Syllabus Cover Page 1st and 2nd Sem MBA PDF

KARNATAK LAW SOCIETY'S
GOGTE INSTITUTE OF TECHNOLOGY

"JNANA GANGA" UDYAMBAG, BELAGAVI-590008,
KARNATAKA, INDIA.
Approved by AICTE & UGC
ESTD. 1939 ESTD. 1979
Permanently Affiliated and Autonomous Institution Under
Visvesvaraya Technological University, Belagavi
www.git.edu
2018-19 Scheme
Department: MBA
Programme: MBA
1st to 4th Semester Scheme of Teaching and Examination
1st and 2nd Semester Syllabus

INSTITUTION VISION
Gogte Institute of Technology shall stand out as an institution of excellence in technical

education and in training individuals for outstanding caliber, character coupled with creativity
and entrepreneurial skills.
MISSION
To train the students to become Quality Engineers with High Standards of Professionalism and
Ethics who have Positive Attitude, a Perfect blend of Techno-Managerial Skills and Problem
solving ability with an analytical and innovative mindset.
QUALITY POLICY
• Imparting value added technical education with state-of-the-art technology in a congenial,

disciplined and a research oriented environment.
• Fostering cultural, ethical, moral and social values in the human resources of the institution.
• Reinforcing our bonds with the Parents, Industry, Alumni, and to seek their suggestions for
innovating and excelling in every sphere of quality education.
DEPARTMENT VISION
To be Recognized as a Progressive Department for Business Education, Research and create
Meaningful Students Engagement for Learning Management Education.
MISSION
Developing excellence through learning to develop effective and responsible leaders by
creating insightful knowledge and inspiring students to develop managerial skills, problem
solving ability, analytical and innovative mindset
OUTCOME BASED EDUCATION (OBE)

PROGRAM OUTCOMES (POs):
1. Apply knowledge of management theories and practices to solve business problems.

2. Foster analytical and critical thinking abilities for data based decision making
3. Ability to develop value based leadership ability
4. Ability to understand, analyze and communicate global, economic, legal and ethical aspects
of business
5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
6. Ability to make use of relevant skills acquired during the programme for career
advancement.
7. Ability to acquire entrepreneurial competencies to create value for the society at large.
PROGRAM EDUCATIONAL OBJECTIVES (PEOs):

1. Students of the programme will contribute by understanding and application of knowledge in
the field of management science
2. Students of the programme will be trained in analytical and decision making competencies to
identify, analyze and understand business process and environment
3. Students of the programme will acquire necessary managerial skills to think strategically and
to lead, motivate and manage teams, thereby enhancing managerial effectiveness
PROGRAM SPECIFIC OUTCOMES (PSOs):

1. To groom students to manage, understand, develop and create competitive and sustainable
advantage to organizations and society through managerial and technical skills, moral values
and ethical practices.
2. To train students to acquire analytical and research competencies for continuous learning,
professional growth and career advancement
3. To encourage entrepreneurial competences amongst learners to create, innovate and provide
better service to community
BLOOM’S TAXONOMY OF LEARNING OBJECTIVES
Bloom’s Taxonomy in its various forms represents the process of learning. It was developed
in 1956 by Benjamin Bloom and modified during the 1990’s by a new group of
cognitive psychologists, led by Lorin Anderson (a former student of Bloom’s) to make it
relevant to the 21st century. The revised taxonomy given below emphasizes what a learner
“Can Do”.
Lower order thinking skills (LOTS)

L1 Remembering Retrieve relevant knowledge from memory.
Construct meaning from instructional material, including oral,
L2 Understanding written, and graphic communication.
Carry out or use a procedure in a given situation – using
L3 Applying learned knowledge.
Higher order thinking skills (HOTS)
Break down knowledge into its components and determine the
relationships of the components to one another and then how they
relate to an overall structure or task.
L4 Analyzing
Make judgments based on criteria and standards, using previously
L5 Evaluating learned knowledge.
Combining or reorganizing elements to form a coherent or functional
L6 Creating whole or into a new pattern, structure or idea.
Scheme of Teaching and Examination-1st to 4th Semester MBA
As per the guidelines of UGC CBCS the courses can be classified into:
(i) Core Courses (PC): This is the course which is to be compulsorily studied by a student as a
core requirement to complete the requirements of a program in a said discipline of study. These
courses will have 4 credits per course.
(ii) Foundation Courses: The Foundation Courses are of two kinds:
Compulsory Foundation: These courses are the courses based upon the content that leads to
Knowledge enhancement. These courses provide opportunities to improve technological
knowledge before entering industry as well as preparing students for higher degrees in
technological subjects. They are mandatory for all disciplines. These courses will have 4 credits
per course.
The courses are: Basic Science Courses (BS), Engineering Science Courses (ES).
Foundation Electives: These are value based courses aimed at man making education. The
course is related to Humanities and Social Science Courses (HS).
(iii) Elective Courses: This is course, which can be chosen from the pool of papers. It may be
supportive to the discipline/ providing extended scope/enabling an exposure to some other
discipline / domain / nurturing student proficiency skills.
An elective may be Discipline Centric (PE) or Open Elective (OE).
(iv) Mandatory Non-Credit Courses (MNC): These courses are mandatory for students
joining B.E Program and students have to successfully complete these courses before the
completion of degree.
Semester wise distribution of credits for MBA program

Total credits for MBA Program: 100 credits
Credits per Total

Semester
Sem credits
1 26
1st year 52
2 26
3 27
2nd year 48
4 21
Total 100 100
Credit definition:
Lecture (L):One Hour /week – 1 credit
Tutorial (T): Two hour /week – 1 credit
Practicals (P): Two hours /week – 1 credit;
Scheme of Teaching and Examination -1st to 4th Semester MBA
FIRST SEMESTER
Contact Total
Sl. Course Total Marks
Course Hours Contact
No. Code credits
L-T- P Hours/week CIE SEE Total
Foundation Course (FC)
1. 18MBA101 Business Ethics & CSR FC 2-0-0 2 2 25 25 50
Professional Course (PC)

2. 18MBA102 Management Science PC 4-0-0 4 4 50 50 100
Business Statistics &
3. 18MBA103 PC 4-0-0 4 4 50 50 100
Analytics
4. 18MBA104 Managerial Economics PC 4-0-0 4 4 50 50 100
5. 18MBA105 Marketing Management PC 4-0-0 4 4 50 50 100
6. 18MBA106 Accounting for Managers PC 4-0-0 4 4 50 50 100
Human Resource
7. 18MBA107 PC 4-0-0 4 4 50 50 100
Management
Total 26 26 325 325 650
Mandatory Non-credit Course (MNC)

8 18MBA108 Skill Development - 1 MNC 3-0-0 3 0 25 00 25
Cambridge Business
9 18MBA109 MNC 3-0-0 3 0 25 00 25
English Certification
SECOND SEMESTER
Contact Total
Total Marks
S. No. Course Code Course Hours Contact
credits
L-T- P Hours/week CIE SEE Total
1. 18MBA201 Organizational Behavior PC 4-0-0 4 4 50 50 100
2. 18MBA202 Financial Management PC 4-0-0 4 4 50 50 100
3. 18MBA203 Business Communication PC 3-0-0 3 3 50 50 100

4. 18MBA204 Quantitative Techniques PC 4-0-0 4 4 50 50 100
Business Research
5. 18MBA205 PC 4-0-0 4 4 50 50 100
Methods
Legal and Business
6. 18MBA206 PC 3-0-0 3 3 50 50 100
Environment
Entrepreneurship
7. 18MBA207 PC 4-0-0 4 4 50 50 100
Development
Total 26 26 350 350 700
Mandatory Non-credit Course (MNC)

8 18MBA208 Skill Development - 2 MNC 2-0-0 2 0 25 0 25
9 18MBA209 Data Analytics MNC 2-0-0 2 0 25 0 25

THIRD SEMESTER
Contact Total
S. Course Total Marks
Course Hours Contact
No. Code credits
L–T- P Hours/week CIE SEE Total
1. 18MBA301 Strategic Management PC 3–0–0 3 3 50 50 100
2. 18MBA302 Operations Management PC 3–0–0 3 3 50 50 100
3. 18MBA303 Internship Program PC 8 Weeks 6 50 50 100
Professional Electives (PE)

4. Elective - 1 PE 3–0–0 3 3 50 50 100
5. Elective - 2 PE 3–0–0 3 3 50 50 100
6. Elective - 3 PE 3–0–0 3 3 50 50 100
7. Elective - 4 PE 3–0–0 3 3 50 50 100

8. Elective - 5 PE 3–0–0 3 3 50 50 100
21 27 400 400 800
PROFESSIONAL ELECTIVES
Marketing Specialization
Third Semester
Contact Total
Sl. Total Marks
Course Code Course Hours Contact
No. credits
1. 18MBAMM304 Business Marketing PE 3–0–0 3 3 50 50 100
2. 18MBAMM305 Sales Management PE 3–0–0 3 3 50 50 100

