STATUS LOGISTICS

These are the four area’s you’ll be focusing on while gaming in a social circle environment. One half is accomplished
by setting up or being part of a high status environment, and the other half is done through your game.

The Game Formula

Reward or Deeper
Build Comfort Break Report Qualify
Punish Qualification

The steps above encompass a clear roadmap to effective game in any setting, including cold approach and or social
circle. Now I’ll walk you through each step.
Build Comfort

When cold approaching in a social setting you want to open in such a way that builds comfort first. This also applies
to cold approach game as well, but whereas you can get away with some direct opening in a cold approach setting, any
direct or physical game will be a liability for all the reasons discussed earlier.

Therefore, we emphasize complimentary, observational, functional and introductory style opening. All the methods
above will allow you to effectively cold approach and open in a social circle setting. The key is to NOT telegraph interest
on the open.

Break Rapport

Now that you’ve built comfort you can break it in order to spark a baseline level of attraction.

In a cold approach setting your breaks in rapport can be aggressive and often need to be in order to spark attraction.
In a social circle setting your environment is building attraction for you so LESS IS MORE.

Don’t apply level ten breaks in rapport. Instead look for playful banter. Focus on teasing the girl, utilizing stereotypes
and pop culture references.

An effective method of breaking rapport is to disqualify. Disqualifying on it’s base level is providing reasons you WON’T
get along or why you DO NOT want her. Statements like, “Me and you are never going to get along.” “This will never
work between us.”

When combined with a playoff vibe, disqualifying is an effective way to spark attraction. By combining the status of your
environment with disqualification you can generate more then enough attraction.

The Qualification Cycle

Once you’ve opened and broken rapport you will now get into core parts of game that you will cycle and repeat until
you close. Here is the cycle below:

After building a baseline of attraction your goal is to attain as much investment as possible while moving the interaction
forward logistically (which we’ll cover next).

The method to ellicit investment is the qualification cycle above. You begin by asking basic qualifying questions such
as, “Where are you from?” “Who are you here with” “What brings you out tonight.’

Then you proceed to reward or tease her answers. The question many ask is when do you reward and when do you
tease? As you progress in game and repeat this cycle countless times you’ll find a natural instinct for the right balance.

As you develop your game be careful not to break rapport when the girl is investing but to also not reward everything
she says.

When she gives you a strong amount of investment then reward. If you ask her who she’s out with and she proceeds to
tell you about her family and how close they are and that they party together, then that level of investment is far more
then if she simply says, “I’m here with my sister.”

Look for large doses of investment and make sure to reward her when she does invest. When teasing keep it playful
and fun.
Escalating Qualification

As you repeat the cycle you want to delve deeper with each qualifying questions. Initially the qualifying questions are
simple and surface level, but with each new question you want to probe more and as a result, obtain more investment.

Questions like “If you could fly anywhere tomorrow where would you go?” “What drew you to your career?” “What’s
the wildest experience you’ve had traveling?”

As the cycle continues the questions can get deeper to the point that she’s sharing parts of her life that she rarely
reveals to anyone.

Logistics

So far we’ve discussed the role of environment and established a cold approach foundation when gaming in a social
circle setting. The next component is arguably the most important: logistics.

ENVIRONMENT QUALIFICATION
LOGISTICS
& INVESTMENT

In order to close, you must be able to move the interaction towards a sex location. Your ability to properly handle
logistics will be biggest determining factor in moving an interaction forward and your ability to close.

LOGISTICS TRUMPS GAME. If you live 30 minutes from the night club you will have to rely far more on your game in
order to pull and close. On the other hand, if you live across the street from the night club you’ll pull and close more
girls simply because of logistics.

In this section you’ll learn how to:

-Elicit logistical information in order to move the interaction forward in the proper way
-Align your goals with her goals so that she’s invested in the pull
-Seed the pull
-Provide plausible deniability so that she does not feel judged

4 Logistical Questions

The first step to mastering logistics is to elicit the required information needed to navigate the pull. For example,
pulling a girl who’s there to celebrate her best friend’s birthday will be different then pulling a girl who’s only hanging
with casual friends she doesn’t know well.

Therefore, attaining the basic logistical information is the first step in determining how to pull. We do this by asking
the 4 logistical questions:

Who are you here with? What are you doing tomorrow?

