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College is a Waste of Time and Money Figures such as these have begun to

Caroline Bird make higher education for all look financially


prohibitive, particularly now when colleges are
A great majority of our nine million college squeezed by the pressures of inflation and a
students are not in school because they want to drop-off in their traditional market.
be or because they want to learn. They are there Predictable demography has caught up
because it has become the thing to do or because with the university empire builders. Now that
college is a pleasant place to be; because it’s the the record crop of post war babies has gradu-
only way they can get parents or taxpayers to ated from college, the rate of growth of the stu-
support them without getting a job they don’t dent population has begun to decline. To keep
like; because Mother wanted them to go, or their mammoth plants financially solvent, many
some other reason entirely irrelevant to the institutions have begun to use hard-sell, Madi-
course of studies for which college is supposedly son-Avenue techniques to attract students.
organized. They sell college like soap, promoting features
As I crisscross the United States lectur- they think students want: innovative programs,
ing on college campuses, I am dismayed to find an environment conducive to meaningful per-
that professors and administrators, when pressed sonal relationships, and a curriculum so free
for a candid opinion, estimate that no more than that it doesn’t sound like college at all.
25 percent of their students are turned on by Pleasing the customer is something new
classwork. For the rest, college is at best a so- for college administrators. Colleges have al-
cial center or aging vat, and at worst a young ways known that most students don’t like to
folks’ home or even a prison that keeps them out study, and that at least part of the time they are
of the mainstream economic life for a few more ambivalent about college, but before the stu-
years dent riots of the 1960s educators never thought
The premise—which I no longer ac- it either right or necessary to pay any attention
cept—that college is the best place for all high- to student feelings. But when students rebel-
school graduates grew out of a noble American ling against the Vietnam War and the draft dis-
ideal. Just as the United States was the first na- covered they could disrupt a campus com-
tion to aspire to teach every small child to read pletely, administrators had to act on some stu-
and write, so, during the 1950s, we became the dent complaints. Few understood that the pro-
first and only great nation to aspire to higher tests had tapped the basic discontent with col-
education for all. During the ‘60’s we damned lege itself, a discontent that did not go away
the expense and built great state university sys- when the riots subsided.
tems as fast as we could. And adults—parents, Today students protest individually
employers, high school counselors—began to rather than in concert. They turn inward and
push, shove and cajole youngsters to “get an withdraw from active participation. They drop
education.” out to travel to India or feed themselves on sub-
It became a mammoth industry, with tax- sistence farms. Some refuse to go to college at
payers footing more than half the bill. By 1970, all. Most, of course, have neither the funds nor
colleges and universities were spending more the self-confidence for constructive articulation
than 30 billion dollars annually. But still only of their discontent. They simply hang around
half our high school graduates were going on. college unhappily and reluctantly.
According to estimates made by the economist All across the country, I have been
Fritz Machlup, if we had been educating every overwhelmed by the prevailing sadness on
young person until age 22 in that year of 1970, American campuses. Too many young people
the bill for higher education would have reached speak little, and then only in drowned voices.
47.5 billion dollars, 12.5 billion more than the Sometimes the mood surfaces as diffidence,
total corporate profits for the year. wariness, or coolness, but whatever its form, it
looks like a defense mechanism, and that rings
a bell. This is the way it used to be with women, my mind that I wasn’t going to school anymore
and just as society had systematically damaged because so many of my courses had been bull-
women by insisting that their proper place was shit.”
in the home, so we may be systematically dam- But bad as it is, college is often prefer-
aging 18-year-olds by insisting that their proper able to a far worse fate. It is better than the
place is in college. drudgery of an uninspiring nine-to-five job, and
Campus watchers everywhere know what better than doing nothing when no jobs are
I mean when I say students are sad, but they available. For some young people, it is a grace-
don’t agree on the reason for it. During the ful way to get away from home and become
Vietnam War some ascribed the sadness to the independent without losing the financial sup-
draft; now others are blaming affluence, or say it port of their parents. And sometimes it is the
has something to do with permissive upbringing. only alternative to an intolerable home situa-
Not satisfied with any of these explana- tion.