3. 18MBAMM306 Retail Management PE 3–0–0 3 3 50 50 100
4. 18MBAMM307 Services Marketing PE 3–0–0 3 3 50 50 100
5. 18MBAMM308 Consumer Behaviour PE 3–0–0 3 3 50 50 100
Finance Specialization
Third Semester
Contact Total
Sl. Total Marks
No. credits
Security Analysis & PE
1. 18MBAFM309 3–0–0 3 3 50 50 100
Portfolio Management
Advanced Financial PE
2. 18MBAFM310 3–0–0 3 3 50 50 100
Management
Mergers Acquisitions & PE
3. 18MBAFM311 3–0–0 3 3 50 50 100
Corporate Restructuring
Managing Banks &
4. 18MBAFM312 PE 3–0–0 3 3 50 50 100
Financial Institutions
5. 18MBAFM313 Corporate Valuation PE 3–0–0 3 3 50 50 100
Human Resource Specialization

Third Semester
Contact Total
Sl. Total Marks
No. credits
Compensation PE
1. 18MBAHR314 3–0–0 3 3 50 50 100
Management
Performance PE
2. 18MBAHR315 Management & 3–0–0 3 3 50 50 100
Competency Mapping
Management of Industrial PE
3. 18MBAHR316 3–0–0 3 3 50 50 100
Relations
4. 18MBAHR317 HR Analytics PE 3–0–0 3 3 50 50 100
5. 18MBAHR318 Talent Management PE 3–0–0 3 3 50 50 100
Entrepreneurship Development Specialization

Third Semester
Contact Total
Sl. Total Marks
No. credits
Entrepreneurial PE
1. 18MBAED319 3–0–0 3 3 50 50 100
Management
Entrepreneurship, PE
2. 18MBAED320 3–0–0 3 3 50 50 100
Creativity and Innovation
3. 18MBAED321 Social Entrepreneurship PE 3–0–0 3 3 50 50 100
Information Technology Specialization

Third Semester
Contact Total
Sl. Total Marks
No. credits
1. 18MBAIT322 Managing E-Business PE 3–0–0 3 3 50 50 100
Management Information PE
2. 18MBAIT323 3–0–0 3 3 50 50 100
System
Enterprise Resource PE
3. 18MBAIT324 3–0–0 3 3 50 50 100
Planning
FOURTH SEMESTER
Contact
Sl. Course Total Contact Total Marks
Course Hours
No. Code Hours/week credits
L–T- P CIE SEE Total
Management
1. 18MBA401 Accounting and PC 3–0–0 3 3 50 50 100
Control Systems
Supply Chain
2. 18MBA402 PC 3–0–0 3 3 50 50 100
Management
Professional Electives (PE)
4. Elective - 1 PE 3–0–0 3 3 50 50 100

5. Elective - 2 PE 3–0–0 3 3 50 50 100
6. Elective - 3 PE 3–0–0 3 3 50 50 100
7. Elective - 4 PE 3–0–0 3 3 50 50 100
8. Elective - 5 PE 3–0–0 3 3 50 50 100
21 21 350 350 700
PROFESSIONAL ELECTIVES
Marketing Specialization
Fourth Semester
Contact Total
Sl. Total Marks
No. credits
Integrated Marketing
1. 18MBAMM403 PE 3–0–0 3 3 50 50 100
Communications
Strategic Brand
2. 18MBAMM404 PE 3–0–0 3 3 50 50 100
Management
International
3. 18MBAMM405 Marketing PE 3–0–0 3 3 50 50 100
Management
4. 18MBAMM406 Digital Marketing PE 3–0–0 3 3 50 50 100
5. 18MBAMM407 Rural Marketing PE 3–0–0 3 3 50 50 100
Finance Specialization
Fourth Semester
Contact Total
Sl. Total Marks
No. credits
1. 18MBAFM408 Corporate Taxation PE 3–0–0 3 3 50 50 100
2. 18MBAFM409 Financial Derivatives PE 3–0–0 3 3 50 50 100
International Financial
3. 18MBAFM410 PE 3–0–0 3 3 50 50 100
Management
Project Appraisal and
4. 18MBAFM411 PE 3–0–0 3 3 50 50 100
Finance
Risk Management and
5. 18MBAFM412 PE 3–0–0 3 3 50 50 100
Insurance
Human Resource Management Specialization
Fourth Semester
Contact Total
Sl. Total Marks
No. credits
International Human
1. 18MBAHR413 Resource PE 3–0–0 3 3 50 50 100
Management
Training and
2. 18MBAHR414 PE 3–0–0 3 3 50 50 100
Development
Recruitment and
3. 18MBAHR415 PE 3–0–0 3 3 50 50 100
Selection
Organizational
4. 18MBAHR416 PE 3–0–0 3 3 50 50 100
Development
Change and
5. 18MBAHR417 Knowledge PE 3–0–0 3 3 50 50 100
Management
Entrepreneurship Development Specialization
Fourth Semester
Contact Total
Sl. Total Marks
No. credits
Family Business and
1. 18MBAED418 PE 3–0–0 3 3 50 50 100
Entrepreneurship
Financing the
2. 18MBAED419 Entrepreneurial PE 3–0–0 3 3 50 50 100
Business
Managing the
3. 18MBAED420 PE 3–0–0 3 3 50 50 100
Growing Business
Information Technology Specialization
Fourth Semester
Contact Total
Sl. Total Marks
No. credits
Technology
1. 18MBAIT421 PE 3–0–0 3 3 50 50 100
Management
Social Media Web
2. 18MBAIT422 PE 3–0–0 3 3 50 50 100
and Text Analytics
Artificial
Intelligence in
3. 18MBAIT423 PE 3–0–0 3 3 50 50 100
Business
Application
BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Course Code 18MBA101 Credits 2

Course type FC CIE Marks 25 marks
Hours/week: L-T-P 2-0-0 SEE Marks 25 marks
Lecture = 20 Hrs; Tutorial = 00 Hrs
Total Hours: SEE Duration 1 and Half Hours
Total = 20 Hrs for 50 Marks
Course learning objectives

1. The subject will be able to help the students to think about some of the important ethical
implications of various business practices
Pre-requisites: The students should have basic knowledge of ethical practices in organizations
Unit - I 10 Hours
Introduction: Definition & nature Business ethics, Characteristics, Ethical theories; Causes of
unethical behavior; Ethical abuses; Work ethics; Code of conduct; Public good.
Management of Ethics - Ethics analysis [Hosmer model]; Ethical dilemma; Ethics in practice-ethics
for managers; Role and function of ethical managers-Comparative ethical behaviour of managers;
Code of ethics; Competitiveness, organizational size, profitability and ethics; Cost of ethics in
Corporate ethics evaluation. Business and ecological / environmental issues in the Indian context and
case studies.
Legal Aspects of Ethics: Political –legal environment; Provisions of the Indian constitution pertaining
to Business; Political setup –major characteristics and their implications for business; Prominent
features of MRTP &FERA. Social –cultural environment and their impact on business operations,
Salient features of Indian culture and values. Environmental Ethics: Economic Environment;
Philosophy of economic grow and its implications for business, Main features of Economic Planning
with respect to business; Industrial policy and framework of government contract over Business; Role
of chamber of commerce and confederation of Indian Industries.
Self learning topics: Ethical Considerations
Unit - II 10 Hours
Introduction to CSR: Meaning & Definition of CSR, History & evolution of CSR. Concept of
Charity, Corporate philanthropy, Corporate Citizenship, CSR-an overlapping concept. Concept of
sustainability & Stakeholder Management. CSR and Governance: Theoretical perspectives; Corporate
citizenship; Business practices; Strategies for CSR; Challenges and implementation; Evolution of
corporate governance; Governance practices and regulation; Structure and development of boards; Role
of capital market and government; Governance ratings; Future of governance-innovative practices;
Case studies with lessons learnt.
Self learning topics: Ethical Decision Making
Books
Text Books:
1. Velasque Manuel. Business ethics concepts & cases. 6th Edition.
2. Colley, John L. Corporate Governance.
Reference Books:
1. Protley, The essence of business ethics.
E - Resourses (NPTEL/SWAYAM... Any Other)- mention links
1. https://nptel.ac.in/course.php
Course Outcome (COs)
Bloom’s
At the end of the course, the student will be able to
Level
1. Describe the variable in most ethically complex business situation. 3
Analyze ethical dilemma through an understanding of ethical decision making
2. 3
process.
3. Comprehend conceptual and theoretical foundations of CSR 4
4. Gain knowledge of recommendations made by various committees on CSR 4
Program Outcome of this course (POs) PO No.