Where are you staying? What are you doing later tonight?
When and how do you ask these questions? Logistical questions can be asked during the qualification cycle we
covered before:

Each logistical question is a qualifying question. Often times early parts of my interactions are solely based on logistical
questions.

What you DO NOT want to do is just rattle them off one after another like an interview. Don’t forget the second step
in the cycle: reward or tease.

For example, if you ask her who she’s there with and she responds that she’s there with her sister you can reward her:
“I respect that you’re close with your family. It’s cool that you guys party together.”

Every logistical question creates an opportunity to reward or tease the girl, thereby maintaining attraction, eliciting
investment and discovering the logistical information needed to pull.

Goal Alignment

Goal alignment is an important concept in pulling. You have to understand that women DO NOT share your goal for
the night. They don’t set out with the intention of getting laid. While many women will be open to it if it happens
spontaneously, they rarely make it their goal for the night.

As we discussed earlier, the goal for most women is to have fun and increase their status. When your goal is to simply
get laid, you’ll often be at odds with the girl. The best case scenario is that you’ll achieve your goal at the expense of
hers, which is not optimal or effective.

Instead you want to structure the night so that you can deliver on her goal and also create the non judgmental and
appropriate environment to close.

You want to provide her with the opportunities for the kind of fun she’s looking for, while simultaneously moving the
interaction toward favorable logistics.

Before aligning your goals, you want to first find out what kind of fun she’s looking for. For example, women will often
come to Vegas to see a specific DJ. If you know that’s her PDE for the night, then you know that a pull must happen
either before or after the DJ comes on. If you try to pull while the DJ is on stage you’ll be working against her goal for
the night.

In order to discover her PDE for the night you can utilize the secret 5th logistical question:

What brought you tonight?

It’s important to understand that this question alone won’t convey her PDE for the night. It’s only the start to the
conversation. You have to probe lightly to elect her PDE. Simply put, your goal is to find out what she would like to
get out of her night.
Seeding the Pull

Once you have the basic logistical information combined with her PDE for the night, you can ask yourself the following
question:

How can i structure the night to fufill her PDE

while moving towards an approapite sex
location?

Your answer to this question will determine how you pull and then equip you to seed the pull effectively.

Let’s take a common scenario. You organize a container event in which you and your group attend a night club and get
a comp table.

The table, alcohol, atmosphere of the night club, pre selection and social proof are all working in your favor to build
attraction, as this is your container event and you are the alpha male.

Generally the girl’s goal is to have fun and increase her status, both of which you’re facilitating at the night club.

Based off of their logistics and PDE for the night, you’ll find that most women will want to continue to have fun in a way
that doesn’t decrease their status.

In such a scenario, pulling the group for an after party would allow for the fun to continue with out their status taking
a hit.

As you work through the container event section of this PDF you’ll find that almost all container events will have an
after party built into them. This is because after parties are an effective way to pull the group, deliver on their PDE for
the night, while also taking you to a location that is conducive to closing, i.e., proper goal alignment.

There are many components to seeding the pull correctly. When gaming in a social circle setting it’s important to seed
the pull early and in a way that makes it appear as though it’s a pre set part of the night.

The following line is an effective way to begin seeding the pull:

Have you been invited to the after party?

This presupposes that the after party has already been set up in advance, it assumes that she already knows about it
and also sets up a break in rapport if she doesn’t. This creates a small degree of fomo. If she’s having fun, raising her
status then she won’t want to miss out on the opportunity to continue doing so with the rest of the group.

Secondly, you’ll want to start seeding the pull early. In the container event scenario described above, you can start
seeding the after party UPON ARRIVAL at the table. This is done to establish that the after party is simply the next part
of the night and just another part of the adventure

BONUS SECTION : GROUP DYNAMICS

• Instead of focusing solely on seeding the pull to the girl you’re interacting with, take into account group
dynamics.
• After establishing who she’s there with (via logistical question) try to ascertain the relationships within the
group. If there is particular girl who makes the decisions, who’s clearly in charge of the group, you’re better
served by getting her on board for the after party, or pull simply the girl you want.
 • Make sure that the leader of the group is not only approving of you and the plans, but invested and excited
about it. By identifying the leader, taking the time to game and bond with her, you’re increasing your
chances of smooth logistical escalation.
• In the absence of a clear leader, seed the pull and invite the group as a whole. Not just your girl. You can
start by getting your girl on board but the more girls in her group agree to the pull the easier it will be to
execute.

