Assignment # 1

Engro Food Ltd Mission

Group Members:
Momin Zaman (61643)
Shahrukh Khan (59467)
Saqib Shakoor (61850)
Khola Khan (61721)
Abdul Basit Maaz (62966)
Muhammad Ali Khan (63550)
 Mission Statement (ENGRO)
(1) Build Branded food business to improve quality of life by offering tasty, affordable and highly
nutritional products to our consumers while maximizing stake holders' value Engro foods are not
particularly bound with any age or any lifecycle stage, brands of Engro foods are made for all level and
middle and low level classes of Pakistan. (2) Engro foods major products is dairy products as it as 900
milk collection centers. 2nd largest company of chilled milk collection of Pakistan and 18th largest
customer of Tetra packaging worldwide. (3) Engro food’s primary competition is in the southeast region
of Pakistan’s urban locations and secondary in all of the provinces. (4) Being market driven and
technology focused, Engro will invest in in-house research and development capability and form
technology partnerships to venture into new frontiers of green applications that provides long term value
for our shareholders and ultimately benefits customers and communities for future sustainability. (5) At
Engro, our foundations have been built on the pillars of integrity and ethics and an unwavering belief in
the need to create an environment that promotes excellence, as a means of corporate, social and personal
success. Our commitment to excellence has withstood the tests of numerous challenges. (6) As our
individual efforts are branch out, bear fruit and flourish at Engro foods we believe that are people are our
brand of success and life is their brand and so we take pride in the fact that are our family, our work is
meaningful and life is not just a brand but a way of life for all of us. (7) Company uses the differential
strategy by differentiate its products from other competitors. Engro Foods differentiate itself in the form
of taste, quality and availability of their product in the market. (8) We channel our passion and aspirations
to positively impact Pakistan with a focus on education, health-care, livelihood, infrastructural
development, and environmental sustainability. Engro Foundation is the brainchild of Engro, aimed at
helping the people of Pakistan access better opportunities and life choices. (9) At Engro is an opportunity
to grow personally and professionally. About becoming a better person surrounded by colleagues
challenging you to become the best version of yourself.

9 Points that included

(1) Customers
(2) Products & Services
(3) Markets
(4) Technology
(5) Concern for Survival, growth & profit.
(6) Philosophy
(7) Self-Concept
(8) Concern for public image
(9) Concern for employees