1. Apply knowledge of management theories and practices to solve business problems. 1
2. Foster analytical and critical thinking abilities for data based decision making. 2
3. Ability to develop value based leadership ability 3
Ability to understand, analyze and communicate global, economic, legal and ethical
4. 4
aspects of business
Ability to lead themselves and others in the achievement of organizational goals,
5 5
Ability to make use of relevant skills acquired during the programme for career
6 6
advancement.
Ability to acquire entrepreneurial competencies to create value for the society at
7 7
large.
Course delivery methods Assessment methods

1. Black Board Teaching 1. Internal Assessment Test
2. Power Point Presentation 2. Assignments
3. Class Room Exercise 3. Case Studies
4. Quizzes
5 Workshops
6 Semester End Examination ( SEE)
Scheme of Continuous Internal Evaluation (CIE):
Components Average of two IA tests Average of Two Project Case Study Workshop
assignments
Maximum Marks: 25 10 5 3 2 5
➢ Writing two IA test is compulsory.
➢ Minimum marks required to qualify for SEE :
Scheme of Semester End Examination (SEE)

- It will be conducted for 50 marks of one and half hours duration. It will be reduced to 25 marks for
the calculation of SGPA and CGPA.
- Minimum marks required in SEE to pass: 20 (out of 50 marks)
- Question paper contains four parts.
o Part A contains three marks questions students have to answer five questions out of seven
questions.
o Part B contains seven marks questions, students have to answer five questions out of seven
questions.
MANAGEMENT SCIENCE

Course type PC CIE Marks 50 marks
Lecture = 50Hrs; Tutorial = 0Hrs
Total Hours: SEE Duration 3 Hours for
Total = 50Hrs 100 marks

1. To expose the students to the basic concepts of management
2. To aid in understanding how an organization functions
3. To help in understanding the complexity and wide variety of issues managers face in today’s
business firms.
4. To expose the students to various types of organizational culture
Pre-requisites: Students need to be aware of the latest trends in management concepts on planning,
decision making and ethics in business
Unit - I 10 Hours
Introduction to Management:
Organization- Management- Role of managers- Evolution of management thought- Organization and
the environmental factors- Managing globally- Strategies for International business
Self learning topics: Identify the latest trends in Management
Unit - II 10 Hours
Planning and Decision Making :

Nature and purpose of planning- Planning process- Types of plans- Objectives- Managing by Objective
(MBO) strategies- Types of strategies – Policies – Decision Making- Types of decision- Decision
making process- Rational decision making process- Decision making under different conditions.
Self learning topics: Identify the relation between Planning and decision making
Unit - III 10 Hours
Organizing:
Nature and purpose of organizing- Organization structure- Formal and informal groups/ organization-
Line and staff authority - Departmentation - Span of control- Centralization and decentralization-
Delegation of authority- Staffing- Leadership: Meaning, trait theory & behavioural theories, managerial
grid.
Self learning topics: Design a structure for your organization
Unit - IV 10 Hours
Directing:
Managing people- Motivation: Meaning, theories of motivation-need theory, two factor theory, Theory
X and Y, - Organization culture-Elements and types of culture- Managing cultural diversity.
Self learning topics: As a manager how do you manage the cultural diversity
Unit - V 10 Hours
Controlling
Process of controlling- Types of control- Budgetary and non-budgetary control techniques- Managing
productivity- Cost control- Purchase control- Maintenance control- Quality control-Planning
operations.
Self learning topics: identify the prerequisites of controlling function.
Books
Text Books:
1. Harold Koontz and Heinz Weihrich, Essentials of management: An International & Leadership
Perspective, 9th edition. Tata McGraw-Hill Education (2005)
2. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern
Reference Books:
1. Charles W.L Hill and Steven L McShane, Principles of Management, McGraw Hill Education
2. Samuel C. Certo and Tervis Certo, Modern management: concepts and skills, Pearson Education
E-resources (NPTEL/SWAYAM.. Any Other)- mention links
1. Organizational Design: Creating Competitive Advantage:
https://www.edx.org/course/organizational-design-creating-competitive-advantage-0
Bloom’s
Level
Identify the generic principles that underlie the processes of managing an
1. 3
organization
2. Explain how they are seen in management and business practice 4
3 Demonstrate how to construct, evaluate the business strategies. 4
Critically analyze and evaluate the basic functioning of Stock exchanges
4 Design and implement some activities using these principles 5

1. Apply knowledge of management theories and practices to solve business problem 1
2. Foster analytical and critical thinking abilities for data based decision making 2
3. Ability to develop value based leadership ability 3
4. 4
aspects of business
5. 5
contributing effectively to a team environment
6. 6
advancement

2. Assignments
2. Power Point Presentation 3. Case Studies
3. Class Room Exercise 4. Quizzes
5. Workshops
6. Semester End Examination (SEE)
Average of Average of Two

Components Project Case Study Workshop
two IA tests assignments

➢ Minimum marks required to qualify for SEE : N/A
Self Study topics shall be evaluated during CIE (Assignments and IA tests) and 10% weightage
shall be given in SEE question paper.

- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the
calculation of SGPA and CGPA.
o Part A contains three marks questions students have to answer five questions out of
seven questions.
o Part B contains seven marks questions, students have to answer five questions out of
seven questions.
o Part C contains ten marks questions, students have to answer three questions out of four
questions.
o Part D contains twenty marks, this is compulsory to answer for all students
MARKETING MANAGEMENT
Lecture = 50 Hrs; Tutorial = 0Hrs 3 Hours for 100

Total Hours: SEE Duration
Total = 50 Hrs marks
Course Learning Objectives

After completing this course learners will be able to
1. Prepare environmental analysis of a company
2. Present the consumer profile required for managers
3. Describe STP and product strategies of the company
4. Learn the price, place and promotion strategies adopted by different companies.
Pre-requisites: Students are expected to have the basic understandings of spreadsheets and data
visualization.
Unit - I 10 Hours
Introduction to marketing: Introduction to Marketing: Introduction, The Exchange Process,
Elements of Marketing Concept, Functions of Marketing, Old Concept or Product- oriented Concept,
New or Modern or Customer- oriented Concept, Marketing Myopia, Marketing Environment
analysis, (Micro and Macro),
Self learning topics: ETOP analysis.
Unit - II 10 Hours
Buyer Behavior Analysis: Meaning and Characteristics, Importance, Factors Influencing Consumer
Behavior, Consumer Purchase Decision Process, Buying Roles, Buying Motives. The black box
model of consumer behavior. B2B marketing Vs Consumer Marketing.
Self learning topics: Henry Assael Model.
Unit - III 10 Hours

Segmentation, Targeting and Positioning: Market Segmentation, Targeting & Positioning (STP):
Concept of Market Segmentation, Benefits, Requisites of Effective Segmentation, Bases for
Segmenting Consumer Markets, Market Segmentation Strategies. Targeting - Bases for identifying
target Customer target Marketing strategies, Positioning - Meaning, Product Differentiation
Strategies, Tasks involved in Positioning.
Branding - Concept of Branding, Types, Brand Equity, Branding strategies.
Self learning topics: Audience Segmentation
Unit - IV 10 Hours
Product management: Managing the Product: Concept, product hierarchy, product line, product
mix, product mix strategies, Product life cycle and its strategies, New Product Development,
Pricing: Pricing decisions: Significance of pricing, factor influencing pricing Marketing Channels:
(Internal factor and External factor), objectives, Pricing Strategies-Value based, Cost based, Market
based, Competitor based, Pricing Procedure.
Self learning topics: Design thinking and social Co-creation.
Unit - V 10 Hours
Place: Meaning, Purpose, Factors Affecting Channel Choice, Channel Design, Channel Management
Decision, Channel Conflict, Designing a physical Distribution System, Network Marketing.
Promotion: Advertising: Advertising Objectives, Advertising Budget, Advertising Copy, AIDA
model, Traditional Vs Modern Media- Online and Mobile Advertising, Social Media for Advertising.
Tools and Techniques of sales promotion, Push-pull strategies of promotion. Personal selling:
Steps/process involved in Personal Selling. Publicity/Public Relation-word of mouth, and
sponsorships
Self learning topics: Model analysis using data mining.
Project work: Marketing strategies of 60 different companies.

Students will select one industry and a particular company in that industry and present the marketing
strategies of that company.
Books
Text Books:
1. Kotler, Keller, Koshy & Jha, Marketing Management: A South Asian Perspective–
14/e, Pearson Education, 2012.
2. Lamb, Hair, Mc Danniel -Marketing-, 7/e, Cengage Learning 2012.
3. Tapan Panda ,Marketing Management, , 2/e, Excel Publication 2016
4. Arun Kumar & Meenakshi N ,Marketing Management, , 2/e, Vikas, 2012.
Reference Books:
1. Etzel M.J BJ Walker & William J. Stanton, Fundamentals of Marketing Management, 14/e,
TMH, 2012.
2. Dhruv Grewal and Michael Levy, marketing, 5e, McGrawHill, 2018
E-resourses (NPTEL/SWAYAM.. Any Other)- mention links
1. Marketing Management- I: https://onlinecourses.nptel.ac.in/noc18_mg30
2. Marketing Management –II https://nptel.ac.in/courses/110104070/#

Bloom’s
Level
1. Develop ETOP/PESTEL analysis. 6
2. Design segmentation, targeting and positioning strategies of a company. 6
3. Formulate old and new 4P’s of marketing 6
Program Outcome of this course (POs)

PO No.
1. Students will be able to solve problems of competitive business environment. 1
Students will demonstrate their skills to enhance productivity, efficiency and
2. 3
effectiveness of Business.
Students will be able to create models, plans and projects to explore the potential
3. 7
markets.

