RACHEL

ASTHEIMER
EDUCATION
BACHELORS OF BUSINESS ADMINISTRATION
DOUBLE MAJOR IN INTERNATIONAL BUSINESS AND FRENCH
MARKETING CONCENTRATION
BUSINESS FRENCH MINOR
PROFESSIONAL
SKILLS James Madison University | 2016 - 2020
Study Abroad in Paris, France | 2017
Microsoft Office Suite Ranked Top 3 out of 100+ business plans in the Jackson-Rainey Business Plan Competition
SEO
Google Analytics
Google Ad Words WORK EXPERIENCE
UX Writing
UX WRITER INTERN
HTML Coding
Cvent | Jun 2019 - Aug 2019 Tysons Corner, VA
WordPress
Salesforce Collaborated with content strategy, product designers, and user research teams
Buffer to write easy-to-understand interface text
Mailchimp Created and maintained a content management system for documentation
Conversational in French Improved application text for various elements through content reviews
Created empty state patterns for Cvent products
CERTIFICATIONS Designed a content style guide for my project "Destination Guide"
Worked with localization and accessibility teams to ensure content translations
HubSpot Inbound Marketing were done efficiently
HubSpot Email Marketing

DIGITAL MARKETING INTERN

CONTACT Blueface Telecommunications | Jun 2018 - Aug 2018 Dublin, Ireland

Authored and published blogs on telecommunications, remote working,

P: (484)369-9432
E: rachelastheimer@aol.com
W: www.rachelastheimer.weebly.com
SOCIAL
www.linkedin.com/in/rachel-astheimer
productivity in the workplace, and VoIP to the Blueface Blog
Translated website materials into French to expand the market in France for
Blueface
Researched and analyzed website traffic to identify channels used for
communications and search
Created social media campaigns on LinkedIn, Twitter, and Facebook
Used HTML on WordPress to upload pages, blogs and testimonials to the
Blueface website

LEADERSHIP
VICE PRESIDENT OF COMMUNICATIONS
American Marketing Association at JMU | Sept 2017 - May 2020

Ranked in the Top 15 out of 400+ chapters at the International Collegiate

Conference for our AMA | JMU chapter
Designed and formatted the layout and content for the AMA | JMU website
Participated in creating an IMC plan for Mary Kay Cosmetics to compete at the
AMA International Collegiate Conference in April 2018
Created and published social media campaigns on our JMU chapter updates,
events, and opportunities
Organized and maintained communications for our chapter of 100+ members