What life can inspire in the most unexpected circumstances is what

inspires us most. US: the curious, the logical, the strategic, the
thoughtful, the reasonable, the pragmatic, the dreamful...and all of us,
who are willing enough to understand the world around us. Do you
belong to US?

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

In the mids of the most current affairs we have decided to move on with lockdown restrictions. It
wasn't obvious whether they expected us to stay entirely at home or just partially inside households,
utill the moment we heard the big news on the national television:

We would like to confirm the ongoing world pandemic as the COVID-19 has already took too
many lives so far. To stay safe please do stay at home as long as possible and make sure to follow
everyday guidelines regarding this highly risky period of time. We learnt, that: ''pneumonia of
unknown cause detected in Wuhan, China was first reported to the WHO Country Office in China
on 31 December 2019. On 11 February 2020, WHO announced a name for the new coronavirus
disease: COVID-19...''`

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

We wasn't sure what to say at the beginning of the new week. We couldn't wrestle with the gossip
anymore, and at the same time we were too serious as a marketing newspaper to not to acknowledge
the big news. Our marketing target wasn't anything to do with health, safety and medical data
related to more and more pandemic content being posted daily on the internet. This overwhelming
situation took out of control our entire office routine on Thursday morning. On top of that our Chief
editor was at that time on her lockdown break jointly related to her holidays she could not break
through because of the pandemic. It was the most disorganized moment in our careers, and only half
of us was certain where they would like to move next after financial crisis related to COVID-19.
People were talking more and more about the need to move on somewhere else, especially the 3/4
of interns that were employed to promote the kick off start of our startup venture. We knew, that the
begining of our marketing business was a smooth one. At the same time we didn't realize what were
the unpredictable risks related to business decisions in times of pandemic and financial crisis strictly
related to it. We were trying to learn from all what we could learn from. After more than two hours
since 08.00 am to 10.00 am we decided to launch additional open access marketing material
followed by open access entertainment, free access to audiobooks, ebooks and other online trending
content. We knew, that we had to make an impact with fresh ideas and without being left behind by
our major competitors. Trying to just stay on the surface was something it was on my mind each
time I was lurking from behind my personal tablet in search of new marketing inspirations. I could
see that my concerned face wasn't the only one among the faces of my office editorial fellows. In
fact, I was too curious to ignore face expressions during my office work. After many long hours at
the office my natural curiosity of surrounding and people in it incresed to the abnormal point. I
decided secretly to record my collegues during working hours, that became a little bit too intense
when my holiday break was to be the inside only experience.
As one of the many who were sent back home as part of social distancing and official
lockdown, I decided to spent my lonely time as productive as I could. Without being too rigid when
it comes to zoom socializing with a pint of beer or a glass of wine or any other chosen alcoholic
drink, I was much more interested in my personal progress outside this forced reality caused by the
world pandemic. As much as I could not begin to imagine how difficult it must have been for
persons being stuck abroad without friends and family, that much I was determined to not to
overshade my own personal and most immediate world with something I could not do much about.
My empathy was big enough to include my SELF in the wellness I craved for with my entire being.
Having much to say about the world as a newspaper journalist made me the person who could
inspire others with words coated in different styles and formats. I knew I could say a lot, but this
time I decided to listen. It was something I needed more than ever.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

Being able to survive in times of food shopping restrictions, where pandemic news are the rhytm of
an everyday life is a real challenge. Being in charge of the family, that depends on the everyday
shopping in the local grocery inspire adaptation after adaptation, and it is not always as smooth as is
expected. Delays in shop delivery, time and space restrictions during shopping, as well as the
overall marasmus related to the whole situation may cause a lot of discomfort in lives of many. That
is why it is understandable, that my personal choice of launching new side project as a positive
response to problem solving related to daily shopping took over completely the local area. It was a
simple idea that brought tv spotlight into the town hall, as the very new charity initiative inspired
commerical local business owners. The idea was this:

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

This brand new idea charged with huge positive attitude, showcasing innovative problem solving
was selected as a trial marketing among the sandwitch shop owners of different sort in the chosen
area. Although it wasn't the first initiative in the world, it was the very first off-line and online
marketing related to unexpected restrictions like pandemic in this case. The idea itself wasn't the
eureka of the year, but it served the right purpose for the most immediate needs. My personal
addition was to make sure all the information was posted on a new website I eventually decided to
create for the sake of making sure it will all work according to plan. Having all set up within one
afternoon with WIX I decided to join the local store newsfeed to order my first sandwitch. Before I
did that my work Iphone rang. On the other end of the equipment was Ms Green:

