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United States District Court, of the Lanham Act, 15 U.S.C. § 1125(a)


D. Massachusetts. (Count IV); (3) unfair and deceptive
SKINDER-STRAUSS ASSOCIATES, Plaintiff, trade practices in violation of M.G.L. c.
v. 93A (Count V); and (4) common law
MASSACHUSETTS CONTINUING LEGAL unfair competition (Count VI). Count
EDUCATION, INC., Defendant. IV was waived. Count VI was neither
Civ. A. No. 94-10868-PBS. briefed nor argued to this Court on
summary judgment and therefore is
Dec. 27, 1995. deemed waived.

FN2. MCLE's motion was filed as a


MEMORANDUM AND ORDER motion for judgment on the pleadings,
or, in the alternative, for summary
SARIS, District Judge. judgment. Because the motion is
accompanied by affidavits and exhibits,
I. Introduction however, it is considered a motion for
Plaintiff, Skinder-Strauss Associates ("Skinder- summary judgment. See Fed.R.Civ.P.
Strauss") brings this action against Defendant, 12(c) ("If, on a motion for judgment on
Massachusetts Continuing Legal Education, Inc. the pleadings, matters outside the
("MCLE") for copyright infringement and pleadings are presented to and not
unfair and deceptive trade practices arising out excluded by the court, the motion shall
of the publication of competing legal be treated as one for summary
directories. [FN1] Specifically, Skinder-Strauss judgment"); Dempsey v. Atchison,
alleges that MCLE's 1994 Massachusetts Legal Topeka & Santa Fe Ry. Co., 16 F.3d 832,
Directory unlawfully copied protected material 835 (7th Cir.) (converting Rule 12(c)
from its 1993 Massachusetts Lawyers Diary and motion to one for summary judgment
Manual. Because of its red cover, Skinder- when movant relied on two affidavits in
Strauss's publication is commonly known as the support of pleading), cert. denied, 513
"Red Book." Similarly, MCLE's Legal U.S. 821, 115 S.Ct. 82, 130 L.Ed.2d 35
Directory derives its appellation, "Blue Book," (1994).
from the color of its cover. Both parties have
moved for summary judgment as to all counts of *669 II. Factual Background
the complaint. (Docket Nos. 24 & 32). [FN2] 1. Skinder-Strauss
After a review of the directories, the Court
concludes that the battle of the Red Book versus Skinder-Strauss, a general partnership
the Blue Book cannot be resolved on summary organized under the laws of New Jersey,
judgment because ordinary, reasonable people publishes legal directories in six states,
might well differ on whether the works as a including Massachusetts. The Red Book is a
whole are substantially similar. Accordingly, compilation of information, including a
the Court DENIES Skinder-Strauss' motion in directory of attorneys, daily planner, calendar,
its entirety, and ALLOWS MCLE's motion only and reference guide, intended to be useful to
with respect to Counts I and III. attorneys in Massachusetts and elsewhere. In
various forms, Skinder-Strauss has published
FN1. The Complaint includes the the Red Book since 1959, and it appears to be
following: (1) copyright infringement in updated annually. Krivitzky Aff. ¶ 2. [FN3]
violation of 28 U.S.C. § 1338 (Counts I- The 1993 edition of the Red Book is at issue in
III); (2) unfair competition in violation this action. Skinder-Strauss received a
registration certificate for the 1993 Red Book Massachusetts attorneys and verified its list
from the U.S. Copyright Office on December through comparison to telephone "white pages"
18, 1992. Krivitzky Aff.Ex. A. directories, confirmatory mailings to attorneys
and other methods. In deciding which features
FN3. MCLE has filed a motion (Docket should be included in the Blue Book, MCLE
No. 39) to strike the Krivitzky affidavit staff had focus groups which compared legal
as unsupported by the affiant's personal directories in use throughout the United States,
knowledge. While the Court recognizes including the Red Book. Reilly Aff. ¶ 11-12,
that portions of the affidavit are mere Ex. C. Data on federal and state courts,
conclusory allegations copied almost agencies, and other useful information were
verbatim from the plaintiff's pleadings, compiled from several sources, among which
other portions are based on Mr. were MCLE's database, national judicial
Krivitzky's knowledge as the managing directories, and the Red Book. Id. at ¶ 13-18.