tions, I looked for some answers with the jour- It is difficult to assess how many stu-
nalistic tools of my trade—scholarly studies, dents are in college reluctantly. The conserva-
economic analyses, the historical record, the tive Carnegie Commission estimates from 5 to
opinions of the especially knowledgeable, con- 30 percent. Sol Linowitz, who was once
versations with parents, professors, college ad- chairman of a special education committee on
ministrators, and employers, all of whom spoke campus tension of the American Council on
as alumni too. Mostly I learned from my inter- Education, found that “a significant number
views with hundreds of young people on and off were not happy with their college experience
campuses all over the country. because felt they were there only in order to get
My unnerving conclusion is that students the ‘ticket to the big show’ rather than to spend
are sad because they are not needed. Some- the years as productively as they otherwise
where between the nursery and the employment could.”
office, they become unwanted adults. No one Older alumni will identify with Richard
has anything in particular against them. But no Baloga, a policeman’s son, who stayed in
one knows what to do with them either. We al- school even though he “hated it” because he
ready have too many people in the world of the thought it would do him some good. But fewer
1970s, and there is no room for so many newly students each year feel this way. Daniel
minted 18-year-olds. So we temporarily get Yankelovich has surveyed undergraduate atti-
them out of the way by sending them to college tudes for a number of years, and reported in
where in fact only a few belong. 1971 that 74 percent thought education was
To make it more palatable, we fool our- “very important.” But just two years earlier 80
selves into believing that we are sending them percent thought so.
for their own best interests, and that it’s good for The doubters don’t mind speaking up.
them, like eating spinach. Some, of course, Leon Lefkowitz, chairman of the department of
learn to like it, but most wind up preferring social studies at Central High School in Valley
green peas. Stream, New York, interviewed 300 college
Educators admit as much. Nevitt students at random, and reports that 200 of
Sanford, distinguished student of higher educa- them didn’t think that the education they were
tion, says students feel they are “capitulating to a getting was worth the effort. “In two years I’ll
kind of voluntary servitude.” Some of them talk pick up a diploma,” said one student, “and I can
about their time in college as if it were a sen- honestly say it was a waste of my father’s
tence to be served. I listened to a 1970 Mount bread.
Holyoke graduate: “For two years I was really Nowadays, says one sociologist, you
interested in science, but in my junior and senior don’t have to have a reason for going to col-
years I just kept saying, ‘I’ve done two years; lege; it’s an institution. His definition of an
I’m going to finish.’ When I got out I made up institution is an arrangement everyone accepts
without question; the burden of proof is not on young people benefit financially from those for
why you go, but why anyone thinks there might years of higher education. But if making
be a reason for not going. The implication is money is the only goal, college is the dumbest
that an 18-year-old is too young and confused to investment you can make. I say this because a
know what he wants to do, and that he should young banker in Poughkeepsie, New York,
listen to those who know best and go to college. Stephen G. Necel, used a computer to compare
I don’t agree. I believe that college has college as an investment with other investments
to be judged not on what other people think is available in 1974 and college did not come out
good for students, but on how it feels to the stu- on top.
dents. For the sake of argument, the two of us
I believe that people have an inside view invented a young man whose rich uncle gave
of what’s good for them. If a child doesn’t want him, in cold cash, the cost of a four-year edu-
to go to school some morning, better let him stay cation at any college he chose, but the young
home, at least until you find out why. Maybe he man didn’t have to spend the money on college.
knows something you don’t. It’s the same with After bales of computer paper, we had our
college. If high-school graduates don’t want to mythical student write to his uncle: “Since you
go, or if they don’t want to go right away, they said I could spend the money foolishly if I
may perceive more clearly than their elders that wished, I am going to blow it all on Princeton.”