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

 – Good morning Mr Shine, or shall I say good evening. I am calling from New York City
where I stuck for the next two months on my way to London, where I will be co-producing
the next big marketing campaign for modern, well-known sport brand. - Ms Green was
talking in a dynamic and still relaxed manner as Mr Shine was listenning with honest
surprise on her still a little confused face - I decided to make this phone call to let you know
my Dear, that I am very proud of you and your new marketing side project initiative, and as
the fastest expert in the industry I would like to congratulate you your first social enterprise
success! - Ms Green paused for a moment giving Mr Shine time to respond to these
unexpected words of praise.
– Good evening and good morning Ms Green – said Mr Shine, still full of surprize – thank
you very much for your kind words. I really do not know what to say. I must admit, that you
took me by the surprize. - said spontaniousely Mr Shine. - I didn't realize that my local
marketing initiative will be so visible .- said Mr Shine and paused taking a deep breath.
– Oh yes Mr Shine – said Ms Green joyfully – your great marketing initiative is not only
visible, but at the same time it is worth inspiring change for new progress, and I am talking
here realistic business. - said Ms Green and paused again giving herself and Mr Shine a few
seconds to gather thoughts.
– I am very grateful and of course very interested in making a contribution. - said Mr Shine in
a sound voice.
– Very Good Mr Shine – said Ms Green in her most professional tone of voice – I decided to
make this phone call for more than one reasons to be perfectly honest with you Mr Shine –
continued Ms Green calmly but firmly – It is not only your brilliant marketing ideas, that
inspired me to engage with you this evening during my holiday break, but also the current
affairs related to COVID-19 – said Ms Green slowly but surely – Because of this
misfortunate time, full of many different health and safety restrictions, that cause business
interruptions all over the world including our business matters, I would like to ask you for
joining me in the new highly profiled commercial project. - said Ms Green with a sligh
hesitation in her voice. - I would be delighted if you could join my U. S. team for a year and
take over some responsibilities related to a high salary. Could you do that for me Mr Shine?
- said Ms Green with sincere hope in her voice.
– Thank you so much Ms Green – said confidently Mr Shine and added – I will try my best to
make a positive contribution to this new project. - answered in a very polite manner Mr
Shine.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

 – Ohhh, and one more thing Mr Shine – said satisfied Ms Green – Could you please send me
one of your best sandwitch recipes? I would like to introduce it to my coctail business party
circles next week.
– Of course Ms Geen, I will choose something appropriate and will send it by Monday
afternoon, if that is okay with you?
– Perfect Mr Shine. - said happy Ms Green and added – I will send you an email with the
first briefing regarding the project. Please make sure you to send your ideas back by
Tuesday morning. I will appreciate greatly your presence during zoom meeting next week.
Thank you Mr Shine...

Ms Green hang up and left the space full of silence. At least Mr Shine's perception recognized it as
silence. Emptiness captured after her phone call was a new feeling. He didn't plan to feel this way.
His sense of belonging to the space they created during phone call conversation was clearly strong.
It was excitment related to the new that is going to happen. It was feeling of acknowledgement that
inspire for more progress. It was something new. It was something he wanted to participate in.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