director of Skinder-Strauss. To the
extent that the affidavit makes 3. Section-by-Section Comparison
inadmissible statements, the Court will
disregard them in considering the To aid the Court's inquiry, a brief section-by-
motions for summary judgment. section description and comparison of the two
volumes is useful. Each volume is subdivided
2. MCLE into major categories of information, including
blank forms for recording information,
MCLE is a non-profit corporation sponsored by calendars of various kinds, directories of
the Massachusetts and Boston Bar Associations attorneys and judges, listings of state and federal
for the purpose of providing continuing legal agencies, and a variety of other information
education to Massachusetts attorneys. In the generally useful to practitioners. The Court's
years following MCLE's inception in 1969, review of the two volumes resulted in the chart
Skinder-Strauss permitted MCLE to use its appended to this opinion as Attachment A. This
listings of Massachusetts attorneys to assist the chart is designed to be a rough grouping and
then-fledgling organization's marketing efforts. comparison of information contained in the two
Krivitzky Aff. ¶ 27. In 1987, MCLE began works. As the chart demonstrates, the volumes
building its own database for use in direct-mail share many of the same elements but differ in
marketing of its services. Since that time, some respects.
MCLE has added to its database by drawing
from several sources, including various legal III. Discussion
publications, the Massachusetts Bar Association, A. Summary Judgment
and lists of newly-admitted attorneys published
semiannually by the Massachusetts Board of "Summary judgment is appropriate when 'the
Bar Examiners ("BBE"). MCLE also used the pleadings, depositions, answers to
Red Book as one of the sources from which it interrogatories, and admissions on file, together
gathered attorney information for its database. with the affidavits, if any, show that there is no
Reilly Aff. ¶ 8. genuine issue as to any material fact and that the
moving party is entitled to judgment as a matter
In 1993, MCLE published its own lawyers' of law.' " Barbour v. Dynamics Research Corp.,
desk reference, the 1994 Blue Book, which 63 F.3d 32, 36 (1st Cir.1995) (quoting
includes much of the same information Fed.R.Civ.P. 56(c)). "To succeed [in a motion
contained in the 1993 Red Book. It drew from for summary judgment], the moving party must
its database to generate a listing of show that there is an absence of *670 evidence
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to support the nonmoving party's position."


Rogers v. Fair, 902 F.2d 140, 143 (1st Cir.1990); B. Copyright Infringement Claims
see also Celotex Corp. v. Catrett, 477 U.S. 317,
325, 106 S.Ct. 2548, 2553-54, 91 L.Ed.2d 265 It is not disputed that MCLE used the Red
(1986). Book as one of the sources from which it
gathered information for its Blue Book.
"Once the moving party has properly supported However, Skinder-Strauss maintains, and
its motion for summary judgment, the burden MCLE disputes, that MCLE's use of the Red
shifts to the non-moving party, who 'may not Book goes beyond mere reference but rather
rest on mere allegations or denials of his constitutes wholesale theft of the Red Book's
pleading, but must set forth specific facts purportedly unique selection of categories, data,
showing there is a genuine issue for trial.' " and format. The extent to which the 1994 Blue
Barbour, 63 F.3d at 37 (quoting Anderson v. Book is modelled after, and appropriates from,
Liberty Lobby, Inc., 477 U.S. 242, 256, 106 the 1993 Red Book is the central issue in this
S.Ct. 2505, 2514, 91 L.Ed.2d 202 litigation.
(1986)). "There must be 'sufficient evidence
favoring the nonmoving party for a jury to Skinder-Strauss alleges that MCLE infringed its
return a verdict for that party. If the evidence is copyright in several ways. First, it claims that
merely colorable or is not significantly MCLE copied the selection, coordination and
probative, summary judgment may be granted.' arrangement of data compiled in each of the
" Rogers, 902 F.2d at 143 (quoting Anderson, individual features in the Red Book. Count I.
477 U.S. at 249-50, 106 S.Ct. at 2510-11) Second, Skinder-Strauss alleges that MCLE
(citations and footnote in Anderson omitted). copied the selection, coordination, and
The Court must "view the facts in the light most arrangement of materials by incorporating the
favorable to the non-moving party, drawing all structure of the Red Book as a whole into the
reasonable inferences in that party's favor." Blue Book. Count II. Skinder-Strauss further
Barbour, 63 F.3d at 36. claims that the Blue Book is a derivative work
of the Red Book because MCLE published
[1][2] These standards do not differ where, as "what amount to mere editorial revisions" of
here, both parties have moved for summary certain allegedly copyrighted elements of the
judgment. "When facing cross-motions for Red Book in its Blue Book. Count III.