1. Lecture. 1. Internal test
2. Case study 2. Case study
3. Problem Solving 3. Project work
4. Simulation 4.

Components First IA test Second IA test Project CP
Maximum Marks: 50 20 20 5 5
➢ Minimum marks required to qualify for SEE : 20 out of 50
Self Study topics shall be evaluated during CIE (Assignments and IA tests) and 10%
weightage shall be given in SEE question paper.
Scheme of Semester End Examination (SEE):
1. - It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for
2. - Minimum marks required in SEE to pass: 40 (out of 100 marks)
3. - Question paper contains four parts.
seven questions.
o Part B contains seven marks questions, students have to answer five questions out
of seven questions.
o Part C contains ten marks questions, students have to answer three questions out of
four questions.
ACCOUNTING FOR MANAGERS

Lecture =50 Hrs; Tutorial = Hrs 3 Hours for
Total = 50 Hrs 100 marks

1. Understanding Accounting terminologies.
2. Preparation of accounting records
3. Constructing Financial Statements
4. Analyzing the financial statements
Pre-requisites : Students are required to be aware of the basics of accounting concepts
Unit - I 8 Hours
Introduction to Accounting: Need and Forms of Accounting, Users of Accounting, concepts and
conventions of Accounting, Accounting Standards, relation of accounting with other disciplines,
Capital and revenue expenditure and receipts. Accounting Equation problems.
Self learning topics: Users of accounting information
Unit - II 12 Hours
Books of Accounts: Journals, Subsidiary books, three column cash book, ledgers and trial balance.
Depreciation- Straight line and Written down Value Method, Annuity Method.
Unit - III 13 Hours

Financial Statements: Preparation of final accounts of sole traders. Preparation of final accounts /
statement of companies-horizontal form and vertical form of financial statements. (Basic problems
on Final accounts of companies and sole traders)
Unit - IV 11 Hours
Analysis of Financial Statements: Comparative, common size and trend analysis, Ratio
Analysis, Preparation of financial statements using ratios, Preparation of Cash flow Statement
(Only indirect method).
Self learning topics: Significance of Ratio analysis
Unit - V 6 Hours
Issues in Accounting: Introduction to GAAP, IFRS, Forensic Accounting, and Window
Dressing, Sustainability Reporting
Books
Text Books:
1. Jawaharlal, Accounting for Managers, Himalaya Publication(2010)
2. Bhatttacharya , John Dearden ,Accounting for management, Vikas Publishing(2008)
3. Maheswari S. N,Maheswari Sharad K. Maheswari, A Text book of Accounting For
Management, Vikas Publishing (2010)
Reference Books:
1. Tulsian P. C, Financial Accounting 1/e, Pearson Education
2. Bhattacharya, Essentials of Financial Accounting (Based on IFRS) 3/e, Prentice Hall
E-recourses (NPTEL/SWAYAM.. Any Other)- mention links
1. https://www.edx.org/course/financial-accounting-and-analysis-2
2. https://drive.google.com/open?id=12Ir0OnwVvhVLrcf4h4d0gpNPnNRAUjHb

Bloom’s
Level
1. Apply Accounting Equation in business decision making 3
Classify monetary transactions as per accounting rules, apply various methods
2. 3
of depreciation to determine the value of asset
Develop Trading and Profit & Loss account, Balance sheet of sole trading
3. 3
concern
4. Analyze the companies’ financial statements 4
5. Appraise the recent developments in Accounting 5

Apply knowledge of management theories and practices to solve business
1. 1
problems.
Ability to understand, analyze and communicate global, economic, legal and
3. 4
ethical aspects of business
5. 6
advancement

3. Case Study 3. Case Studies
4. Quizzes
5. Workshops
6. Semester End Examination ( SEE)

Average of Average of Two Case
Components Project Workshop
two IA tests assignments Study
Maximum
25 5 5 5 10
Marks : 50

1. It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for
2. Minimum marks required in SEE to pass: 40 (out of 100 marks)
3. Question paper contains four parts.

o Part A contains three marks questions students have to answer five questions
out of seven questions.
o Part B contains seven marks questions, students have to answer five questions
out of seven questions.
o Part C contains ten marks questions, students have to answer three questions
out of four questions.
o Part D contains twenty marks, this is compulsory to answer for all student
HUMAN RESOURCE MANAGEMENT


Lecture = 50 Hrs; Tutorial = 0 Hrs 3 Hours for

1. To teach students role of human resource management in the organizations
2. To teach students applications of various concepts of human resource management in the
organization
3. To provide information on with regards to importance of human resource management in
enhancing productivity of employees in the organization
4. To provide information on changing concepts with regards to human resource management in
organizations
Pre-requisites: Students need to understand the basic of human resource management with
regards to role of HRM in India, recruitment industry in India and compensation patterns in India
Unit - I 10 Hours
Human Resource Management in Industry , Employment laws as per the changing Indian context ,
The Manager’s Role in Strategic Human Resource Management
Self-learning topics: Managing Talent at Lupin Limited ( IIM – A Case Study)
Unit - II 10 Hours
Role of Job Analysis, Process and Practices of Personnel Planning and Recruiting, Effectiveness of
Employee Testing and Selection, Policies and procedure of Interviewing Candidates
Self-learning topics: Recruitment at Zeus India Limited ( IIM – A Case Study)
Unit - III 10 Hours

Effectiveness of Training and Developing for Employees, Role of Performance Management and
Appraisal, Effectiveness of Coaching, Careers, and Talent Management in changing scenario of
Industry.
Self-learning topics: Performance Management at IRD Corporation ( IIM –A Case Study)
Unit - IV 10 Hours
Establishing Strategic Pay Plans, Pay for Performance and Financial Incentives, Benefits and
Services and its influence on employee performance
Self-learning topics: Compensation Management at Maruti Udyog Limited ( IIM –A Case
Study)
Unit - V 10 Hours
Ethics, Justice, and Fair Treatment in HR Management, Labor Relations and Collective Bargaining,
Employee Safety and Health, Managing Global Human Resources, Managing Human Resources in
Entrepreneurial Firms
Self-learning topics: Industrial unrest at Maruti Udyog Limited: Industrial Unrest of 2000-
2001 ( IIM –A Case Study)
Books
Sr,
Text Books:
No
1. Gary Dessler, Human Resource Management, Pearson Education, 15th 2017 and onwards
2. Michael Armstrong, A Handbook of Human Resource Management Practices,Kogan
Page,10th 2007 and onwards
3. Robert Mathis and John Jackson, Human Resource Management, Cengage Learning,14th,
2016 and onwards
4. David A. Decenzo , Stephen P. Robbins and Susan L. Verhulst, Human Resource
Management, Wiley Publications, 11th, 2015 onwards
Reference Books:
1. Cynthia Fisher, Lyle Schoenfeldt and James Shaw, Human Resoruce Management, Wiley
Publications, 6th edition, 2012 and onwards
2. Scott Snell,Shad Morris and George W. Bohlander, Managing Human Resources, , Cengage
Learning, 17th/ 2016 and onwards
E-resources (NPTEL/SWAYAM. Any Other)- mention links
1. Edx- People Management / https://www.edx.org/course/people-management-2
2. NPTEL, Human Resource Management – I/ https://nptel.ac.in/courses/122105020

Bloom’s
Level
1. Students apply the models of human resource management L4
2. Students distinguishing methods of human resource management L4
Students would be able to critically evaluate the methods of human resource
3. L5
practices in the organizations
Students would be able to plan effectiveness practices and policies of human
4 L6
resource management practices in the organizations
1. PO 1
problems
2. Foster analytical and critical thinking abilities for data based decision making PO 2
Ability to understand, analyze and communicate global economic, legal and
3. PO 4
4 PO 6
advancement

4. Case Based Teaching 4. Quizzes
5 Workshops
6 Semester End Examination (SEE)
Average of Average of Two Case

Components Project Workshop
two IA tests assignments Study
Maximum
25 5 5 5 10
Marks : 50

1. It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the

seven questions.
of seven questions.
four questions.
o Part D contains twenty marks, this is compulsory to answer for all student
SKILL DEVELOPMENT - I
Course type MNC CIE Marks 25 Marks

Hours/week: L-T-P 3-0-0 SEE Marks Nil
Total Hours: SEE Duration Nil
Total = 30 Hrs
Pre-requisites: The students should have basic arithmetical knowledge.
Course Objectives:
The course is designed to develop employability skills of the student.
Aptitude 1 Unit No: 1

Duration: 6 Hrs
Numbers system
Ratio and Proportion
Unit No: 2
Aptitude 2 Duration 6 Hrs
:
Profit and loss, Partnerships and Averages
Time and work, Time, speed and distance
Unit No: 3
Aptitude 3
Duration: 6 Hrs
Percentages, SI and CI
Permutation, Combination and Probability
Aptitude 4 Unit No: 4
Duration: 6 Hrs
Coding & Decoding, Series, Analogy, Odd man out and Visual reasoning
Logarithms, Progressions,
Unit No: 5
Aptitude 5
Duration: 6 Hrs
Geometry and Quadratic equations
Data arrangements, Blood
Text Books:
1. FACE reading and learning material
Course Outcomes (COs)
1. Able to clear aptitude exams
2. Able to interpret data.
2. Foster analytical and critical thinking abilities for data based decision making.
3. Ability to develop value based leadership ability.
4. Ability to understand, analyze and communicate global, economic, legal and ethical aspects of
business
5. Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment.
6. Ability to make use of relevant skills acquired during the programme for career advancement.
Course Delivery Methods Assessment Methods

