1.

Understanding Big Data (Entendiendo Big Data)

Big data es un campo dedicado a el análisis, procesamiento y almacenamiento de gran
cantidad de datos que frecuentemente se originan de diferentes fuentes
Big Data is a field dedicated to the analysis, processing and storage of large collections of data
that frequently originate from disparate sources
Using Big Data solutions, complex analysis tasks can be carried out to arrive at deeply
meaningful and insightful analysis results for the benefit of the business.
Data within Big Data environments accumulates from being amassed within the enterprise (via
applications) or from external sources that are then stored bu the big Data solution.
Data processed by a Big Data solution can be used by enterprise applications directly, or fed
into a data warehouse to enrich existing data. this data is typically analyzed and subjected to
analytics.
Processed data and analysis results are commonly used for meaningful and complex reporting
and assessment taks, and can also be fed back into applications to enhance their behavior
(such as when product recommendations are displayed online).

Big Data Sources: the data processed by Big Data solutions can be human-generated or
machine-generated, although it is ultimately the responsibily of machines to generate the
processing results.
human-generated: is the result of human interaction with systems, such as online
services and digital devices. Examples social media, micro blogging, e-mail, photo sharing and
messaging .. structured data, video, textual data
machine-generated: is the result of the automated, event-driven generation of data by
software programs or hardware devices. Examples include web logs, sensor data, telemetry
data, smart meter data and appliance usage data. … webserver->textual data, smart meter-
>sensor data, GPS->XML data

Big Data solution processing results can lead to a wide range of insights and bennefits, such as:
Operational optimization
Actionable intellgence
Identification of new Markets
Accurate predictions
Fault and fraud deteccion
More detailed records
Improved decision-making
Scientific discoveries

2. Fundamental Terminology & Concepts

Terminology & Concepts (Terminologia y Conceptos):
analytics (Analitica):
business intelligence (BI):
 dataset (conjunto de datos): Collections or groups of related data are generally
referred to as datasets
data analysis (Analisis de Datos):
key performance indicator (KPI) - (Indicadores Clave de Desempeño):

3. Big Data Business & Technology Drivers

la combinación de las necesidades del negocio y la innovación tecnológica
Big Data Drivers:
analytics & data science:
digitization:
affordable technology & commodity hardware:
social media:
hyper-connected communities & devices:
cloud computing:

4. Traditional Enterprise Technologies Related to Big Data

Enterprise Technologies:
Online transaction processing (OLTP): Operaciones Sencillas en tiempo real,
Normalizadas
online analytical processing (OLAP): Cubos, temas analiticos, consultas complejas,
desnormalizado, toma mas tiempo
extract-transform-load (ETL): proceso de Extracción, transformación y carga
data warehouse: Bodega de Datos, Única fuente de Verdad, también conocido como
EDWH
data mart: Subdivisión de Dwh
Hadoop: Framework open-source Herramienta para almacenamiento

5. Characteristics of Data in Big Data environments

Big Data Characteristics:
Value (Valor):
Variety (Variedad):
Velocity (Velocidad):
Veracity (Veracidad):
Volume (Volumen):

- a mayor tiempo menor valor, menor tiempo más oportunidad en la toma de decisiones
- a menor veracidad mayor valor, menor veracidad menor valor

6. Type of Data in Big Data Environments

Big Data Types:
metadata (Metadatos):
semi-structured Data (Semi-Estructurados):
structured (Estructurados)
unstructured (No Estructurados):
7. Fundamental Analysis, Analytivs & Machine Learning Type.
Data Analysis: type
quantitative analysis:
qualitative analysis:
data mining:

Analytics: types
descriptive:
diagnostic:
predictive:
prescriptive:

Machine Learning Types

Supervised Learning:
Unsupervised Learning

8. Business Intelligence & Big Data

Business Intelligence: type
Traditional BI:
Big Data BI:

9. Data Visualization & Big Data

Data Visualization : tool features
aggregation:
drill-down:
filter:
roll-up:
what-if analysis:

10. Big Data Adoption & Planning Considerations

Adoption & Planning Considerations (Adopción y consideraciones planeadas):
business justification (Justificacion de Negocio ):
data procurement (Adquisicion de Datos):
organizational prerequisites (Prerequisitos organizacionales):
privacy (Privacidad):
provenance :
security:
limited realtime support:
distinct performance challenges:
distinct governance requirements:
distinct methodology:
cloud computing