summary judgment, a court must rule on each
motion independently, deciding in each instance [3] "To establish [copyright] infringement,
whether the moving party has met its burden two elements must be proven: (1) ownership of
under Rule 56." Dan Barclay, Inc. v. Stewart & a valid copyright, and (2) copying of constituent
Stevenson Serv., Inc., 761 F.Supp. 194, 197-98 elements of the work that are original." Feist
(D.Mass.1991) (citing 10A Charles Alan Wright, Publications, Inc. v. Rural Telephone Serv. Co.,
Arthur R. Miller & Mary Kay Kane, Federal 499 U.S. 340, 361, 111 S.Ct. 1282, 1296, 113
Practice and Procedure § 2720 (1983)). The L.Ed.2d 358 (1991); see also Lotus
Court may not resolve genuine issues of Development Corp. v. Borland Int'l, Inc., 49
material fact on cross-motions for summary F.3d 807, 813 (1st Cir.1995) (applying test in
judgment. See Boston Five Cents Savings copyright infringement action involving copying
Bank v. Department of Housing and Urban of computer software operating instructions),
Development, 768 F.2d 5, 11-12 (1st Cir.1985) cert. granted, 515 U.S. 1191, 116 S.Ct. 39, 132
(noting difference between cross-motions for L.Ed.2d 921 (1995); Concrete Machinery Co. v.
summary judgment and decision on stipulated Classic Lawn Ornaments, Inc., 843 F.2d 600,
record). 605 (1st Cir.1988) ("A party must show two
elements to prevail on a claim of copyright and assembly of preexisting materials or of data
infringement: (1) ownership of a valid copyright that are selected, coordinated, or arranged in
and (2) copying of the protected work by the such a way that the resulting work as a whole
alleged infringer"). constitutes an original work of authorship."
Section 103 of that title further provides that
[4] If ownership of a valid copyright in the "the subject matter of copyright ... includes
work as a whole is demonstrated, actionable compilations." 17 U.S.C. § 103.
copying must then be shown. In practice, this
question involves a second two-step inquiry. As the Feist Court explained:
First, the plaintiff must demonstrate that the Factual compilations ... may possess the
material alleged to have been copied is itself requisite originality. The compilation author
copyrightable (i.e., sufficiently *671 original to typically chooses which facts to include, in
warrant copyright protection). See Feist, 499 what order to place them, and how to arrange
U.S. at 361, 111 S.Ct. at 1295-96. Second, he the collected data so that they may be used
must prove actionable copying, usually via a effectively by readers. These choices as to
showing of substantial similarity between the selection and arrangement, so long as they are
original work and the infringing work. See made independently by the compiler and
Concrete Machinery, 843 F.2d at 606. MCLE entail a minimal degree of creativity, are
contends that Skinder-Strauss has not satisfied sufficiently original that Congress may protect
either part of this inquiry. such compilations through the copyright
laws. Thus, even a directory that contains
1. Step One: Copyrightability absolutely no protectible written expression,
only facts, meets the constitutional minimum
[5][6] "The sine qua non of copyright is for copyright protection if it features an
originality." Feist, 499 U.S. at 361, 111 S.Ct. at original selection or arrangement.
1295-96. For this reason, facts themselves are 499 U.S. at 348, 111 S.Ct. at 1289 (emphasis
not subject to copyright. "The distinction is one added) (internal citation omitted). This form of
between creation and discovery: The first person copyright protection inheres not in the
to find and report a particular fact has not information presented but in the process and
created the fact; he or she has merely criteria by which data are selected. See Key
discovered its existence." Id. at 347, 111 S.Ct. Publications, Inc. v. Chinatown Today
at 1288. Thus, factual information such as the Publishing Enterprises, Inc., 945 F.2d 509, 513
listings of telephone subscribers in a given (2d Cir.1991) ("Selection implies the exercise of
service area is not copyrightable. Id. at 361, judgment in choosing which facts from a given
111 S.Ct. at 1295-96;see also Harper & Row, body of data to include in a compilation.").
Publishers, Inc. v. Nation Enterprises, 471 U.S.
