Beruflich Dokumente
Kultur Dokumente
Smart - Gives you want you need, avoids what you Inasmuch as subscribers relate to TiVo as a life-changing
®
don’t (set stage for features and functions in context experience, our vibrant color scheme helps express
of product offering) Responds to your preferences and the enthusiasm of our subscriber base and differentiate
Welcome to the TiVo Style Guide. This guide requests (less effort on your part to get a better result— TiVo at retail and in communications.
ie., Season Pass ® recordings and WishList ® searches)
provides a framework for consistent application
of the TiVo identity. Clean and direct - Easily readable; gracefully spare
1788 c 339 c 1375 c 2715 c
Do not put the logo in a containing shape. Do not add a tagline above or below the TiVo logo.
Do not reverse a portion of the logo. Do not reverse the logo out of a colored background.
Do not use shades of black. Do not use the logo on a dark, complex, photographic or
patterned background without the surrounding glow.
Monochromatic logo on
a dark background with
white outline.
TiVo Style Guide 5
TiVo Hardware, Feature and Service Logos TM
TM
TM
TM
1788 c Black
339 c c 405 c
1375 451cc
2715 White
TM TM
When displayed on white, the Series2Black
logo
c should
405 c be
451c White
TM
TM
TM TM
Do not use a colored Series2 logo over a colored background.
TM
TM
TM
Antenna highlight:
1788cc
1788 339cc
339 1375cc
1375 2715cc
2715 13% Cyan 8% Magenta
35% Yellow 25% Black
Smile - White
Blackcc
Black 405cc
405 451c
451c White
White
0123456789
or Helvetica Condensed Regular. Accent Typeface
ABCDEFGHIJKLMNO
PQRSTUVWXYZabcfg
hijklmnopqrstuvwxyz
0123456789
What is “TiVo”?
TiVo service automatically finds and digitally records
your favorite TV shows every time they air, even if
the network schedule changes, without the hassles
of videotape.
You decide what’s on when. Pause, rewind, instant
replay, slo-motion live TV. Plus, never miss an episode
again with automatic, digital recordings of your favorite
shows — no tapes, no timers, no worries.
6. “TiVo” may be used to refer to the company, TiVo For example, “TiVo finds and records your favorite
Inc., rather than a brand of product or service. If Now Showing: Movies on TiVo ®
programs” is permissible if the image of the screen
“TiVo” is being used to refer to our company, rather Download Amazon Unbox videos directly to your TiVo box. ® shows the TiVo software interface and elsewhere in
than the brand of a product or service, then the rules the advertisement reference is made to the TiVo DVR
for proper use of trademarks do not apply. Unlike on
or TiVo service.
trademarks, company names are proper nouns; they
can be used in the possessive form and should not Shop Amazon.com 8. Give trademark attributions where appropriate.
be followed by a generic term. Neither the ™ nor When needed to clarify who owns the trademarks, a
the ® symbol should accompany references to TiVo notice of ownership should also be given, such as the
as a company. following.
Similarly, a banner or headline may say:
Example: “Get TiVo®”, Example:
Correct: TiVo is now offering its customers “What is TiVo®?”, TiVo and the TiVo logo [or other company trademarks
more choices than ever. mentioned] are trademarks or registered trademarks
“Buy TiVo®”, etc.
Incorrect: TiVo® is now offering its customers of TiVo Inc. or its subsidiaries worldwide.
more choices than ever. as long as that the proximate text includes the same
Note: Additional copyright language should be added
trademark followed by a generic term, such as
after the trademark attribution language, if the
7. Apply the banner/ headline exception correctly. “You can now purchase a TiVo® DVR.”
material created has been created by TiVo:
When our TiVo mark is used in small spaces that
constrain text size (such as a banner or headline) In the “shorthand” usage, use the “®” notice; then
Example: © 2008 TiVo Inc. All rights reserved.
a “shorthand” reference to “TiVo®” alone—which again use the ® notice after the first appearance
does not include a generic term immediately after of TiVo in the nearby text that provides the fuller
context. Whenever possible, use the TiVo logo with Required Legal Text
the trademark—may be used, if a more expanded
version is set forth in nearby text (including by the ® notice when using “TiVo” in a “shorthand” This language should be used on all documents that
hyperlink). manner for banners and headlines. In television describe the TiVo service:
advertising, a shorthand reference to “TiVo” alone
can be used if: (a) the images on the screen make • TiVo® service is required for the TiVo DVR to
For example, the banner or headline may say
it obvious that the trademark is being used in function and is sold separately. TiVo service and
“Now Showing: Movies on TiVo®” so long as nearby
reference to TiVo products, services or features, payment are subject to the terms and conditions
text includes the appropriate generic term next to
and (b) the appropriate generic name is used with available at www.tivo.com.
our trademark, such as: “Download Amazon Unbox
videos directly on your TiVo® box.” the trademark in the advertisement. • TiVo service is accessed through a standard
telephone line or broadband connection. In
some areas, local and long-distance toll
charges may apply.
Descending sound
TiVo Proprietary and
TiVo Proprietary and Confidential
TiVo Remote Button Artwork • April 14, 2000
4I6O4O'O /
TiVoToGo Logo
Sound Trademarks (no designation or noun required for sounds)