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INDEPENDENT UNIVERSITY BANGLADESH (IUB)

Course : MKT 201


Course Instructor : Mohammed Sohel Islam
Section : 01 Group : 02
Student Name : STUDENT ID
Irfan Sadiq Chowdhury 1821638
Sayeda Akter Munni 1730462
Anika Tahsin Mim 1730677
Nayyar Ahmed 1710939
Umme Halima Mim

1
TABLE OF CONTENTS

Letter of
Transmittal………………………………………………… [3]

Acknowledgment…………………………………………… [4]

Executive
Summary………………………………………………....[5]

Current marketing
situation……………………………………………… [6-8]

Objectives and issues


………………………………………………… [8-9]
Pricing strategies………………………………………[10-11]

Marketing Strategies …………….……………………... [12-14]

Conclusion………………………………………………... [15]
Letter of Transmittal

29th July,2019

Mohammed Sohel Islam


Faculty of Marketing Department
Independent University Bangladesh.

Subject: Letter of Transmittal

Dear Sir,

With due respect, we would like to inform you that it is a great pleasure for us to
submit the report on “Mr.Noodles”.We tried to make the report a comprehensive one
within the given period of time. While conducting the report, we have gathered loads
of knowledge about the performance and existence of the product in the market. We,
therefore, would like to request you to accept this report and give us a proper
feedback.

Regards,
Irfan Sadiq Chowdhury
Sayeda Akter Munni
Anika Tahsin Mim
Nayyar Ahmed
Umme Halima Mim
Acknowledgement

First of all, we give our heartfelt thanks to the Almighty for giving us the ability for
preparing this report successfully. We would like to thank Mohammed Sohel Islam
(Head of Marketing) for giving us the opportunity to work and make research on
Mr.Noodles. We have been able to compile and complete this report in a
comprehensive manner due to the guidance, support and counseling that he has
provided us with during this period. We have tried our best to implement his
constructive suggestions while doing our report.

We acknowledge our heartiest gratefulness to all who have extended their hands of
cooperation in preparing the report. We express our gratitude towards supervisor
respective faculty for his overall guidance, advice and support in encouraging our
responsibilities consciously while creating this report.
We would also like to thank all our group members who helped us to gather
information. It requires a great deal of help from others, which we got from our
fellows. We are grateful to all of them who helped us
Executive Summary
Mr. Noodles is a brand of instant noodles manufactured by PRAN. The brand is
popular in Bangladesh it had been popular product category in the culinary segment
since the launch of Mr. Noodles in 2011. Over the years, Mr. Noodles became a
popular snack food product in Bangladesh. Claimed to be “Easy instant noodles”. Its
price per packet : 15tk It is very cheap and it provides good quality. Also it is the
Market leader in its segments and has strong brand loyal consumer base. With wide
range of distribution channel and product marketed according to the need of
consumer – Mr.Noodles is utterly a successful brand with insurmountable
competitive advantage.

Mr.Noodles quality is one of its most important positioning tools. It knows that
quality has a direct impact on the product performance, thus closely linked to
customer value and satisfaction. Mr.Noodles quality identify through its
performance and its conformance quality.

Mr.Noodles features, another competitive tools for differentiating company’s


product from competitor’s product. Some of them include:

Original Flavor, Chicken, Curry (a healthier alternative is also sold in supermarkets)


,Beef Oriental, Masala, Prawn, , Tomato, Stronger Chicken, Vegetable and magic
masala Noodles etc. Mr.Noodles also produces cup noodles with 2/3 flavors known
as easy instant noodles .

The style and design of Mr.Noodles gives it competitive advantage over the other
products in the market.The sleek packaging of Mr.Noodles is convenient and
stylish.It contributes to the products usefulness and look.Its even shapes the
consumer experience with the product .
Market description : Mr.Noodles main target is children and young generation .
Today Mr.Noodles with it’s attractive and variety of new flavors successfully target
kids ,male,female and elderly at the same time .It evaluated and understood that
children should be it's primary focus.so they changed their mission and wants
become the no.1 preferred snacks for kid so they came up with Mr.noodles instant
Noddles which is also known as magic masala which targeted children aged 8-15.It
also targeted the teen by introducing various spicy and egg flavor noddles. These can
be consumed as the complete food which gives the calorie and meet all necessary
health requirements.For these variants they introduced the new positioning  "Mr.
noddles yummy taste"

Marketing mix describe (4Ps)


1.Product : Mr. Noodles has come up with various product according to the needs of
consumers.Some of it gains total popularity and some becomes failure.Developing a
product involves defining the benefit it will offer. These benefits are delivered by
product attribute such as quality,features and style as described before.The
inspiration for comes from the going consumer preference for a healthier lifestyle.

2.Packaging : Mr noodles is packed in colour combination of yellow and red packet.It


has solved the problem of storage.The thickness of packet is increased so that the
contents can easily poured without much wastage.