college is not for them. It is no longer obvious The much respected financial columnist
that adolescents are best off studying a core cur- Sylvia Porter echoed the common assumption
riculum that was constructed when all educated when she said last year, “A college education is
men could agree on what made them educated, among the very best investments you can make
or that professors, advisors, or parents can be of in your entire life.” But the truth is not quite so
any particular help to young people in choosing rosy, even if we assume that the Census Bureau
a major or a career. High-school graduates see is correct when it says that as of 1972, a man
college graduates driving cabs, and decide it’s who completed four years of college would ex-
not worth going and drop out. pect to earn $199,000 more between the ages of
If students believe that college isn’t nec- 22 and 64 than a man who had only a high-
essarily good for them, you can’t expect them to school diploma.
stay on for the general good of mankind. They If a 1972 Princeton-bound high-school
don’t go to school to beat the Russians to Jupi- graduate had put the $34,181 that his four years
ter, improve the national defense, increase the of college would have cost him into a savings
GNP, or create a new market for the arts—to bank at 7.5 percent interest compounded daily,
mention some of the benefits taxpayers are sup- he would have had at age 64 a total of
posed to get for supporting higher education. $1,129,200, or $528,200 more than the earn-
Nor should we expect to bring about so- ings of a male college graduate, and more than
cial equality by putting all young people through five times as much as the $199,000 extra the
four years of academic rigor. At best, it’s a more educated man could expect to earn be-
roundabout and expensive way to narrow the gap tween 22 and 64.
between the highest and lowest in our society The big advantage of getting your col-
anyway. At worst, it is unconsciously elitist. lege money in cash now is that you can invest it
Equalizing opportunity through universal higher in something that has a higher return than a di-
education subjects the whole population to the ploma. For instance, a Princeton-bound-high
intellectual mode natural only to a few. It vio- school graduate of 1972 who liked fooling
lates the fundamental egalitarian principle of re- around with cars could have banked his
spect for the differences between people. $34,181, and gone to work at the local garage
Of course, most parents aren’t thinking at close to $1,000 more per year than the aver-
of the “higher” good at all. They send their chil- age high-school graduate.
dren to college because they are convinced Meanwhile, as he was learning to be an
expert auto mechanic, his money would be tick- Economic Research and Columbia University
ing away in the bank. When he became 28, he states flatly that of “20 to 30 percent of students
would have earned $7,199 less on his job from at any level, the additional schooling has been a
age 22 to 28 than his college educated friend, but waste, at least in terms of earnings.” College
he would have had $73,113 in his pass- fails to work its income-raising magic for al-
book—enough to buy out his boss, go into the most a third of those who go. More than half
used-car business, or acquire his own new-car of those people in 1972 who earned $15,000 or
dealership. If successful in business, he could more reached that comfortable bracket without
expect to make more than the average college the benefit of a college education. Jencks says
graduate. And if he had the brains to get into that financial success in the U.S. depends on a
Princeton, he would be just as likely to make good deal of luck, and the most sophisticated
money without the four years spent on campus. regression analyses have yet to demonstrate
Unfortunately, few college-bound high-school otherwise.
graduates get the opportunity to bank such a But most of today’s students don’t go to
large sum of money, and then wait for it to make college to earn more money anyway. In 1968,
them rich. And few parents are sophisticated when jobs were easy to get, Daniel
enough to understand that in financial returns Yankelovich made his first nationwide survey
alone, their children would be better off with the of students. Sixty-five percent of them said
money than with the education. they “would welcome less emphasis on
Rates of return and dollar signs on edu- money.” By 1973, when jobs were scarce, that
cation are fascinating brain teasers, but obvi- figure jumped to 80 percent.
ously there is a certain unreality to the game. The young are not alone. American to-
Quite aside from the noneconomic benefits of day are all looking less to the pay of a job than
college, and these should loom larger once the to the work itself. They want “interesting”
dollars are cleared away, there are grave diffi- work that permits them “to make a contribu-
culties in assigning a dollar value to college at tion,” “express themselves” and “use their spe-
all. cial abilities,” and they think college will help
In fact there is no real evidence that the them find it.