Discretion & Plausible Deniability

Discretion and plausible deniability are the cornerstones to effective social circle game.

A woman can suffer extreme levels of judgment by her peers and by society for having sex, especially casual sex. In a
social circle setting that judgment and the sensitivity to is magnified.

Therefore, if sex with you in any way will lower her status, then despite her investment she’ll be at best hesitant to
follow through with it.

This is where discretion comes into play. NEVER SHOW OR BRAG about sleeping with a girl, either in your own social
circle or in hers. You want to be the guy that girls assume may be hooking with certain girls, but never know for sure.
You don’t physically escalate until you’re in a sex location and you never talk about hooking up with girls in your mutual
social circle.

Plausible Deniability

If you told a girl, “let’s get out of here and go have sex,” she would not comply for all the reasons stated above. The
fear of judgment, her safety and jeopardizing her status would all be factors you’d be fighting against.

Instead, your goal is for both of you to be able to look back on the night and say, “it just happened.”

The more a woman feels the events occurred spontaneously, the less judgment she will feel. We create these conditions
via plausible deniability.

YOU CAN NEVER LINK LOGISTICAL

ESCALATION TO SEX

You can never use sex to justify any logistical move. You must provide a non sexual justification for every logistical
escalation.

For example, as you move from the night club to the after party and then to your room, each logistical move must be
justified with non sexual reasons. The key tactic here is to utilize her PDE for the night. In other words, try to provide
value and fulfill her PDE with each justification. Look at the example below:
 LOGISTICS JUSTIFICATION

After Party Having drinks and

showing her how to DJ

Your Room Seeing the view or

getting a tour

If her PDE for the night is to have fun and drink with her friends then pulling to an after party for drinks and a more
exclusive get together provides justification for the pull.

Pulling her to your room to show her the view or to give her a tour of your place are all justifiable reasons that have
nothing to to with sex.

Every logistical move must have non sexual justifications. And the more the justification lines up with her PDE for the
night, the better.

Attrition

In this section we’ll cover the final piece for cold approaching in a social circle setting. You’ll learn:

- Why pulling the group is better

- The value of attrition
- Closing Windows
- The key to the sex location

Forcing Isolation

Often times when practicing cold approach, you can isolate the girl from her group, pull and close. In a social circle
setting you’re taking on major risks by trying to force isolation.

If you notice above, I said forcing isolation. Occasionally you’ll have an opportunity for isolation fall in your lap, and in
that case you SHOULD take it. However, you never want to be seen as trying to force isolation in a social circle setting.

If a girl leaves her group, she’ll immediately be judged, and so will you, both in the eyes of her social circle and your
own. It’s the opposite of discretion.

Isolation should happen only when you’re in the vicinity of a sex location OR if her own peer group is suggesting she
leave with you.

Unless one of the two scenarios above exists, you should be aiming to pull the entire group. By seeding the pull early
and getting the key people in the group on board you’ll find it much easier to pull when you have the safety of a group
pull in your favor.

The Value of Attrition

When you’ve pulled back to an after party, it’s now time to be patient and look for two developing scenarios:

People Falling Off Oportunities to Close

The main purpose of attrition is to stay in set until her peer group self select to leave or until an opportunity to close
arises.

With time each member of her peer group will elect to go home or do something else. The more investment you have
from your girl AND her friends the higher the chance that they will naturally leave and allow her to stay at the after party
or stay with you. Sometimes they may not even leave but rather elect to go to sleep for example.

Now as you practice attrition and stay patient, you’ll also be looking for closing opportunities. These are moments
where you and your girl are naturally isolated and have a window of time together.

For example, if your wing hits it off with her friend and is engaged in a conversation you can use this as an opportunity
to pull to the sex location.

If the group are all having drinks together on the patio at the after party and you and your girl are chatting on the couch,
you also have an opportunity to pull to the sex location.

Again, what you’re looking for are moments where you’re naturally isolated and have a window of time together.

The Sex Location

When you cultivate your environment you want to give considerable thought to the final destination of the night – the
sex location.

Inherent in most container events should be an after party that takes place either in your home or in a place that has
a sex location you can access.