- Black Board Teaching - Internal Assessment Test
- Power Point Presentation - Assignments
- Class Room Exercise - Case Studies
- Quizzes
- Workshops
- Semester End Examination (SEE)
Scheme of Continuous Internal Evaluation (CIE)
Average of two IA Average of Two

Components Workshop
tests assignments
Maximum Marks: 25 10 5 10
- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.
- Minimum marks required to qualify for SEE: 20 Marks
-
Scheme of Semester End Examination (SEE) – N/A
CAMBRIDGE BUSINESS ENGLISH CERTIFICATION

Course type MNC CIE Marks 25 Marks
Hours/week: L-T-P 3-0-0 SEE Marks Nil

Total Hours: SEE Duration Nil
Total = 30 Hrs
Pre-requisites: The students should have basic knowledge about English language and should have
moderate ability to read, write, listen and speak.
Course Objectives:
The precedence of the course is to familiarize the students with the content and format of the BEC examination
by providing them with exam-specific exercises and useful guidelines on successful task completion.
Its objective is to assist the students in developing necessary business language skills in the areas like
vocabulary, grammar, presentation and interactive communication.
Grammar and Vocabulary Unit No: 1

Duration: 6 Hrs
Vocabulary – everyday words, words and phrases used in workplace, finance, marketing, HR and
other business set up. Grammar – use of Articles, Prepositions, Adjectives, Adverbs, Linking
words and phrases. Sentences: formation, active/passive. Tenses, Subject Verb Agreement.
Unit No: 2
Reading Skills
Duration: 6 Hrs
Data interpretation: Charts/ graphs. Comprehension of short and long texts. Interpretation of notices,
short messages and email contents.
Unit No: 3
Listening Skills
Duration: 6 Hrs
Interpretation of recorded audio script. Listening for specific information. Listening for making
analysis.
Speaking Skills Unit No: 4

Duration: 6 Hrs
General interaction. Presentation on a business theme. Sharing information and expressing opinions.
Unit No: 5
Writing Skills
Duration: 6 Hrs
Writing Formal Letters. Writing business emails, memos, and reports.
Text Books:
1. Norman Whitby, “Cambridge English Business Benchmark”, Cambridge University Press, 3rd
Printing 2014.
Reference Books:
1. Prof. M.B. Kudari, “Passage to English” Self Publication, Gokak, 2011.
2. T. M. Farhathulla, “Communication Skills for Undergraduates” - RBA-Chennai, 2006.
3. K.R. Lakshminarayanan, “English for Technical Communication”, Scitech-Chennai, 2002.
4. Prof. G.S. Mudambadithya, “Functional English”, Sapana- Bangalore.
1. Students will be able to identify different grammatical concepts.
2. Students will be able to interpret, infer from business texts and explain their ideas in English.
3. Students will be able to strengthen their business communication skills and interpersonal skills.
4. Students will be able to organize and structure their ideas resulting in a coherent manner.
5. Students will be able to analyze the data provided and arrive at logical conclusions.
4. Ability to understand, analyze and communicate global, economic, legal and ethical aspects of
business
5. Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment.

- Quizzes
- Workshops
Components Workshop
tests assignments
- Minimum marks required to qualify for SEE: N/A
Scheme of Semester End Examination (SEE) – N/A

ORGANIZATIONAL BEHAVIOR



1. To teach students role of organizational behavior in companies and in human resource
practices.
2. To appraise students role of psychology, sociology, political science and change management
in organizational behavior
3. To provide information on theories of organizational behavior and its application in the
organizations
4. To appraise students with regards to influence of changing organizational culture and its
impact on employees
Pre-requisites: Students need to be aware of the latest trends in Psychology, Sociology and
Organization Development Concepts
Unit - I 10 Hours
Field of Organizational Behavior, Emergence & OB as a Discipline, Evolution and OB in India,
what are organizations, Why Study Organizational Behavior, OB Trends, Corporate Social
Responsibility in India, Challenges and Opportunities in OB.
Self-learning topics: Ultra tech Cement: A transition towards Behavior based Safety
Unit - II 10 Hours
The Individual: Foundations of Individual Behavior – Ability, Intellectual Abilities, Physical
Abilities, Ability for job fit, Learning – Theories of Learning, Model of Individual Behavior,
Personality in organization, Attitudes and Job Satisfaction – Components of an Attitude. Personality
and Values- what is personality, Personality Determinants, Personality Traits, Measuring Personality,
Personality Testing at Work, Major Personality Attributes Influencing OB, Values.
Self-learning topics: Using Artificial Intelligence to Screen Human Intelligence
Unit - III 10 Hours

Perception Concept of perception, perceptual process Social Identity Theory, Attribution Theory,
Attribution Errors, Perceptual Errors – Primacy Effect, Recency Effect, Halo Effect, Projection Bias.
Improving Perceptions, Decision making and effectiveness of decision making, Leadership and
theories of leadership, motivation and concepts related to motivation in organization.
Self-learning topics: Leaderships Skills for tomorrow case study by Ivey Publishing
Unit - IV 10 Hours
The Group: Group and Interpersonal behavior - group dynamics - why groups form, types, group
norms, decision making / styles, strategies for improving decision making teams - special types of
groups, types of teams, Power and political behavior - sources of power, effective use of power.
Organizational policies, forces creating political behavior, forces creating political behavior,
personality and political behavior. Conflict - Sources and strategies to resolve conflict. Leadership -
styles, contemporary developments. Interpersonal communication.
Self-learning topics: Design Thinking comes of Age – Harvard Business Review
Unit - V 10 Hours
Organizational Change and Stress management, Radical change for the sake of innovation, forces for
change, Managing Planned change, Resistance to change, approaches to managing organizational
change, contemporary change issues for today’s managers, Work stress and its management, Work
Life Balancing.
Self-learning topics: Narayana Hrudayalaya: From Heart Care to Human Care, Ivey
Publishing
Books
Sr,No Text Books:
1. Pareek, U. Understanding organizational Behaviour ,3rd Ed OUP Higher Education
Division.
2. Stephen Robbins, T. J.Organizational Behavior 14th Ed, Pearson Publication.
Reference Books:
1. Newstrom, J. W., Organizational Behavior : Human Behavior at Work,12th Ed Mcgraw Hill
Education.
2. Nelson, P. K.Organizational Behavior, 7th Ed, South Western.
E-resources (NPTEL/SWAYAM. Any Other)- mention links

1. Edx- Managing People from a Global Perspective/ https://www.edx.org/course/managing-
people-from-a-global-perspective-0
2. Edx - Leading High-Performing Teams/ https://www.edx.org/course/leading-high-
performing-teams

Bloom’s
Level
Students would be able to attribute theories of organizational behavior in
1. L4
organizational context
Students would be able to structure process of leadership in the organization in
2. L4
the organizations.
Students would be able to distinguish between teams and groups in the
3. L5
organizations
Students would be able to construct effectiveness of organizational behaviour
4 L6
practices in the organizations
PO No.
1. PO 1
problems
2. Foster analytical and critical thinking abilities for data based decision making PO 2
Ability to understand, analyze and communicate global economic, legal and
3. PO 4
4 PO 6
advancement
4. Case Based Teaching 4. Quizzes
5 Workshops
6 Semester End Examination (SEE)
Components Average of Two

Average of two IA tests Project Case Study Workshop
assignments

2. Minimum marks required in SEE to pass:
seven questions.
of seven questions.
four questions.
o Part D contains twenty marks, this is compulsory to answer for all students.
FINANCIAL MANAGEMENT
Course Code 18MBA 202 Credits 4


1. To learn the Basics of Financial management
2. To understand time value of Money
3. To make investment Decisions
4. To select appropriate capital structure
Pre-requisites : Students needs to be aware of basic of financial terminology
Unit - I 8 Hours
Introduction to Financial Management : Introduction to Financial Management, Objectives of
Financial management- Profit maximization and wealth maximization, Role of a finance manager,
Financial management and other functional areas. Sources of financing: shares, debentures, Lease
financing, Hybrid financing, Venture capital, Primary market & Secondary market
Self learning topics: Indian Financial Markets
Unit - II 12 Hours
Time Value of Money & Cost of Capital: Present value & future value of single cash flow, Annuity
and perpetuity. Simple Interest & Compound interest, Capital recovery and loan amortization Cost of
Capital: Cost of equity (dividend discounting and CAPM model), preference and debenture capital,
Cost of retained earnings, weighted average cost of capital (WACC), and marginal cost of capital.
Self learning topics: Simple Interest problems

