Creative Unit Max Initial File Subsequent Load Host-initiated User Initiated Supported

Dimensions Desktop Tablet Mobile Max Load Size Minimum Required Controls and Functions
Name Load Size Maximum Video (Auto) Load Creative Types
GIF, JPG, PNG, Secured
Half Page 300x600 x x 200K 200K NA NA NA
Vendor Tag (HTTPS)

Medium GIF, JPG, PNG, Secured

300x250 x x x 200K 200K NA NA NA NA
Static Banner Ads Rectangle Vendor Tag (HTTPS)
(Client-Provided) GIF, JPG, PNG, Secured
Leaderboard 728x90 / 970x90 x 200K 200K NA NA NA NA
Vendor Tag (HTTPS)

GIF, JPG, PNG, Secured

Billboard 970x250 x 200K 200K NA NA NA NA
Vendor Tag (HTTPS)

Rich Media/ Unlimited file

Secured Vendor • Autoplay video without sound, User initiated video with sound
HTML5 All UAP units All UAP sizes x x x 500K 200K 300K Video: 2.2MB size for user-
Tag (HTTPS) • Video must include: Play, Pause, Mute
(Client-Provided) initiated video

40K (static); 40K (static);

Newsletter Ad Newsletters 300x250 x x x NA NA NA PNG/JPG/GIF For animated: :30 max; 5 fps; 3 loops
150K (animated) 150K (animated)

Desktop: 1920x450, • The unit will auto-play the entire video on rollover (on mute). If a user interacts with the video controls or unmute
1280x450, button, the video will play from the beginning with sound.
1000x450 • Video must include: Play, Pause, Mute
Tablet: 600x450 • Video Dimensions (1920x1080)
Mobile: 320x450 GIF, JPG, PNG, Secured • Video length :30 seconds
2.5MB Unlimited file
Note: The Hero unit 900K Desktop 400K Desktop 500K Desktop Vendor • Videos up to 40M can be uploaded to the Celtra Platform. Celtra will optimize the video size per each device.
Super Hero x x x Desktop & size for user-
must be full-width. 750K Mobile 350K Mobile 400K Mobile Tag (HTTPS) • Auto play video loads first 15 seconds on mute, followed by a static image of the videos frame 1 and a play button.
2MB Mobile initiated video
The creative must VIDEO: MOV If a user interacts with the video during auto play, the video will play from the beginning on mute.
Custom Ad Units stretch to fill the • Static slides will auto-advance to video or interactive slides
entire available • Units that have only static slides will auto-advance after 5 seconds
horizontal space • If Slide 1 has video or interaction, auto-advance will be eliminated
in all viewports. • The Hero should only load the assets needed for the particular screen/device/breakpoint size.

Mobile: 320x300 • Additional production costs will be incurred for Hearst to build the unit, or if supplied unit does not conform
Tablet: 600x300 to specifications
JPG, PNG,
Miniscroller Desktop: 1920x300, x x • Hearst will build creatives with static imagery, video or basic animation only
VIDEO: MOV
1280x300, • Video: 9:16 or 1080x1920 Max: :15s
1000x300 • Images: vertically imagery 9:16 or minimum 414x896

Native
Custom Dimensions JPG (against a white • This is a highly templated unit that cannot be changed
Shoppable x x x NA
1000x400, 500x400 background) & PSDs • Copy deck to be completed by the client
Gallery

• This is a highly templated unit that cannot be changed

Smart Shoppable JPG (against a white
Custom Dimensions x x x NA • Copy deck to be completed by the client
Gallery background) & PSDs
• 3 audiences, up to 4 products for each

• No production reqired
• Client must submit assets and pick a font (Georgia, Playfair Display, Helvetica, Roboto or Nunito)
& theme (light/dark)
• Max image size: <300kb
Native Assembly
Custom Dimensions x x x NA Image: PNG or JPG • Image Ratio: 16:9 | Optimal Dimensions: 444x250px
Ad-Image
• Max Logo Size: <100kb
• CTA – Max Character Limit: 80 Characters
• Headline Copy (Optional): Max Character Limit: 80 Characters
• Body Copy (Optional): Max Character Limit: 125 Characters, Optimal: 80 Characters

Video:
• Format: .mp4 or .mov
• Max Size: <30MB
Native • Ratio: 16:9
Custom • Max Video Dimensions: 1920x720px
Native Assembly Dimensions • Optimal Dimensions: 1280x780px
x x x MP4 or .MOV
Ad-Video Desktop: 970x250 Logo: Max Size: <100kb
Mobile: 300x400 CTA (Required): Max Character Limit: 80 Characters
Headline Copy (Optional): Max Character Limit: 80 Characters
Body Copy (Optional): Max Character Limit: 125 Characters Optimal: 80 Characters
• No production required
• Client must pick font (Georgia, Playfair Display, Helvetica, Roboto or Nunito) & theme (light/dark)

Image Format: PNG or JPG

• Max Size: <350kb
• Optimal Dimensions: 970x250
Logo: Max Size: <100kb
Canvas Ad 970x250 (Billboard) x NA PNG or JPG CTA (Required): Max Character Limit: 80 Characters
Headline Copy (Optional): Max Character Limit: 80 Characters
Body Copy (Optional): Max Character Limit: 125 Characters Optimal: 80 Characters
• No production required
• Client must pick font (Georgia, Playfair Display, Helvetica, Roboto or Nunito) & theme (light/dark)

SharePost Ad 300x400 x NA PNG or JPG 4 images will loop in a carousel format.