3.Promotion : Mr. Noodles has already created it's brand awareness and now it
should increase advertising to build preference. however Mr.noodles still continues
to build brand awareness by promoting and advertisement.The number of Tv
advertisement of Mr. Noodles in Bangladesh is high in rate. They also use paper
advertisement.Thus the promotional strategies of Mr noodles should now be
altered.

4.Place : It refers to the location where products are available and can be sold or
purchased easily.Mr.noodles is not only famous is Bangladesh but it has popularity
on other countries like India,thailand , Singapore,nepal etc.It is available at number
of retail shops and malls so that consumer can easily purchase the product without
any big effort.
Competitive review:
Mr.Noodles launched back in 2011 and since then they have competitors. Customers
who previously purchased Mr.noodles to satisfy needs are now addressed by the
new product form that Meridian ,Cocola noddles and Fu-wang etc brought into the
scenario and thus Mr noodles is getting aggressive in their marketing tactics as they
sense the new product form to be a threat. Here is short description about
competitors:

1) Fu-wang : Fu-wang instant Noddles were introduced in the market by Fu-wang


food and beverage Ltd.it holds a market share of 18℅.from the beginning Fu-wang
trying to maintain the best quality standard of its products.Since the ingredients are
gathered from Bangladesh itself and it emphasizes on mass production ,it cost per
customer almost same to Mr noodles.

2)Cocola noddles : Within the very short period of time of its entrance this Brand has
been enjoying second leading position in the market.Cocola Foods Ltd focusing on
improving the food habit of Bangladeshi consumers through providing more ready
cook products and ready to eat as well.They also exporting product to
Australia,Uae,Qatar and many other countries.

Mr.noodles review:
It already saturated in city and rural areas as almost all department store offer
it.There are still possibilities to stretch it's distribution channels to the rural
areas.Mr.noodles has a lot of distribution channels to fill.They can introduce mobile
van by which they can access larger pool of customers and make its distribution
channels stronger.
Objective of Mr. Noodles :
Mr.noodles is a product in the category of instant Noddles and snacks, capturing
market share of 58℅ penetrating 6 lace households.Pran is largest and most popular
company in Bangladesh and Mr noodles is one of their best selling
product.Mr.noodles leads with their strength to the current market.Positing initially
Pran tried to position the noodles in the platform of convenience targeting the
working women.But it found that the sales are not picking up despite heavy
promotion.Research then showed that kids were the largest consumer of the
brand.Realizing this Pran repositioned the brand towards the kids using sales
promotion and smart advertising.Mr. Noodles has always positioned itself as good in
taste.Then, the market has been segmented using two variables: demographic and
geographic. pran can serve the niche markets at present provided by the B2B
prospects and also use its brand reputation to create awareness for Mr.noodles
Instant Noodles. pran have around 200 distributors in Bangladesh and this is one of
their strengths since they can make all their general purpose distribution carry this
item. So, their main challenge is create awareness, interest and desire among the
target market. Till now, they have not been successful to communicate to major
portion of their target market about Mr.noodles. The primary target market for
Mr.noodles is children between the ages 7-12. And secondary target market is
mothers who make the purchase in most case.

Mr.noodles now provide family packs and single packs.Mr.noodles has come out
with new advertisements in some weekly.Nowadays, there are more and more
competitors in the instant noodles market. It means that Mr.noodles is facing a keen
competition. But, Mr.noodles instant noodles are still one of the most favor foods in
the supermarket.
Issues of Mr.Noodles :
Core aim of Mr.Noodles with the title "Good in taste" . Food and beverages plays a
important role in the people's life- not only because enjoyment and social pleasure
of eating together,but more in more terms of personal health and
nutrition.Mr.Noodles is committed to provide their customer, consistent
quality,safety as well as value for money and convenience .Great taste is the
fundamental of their products and consumer appreciation of good food.Giving
priority on nutrition, taste and wellness.Now they becomes more competitive in the
market of Bangladesh with producing Mr.noodles ready bite which is very easy to
have and get .Recently, there are many report show that most of the instant noodles
contain the quantity of fat and sodium beyond the restriction. It will increase the risk
of having disease such as heart disease and cancer. Also, some expert point out that
eating non fried instant noodles is healthier than eating fried instant noodles. So, the
number of customer would probably decrease because of this report. A new
marketing strategy is necessary for Mr.noodles to establish a new image.From time
to time, promotional efforts in terms of discounts and gifts will create delight. pran
needs to make sure that they have a separate shelf in supermarkets as that is where
most sales volume can be achieved. Also, the sales force will no longer be working
on a straight commission basis. They will be given commission based on the number
of accounts they create and sales volume they generate. It will be communicated to
the sales force clearly and firmly with no room for misunderstanding.

Way to improve brand awareness :


1. Impressive Guest Content

2. Info-graphics

3.Local Partnerships

4.Social Media Contests

5.Pro Story Telling

6.Unique Personality
Way to increase sell :
  Clearly Define Your Customer : Who is the person who would most likely to buy
your product and buy it immediately? Create an avatar of that customer.