10 Hours
Unit - III
Investment Evaluation and Investment Decisions: Investment evaluation techniques- Net present
value, Internal rate of return, Modified internal rate of return, Profitability index, Payback period,
discounted payback period, accounting rate of return. Estimation of cash flow for future projects,
replacement projects.
Unit - IV 10 Hours
Working Capital Management: Factors influencing working capital requirement, operating cycle and
cash cycle. Estimation of working capital requirements of a firm (does not include cash, inventory and
receivables management)
nit - V 10 Hours
Capital Structures and Dividend Decisions: Planning the capital structures of a firm.(No theories),
EBIT-EPS analysis Leverages- Operating leverage, financial leverage and total leverage. Dividend
policy, factors affecting dividend policy. Introduction to Behavioral finance, Financial modeling,
Financial engineering
Books
Sl.No Text Books:
1. Prasanna Chandra , Financial Management,8th Ed, TMH
2. I.M .Pandey, Financial Management, 10th Ed, Vikas Publishing House
3. M. Y. Khan & Jain , Financial Management, 6th Ed, TMH
4. Shahshi K Gupta & R K Sharma, Financial Management,8th Ed, Kalyani Publishers
Reference Books:
1. Paresh P. Shah, Financial Management, 2nd Ed, Biztantra
2. V K Bhalla , Financial Management,1st Ed, S. Chand
1. https://www.edx.org/course/finance-essentials-for-mba-success-2
2. https://swayam.gov.in/courses/277-financial-management

Bloom’s
Level
1. Analyze various sources of finance. 4
Apply and Analyze the concept of time value of money and makes better
2. 3&4
decisions and will be able to calculate cost of capital for the organization.
3. Evaluate the different techniques of investment decisions 5
4. Apply the knowledge of working capital management. 3
Plan capital structure of the firm, basics of dividend policies and will have the
5. 3
knowledge of emerging issues in financial management.

1. Apply knowledge of management theories and practices to solve business problems 1
Ability to understand, analyze and communicate global, economic, legal and ethical 4
3.
aspects of business
4. 6
advancement.
Assessment methods
Course delivery methods
3. Case Study 3. Case Studies
4. Quizzes
5. Workshops
6. Semester End Examination (SEE)

assignments


seven questions.
seven questions.
four questions.
BUSINESS COMMUNICATION

1. To understand and demonstrate writing and speaking processes through invention,

organization, drafting, revision, editing, and presentation.
2. To understand the importance of specifying audience and purpose and to select appropriate
communication choices.
3. To understand and appropriately apply modes of expression, i.e., descriptive, expositive,

narrative, scientific, and self-expressive, in written, visual, and oral communication.
4. To develop the ability to research and write a documented paper and/or to give an oral
presentation.
Pre-requisites: The student should have basic knowledge about human resource management and
training and development.
Unit - I 08 Hours
Introduction to Communication: Communication definition-classification of communication-process

of communication-elements of communication-barriers of communication-seven C’s of
communication, Organizational Communication-Purpose of writing – Clarity in writing – Principles of
effective writing – The 3X3 writing process for business communication – Electronic writing process
Self learning topics: Electronic Writing
Unit - II 08 Hours
Interpersonal Communication: Types of Business Letters - Writing routine and persuasive letters –
Positive and Negative messages - Writing memos – Writing the press release. Reports Writing and
Writing Proposals: Structure & preparation. Presentation Skills - Preparing presentation-Delivering
Presentation and Negotiation Skills - Factors affecting negotiation-Negotiation Process-Negotiation
Strategies.
Self learning topics: Self-Management Skills
Unit - III 08 Hours
Application of Business Communication: Introduction to business letters – Types of Business Letters

- Writing routine and persuasive letters – Positive and Negative messages - Writing memos – Writing
the press release. Reports Writing and Writing Proposals: Structure & preparation. Presentation Skills -
Preparing presentation-Delivering Presentation and Negotiation Skills - Factors affecting negotiation-
Negotiation Process-Negotiation Strategies.
Self learning topics: Becoming A Conflict Resolution Expert

Unit - IV 08 Hours
Group Communication: Meetings –objectives – Planning & Conducting meetings. Meeting

Documentation: Notice, Agenda, and Minutes of the meeting. Employment communication:
Composing Application Messages – Writing CVs. Press conference, Interviews and Group discussions.
Business Etiquette
Self learning topics: Adaptability & Work Ethics
Unit - V 08 Hours
Case based Communication: Case study method of learning, Types of cases, reading a case, case
analysis approaches, writing case analysis, approaches for writing case analysis, presenting case
analysis and case preparation. Case preparation, Analyzing and presenting written analysis of case.
Self learning topics: Difference between CV, Biodata & Resume
Books
Text Books:
1. Lesikar, Flatley, Rentz & Pande, Business Communication, McGraw-Hill, 11th ed., 2010.
2. P. D. Chaturvedi & Mukesh Chaturvedi, Business Communication: Concepts,
Pearson Education, 2011.
3. Penrose, Rasberry, Myers, Advanced Business Communication, Cengage Learning, 5th Ed.
Reference Books:
1. Mary Ellen Guffey, Business Communication: Process and Product, Cengage Learning, 3rd
ed., 2002.
2. Lehman, DuFrene, Sinha, BCOM, Cengage Learning, 2nd ed., 2012.
1. https://onlinecourses.nptel.ac.in/noc18_hs29/preview
Bloom’s
Level
1. To write good business letters. 6
2. To examine and write business reports for effective decision making. 5
To analyze and evaluate the case studies and also judge the solutions with the
3. 4
support of conceptual knowledge.
4. To design Resume/CV’s for employment communication. 6
To develop the ability to organize business meetings, write meeting agenda and
5. 6
prepare minutes of the meeting.

1. 6
2. 7
advancement.
4. Quizzes
5 Workshops
6 Semester End Examination ( SEE)

assignments
2. Minimum marks required in SEE to pass:

seven questions.
seven questions.
four questions.
QUANTITATIVE TECHNIQUES


Course Learning Objectives

After completing this course learners will be able to
1. Prepare a data for analytics by understanding advanced data management
2. Develop data models for decision making.
3. Discuss the application of machine learning concepts to business
4. Synthesize data using data mining for managerial applications,
Pre-requisites: Students are expected to have fundamentals of services marketing in the first
semester marketing management subject.
Unit - I 5 Hours
Advanced data management:
Multiple response analysis, data Validation, Rake weights, propensity score matching, orthogonal
designs, data transformation techniques, visual binning, optimal binning, random number generation,
Recoding of data. TURF analysis, Taguchi methods.
Unit - II 5 Hours
Data Modeling and experimental designs;
General Linear Model: Univariate, Multivariate, repeated measures. Generalized linear model Mixed
modeling, Panel data analysis. Latin square design, factorial designs, randomized block design
Unit - III 15 Hours

Machine learning:
Neural networks: Multi- layer Perceptron, radial function,
Cluster analysis; Hierarchical clustering, K-Mean, two steps and Discriminant analysis, Neighborhood
models.
Decision analysis: Decision under uncertainty, decision under risk, decision tree analysis, CHAID
method, random Forest techniques, factor analysis, correspondence analysis
Survival analysis: Kaplan Maier analysis, Life tables, Cox regression.
Unit - IV 10 Hours
Data Mining and Bayesian estimation:
Support vector machines, ADA Boost, Naïve bayes, Monte Carlo Marcov chain analysis, Bayesian
estimation, Logistic regression, Confusion matrix, ROC curves, Lift curves, Distance matrix, distance
map and distance transformation, Multi dimensional scaling, Structural Equation Modeling.
Association Analysis: Apriori Algorithm and its Extensions, Association Pattern Evaluation,
Sequential Patterns and Frequent Subgraph Mining, Applications: B2B Customer Buying Path
Analysis, Medical Informatics, Telecommunication alarm diagnosis. Anomaly Detection: Statistical-
based and Density-based Methods
Unit - V 15 Hours
Forecasting:
Forecasting Demand : Overview of Forecasting Methods, Selecting a Forecasting Technique,
Purpose of Forecast, Type of Users, Patterns in the Data Series, Lead Time, Minimum Data
Requirement, Desired Accuracy, Cost of forecasting. Quantitative Forecasting Methods Using Time
Series Data: Time Series Analysis - Trend Analysis, Cyclical Variations, Seasonal Effects, Random
Fluctuations, Smoothing Techniques, Moving Averages, Exponential Smoothing, Single Exponential
Smoothing, Holt’s Two-Parameter Method, Holt’s-Winters’ Method, Winters’ Additive Seasonality
Standard Statistical Error Terms, Specific Measures of Forecast Error, Out-of-Sample Measurement,
Forecast Value Added. Barometric Techniques - Leading, Lagging and Coincident Economic
Indicators, Diffusion and Composite Indexes,. New Product Forecasting: Using Structured Judgment,
Differences between Evolutionary and Revolutionary New Products, General Feeling about New
Product Forecasting, New Product Forecasting Overview, What Is a Candidate Product? New
Product Forecasting Process, Structured Judgment Analysis, Structured Process Steps, Statistical
Filter Step, Model Step, Forecast Step.
Project work: Students should select one database designated by faculty and present on quantitative
techniques concepts by evaluating them.
Books
Text Books:
1. Andy field, Discoverign statistics, Sage 1 e 2007
2. Colin D grey SPSS made easy, Psychology press 2012.
3 Keith McCormick, Jesus Salcedo SPSS Stastics wiley
4. Demand-Driven Forecasting: A Structured Approach to Forecasting Charles W. Chase
5 Understanding Machine Learning: From Theory to Algorithms, Shai Shalev-Shwartz, Shai Ben-
David Cambridge university press , 2014.
6 Demand Forecasting for Managers Stephan Kolassa
Reference Books:
1. Data Mining: The Textbook by Charu C. Aggarwal
2. Data Science for Business by Foster Provost and Tom Fawcett, O’Reilly
3 Introduction to Data Mining by Pang-Ning Tan, Michael Steinbach, Vipin Kumar, Addison
Wesley
4 Data Mining and Analysis: Fundamental Concepts and Algorithms by Mohammed J. Zaki and
Wagner Meira