 - BRAINSTORMING -
New marketing campaign was almost ready to be launched. There was a very strong team of experts
at hand. There was a social media conceptual plan to be imprelemented. There was a new way of
introducing high quality products and of course there was a lot of space for new ideas. The ''big
marketing world'' was still there, everywhere where you could access it via internet. At the same
time new marketing channels were being changed every now and then each time new technology
was being launched. Thank to innovative thinking products were celebrated in more than one
traditional way, and that is why products were even more accessible. The need of oline shopping,
online activity, changing entire marketing strategy and at the same time shifting new paradigm into
the online participation and consumerism is even more visible. In times of COVID-19 worldwide
business restrictions that moved traditional businesses rapidly into online reality inspired many
changes in business making. Those who were not innovative enouh to keep up with it were left
behind, and all those who were still trying to insist that online marketing presence is a waste of
money lost credibility. What became valid was all what we coudl get via internet. All what was
inspirational via internet was worth engaging off line and vice versa. On- and off-line presence was
strenghtened at the front of their eyes more than once. It is precious though to remember, that
before, during or after COVID-19, on and off-line reality is a new solid standard in the unredictable
and uncertain. And maybe that is why all what we send to the internet is hanging out there in the
strings of coded gravity, beyond the lines of obvious cognition. But what people really want from
online marketing activity apart from being interested in new products?
Online marketing can be anything these days. It can be a video marketing. It can be digital
writing. It can be creative content creating. It can be mashup creativity. It can be all what can be
done in the internet for marketing purposes focused on a chosen target group. Digital content, that is
sharable and easily accessible as one of the most marketing attractive is very powerful. As much as
tv commercials are still leading in the marketing world around the world, online marketing take off
each time the traditional ways of channeling content are limited. All what cannot be done from tv
studio or is inspired to be transformed into a new media quality gets passed on online. Social media
and traditional media merge more often each time there is a need for other types of communication.
It is great when internet communication serves as a smooth support for basic types of
communication in marketing like: newspaper marketing, radio marketing, btb marketing, phone call
marketing, post marketing, door to door marketing and any other types of traditional marketing
methods. It is even better when modern forms of marketing and traditional forms of marketing can
co-create a unique interdisciplinary quality. It is for example especially visible during temporary
contemporary and very disruptive time ruled by restrictions strictly related to COVID-19 pandemic.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

Daily brainstorming became new routine as soon as it was possible to set the new team in the NY.
Because of the COVID-19 and business travelling restrictions remote work was a must. Weekly
zoom conferences followed by daily zoom briefing were a very new routine. Office meetings were
scheduled for less that usual for more progress at the front of the computer. Regular phone calls
were even more timely. This online wotk as most adaptive business method increased not only
organizational skills, but let people realize how much time can be saved and how much times can be
re-arranged. Without daily lunch breaks outside the building most offices were not only full of
working full time employees, but also they were filed with electronic and/or hologram presence of
their remote fellows. This new digital reality relying on online communication was so intense, that

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

at the end of each day team members were exhausted. Being surrounded by lots of information,
composing information and sharing with information was tiresome in itself. Ms Green soon realized
that her remote international marketing team soon will start asking for incentives as a natural
consequence of ongoing progress and the need to re-charge their live batteries. After two weeks,
when the routine was firnly set and her team was working effectively Ms Green decided to inspie
her remote team members to share with memo notes a week with their ideas for improving personal
development within the baundaries of the company. It was clear. That listennig to what they have to
say was crucial from the ongoing progress making point of view. As soon as memo notes were
introduced and included into weekly office report routine her team got more effective and inspired
for more progress. Sometimes being listened to is the best possible method to improve team
building and team work, and this is something Ms Green knew a lot about. According to the most
trends in team management: flattening organizational structures, increasing need to develop self
and others, approaching the ''Talent Cliff'', striving for gender balance, shifting focus on developing
soft skills, adopting a blended approach to leadership and management development.
Flattering team members with socially attractive incentives was one thing, and making
career progress with positive mindset gain by it was another. This modern team management was a
very nice way of establishing new positive mindset culture, so important in uncertain times of
COVID-19. After all what set and working Ms Green begun thinking more and more of her own
personal development. It was ages ago when someone else's really thought about her as a person.
Her fierce competition with other global marketing leaders had different shades and dynamics. It
was her own motivation to make space for some personal leadership development and that is why it
was important. It didn't have to be related to anything she has been doing for years as a global brand
leader. In fact, the more different the better. Inclusiveness was a clue in her choice making as long
as it didn't colide with her career building. She was in need of her progress consolidation, and this
time she decided to achieve her goals with something she has been using for years as a tool for
progress meaning: her own brain.The difference to the method was about to be brought by her
inspirational research, and this year she chose arts & crafts to be her pool of ideas. Was she the
inner artist once her school teacher saw in her? She was definitely curious enough to explore some
of her creative flair during her marketing career, that eventually let her develop new leadership
ideas. At the same time she new, that her main work was to produce high quality marketing
solutions for regular retail purposes. What about her own esthetics? Was her professional portfolio
matching her inner artistic vision? Maybe it was the lockdown or maybe it was just yet another
disruptive period of time, that made her think of longer holidays. This time in crowded solitude.
Nothing to do with forced reality inspired by COVID-19.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