When you set up the sex location in advance like this you have an end goal, a place to move the interaction towards.
The opposite of social circle game is to go out and game with no specific place to pull and close.

As we discussed before, you must have a justifiable reason to move her to your room or sex location. This can be as
simple as giving her a tour, showing her the view from your room or as complicated as setting up a mini fridge in your
room so you can go grab water or Red Bull from your room.

The key is to have a couple reasons thought out IN ADVANCE before you go out, so that in the moment you’re not
stumbling around looking for reasons to pull to your room.

Pulling to the sex location is all about timing, discretion and justification. Identify the appropriate pulling moments,
pull in a discrete fashion and making sure to justify the move.
 Container Events
Wellcome to the container events section of the PDF. This the crux on wich every element and component of SCB is
put into action to get you results.
In this section I’ll teach you how to create container events, give you a sample example of a container event I threw
myself, how to funnel girls to your container events and how to effectively market them so that with each week and
month your container events improve.

Why Container Events are Important

Container Events are important for a few reasons:

This is the social environment where high-status males and the girls you want are already going.

This is a high-value environment. You’re in a place of high value, which builds attraction and a “likability bias”,
meaning that you are more like the group.

You will get invitations to more container events. This helps build your social circle and access to even more
high-status males and girls you want.

There is little or no obligation for people to attend. The attendees don’t feel pressured or forced into attending.

How to Create a Container Event

This section is where I am the most specific and disciplined in planning. Owning your environment can be boiled down
to having a crystal clear plan of what will happen, who will attend, and how the environment will create your results.

After filling out this section, you should know the specific, concrete steps to access this container event, who to invite,
how to invite connectors, how to end up with the girls at the sex location, create epic social proof for Instagram, and
create consistent container events.

Define the people

Let’s dive into defining the SPECIFIC high status males and girls you want at your container event.

Some of these people will already be in your social circle, some will be high status males and industry professionals
and some will be girls you’ve met throughout the week that you will funnel to this container event. Take a moment and
define the girls and high status males you want to invite to your container event.

Who are the specific girls you want to connect with?

 Who are the specific high-status males you want to connect with?

Define The Event

In Module 3, you found the EXACT locations where the girls and high-status males go.

Whether you’re creating you own or attending someone else’s event you want to model successful container events.

Use the IG reconnaissance strategies to discover the people throwing the most successful container events. Later in
this PDF I’ll breakdown one of my own container events that you can model as well.

As you research via Instagram, ask yourself the following questions:

Where are the girls and high-status males already going?

Which event of theirs do you identify with the most, or is most congruent to your goals?

When does this event take place? (Time of day, season, month, holiday, day of the month, day of the week, etc)

Define the Venue and the Sequence of Venues

The venue or sequence of venues is often defined by the people who are already attending the events. It is important
to have a complete understanding of the sequence of events so you can end up with the girl you want at the end of the
night. Make sure that you plan this event with that end goal in mind. Again as you answer the questions below model
other successful container events.

What is the timeline of the event?

When and Where do people pregame?

When time do they arrive at the venue?

How do they get to the venue? (Uber, Limo, Party Bus, Car)

How do they enter the venue? (table line, VIP line, Guestlist, General Admission)
 Who allows them to enter the venue? (VIP Host, Promoter, Security guards)

Where do they hang out at the venue? (specific table, VIP area, backstage, DJ Booth)

How do they leave the venue?

How do you get to the afterparty? (Uber, Partybus, Limo, Limo to a strip club, drive, walk, etc)

Where is after party?

Where is the closing location?

Luke Container Event

Before planning out your own container event I’ll break down my birthday container event as an example that you can
model.

Now this is a high level container event but you’ll still see the core principles at work here. Numerous hot girls
attended, my male confidant, my primary, photographer and videographer and select high status males.

You can watch a video from the event here: https://www.youtube.com/watch?v=-N6Fq_PdTIk

Component How I Obtained it

Women Two top tier industry professionals attended and each supplied the women.

Comp The comp dinner was set up by a VIP host for Marquee.
Dinner I supplied the women and therefore was given the comp dinner.
Photo Both the videographers and photographers attended and worked for free to have access to
|Video and be around the women at the event.