1. Introduction to machine learning https://nptel.ac.in/noc/individual_course.php?id=noc16-cs18
2. Data Mining https://nptel.ac.in/courses/110107092/2
Bloom’s
Level
1. Develop Machine learning model for business application 6
2. Design data mining report for managerial use 6
3. Formulate forecasting strategy for a business firm. 6
1. Students will be able to solve problems of competitive business environment 1
Students will demonstrate their skills to enhance productivity, efficiency and
2. 3
effectiveness of Business.
Students will be able to create models, plans and projects to explore the
3. 7
potential markets.

1. Lecture. 1. Internal test
2. Case study 2. Case study
3. Problem Solving 3. Project work
4. Simulation 4. Workshop
assignments
2. Minimum marks required in SEE to pass: 40
seven questions.
seven questions.
four questions.
BUSINESS RESEARCH METHODS


1. To provide an understanding of the basics of marketing research process
2. To orient on the theoretical and practical aspects of marketing research
3. Encourage the students to take up analytical thinking through research
4. To highlight importance marketing research for enhancing marketing strategies.
Pre-requisites : Students need to be aware of basic of research methodology and its

application to the field of research
Unit - I 10 Hours
Fundamentals of Marketing Research
Introduction to Marketing Research, Marketing Research Process, Formulation of research problem;
Research gap analysis, Research Design: Exploratory and Conclusive research Design.
Self learning topics: Chemical Products Limited (B) - Research Design(IIM Case )
Unit – II
Data Collection and Questionnaire Design 10 Hours
Data Collection Methods: Sources of Secondary Data .Conducting review of literature in APA format ;
Survey and Questionnaire Design: Form and layout, Pilot testing; Sampling Techniques: scaling
techniques: Comparative and Non Comparative Scaling Techniques
Self learning topics: Dettol: Marketing Research for Understanding Consumer Evaluations of
Brand Extension(IIM Case )
10 Hours
Unit - III
Tabulation and Experiments
Explaining Association Rules (Market Basket Analysis) Causation, Discriminant Analysis for
Classification and Prediction. Probability and Non Probability Sampling Techniques, Sample Size
determination( problem)
Self learning topics: ABC Films: Marketing Research on Product Placement (B) (IIM Case )
Unit - IV 10 Hours
Data Analysis
Factor Analysis for Data Reduction, Cluster Analysis for Market Segmentation, Multi-dimensional
Scaling for Brand Positioning, Conjoint Analysis for Product Design
Self learning topics: Tej Auto Limited (B): Research Design, Data Preparation and Data Analysis
Plan (IIM Case )
Unit - V 10 Hours
Advanced Marketing Research
Market Mapping ,Online Audience Measurement ,Report preparation and presentation, International
marketing research, Marketing research in social media on internet , plagiarism
Self learning topics:

Fruitzone India Limited (B): Designing the Research Questionnaire (IIM Case )
Books
Text Books:
1. Marketing Research an Application Orientation-Naresk K Malhotra,6/e, Pearson, 2013.
2. Essentials of Marketing Research – William G. Zikmund et.al. 4/e, Cengage Learning,2010.
3. Predictive Analytics, Data Mining and Big Data- S. Finlay, Palgrave Macmillan Publishing.
Reference Books:
1. Marketing Research: Methodological Foundations 8 th Edition by Gilbert A. Churchill &
Dawan Iacobucci.
2. Marketing Research: David AAker/V.Kumar/Robert P Leone,George S Day. Willey
publication.11th edition.
1. https://nptel.ac.in/courses/110107080/
At the end of the course, the student will be able to Bloom’s Level
1. To distinguish the relation between research variables. L4
2. To Identify the uncertainties exist in business decision making. L3
3. To apply quantitative techniques to real world problems. L3
4. To analyze the modern statistical methods. L4
5. To apply the multivariate techniques in business research L3

1. Apply knowledge of management theories and practices to solve business problems. PO1
2. Foster analytical and critical thinking abilities for data based decision making. PO2
3. Ability to develop value based leadership ability. PO3
4.Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business
PO4
5.Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment. PO5
7. Ability to acquire entrepreneurial competencies to create value for the society at large PO6
2 Power Point Presentation 2. Assignments
3 Class Room Exercise 3. Case Studies
4. Quizzes
5. Workshops
assignments

2. Minimum marks required in SEE to pass: 40 out of 100
seven questions.
seven questions.
four questions.
LEGAL AND BUSINESS ENVIRONMENT


1. To enable the students about the application of overall legal scenario in India.
2. To enable the students about the application of various acts to Indian Business Scenario
3. To enable the students about the formation of company
Pre-requisites : Students will understand the basic framework of legal scenario In India and the
stipulations of law
Unit – I 08 Hours
Meaning of law, Law of Contract: Definition, essentials and types of contracts, offer – definition and
essentials, acceptance – definition and essentials, consideration – definition and essentials, exceptions
to the rule, no consideration, no contract, doctrine of privity of contract, capacity of parties, free
consent, quasi contract, legality of object, performance of contract, termination of contract, remedies
for breach of contract.
Self learning topics: Practical Cases on Contract Act
Unit - II 08 Hours
Bailment and Pledge: Bailment, definition, essential elements, rights and duties of bailor and bailee.
Pledge – essentials, rights and duties of pledger and pledgee. Law of insurance – general principles of
insurance, life, fire and marine. Law of partnership: Definition, essentials of partnership, formation of
partnerships, kinds of partners, authorities, rights and liabilities of partners, registration of partnership,
dissolution of Partnership firm.
Self learning topics: Practical Cases on Insurance
Unit - III 08 Hours

Definition, characteristics and kinds of companies, steps in formation of company. Memorandum of
Association, Articles of Association, Prospectus. Directors: appointment, power, duties and liabilities,
meeting and resolutions: types of meetings. Auditor: appointment, rights and liabilities. Modes of
winding up of a company., Basic of Companies Act of 2013,
Self learning topics: comparative analysis of Companies act of 1956 and 2013
Unit – IV 08 Hours
Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid seller. Consumer
Protection Act: Objectives, definition, consumer protection council and state consumer protection
council.
Self learning topics: Cases on Consumer Protection Act
Unit – V 08 Hours
Introduction and the need for intellectual property right (IPR), IPR in India – Genesis and
Development, Patent and kind of inventions protected by a patent, Patent document, How to protect
your inventions, Granting of patent copyright, Why protect copyright, Rights covered by copyright,
What is a trademark, Rights of trademark, What kind of signs can be used as trademarks, types of
trademark, function does a trademark perform.
Self learning topics: How is a trademark protected & registered.
Books
Text Books:
1. Goel, P, Business Law for Managers, 1st Ed Dreamtech.
2. N.D.Kapoor, Elements of Mercantile Law. 1st Ed , Sultan Chand
3.
Reference Books:
1. Saravanavel & Sumathi, Business Law for Management, 1st Ed , HPH
2.
1. https://www.sci.gov.in/judgments
2. http://www.judicialadda.in/LiveClasses
3. https://study.com/academy/topic/contract-law-basics.html
Bloom’s
Level
1. Students will be able to Apply the basic provisions of the various acts mentioned 3
2. Students will be able to Apply the legal provisions to any given business situation 3
Students will be able to analyze the legal & business environment of the
3. 4
organization and develop suitable strategies.

1. Apply knowledge of management theories and practices to solve business problem 01
2. 04
aspects of business
3. 06
advancement

4. Quizzes
5. Workshops
6. Semester End Examination

tests assignments
Writing two IA test is compulsory.