BRAND distinguishes quality of products. Whether online or offline brands differ or they suppose
to differ to be distinctive. It is great when a brand can meet the expectations of brand global leaders
as much as they are expected to increase the annual revenue in scheduled retail plan. Successful
brands stay longer than other, and the best ones strenghten global economy. But what makes a
successful brand? And what arts & crafts has to do with it? One may say, that is it all down to
inventiveness and it is not going to be a bad answer. Then, someone esle can say, that successful
brand is to do with innovative thinking, and again it is not going to be a bad asswer. As much as
brand is always something to do with open mind, there are ways of exploring new technology,
invent new methodology and create new marketing strategies to make it stronger or simply create a
new type of success. As in arts & crafts, that is to do with ideas, branding is a dynamic matter
strictly related to contemporary daily and very contextual reality.
What novel can be invented in brand marketing when all you have is the internet?
Whether you work for a digital brand marketing, traditional brand marketing or interdisciplinary
brand marketing there is always something inspiring to add to it. While inventive minds inspire new

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

ideas, they also bring new problems to solve. This year there is one global problem to be solved
related to 2020 pandemic lockdown and that is: effectiveness of international remote teams without
support of the standard marketing methods. As long as it will be needed there will be a strong
online digital branding that can become more important in planning next year brand marketing plan.
It is good that we realized the price we have to pay for staying at home and under the quarantine
law. At least we know what are the costs of office management, daily office food delivery, daily
office equipment usage and daily office facilities costs. It is much less than we pay during standard
office hours, but at the same time office work itself is not as effective as it can be when being
performed in the office. It is worth acknowledging, that each team, whether remote or stationary
can generate loss and income. It can transform office lockdown work for the benefit or financial
loss. The point is to make the whole disruption as productive as possible. Isn't it marketing industry
that promotes disruptive brand marketing strategies? What then disruptive unprecedented times,
where world pandemic and financial crisis rule global economy and health & safety regulations, can
add to this new transformed reality?

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

 Mr Shine was ready to begin his work. His personal memo notes inspired his
personal progress after the first phase of team building. His inspirations for progressive incentives
were mostly about sports activity. He realized very soon that big ideas related to sports brand had to
be energetic, at least in methephors. Healthy attitude towards life, especially during COVID-19
pandemic was to inspire for healthy habits when purchasing new set of sporty products. Each

purchase was labelled with short text attached to it: online lockdown sale.

The whole marketing idea was to combine the most immediate reality according to the rule: what
doesn't kill us it will strenghtened us. This is why Mr Shine decided to consolidate his positive
thinking focus with good old stereotype in this very new contextual reality. Online lockdown sale
was one of the first this type of online marketing strategies and Mr Shine new, that it was a very
temporary situation. For as long as COVID-19 was still a thread to social standards when it comes
to daily shopping it was obvious, that traditional socializing in the shop mall was not available. It
was important though to cover this empty customer activity space with something that is going to
relate to immediate reality. Online lockdown shopping was obvious. Engaging with new customers,
that decided to spend some more time online because of the lockdown and quarantine became a
regular type of content marketing. It was clear that online activity is going to increase as the remote
collaboration became more popular. Contemporary trend in making remote work regular type of
work received its positive feedback not only in big companies, but also and more often in small
businesses. New data gathered by specialists writing about earnings prognosis were clearly focused
on a long term business economy, where employment had to be adjusted to the new reality caused
by the COVID-19. It was the best moment in time to begin implementing some of the ideas and
strategies that inspire growth in line with ongoing learning and development. Knowing what has to
be known when planning ahead with global market leaders, as well as creating unique content for
this new contextual reality was a real challenge. It had to be planned with trends in contemporary
conceptual creativity, and in fact it had to become trendy itself to make social impact. Digital
marketing combined with conceptual creative thinking was something they decided to use for their
new content marketing and branding.
Mr Shine received his set of tasks for the next month of remote online work at the end of the week,
just before the time he decided to dedicate to sending off his side project ideas. It was his own idea
to add his academic flair into creative marketing as no one else did it before. Acoording to his
academic motto: ''Any fool can know. The point is to understand.'' ( Albert Einstein.)'' his in depth
research was to be the remedy for the unexpected circumstances related to Covid-19. Marketing
campaigns related to online digital activity were more and more the subject of ongoing changes.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

