Pestel analysis of uber

Introduction

Uber Technologies, Inc., commonly known as Uber, is an American multinational ride-hailing

companyoffering services that include peer-to-peer ridesharing, ride service hailing, food
delivery (Uber Eats), and a micromobility system with electric bikes and scooters. The company
is based in San Francisco and has operations in over 785 metropolitan areas worldwide.[3] Its
platforms can be accessed via its websites and mobile apps.

Social environment
One good thing about Uber is that customers have mostly been happy about the service
provided by them. Smartphones have made it even easier and friendlier for the people to get a
picking point, pick-up time a, dropping time, even people can track their routes. The price has
been less as compared to other taxis and this has lured many. So with all this fame, the prices
of the rides have also increased especially in the urban areas which is good for Uber but not
taken up well by the customers. But even after everything clients pick Uber only most of the
times due to its usability. Due to its availability people have been inclined to Uber greatly.

Political environment
Uber has always faced endless debates globally. Most of the government are worried about the
guideline of the sharing economy. Rising of Uber had a troublemaking effect on the business of
traditional taxi services which lead to a rise in disapproval against them at several stages. Even
government and law are concerned if they need to make new commandments for the service
providing companies like UberThe South African government initiated seizing the uber cars
because the driver didn’t hold a taxi permit. Another discussion were the wage laws in this
industry, and whether Uber was adhering by these rules. Business licenses are also required by
the government, documentation to be given by Uber as well.

Economic environment
The sharing economy has generated employment for people in large numbers. A large number
of employment opportunities for drivers was created by this shared economy in the case of Taxi
services. Uber is also providing taxi services at a lower price which, causing worry for the other
taxi driversThe development of Uber has been exceptionally quick even when they have had a
challenge of low prices put up by the normal taxi drivers maintaining the incredible care they
provide.

Technological environment
The ride sharing business for Uber has been an incredible innovation aswell as an incredible
experience for riders as well as drivers and this could only have been possible through the
technological advancement and innovation. Uber has coordinated a few unique highlights into
its application to give a remarkable encounter. Geolocation being one of them, message pop-
ups being another, Uber has it all. In this way, innovation is one of the significant components
driving Uber's quick development. Besides, Uber has kept on improvising and uses innovation
instinctively for advertising purposes as well.

Legal environment
Companies have to abide by the law or else they have to pay fines and Uber being in the
transportation industry, has great fines if not complied by the laws. Uber has been put on a
platform where it is being charged on by the customary administrations about the laws applied
to it. It is in legitimate trouble where a driver complained about low wages being paid to them
which has put them in a fix. 

Ecological environment
Sustainability has been a concern for most of the businesses thus Uber has also given
importance to it. Traffic congestion and fuel consumption have increase, believed by many. But
studies haven’t shown an increase in the traffic due to the use of Uber cabs people may have
used Uber instead of public transport. Uber Green has been launched as its pilot project to take
sustainability into consideration. The project takes riders requests of a green ride at a couple of
buttons.

Conclusion
o conclude, the above Uber PESTLE Analysis highlights the various elements which impact its
business performance. This understanding helps to evaluate the criticality of external business
factors for any brand