 Develop Your Competitive Advantage : You define your competitive advantage,


the reason for buying your products or services, in terms of the benefits, results
or outcomes that your customer will enjoy from purchasing your product or
service that they would not fully enjoy from purchasing the product or service of
your competitor.

 Pick The Right Price : Do market research on your competitors to determine the right
price. If you have a high-priced product, be prepared to over-deliver quality to your
customers. Price can be determined by “perceived value” of your product. If you can
make your product seem superior to your competitors, you can charge a higher price.

  Offer Potential Customers Something Really Great, For Free : Your ideal
customer is far more likely to buy your product if you give them a preview to try
out. Shoot a short video of your product in action, give them a free piece of
really great content and get your customers excited for what’s next.

 Sales Message Should Be Clear : Pick out one or two benefits of your products
and state those clearly in the sales headline. Make it clear to your customers
EXACTLY what your product is going to do for them. Be specific. If your product
has multiple benefits, create sales messages for different customers that they
can relate to.
Pricing Strategies

MARKET PENETRATION STRATEGIES

Mr.Noodles started with promotional advertisement to attract kids and teens.

 Started their advertising straight focusing on kids.


 Introduced new products like atta noodles dal atta noodles cuppa mania.
 Products are made available in different packages like 50,100,200,400 Gms.
 Keep on conducting market research to understand changes in market.

1) Competition increased in noodle segment:

When Mr.Noodles was enjoying being the only noodle offering by any company Top ramen
entered the market as a competition, this was a big challenge for Mr.Noodles. However, top
Ramen could not do well in Bangladesh.

Mr.Noodles mix pricing

It uses a cost based pricing strategy to tap in to various markets in the world. The


competitive prices are compensated with high volumes of the products. This shows that
competition and cost are the two major factors in the marketing mix pricing strategy
of Mr.noodles.
Marketing Communication Strategy

1) Sales Promotion

Objectives

 To introduce new products


 To attract new customers and retain the existing ones
 To maintain sales of seasonal products
 To meet the challenge of competition

Tools

 Exchange schemes
 Price-off offer
 Coupons
 Scratch and win offer
 Return gifts on empty packs

Advertisement
Mr. Noodles targets an audience with advertisement partners to support goals such as:

 Brand awareness

 Demand generation

 Word of mouth

 Advertisement tools are television channels, billboards, magazines, hot air balloons, etc.
Public Relations (PR)
Mr. Noodles manages communication with stakeholders and the media releasing news to the
media in order to generate publicity. It can be done by:

 using a famous person, celebrity creates an image which drives consumers to buy the
noodles.

 Customer service representative to communicate with customers in retail areas

 Gather customer feedback.

 Sales In order for Mr. Noodles to generate sales leads, customer needs analysis,
proposals, negotiations and closing it needs to:

 Attend industry conferences

 Market research

 Develop customer relationships

 Here, Mr. Noodles has come out with a combo offer strategy.

 Promotion

To promote and generate demand for Mr. Noodles few measured steps can be taken such as:

 Releasing promotional content to a video channel

 Regular production of Mr. Noodles ü Offering discounts

 Creating a new flavour such as: cheese flavour.


Brand development

 Line extension : Mr.Noddles can increase its line by introducing new flavors , form size of
their product

 Brand extension : Besides noodles they can generate candy chips pasta and other food
items by adding the name of Mr. On the product. ex: Mr.candy ,Mr. Chips ,Mr.
Mango,Mr.Bite etc.

 Multi Brands : Multi-brand strategy. A business strategy involving a company marketing


several similar products as competitors, each with their own individual brand name.
A Multi-brand strategy does have some advantages as a way of securing greater shelf space
with little remaining for rival products.

 New Brand : In marketing, brand-new products or services are created and promoted


under anew brand. This is a brand strategy alongside the brand stretching, line extension
and multi-brands strategies. The brand-new strategy is focused on creating and
introducing new products effectively.ex : they can bring new product with new brand name
like mr.pro and product like ice cream ,drinks and beverage etc.
Reference :

https://www.slideshare.net/Khabo1/mr-noodles

<iframe
src="//www.slideshare.net/slideshow/embed_code/key/w0n2mamN70M7F5"
width="595" height="485" frameborder="0" marginwidth="0"
marginheight="0" scrolling="no" style="border:1px solid #CCC; border-
width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe>
<div style="margin-bottom:5px"> <strong> <a
href="//www.slideshare.net/Khabo1/mr-noodles" title="Mr. noodles "
target="_blank">Mr. noodles </a> </strong> from <strong><a
href="https://www.slideshare.net/Khabo1" target="_blank">Israt
Mustafa</a></strong> </div>

file:///C:/Users/Irfan%20CHowdhury/Documents/mkt%20repot/Marketing-
communication-strategies.pdf#page=2

https://instantnoodles.org/en/noodles/report.html

https://myassignmenthelp.info/assignments/marketing-assignment-essay-help-
noodles--marketing-strategies/

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