Mr Shine opened up his last year gift and dedicated 10 minutes of his busy life to birthday letter he
wrote to himself. Something that he has been doing for years since his wife's unexpected departure.
The loss was even more disturbing since the global pandemic death rates annoucements. Knowing
that milions of people are dying for nothing and at the same time understanding the meaning of his
own hollow heart caused by death of his beloved one got him into a very painful place. It was the
realization that we are not an everlasting goodness in humans body. It was an unpleasant though of
not being able to stop the unwanted to happen. It was painful awareness of a man who can only try
to make ends meet more than once in life as long and as successful as his reality has some points of
possible changes from one situation to another. Enacting future or/and embodiment of emotive
reality were not only an academic terms for scholar discussion but real time shift frames for future
progress in work and life. Knowing and understanding has a different value, that even Albert
Einstein decided to notice. Where loss and isolated autonomy in the crowded feeling of loss and
loneliness let us understand what we are and what for we live, life itself thrives in diversity of
enacted embodiment of mindful consciousness. Even though we do not think of it on a daily basis
we are the matter of an ongoing learging and development, each time in different ways and for
different reasons. Mr Shine realized that death of his wife is a repetetively painful bundle of
emotions and less and less constant feelings of loss. After being deprived of something important
and meaningful in his life his mind had a tendency to be happy every now and then. It was not only
due to his personal intense work on his own feelings and emotions, but it was also a very important
work being done because of the need to move forward. Making a positive marketing move in times
of total lockdown and trade bailout was difficult enough to coin into a success. At the same time it
is a good time to create an experimental space where novel ideas are not only encouraged but most
of all expected. Thinking ahead while moving forward was the only positive thing to do. In the mids
of international brainstorming, changing business goals, changing life perspectives and having
nothing certain on a daily basis apart from uncertainty. There was a lot to move forward to. Long
days full of online research were not only given, but rudimentary. There were days of long reading
and making sense out of what could be understood in between pages of digital reads, audiobooks,
ebooks and blog posts. There were days of regular Zoom and Skype activity, as well as they were
days of gathering inspirations from each corner of the internet. Online, remote work became daily
must for not only those who were familiar with this type of making a living. Senior Creatives we
adding more to the overall pool of creative ideas and at the same time they were busy working
closely with big brands. They were dedicating some chunk of their interactive online time to new
digital creative initiatives just to stay up to date with the most trending and not to be left behind by
newcomers. Greedy online bingy watching had to be scheduled according to bust timetables. The

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

lockdown world had to be directed straight to the productive ways of creating online traffic. There
were new platforms appearing on the online digital horizon and lots of content to be check out.
Desruptive Covid19 times got under most of the branded belts and it was clear that on- and offline
world was shifting towards more changes to be made and to be adjusted to.
Mr Shine was full of hope, that his ideas will create a leading content. He
promissed himself, that once he will gain international brand professional experience he will be able
to move into to Big Apple for good. It was a dream of his life to live in the capital of US creativity,
a worldwilde known city of dreams, where each person can make it to the top.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

 Mr Shine's memory was expanding. Ten minutes with letter to himself being carried
closely to his chest and mind mining for memories close to his heart was like floating in milions of
emoted and neuro-contracted impressions. Some of them were able to open up new thinking
horizons. Some of them were able to inspire choices beyond element comparizon. This elementary
multifaced reality full of tastes, sounds, emotions, texture, colors, gradients, forms, shapes, images
and other micro-elements. Going through all what he had on his mind Mr Shine was trying to recall
one more time the content of the letter carefully caligraphed with the use of modern and traditional
best caligraphy pen bought online:

Dear All,

I would like to direct these words to my current followers, as well as to my future followers. As a content creator
and established designer I would like to invite you to content of my mind to inspire all of you for future of creative
work. Let me begin with words of gratitude to those who have been inspiring my work for almost twenty years now:

Mr Salvador Dali you were my first creative marketing inspiration. Your ingenious paintings, conceptual
art and surreal narrative gave the kick start to my own inventivness in content creating and content marketing. I
used to try to paint like you. I used to try to walk like you and I simply was conscious that although I am not you I
would love to inspire others to study your work. I simply wanted to do the justice to all what I have learnt from your
creative method. Today I own creative company, that has your paintings in my main office. Thank you.
Then, I would like to say thank you to David Ogilvy who was my second creative content marketing
inspiration, a real professionalist of the XX century of modern marketing that established marketing rules for the
whole industry, becoming the forefather of modern marketing itself. I used to read and write all what I could written
and created by him and his team, as well as all what was related to modern marketing signed by David Ogilvy. I
was trying my best to outrun his popular marketing ideas. Like many others in the marketing industry I have been
doing my best by putting effort, time and money to creative marketing projects that were often inspired by the
successful content of Ogilvy marketing business. Today I have my own creative team and my creative business is
spreadig around the world inspirational marketing ideas.
Thank you Mr Dali and Mr Ogilvy for all what I have learnt from your genius work in conceptual art,
design, creative marketing and content creating. I could go on and thank my
other heroes from the creative landscape of creative, artsy, artful, arts and crafts and of course the ART. Instead of
giving away more ideas for you to gossip, I will keep this as a secret till my next letter related to my next book.

