Without analysing the in-bound logistics, Sony Corporation will face various challenge during product

development phases or process. The analysis of in-bound logistics requires a company to focus on every
aspect of trasformation from raw material to finished product, for example retrieving raw material,
storing the inputs and internally distributing the raw material and components to start the production of
playstation.

Secondly is, the operation activities. Analysing operational activities will raise if raw material arrives,
with this Sony Corporation is ready to process the raw material into the end product that is the
playstation console and launch it in the market. For an example, operational activities is including
machining, packing, assembling and testing. The maintenance and equipment repair also falls into this
category. Other than that, to improve the productivity, maximising the efficiency and making sure the
competitive success of Sony Corporation will depends on how Sony prioritize the analysis of the
operational activities, because the analysis is very important. The increase productivity can greatly help
Sony Corporation to achieve consistent economic growth, increase profitability and set a powerful basis
for competitive advantage.

Nextly, is about outbound logistics. This activity is about how Sony Corporation deliver the PlayStation
console or other product to the consumer by passing through different intermediaries. For an example
of outbound logistics activities are material handling, warehousing, scheduling, order processing
transporting and delivering the product to the destination. Sony Corporation can analyse and optimise
the outbound logistics to explore competitive advantage sources and achieve its business growth.

Other than the activities stated above there are also marketing and sales activities to persuade their
consumer that they are offering a product thats is better than other competitors. Producing and offering
high quality product with affordable cost and unique features cannot create until Sony Corporation
invest some on the marketing and sales activities. A very significant or obvious example of Sony
Corporation marketing and sales activities are advertising, promotional activities, pricing, channel
selection and many more.

Lastly, the pre-sale and post-sale services offered by the Sony Corporation play an important role in
developing customer loyalty. Nowadays customer or consumer consider post-sale services as an
important marketing and promotional activities. In conclusion, the company must and need to analyse
its support activities to avoid damaging brand reputation.

SUPPORT ACTIVITIES
First of all, support activities or secondary activities have its certain and important role in coordinating
and facilitating the primary activities. Effective and efficient management in the support can greatly
enhance the primary activity and it will certainly benefit Sony Interactive Entertainment Corporation.

The first activity are firm infrastructure, which is an activities where quality management, legal matters
handling, accounting, financing, planning and strategic management will play their role in enhancing the
company management and product handling. Sony Corporation applies these method to make sure all
the things to produce the playstation is handled perfectly to prevent any defect in the product produced
and prevent profit loss. if Sony corporation can control the infrastructure activity it will definitely help to
strengthen the competitive positioning in worldwide market.

Other than that, effective human resource management will surely reduce The competitive pressure
based on motivation, commitment and skills of the worker. An example activities of human resources
management are evaluating human resource aspects, where its include recruiting, selecting, training,
rewarding, performance