Marquee The comp table was set up by the same VIP host. I supplied the women and therefore was
Comp given the comp table.
 Event
Birthday
Pre Game Transport Venue 1 Transport Venue 2 Transport After Party Sex Location

High status Pre Game Pre Game Full Group Full Group My target(s) My target(s) My target(s)
Who guys and Group Group + and her full and her full
girls dinner group group group

Pre game Transport to Dinner Walk to Rage at Transport to Drinks, music, Closing
What drinks Dinner Club Marquee after party isolation

9:00pm 10:10pm 10:30pm 11:45pm 12:00am Anytime until Anytime before Before the
When 4am the sun comes sun comes up
up ideally

Mansion From mansion Beauty and From Beauty Marquee From Marquee Mansion Bedroom
Where to Beauty and Essex and Essex to to Mansion
Essex Marquee

Establish your Transport to Dinner, game Walk to Game and Transport to Get closer To Close
Why status Dinner and IG content Club network after party to the sex
location

Create Your Container Event

Now I want you to workout each element of your container event. Remember this key insight: choose the venues and
activities that the girls you want are already going to.

Use the worksheet below to identify and organize the full timeline of the container event.

Event Pre Game Transport Venue 1 Transport Venue 2 Transport After Party Sex Location

Who

What

When

Where

Why

For the weekly container event you DO NOT need to have a pre game, multiple venues and an after party. Your weekly
container event can be as simple as a single venue and an after party if you’d like. The monthly container events are
the ones that can include multiple venues and therefore need more detailed planning. Keep that in mind as you work
through the chart above.

Funneling Girls to Container Events

There are two core ways to get girls to your container event. Everyday you’re gaming you are collecting people. If
you’re gaming correctly then you’re future projecting to your container event. So each week every girl you’ve gamed
will receive an invite to your container event.

The second key way to funnel girls to your event is to identify “connectors.” A “connector” is a person who already
has the network of girls or guys you want and can bring them out. Girl guys and promoters are common examples of
connectors. Inviting a single key connector can supply you with numerous girls for your container event.

 • When inviting girls run through her network. Remember the key phrase “Bring your friends.”

• Befriend a female connector. This connector already brings girls out on a daily, weekly, or monthly basis.
An invitation from a girl has the highest success rate.

• Arrange for guy connectors to invite girls.

• Invite girls who have already gone to this event in the past.

• Invite girls who have been newly added to the funnel.

The Container Event Invite Via Text

Below you’ll find an invite message template. In order to ensure that girls attend your events, you must run solid game
in the initial interaction. The more solid you “gamed” your girl, creating a future projection and getting her to invest
into it, the higher chance she will show up for a container event.

In the example below, you’re reaching out to a girl that you’ve future projected for this container event. In the initial
interaction she agreed to attend the container event. Secondly, you had her text you first, something as simple as
texting her name. As a result, there’s already a text thread between the two of you, one that she started.

Regardless of the what day you number closed her, you want to start the message sequence the following day.

Hey (name) are you still good to

go to (insert container event)

Yes!

Great let me know by (day before

the event) if you want to bring
someone.

Sounds good!

Hey did you have anyone that

you wanted to bring? (the day of
the event)

Yeah it’s gonna be me

and my girlfriend.

Cool. What’s her first name

and last initial.

Rachel M

Make sure to be at (location) at

(time) – we’re all going to walk in
together

The Role of Guys at Container Events

Many guys get caught in the trap of inviting too many guys.

The joke goes, “If you invite 100 girls, 10 will show up. If you invite 10 guys, 100 will show up.”
When you invite guys, make sure each guy helps you achieve your goals. Whether your goal is access to nightlife,
photography/videography, finances, accommodations, entertainment, logistics, or networking, all guys should add
some type of value.

Guys who don’t bring any girls or add any value will constantly try to infiltrate your circle. Don’t be afraid to remove or
cut out guys who take value. Only invite guys who will make the girls feel comfortable, don’t disturb the environment,
or leave a low footprint.

BONUS: Acquiring Comp Tables

Promoters/VIP Hosts (name and job role are different

depending on the city) offer free bottle service as part
of their jobs. Most of the time, providing comp tables
actually helps the nightlife member! They have a quota
of free tables to allocate each month.