It is my pleasure to introduce you to my current creative content, that I have been working on since 2015
labelled #AUTOPOIETICS. I decided to include this single interdisciplinary embodied and at the same time
embedded creative idea in the interactive, modern and contextual reality of digital content creating for more than

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

one reason. First of all I think embodied and embedded communicaiton in content is not only inspiring, but also
serves as an ongoing learning and development. Secondly, online creative communication enables access to the
whole range of other online communicators, that promote not only online, but also offline content. Lastly, digital
creativity and digital content creating communicated via modern online platforms inspire businesses to grow, it
inspire science to expand learning horizons, it creates space for all who want to contribute to this universe of online
networking. I hope, that creative space of all #AUTOPOIETICS content and its followers will inspire some
great mind boggling ideas for the future of work not only in creative content marketing, but also and foremost in
conceptual, philosophical thinking. As a contemporary academically trained philosopher and a self-motivating
creative I would like to thank you for including my work in this project. I hope, that you will find this creative space
useful and inspiring. Now, I would like to finish this letter, traditionally with a poem:

''Can Do'' When Ideas Unfolding

#AUTOPOIETICS_BOOKS

Can we share a moment or two?

I have this idea, that took me months to spread around if not years in content.
I wrote about it, I used design for branding, I made it doable in more or less budget.
It was shared, it was liked, it was inspirational enough to make it more tha words,
at least more than one blog post.

Can we add it to your, his or her platform?

I customized it, and it will be measureably visible in online digital spaces all over the world.
They will read it, some of them will write about it, and a few of them will get inspired by it to do more: in content,
online, offline, hopefully in creative marketing.
It will be sharable, likable, SEO well-positioned and in line with IOT generation rules.

Can we make it doable, like work in progress?

I think it is possible with brainy creatives, content makers and all who add to the content.
It can be linked together via more than one app, narrative, marketing method.
It can be updated, reinwented, re-distributed more than once.
''Can do'' all of these things each time each time ideas unfolding.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

 Mr Shine opened up his notebook to read his notes from 2025. His handwriting
was very hectic and from what he was trying to communicate it was very melancholic. For some
reason he decided to create a habit of writing down dreamy and dreamful thoughts in round
sentences that he could use for his book. The book itself suppose to be his first and last one.
According to his content marketing predicions his professional book suppose to be THE BOOK of
new rules. Little did he know, his creativity was to be inspired by this inspirational content and
directed to a new creative perspective. Not only because of the content from the creative team
resource sent by Ms Hannah Green. His notes for future were simple, almost basic and very clear:

DAY 01-2025

It is horrifying that some people lack imagination. People who have no dreams no plans
and no hope to make ones. It is no good when there is lack of empathy in society. We
thrive in diversity, so it is important to inspire the full range of emotive
relationships in society. How can you build a house if you have no architecture plans?
How can you write a book if you have no dreams nor imagination? How can you create a
prosperous community if you have no new ideas? What storytelling can inspire in XXI
century?

DAY 02-2025

What is understanding when we do not hear each others words? Sometimes it is not about
the lack uf understanding, but it is about too much that has to be said. It is
heartbreaking when it is about a bournpout not about the lack of love in a meaningful
relationship. It is clear and basic in some broken relations when it simply is about the
lack of budget. Working relations were working as long as there is trust in invensting
either in annual revenue or progress. Understanding needs in working relations is
crucial. There will be no money without empathy. Where there is no money nor empathy
there are no dreams...

DAY 03-2025

Question 01: Why people destroy each others hapiness every now and then?
Answer: I do not know.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

 Writing new creative a copy for the next branding project was a huge challenge.
Especially in the ever changing world of economics, where health and safety industries, as well as
different types of businesses around the world were affected by the covid-19 pandemic. There were
many philosophical questions related to this worldwide interdisciplinary and very compex crisis
like: What Europe will be like tomorrow? Or How uncertainity will affect consumerism? Food
industry being at the forefront of the covid battle restrictions and regulations related to it were the
best sample of what can be done in hotels, restaurants, supermarkets or any food supply businesses
during the lockdown and quarantine.