higher income of college graduates is due to Jerry Darring of Indianapolis knows
college. College may simply attract people who what it is to make a dollar. He worked with his
are slated to earn more money anyway; those father in the family plumbing business, on the
with higher IQs, better family backgrounds, a line at Chevrolet, and in the Chrysler foundry.
more enterprising temperament. No one who He quit these jobs to enter Wright State Uni-
has wrestled with the problem is prepared to at- versity in Dayton, Ohio, because “in a job like
tribute all of the higher income to the impact of that a person only has time to work, and after
college itself. that he’s so tired that he can’t do anything else
Christopher, author of Inequality, a book but come home and go to sleep.”
that assesses the effect of family and schooling Jerry came to college to find work
in America, believes that education in general “helping people.” And he is perfectly willing
accounts for less than half of the difference in to spend the dollars he earns at dull, well-paid
income in the American population. “The big- work to prepare for lower-paid work that offers
gest single source of income differences,” writes the reward of service to others.
Jencks, “seems to be the fact that men from Jerry’s case is not unusual. No one
high-status families have higher incomes than works for money alone. In order to deal with
men from low-status families even when they the nonmonetary rewards of work, economists
enter the same occupations, have the same have coined the concept of “psychic income”
amount of education, and have the same test which according to one economic dictionary
scores.” means “income that is reckoned in terms of
Jacob Mincer of the National Bureau of pleasure, satisfaction, or general feelings of
euphoria.” after college, then let’s get involved with what
Psychic income is primarily what stu- should be one of the basic purposes of educa-
dents mean when they talk about getting a good tion: career preparation.”
gob. During the most affluent years of the late In the 1970s, some of the more practical
1960s and 1970s college students told their professors began to see that jobs for graduates
placement officers that they wanted to be re- meant jobs for professors too. Meanwhile, stu-
searchers, college professors, artists, city plan- dents themselves reacted to the shrinking job
ners, social workers, poets, book publishers, ar- market, and a “new vocationalism” exploded
cheologists, ballet dancers, or authors. on campus. The press welcomed the change as
The psychic income of these and other a return to the ethic of achievement and service.
occupations popular with students is so high that Students were still idealistic, the reporters
these jobs can be filled without offering high wrote, but they now saw that they could best
salaries. According to one study, 93 percent of make the world better by healing the sick as
urban university professors would choose the physicians or righting individual wrongs as
same vocation again if they had the chance, lawyers.
compared with only 16 percent of unskilled auto But there are no guarantees in these pro-
workers. Even though the monetary gap be- fessions either. The American Enterprise In-
tween college professor and auto worker is now stitute estimated in 1971 that there would be
surprisingly small, the difference in psychic in- more than the target ratio of 100 doctors for
come is enormous. every 100,000 people in the population by
But colleges fail to warn students that 1980. And the odds are little better for would-
jobs of these kinds are hard to come by, even for be lawyers. Law schools are already graduat-
qualified applicants, and they rarely accept the ing twice as many new lawyers every year as
responsibility of helping students choose a ca- the Department of Labor thinks will be needed,
reer that will lead to a job. When a young per- and the oversupply is growing every year.
son says he is interested in helping people, his And it’s not at all apparent that what is
counselor tells him to become a psychologist. actually learned in a “Professional” education
But jobs in psychology are scarce. The Depart- is necessary for success. Teachers, engineers
ment of Labor, for instance, estimates there will and others I talked to said they find that on the
be 4,300 new jobs for psychologists in 1975 job they rarely use what they learned in school.
while colleges are expected to turn out 58,430 In order to see how well college prepared engi-
B.A.s in psychology that year. neers and scientists for actual paid work in their
Of 30 psych majors who reported back to fields, the Carnegie Commission queried all the
Vassar what they were doing a year after employees with degrees in these fields in two
graduation in 1972, only five had jobs in which large firms. Only one in five said the work they
they could possibly use their courses in psychol- were doing bore a “very close relationship” to
ogy, and two of these were working for Vassar. their college studies, while almost a third saw
The outlook isn’t much better for stu- “very little relationship at all.” An overwhelm-
dents majoring in other psychic-pay disciplines: ing majority could think of many people who
sociology, English, journalism, anthropology, were doing their same work, but had majored in
forestry, education. Whatever college graduates different fields.