539, 556-57, 105 S.Ct. 2218, 2228-29, 85 In Feist, the Court held that Rural Telephone
L.Ed.2d 588 (1985) (holding that President Ford Service Company's (Rural) white pages listings
could not copyright historical facts from his were insufficiently creative to trigger this
autobiography). protection. As required by the terms of its state-
granted monopoly, Rural simply published in
[7] However, "it is beyond dispute that standard, alphabetical order, the names and
compilations of facts are within the subject listings of telephone subscribers in its
matter of copyright." Feist, 499 U.S. at 345, 111 geographic service area. 499 U.S. at 342-44, 111
S.Ct. at 1287. The Copyright Act of 1976, 17 S.Ct. at 1286-87. The Court held that "there is
U.S.C. § 101, defines a copyrightable nothing remotely creative about arranging
compilation as "a work formed by the collection names alphabetically in a white pages directory"
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and denied copyright protection to Rural's selects 5000 premium cards out of total of
listings. Id. at 363, 111 S.Ct. at 1297. 18,000 is copyrightable).

[8] As already stated, however, a compilation 2. Step Two: Copying Copyrightable Elements
is entitled to copyright protection if its selection
and arrangement of data is original. Copyright If a party demonstrates that its compilation is
protection attaches if the following three sufficiently original to be copyrightable, he
elements are present: "(1) the collection and must further show copyright infringement.
assembly of preexisting material, facts, or Such copying may be shown by direct evidence
data; (2) the selection, coordination, or of actual copying, but such evidence is rarely
arrangement of those materials; and (3) the available. Therefore, the First Circuit has held
creation, by virtue of the selection, coordination, that infringement may be established "by
or arrangement, of an 'original' work of showing that the defendant had access to the
authorship." Id. at 357, 111 S.Ct. at 1293. copyrighted work and that the offending and
Thus, a compilation, such as a legal directory, copyrighted articles are 'substantially similar.' "
may be subject to copyright although the facts Concrete Machinery, 843 F.2d at 606 (citations
presented therein are not. "No matter how omitted). It is undisputed that MCLE had
original the format ... the facts themselves do access to the Red Book.
not become original through association.... This
inevitably *672 means that the copyright in a [9] Even evidence of actual copying may be
factual compilation is thin." Id. at 349, 111 S.Ct. insufficient, however, if this copying was not
at 1289. substantial. Actionable copying as a legal
proposition must be shown. "The plaintiff must
As the Second Circuit noted, however, "it is ... prove that the copying of copyrighted
[not] anorexic." Key Publications, 945 F.2d at material was so extensive that it rendered the
514. Several courts pre- and post-Feist have offending and copyrighted works substantially
found the requisite originality in various types similar" as a matter of law. Lotus Development
of factual compilations. See, e.g., CCC Corp., 49 F.3d at 813. Professor Nimmer states
Information Serv., Inc. v. Maclean Hunter this distinction as follows:
Market Reports, Inc., 44 F.3d 61, 65-67 (2d Two separate components actually underlie
Cir.1994) (selection and arrangement of used proof of copying.... First, there is the factual
automobile valuation criteria are copyrightable), question whether the defendant, in creating its
cert. denied, 516 U.S. 817, 116 S.Ct. 72, 133 work, used the plaintiff's material as a model,
L.Ed.2d 32 (1995); Key Publications, 945 F.2d template, or even inspiration. If the answer is
at 512-14 (selection of particular businesses in 'yes,' then one can conclude that, as a factual
specialized telephone directory for use by New proposition, copying took place. But the
York Chinese-American community is question still remains whether such copying is
copyrightable); Kregos v. Associated Press, 937 actionable ... [The appropriate question for
F.2d 700, 703-706 (2d Cir.1991) (Kregos I ) actionable copying is] whether the defendant's
(selection of nine statistics in creating baseball work is substantially similar to plaintiff's work
outcome-predictive pitching form is such that liability may attach.
copyrightable); Harper House, Inc. v. Thomas 3 Melville B. Nimmer & David Nimmer,
Nelson, Inc., 889 F.2d 197, 204-205 (9th Nimmer on Copyright § 13.01[B] at 13-8 to 13-
Cir.1989) (selection and arrangement of 9 (1995).
materials in daily organizer is copyrightable);
Eckes v. Card Prices Update, 736 F.2d 859, [10] "Substantial similarity is an elusive
860-63 (2d Cir.1984) (baseball card guide that concept, not subject to precise definition,"
Concrete Machinery, 843 F.2d at 606, but is indistinct from its expression. This Court
usually governed by the "ordinary observer" disagrees. As explained further in this opinion,
test. That is, "[t]he test is whether the accused the record is replete with examples of legal
work is so similar to the plaintiff's work that an directories, which display different
ordinary reasonable person would conclude that combinations of features. Although there are
the defendant unlawfully appropriated the certain core similarities among the directories,
plaintiff's protectible expression by taking there also are sufficient differences to belie the
material of substance and value." Id. at 607 assertion that the idea of a legal directory and its
(quoting Educational Testing Services v. expression are inseparable.