* * *

Travelling is a very inspiring activity. Especially when you have a chance to meet new interesting
and inspiring people. It is great when there is a chance to talk to them, but then there is a great fun
as well when there is a posibility to play guesses who they might be. It is not only a very good
excercise for brain storming when preparing for another marketing campaign, conceptual creativity
or and creative writing. Let's say that this excercise/activity is taking place in local railway, in a
train, soewhere in between one and the other destination like RADOMSKO. In the train there are
only a few persons, not all of them wearing masks although it is still covid-19 restriction period.
Each time, when a new person is coming into the cabin there is a new face expression going on: a
smile, a grin, an expression free neutral face, tired face expression, sad face expression, frustrated
face expression, face that is undeniably thinking of something important or at least important
enough to ignore the rest of the persons in the train, happy expression of the face and many many
many more different expressions, that it is possible to notice in between our own business minding
and all that we care to notice. It is important that we care about what we want to notice as well,
because all that we can spot within the moments and flips of time gets into our conscious mind
activity. Conscious thinking is something that brings in our unconscious minding, during the day
and then during the night time into being. No matter how temporary this can be it is in our nature to
make sure that we are at the very spot with our dreams. Our unconsicous dreams cannot be totally
separated from our unconscious mind. This is the natural law of psychology: we dream from within
about what we can notice from the outside of first reality (let say that our first reality is all that we
cannot notice yet from the environment, that we are in). Our attention, our willingness to notice
more, than something or just anything from the environment or at a first glance would be the

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

dreamful, or at least could be this dreamful reality in our next REM dreaming. What our crtex
cerebrum is trying to gather is all what we can remember, what for some reason becomes significant
in this flash of a moment, that we are noticing something. Sitting in a train with strangers that had
nothing to do with our meaningful realiy before they appear in the same most immediate reality
may become our significant moment for many different reasons. The fascinating thing is that we
sometimes designate some persons that we spot on the train as important, as meaningful, as
something that is interesting enough to give it yet another glance. Why we do it? Well, each one of
us has different reasons for it. It can be anything: a boredom, anusual look, all that is reminding us
of somethign else, something that we can recall later for fun, or and just because it gets emotive
entangelments of the moment. It can even be related to a song we are listenning on the radio. It gets
really interesting when we are getting where we would have never normally would get with long
and short memories. Imagine, that you are sitting on a train somewhere in your reality and you have
all those activities going on with the full capacity and flow of your own mind. Imagine, that you are
one of the passemgers, that is just about to make a face expression, a move in order to engage a
person from the spared space on the train. Imagine, that you are one of the persons, that is just about
to make a move to the exit of the train after all you have decided to do, notice and add in this shared
space, that you are temporary occupying with others. Imagine that you are a perfect stranger on
his/her way that is going to make something or nothing at all to get yourself back into your and only
your reality. Imagine, that you are Martin Buber, the same one who was talking about ''the face'' but
in a less religious way, more humane and more to do with unconsicous within the consicous mind
activity. Being a human or and humane in the mids of conscous noticing all what we have to do for
our conscious dreams is one thing. Being focused on all what we would liek to negotiate in our
most immediate reality is yet another. Once we care about someting or what we notice as significant
is what we can use later on in our precise long term and short term memorizing. It is great when we
can say, that what we focus on and what we share in our memory is very important for all our
conscious activity, that we do make a difference, and we do make needed changes for. Making
significant moments meaningful is something we could never replace.The good thing about being
consccious of our minding is that we can choose what we can focus on. The great thing about our
conscious reality is all what we can make sure to not only register for later in our long term
memory, but also it is good that we can also live it through more than once. Differently, but still. So,
how all this could be used in modern marketing?

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza

We learn from the surrounding about what we care about. We care about different things
when we are in different environments. We notice different things when we are in a
shared space with different people. We make our way into our own dreams each time we
do care about the future of those dreams. In other words we do make a difference each
time we do care about all what we care to notice, memorise, focus on for longer than just
a flip of time and first glance. We do make our own way into our own consciousness each
time we do care about our consicous life.

Moving Forward #AUTOPOIETICS_BOOKS Karolina (kala) Karmaza