want to do, most of them are going to wind up Majors in nontechnical fields report
doing what there is to do. even less relationship between their studies and
John Shingleton, director of placement at their jobs. Charles Lawrence, a communica-
Michigan State University, accuses the academic tions major in college and now the producer of
community of outright hypocrisy. “Educators “Kennedy & Co.,” the Chicago morning televi-
have never said, ‘Go to college and get a good sion show, says, “You have to learn all that
job,’ but this has been implied, and now students stuff and you’ll never use it again. I learned
expect it.... If we care what happens to students my job doing it.” Others employed as archi-
tects, nurses, teachers and other members of the at all. Today, the false promises are easy to
so-called learned professions report the same see: first, college doesn’t make people intelli-
thing. gent, ambitious, happy, or liberal. It’s the other
Most college administrators admit that way around. Intelligent, ambitious, happy, lib-
they don’t prepare their graduates for the job eral people are attracted to higher education in
market. “I just wish I had the guts to tell parents the first place.
that when you get out of this place you aren’t Second, college can’t claim much credit
prepared to do anything,” the academic head of a for the learning experiences that really change
famous liberal arts college told us. Fortunately, students while they are there. Jobs, friends,
for him, most people believe that you don’t have history, and most of all the sheer passage of
to defend a liberal-arts education on those time, have as big an impact as anything even
grounds. A liberal-arts education is supposed to indirectly related to the campus.
provide you with a value system, a standard, a Third, colleges have changed so radi-
set of ideas, not a job. “Like Christianity, the cally that a freshman entering in the fall of
liberal arts are seldom practiced and would 1974 can’t be sure to gain even the limited
probably be hated by the majority of the popu- value research studies assigned to colleges in
lace if they were,” said one defender. the ‘60s. The sheer size of undergraduate cam-
The analogy is apt. The fact is, of puses of the 1970s makes college even less
course, that the liberal arts are a religion in every stimulating now than it was 10 years ago. To-
sense of that term. When people talk about day, even motivated students are disappointed
them, their language becomes elevated, meta- with their college courses and professors.
phorical, extravagant, theoretical and reverent. Finally, a college diploma no longer
And faith in personal salvation by the liberal arts opens as many vocational doors. Employers
is professed in a creed intoned on ceremonial are beginning to realize that when they pay ex-
occasions such as commencements. tra for someone with a diploma, they are paying
If the liberal arts are a religious faith, the only for an empty credential. The fact is that
professors are its priests. But disseminating most of the work for which employers now ex-
ideas in a four year college curriculum is slow pect college training is now or has been done in
and most expensive. If you want to learn about the past by people without higher educations.
Milton, Camus, or even Margaret Mead you can College, then, may be a good place for
find them in paperback books, the public library, those few young people who are really drawn
and even on television. And when most people to academic work, who would rather read than
talk about the value of a college education, they eat, but it has become too expensive, in money,
arc not talking about great books. When at Har- time, and intellectual effort to serve as a hold-
vard commencement, the president welcomes ing pen for large numbers of our young. We
the new graduates into “the fellowship of edu- ought to make it possible for those reluctant,
cated men and women,” what he could be saying unhappy students to find alternative ways of
is, “Here is a piece of paper that is a passport to growing up, and more realistic preparation for
jobs, power and instant prestige.” As the years ahead.
V Glenn Bassett, a personnel specialist at G.E.
says, “In some parts of G.E., a college degree 1975
appears completely irrelevant to selection to,
say, a manager’s job. In most, however, it is a
ticket of admission.”
But now that we have doubled the num-
ber of young people attending college, a diploma
cannot guarantee even that. The most charitable
conclusion we can reach is that college probably
has very little, if any, effect on people and things

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