Using IG reconnaissance and the gaming staff strategies

covered in the PDF 3 you can meet, connect and
develop relationships with host and promoters. The key
is to identify their PDF, which is usually to bring girls to
tables or to give out comps to industry professionals.

Below you’ll find a sample text thread from a mentee of

mine. You can see the steps and verbiage he uses to set
up a comp table.

Container Event Principles

There are 3 keys to weekly container events: they are routine, easy to attend, and low investment.

These are lifestyle events. Most often they are things that you or the attendees would already do, but you’re just adding
a bit of organization to the event. It’s a scheduled, structured event to invite new leads.

Unlike a date, there is little or no obligation for the girl to attend the event. The low obligation takes the pressure off
of the girls or guys to attend.

At the same time, it’s a great social environment to invite Day 2s, high status males, or new girl leads, all of which you
can leverage to improve your Instagram

Weekly Container Event Examples

Pre gaming before the club
Comp bottle at a nightclub
Happy hour at an industry bar, lounge or restaurant
Comp Dinner
Group sushi date
Movie Night
Monthly Container Event

Monthly container events are meant to be even more attractive than regular weekly events. There’s much more
excitement, but also more structure. These can involve more people and more resources, but in turn, they often
produce more value.

Monthly Container Event Examples

Themed House Parties (lingerie, all white, masquerade)
Photo shoots
Multiple Venue Nightout (See my container event example)
Industry Party (Babes in Toyland, Karma Events)
Sunday Brunch
Strip Club Outing

They key to successful container events is that are different then your weekly container events. If each week you’re
going to the night club then a monthly photo shoot would be appropriate. If on the other hand, each week you’re
throwing a group sushi date, then your monthly container event could be a multiple venue night out.

Use the same worksheet listed above to develop your monthly container event.

Event Pre Game Transport Venue 1 Transport Venue 2 Transport After Party Sex Location

Who

What

When

Where

Why

The final key for monthly container events is that they must be marketed. Whereas your weekly container event does
not change and is repeatable each week, your monthly container event gives you the opportunity and time to properly
market the event.

Marketing your Container Event

I’m going to walk you through different strategies you can use to market your container events. These tools will not
only help increase the amount of people who will attend your container events, but they will help you develop massive
social proof, pre selection and container events that others will be begging to attend.

Themed Flyers

Themed flyers make your event official. It’s no longer a high-in-the-sky idea—it’s concrete. A flyer differentiates your
event and communicates key pieces of information.
A basic flyer should include:

Location | Nightclub name, Address, House Number, Apartment Number, etc.

How to get access to the event | Contact @rsdluke to RSVP, register online at this website

Event theme or Reason to attend | Specific DJ, birthday party, fun, girls, etc.

Date | Time | Friday, September 7, Every Saturday, 7pm to 10 pm, starting at 10pm

Photography and Video

If you don’t have pictures or videos to market the container event, it’s as though it never happened. In the world today,
girls, high status males, and everyone else on social media will look at where you’ve been in the past to judge your
value.

The pictures and videos are an extraction of the value from the party. Extract the value, and use it to promote future
events. Women and high status guys will come out to your event based on how exciting the pictures are from the past
events.

Before the event, plan who will do the photography. It’s also not too difficult to do a bit of this photography yourself.

Composition and Framing: Turn the grid on your camera. Try to put the subject on the crossings of the lines
or symmetrically.

Lighting: A great photo can simply be ruined by a lack of light. Don’t shoot in low light environments. Natural
light is always preferred, but if the environment doesn’t have good light, use a second phone’s flashlight to
brighten the subject. Although photos can be edited on Snapseed, Photoshop, Lightroom, or VSCO, it’s usually
easier to make sure the initial photo has solid lighting.

Content: Your content is what is in the photo or video and what that content communicates to the viewer. This
is determined by your goal with the content.

• What is the role of your social media in game? (Pre selection, Social Proof, High Status)
• Who is your target audience?
• Are you taking pictures with hot girls?
• Are you making sure that hot girls and high status guys get the pictures they need for their social media?

Instagram

Instagram is for marketing, not for being social. It is currently the most effective way for you to invite people, show
social proof, network with attendees, and spread content from these container events. If you don’t already have an
Instagram account, you should create one now.