Video Ad Types Targeting

Standard
Interactive
Skippable
Pre-Roll
Pre-Roll
Skippable
Mid-Roll

Pre-Roll
Syndicated
Mid-Roll
Pre-Roll
Post-Roll
 The Hearst MediaOS Video Player is VAST 2.0 and 3.0 compliant
Supported Formats
The Hearst Glimmer player uses the Google IMA SDK. For a list of supported ad formats, refer to the Google IMA SDK documentation.
Linear Ad Creative Requirements
File Size 512MB max file size if creative is hosted by Google Ad Manager
File Format Google Ad Manager will transcode the video in various sizes and formats, and the player will stream the best quality version available based on the network speed of the client.
Recommended: MP4 container files with H.264 video code
VPAID: Secure (HTTPS) JavaScript HTML5 formatted tag

Full list of Google Ad Manager supported file formats

To optimize for performance and user experience based on bandwidth speed, HDM recommends 3 video file options are supplied per video creative. The dimensions and video bitrate ranges below
can be used as a guideline:

Video Dimensions & Bitrate

High Quality 1080p: 1920x1080 (max dimensions)
Max Video Bitrate: 3500kbps
Max Audio Bitrate: 128kbps

Medium Quality 720p: 1280x720

Max Video Bitrate: 2000kbps
Max Audio Bitrate: 128kbps
Aspect Ratio Only 16:9 pre-roll ads are used on Hearst Magazines Digital Media O&O properties
6, 10 and 15 seconds recommended.
Max Duration
30 second pre-roll only permitted if skippable.
Linear ads must respond when to the resizeAd() method to prevent a bad user experience and the appearance of the video jumping suddenly from a small to a large one. Ads need to scale and resize gracefully
Resizing
with the player and browser size.
SSL All creatives must be accessible over HTTPS via SSL. Using SSL, or Secure Sockets Layer, will ensure that the data sent from client browsers to servers is sent in a secure, encrypted manner.
Cross-Domain Policies Creative files need to use an open cross-domain policy on the servers they’re hosted on. This will allow the files to be requested from domains other than that of the server the files are hosted on.
VPAID LINEAR ADS
An overlay or non-linear ad element can not persist over the video content after the pre-roll ends.
1. Block the standard Hearst player control bar.
2. Add custom contol elements to the player (Interactive elements are allowed).
Non-Linear Elements
3. Add countdown timers.
The HDM ad and sales team should approve all direct sold VPAID ads before the campaign flight dates. VPAID creatives should meet IAB standards and advertisers are responsible for ensuring creatives are
VAST 2.0 or 3.0 compliant.
VPAID creatives should NOT include a countdown timer or any player controls, as the MediaOS player uses its own player controls and advertising countdown timer.
VPAID: Player Controls & Timers
VPAID JavaScript should not override the volume or mute settings in the player.
VPAID: User Interaction JavaScript VPAID interactive elements in the ad can only be triggered by a click, not a hover event.
VPAID: Restrictions for Interactive Elements Text animations, logos or interactive elements in the lower 45 pixels of the video player are prohibited – to avoid obscuring or creating duplicative player controls.
Interactive elements and click-through links that navigate outside the player element must follow these requirements:
• If the click-through link pauses the video, the ad must include a resume play button over the video content so that the user can resume the ad and reach the content experience.
VPAID: Click-Through Links
• The VPAID AdClickThru event must called raised for video click-through links. If the ad handles the click through link directly, the destination URL must open in a new tab or window (not a modal) and can’t
replace the current window with the Hearst player.
If a VPAID ad encounters any custom errors, the errors should not prevent the standard IAB ad events from firing (AdImpression, AdVideoStart, AdVideoFirstQuartile, AdVideoMidpoint, AdVideoThirdQuartile,
VPAID: Ad Errors
AdVideoComplete). Ad creatives that fail to track standard IAB ad events are subject to removal.
Full-screen mode can not be triggered by the VPAID script, full-screen mode an only be user initiated.
VPAID: Ad Experience VPAID creatives should not set the z-index. If a z-index must be used in the creative, the z-index value cannot exceed 100.
Linear VPAID ads may not leave behind any content after the ad video completes and should not display any creative elements beyond the player width/height.
Linear VPAID ads must respond to the resizeAd() method when invoked.
VPAID: Resizing
Ad creatives should scale using a 16:9 aspect ratio when the player resizes to ensure a quality user experience.
Viewability Vendors IAS, Moat, DV
• Non-skip :15s or shorter: Can run on YouTube, O&O, and Syndication
Notes • Skippable ads of any length: Can run on YouTube, O&O, and Syndication
• Non-skip over :15s: Can NOT run on YouTube, can run on Syndication (max ad length is :30s), can NOT run on O&O unless we get approval, but we should assume no.

Guidelines last updated: 2/14/2019

General Ad Requirements (applies to all ads):

• ALL 3rd party tags must be secure (HTTPS)
• We do not accept any Flash creative.
• We do not accept any expandable banners.
• We do not accept any 4th party impression tracking tags.