Minimum marks required to qualify for SEE : 20 out of 50

• Part A contains three marks questions students have to answer five questions out of seven
questions.
• Part B contains seven marks questions, students have to answer five questions out of seven
questions.
• Part C contains ten marks questions, students have to answer three questions out of four
questions.
• Part D contains twenty marks, this is compulsory to answer for all students.
Entrepreneurship Development ( Theory)

Lecture = 50Hrs; Tutorial = 0Hrs 3 Hours for

1. To develop conceptual understanding of Entrepreneurship among the students
2. To comprehend the environment of making of an Entrepreneur
3. To understand the procedures of establishing an enterprise
4. To analyze the role of Government agencies in developing the Entrepreneurship
Pre-requisites : Students are expected to understand the role of entrepreneurship in developing the
economy and students have to read about life story of successful entrepreneurs
Unit - I 10 Hours
Introduction to Entrepreneurship:
Meaning, Definition and concept of Enterprise, Entrepreneurship and Entrepreneurship Development,
Evolution of Entrepreneurship, Theories of Entrepreneurship. Characteristics and Skills of
Entrepreneurship, Concepts of Intrapreneurship, Entrepreneur v/s Intrapreneur, Entrepreneur Vs.
Entrepreneurship, Entrepreneur Vs. Manager, Role of Entrepreneurship in Economic Development,
Factors affecting Entrepreneurship, Problems of Entrepreneurship.
Self learning topics: What are the challenges faced by new Entrepreneurs
Unit - II 10 Hours
Establishing an Enterprise :
Business Planning Process, Meaning of B-Plan, Advantages of B-Plan, Meaning and concept of
Entrepreneurial Competency, Developing Entrepreneurial Competencies, Entrepreneurial Culture,
Entrepreneurial Mobility, Factors affecting Entrepreneurial mobility, Types of Entrepreneurial
mobility. Entrepreneurial Motivation: Meaning and concept of Motivation, Motivation theories,
Entrepreneurship Development Program: Needs and Objectives of EDPs, Phases of EDPs, Evaluation
of EDPs
Self learning topics: Identify the competencies required for an entrepreneur
Unit - III 10 Hours
Role of Government in promoting Entrepreneurship

MSME policy in India, Agencies for Policy Formulation and Implementation: District Industries
Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship Development Institute of
India (EDII), National Institute of Entrepreneurship & Small Business Development (NIESBUD),
National Entrepreneurship Development Board (NEDB), Financial Support System: Forms of Financial
support, Long term and Short term financial support, Sources of Financial support, Development
Financial Institutions, Investment Institutions
Self learning topics: What are the challenges faced by new Entrepreneurs
Unit - IV 10 Hours
Women Entrepreneurship
Meaning, Characteristic features, Problems of Women Entrepreneurship in India, Developing Women
Entrepreneurship in India, Concept of Social Enterprise and Social Entrepreneurship, Social
Entrepreneurs, Sustainability Issues in Social Entrepreneurship, Rural Entrepreneurship, Family
Business Entrepreneurship, , Entrepreneurial resurgence, Reasons of Entrepreneurial Failure, Essentials
to Avoid Unsuccessful Entrepreneurship.
Self learning topics: Identify the reasons for entrepreneurial failure
Unit - V 10 Hours
Project Management
Forms of Business Ownership, Issues in selecting forms of ownership, Environmental Analysis,
Identifying problems and opportunities, , Project Management: Concept, Features, Classification of
projects, Issues in Project Management, Project Identification, Project Formulation, Project Design and
Network Analysis, Project Evaluation, Project Appraisal, Project Report Preparation, Specimen of a
Project Report
Self learning topics: What are the aspects of Environmental analysis
Books
Text Books:
1. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya

Publishing House. (2017).
2. Vasant Desai, Project Management , Himalaya publishing House (2006)
Reference Books:
1. Poornima Charantimat Entrepreneurship and Small Business Development, 1st Ed, - Pearson
Education.
2. Anilkumar, S. C. Poornima, Abraham, Jayashree Entrepreneurship Development-1st Ed,
Newage International.
E-resources (NPTEL/SWAYAM.. Any Other)- mention links
1. Develop, organize and manage your own business https://www.edx.org/micromasters/iimbx-
entrepreneurship
Bloom’s
Level
1. Identify the tenacity of being an entrepreneur 3
2. Identify the sectors and opportunities to develop an entrepreneur 3
Collect data from rural, social and women entrepreneur to evaluate India’s
3. 5
performance in these sectors
4 Prepare project or business plan in one sector 6
5 Evaluate venture capital process and governance 5
1. Apply knowledge of management theories and practices to solve business problems

2. Foster analytical and critical thinking abilities for data based decision making
3. Ability to develop value based leadership ability
4. Ability to understand, analyze and communicate global, economic, legal and ethical
aspects of business
contributing effectively to a team environment
advancement

1. Internal Assessment Test
1. Black Board Teaching
2. Assignments
2. Power Point Presentation 3. Case Studies
3. Class Room Exercise 4. Quizzes
5. Workshops

tests assignments
Writing two IA test is compulsory.

Minimum marks required to qualify for SEE : 20 out of 50

- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the
seven questions.
seven questions.
o Part C contains ten marks questions, students have to answer three questions out of four
questions.
SKILL DEVELOPMENT - II

Course type MNC CIE Marks 25 marks
Hours/week: L-T-P 2–0-0 SEE Marks --
Total Hours: SEE Duration --
Total = 20 Hrs
Pre-requisites: The students should have basic logical reasoning.
Course Objectives:
The course is designed to develop employability skills of the student.
Logical Reasoning 1 Unit No: 1

Duration: 6 Hrs
Logical connectives
Syllogism and Venn diagrams
Unit No: 2
Logical Reasoning 2
Duration: 6 Hrs
Data interpretation, Data sufficiency
Clocks, calendars
Unit No: 3
Logical Reasoning 3
Duration: 6 Hrs
Direction sense and Cubes
Reading comprehension, Sentence correction
Logical Reasoning 4 Unit No: 4

Duration: 6 Hrs
Critical Reasoning
Vocabulary
Unit No: 5
Logical Reasoning 5
Duration: 6 Hrs
Sentence completion and Para-jumbles
Articles, Prepositions and Interrogatives
Text Books:
1. FACE reading and learning material
1. Able to attempt logical reasoning question.

2. Develop logical ability.

4. Ability to understand, analyze and communicate global, economic, legal and ethical
aspects of business
advancement.

- Quizzes
- Workshops

Components Workshop
tests assignments
- Minimum marks required to qualify for SEE: 20 Marks

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KARNATAK LAW SOCIETY'S

GOGTE INSTITUTE OF TECHNOLOGY

1st to 4th Semester Scheme of Teaching and Examination

1st and 2nd Semester Syllabus

Gogte Institute of Technology shall stand out as an institution of excellence in technical

• Imparting value added technical education with state-of-the-art technology in a congenial,

OUTCOME BASED EDUCATION (OBE)

1. Apply knowledge of management theories and practices to solve business problems.

PROGRAM EDUCATIONAL OBJECTIVES (PEOs):

PROGRAM SPECIFIC OUTCOMES (PSOs):

Lower order thinking skills (LOTS)

Semester wise distribution of credits for MBA program

Credits per Total

Professional Course (PC)

Mandatory Non-credit Course (MNC)

Professional Course (PC)

1. 18MBA201 Organizational Behavior PC 4-0-0 4 4 50 50 100

2. 18MBA202 Financial Management PC 4-0-0 4 4 50 50 100

3. 18MBA203 Business Communication PC 3-0-0 3 3 50 50 100

Mandatory Non-credit Course (MNC)

9 18MBA209 Data Analytics MNC 2-0-0 2 0 25 0 25

2. 18MBA302 Operations Management PC 3–0–0 3 3 50 50 100

3. 18MBA303 Internship Program PC 8 Weeks 6 50 50 100

Professional Electives (PE)

5. Elective - 2 PE 3–0–0 3 3 50 50 100

6. Elective - 3 PE 3–0–0 3 3 50 50 100

7. Elective - 4 PE 3–0–0 3 3 50 50 100

21 27 400 400 800

2. 18MBAMM305 Sales Management PE 3–0–0 3 3 50 50 100

4. 18MBAMM307 Services Marketing PE 3–0–0 3 3 50 50 100

5. 18MBAMM308 Consumer Behaviour PE 3–0–0 3 3 50 50 100

Human Resource Specialization

5. 18MBAHR318 Talent Management PE 3–0–0 3 3 50 50 100

Entrepreneurship Development Specialization

Information Technology Specialization

4. Elective - 1 PE 3–0–0 3 3 50 50 100

6. Elective - 3 PE 3–0–0 3 3 50 50 100

7. Elective - 4 PE 3–0–0 3 3 50 50 100

8. Elective - 5 PE 3–0–0 3 3 50 50 100

21 21 350 350 700

Human Resource Management Specialization

Entrepreneurship Development Specialization

Information Technology Specialization

BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

Course Code 18MBA101 Credits 2

Course learning objectives

Program Outcome of this course (POs) PO No.

Course delivery methods Assessment methods

Scheme of Continuous Internal Evaluation (CIE):

Scheme of Semester End Examination (SEE)

Course Code 18MBA102 Credits 04

Course learning objectives

Planning and Decision Making :

Unit - III 10 Hours

Course Outcome (COs)

Program Outcome of this course (POs) PO No.

Course delivery methods Assessment methods

Scheme of Continuous Internal Evaluation (CIE):

Average of Average of Two

➢ Writing two IA test is compulsory.

Scheme of Semester End Examination (SEE)

Lecture = 50 Hrs; Tutorial = 0Hrs 3 Hours for 100

Course Learning Objectives