Below I will walk you through how to best use Instagram before, during and after your container events.
 Before

1. Create a Flyer

2. Post the flyer to your story

3. Send flyer out to the connectors and attendees for them to post.

4. Create a Fear-of-missing-out call-to-action to attend the container event. (for example, Party this Friday.
Only 10 spaces left! DM me “Yes” to join.”)

5. Show social proof on your story by showing videos/pictures from the last party

During

1. Create videos with hot girls. Tag them in the videos on your story. Get them to follow you on Instagram.

2. Create videos with high-status males. Tag them in videos on your story. Get them to follow you on Insta-
gram.

3. Dedicate a section of your night to taking pictures.

4. Invite attendees to follow you on Instagram.

Bonus

Check out the highlights section on @MichaelSartain for inspiration. These are awesome examples of how to
create epic IG stories at container events.

After

1. Manufacture the framing of the event. For example, make it seem as though you were the center of the
event, there were more girls than actually there, and there were fewer guys than actually there.

2. Send out photos and videos to each of the attendees via a DropBox link.

3. Thank the guests for attending and future project a future event. “How was your night? Can’t wait for the
next one :)”

**If you find yourself hosting a lot of these parties, it may even be beneficial to start a second Instagram profile
just to post flyers for these events.

Importance of In-person Optics and Behavior at a Container Event

In this section we’re going to discuss the optics at different stages and potential locations in your container event.

Pregame

The pregame sets the optics up for the next event. Simply by offering a pregame location, you become higher value to
the guys and girls attending. Even if you aren’t at your own location, the pregame unites everyone before heading out
to the club or next event.

Showing up to the club with a massive group communicates so much social proof to the nightlife staff, other girls and
guys in the venue, and your own group. It causes quite a scene to show up to a club with 15-20 people in one group.
Often times, the nightlife staff might even credit you with bringing the people in your group out to the club, even if all
you did was show up to the club with them.
Dinner
Evoke as much investment as possible. Make the people around you feel good by rewarding their investment and
establishing commonalities.

Table Service
Bottle service tables are the one of the highest status sections of a nightclub in top metropolitan cities like NYC, Miami,
Vegas, and London. You get alcohol, seats, a cocktail waitress, and a space to relax and be comfortable.

One person should be in charge of pouring the alcohol. Girls and guys both should defer to the pourer. The pourer is
in charge of monitoring the alcohol level. When the alcohol runs out, the girls will leave too.

Don’t hit on the girls. Be the social, fun, yet grounded guy in the environment. If you’re the table owner, kick guys out
if they don’t bring any value.

It’s okay to enjoy the table, but also make sure you portray that this is no-big-deal and that you appear as though you
do this all of the time.

DJ Booth
Similar optics to the table. This is often the highest status area of the nightclub. Don’t hit on the girls. The more low-
key, grounded, and relaxed you are in this environment, the higher your status is conveyed.

Imagine how a guy who’s been in a DJ booth 1000 times would act. He would enjoy the experience, but he wouldn’t be
wild and crazy.

After Parties
The goal of the after party is to give the girl plausible deniability for coming with you to a potential sex location and
have the girl escalate on you. Despite the name, it is not to actually party.

A combination of attrition and minor entertainment is enough. Be careful of the optics here. Being too aggressive with
a girl will hurt your chances, not help them. Girls will label you as a creep if you’re too aggressive or serious when
escalating.

The key is to game in such a way that there are no repercussions for hooking up with you. The women in after parties
should feel zero judgment and all have a valid reason to be there that has nothing do to with sex – aka plausible
deniability.

BONUS 1: Connecting with the Cocktail Waitress and Bus Boy

Tip #1: Tip ahead of time.

Tip #2: Complement the timeliness and hard work of the bus boy

Tip #3 Tell the cocktail waitress that you have more friends who book tables, and you would like to send them
her way. Instagram close.

BONUS 2: Connecting with High Status Males

Bonding with the high status males at nearby tables. This is a major key because typically these are the guys who
actually have the financial freedom to spend significant money on tables. They won’t even know that your table
was free.

Tip #1: Offer the guy a drink from your own table

Tip #2: Open - Qualifying Questions - Build Commonalties & Illicit PDE - Future Projections - Close on Instagram

Tip #3 Establish a strong enough connection, via investment, commonalities and future projections. A night spent
gaming a high status male can be far more rewarding long term then just attempting to close another girl.