Katzman, 793 F.2d 533, 541 (3d Cir.1986)).
However, the First Circuit appears to apply the
[11] Particularly in the milieu of factual concepts underlying the doctrine, as a guidepost
compilations, this concept is complicated by the in judging whether there is substantial similarity
idea/expression dichotomy or "merger doctrine" between the copyrighted and the infringing
in copyright law. "The fundamental copyright works. See Concrete Machinery, 843 F.2d at
principle that only the expression of an idea and 606 (discussing merger doctrine in context of
not the idea itself is protectible has produced a substantial similarity analysis); accord Kregos I,
corollary maxim that even expression is not 937 F.2d at 705 ("Our Circuit has considered
protected in those instances where there is only this so-called 'merger' doctrine in determining
one or so few ways of expressing an idea that whether actionable infringement has occurred,
protection of the expression would effectively rather than whether a copyright is valid, an
accord protection to the idea itself." Kregos I, approach the Nimmer treatise regards as the
937 F.2d at 705 (citation omitted). 'better view.' ") (quoting 3 Nimmer, supra, §
13.03[B] at 13-78 to 13-79). Deciding what
[12] With respect to factual works, the merger constitutes substantial similarity hinges on the
doctrine is strongly implicated because, proper application of the merger doctrine to the
generally speaking, there are few *673 ways of compilations presented here. See Kregos I, 937
depicting, rendering or expressing facts. As the F.2d at 705-706 (holding that every compilation
First Circuit explains, "[s]ome ideas admit of presents idea that particular selection of facts
only a limited number of expressions. When presented will be useful, but proper inquiry is
there is essentially only one way to express an whether useful ideas are capable of different
idea, the idea and its expression are inseparable expressions); Nichols v. Universal Pictures
and copyright is no bar to copying that Corp., 45 F.2d 119, 121 (2d Cir.1930) (Learned
expression." Concrete Machinery, 843 F.2d at Hand, J.) (whether merger doctrine applies
606. "This principle, known as the depends upon level of abstraction of idea from
idea/expression or fact/expression dichotomy, its original expression), cert. denied, 282 U.S.
applies to all works of authorship. As applied 902, 51 S.Ct. 216, 75 L.Ed. 795 (1931); 3
to a factual compilation, assuming the absence Nimmer, supra, § 13.03[B] at 13-80
of original written expression, only the ("[A]pplication of the merger doctrine depends
compiler's selection and arrangement may be on the level of abstraction at which one defines
protected; the raw facts may be copied at the 'idea' that merges with the subject
will." Feist, 499 U.S. at 350, 111 S.Ct. at 1290. expression.") (footnotes omitted).

MCLE argues that Skinder-Strauss's copyright [13] In other words, as idea and expression
protection in the "selection and arrangement" of merge, "a copyright holder must then prove
features is barred by the merger doctrine substantial similarity to those few aspects of the
because the "idea" of a legal directory is work that are expression not required by the
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idea." Concrete Machinery, 843 F.2d at 607. It allegedly similar features are protected
further follows that "the fewer the methods of by copyright.... [U]nprotectible ideas
expressing an idea, the more the allegedly must be separated from potentially
infringing work must resemble the copyrighted protectible expression; to that
work in order to establish substantial similarity." expression, the court must then apply the
Cooling Systems and Flexibles, Inc. v. Stuart relevant limiting doctrines [e.g., merger
Radiator, Inc., 777 F.2d 485, 491 (9th Cir.1985). doctrine, blank form, scene a faire] ...;
"In such a case, the burden of proof is heavy on and (3) Having dissected the alleged
the plaintiff who may have to show 'near similarities and considered the range of
identity' between the works at issue." Concrete possible expression, the court must
Machinery, 843 F.2d at 606. define the scope of the plaintiff's
copyright--that is, decide whether the
The First Circuit has established a "workable, work is entitled to "broad" or "thin"
flexible framework for [this] copyright protection. Depending upon the degree
infringement analysis." Id. at 608. In that case, of protection, the court must set the
a manufacturer of animal-shaped lawn appropriate standard for a subjective
sculptures sued a competitor for infringement. comparison of the works to determine
Because there are a limited number of ways of whether, as a whole, they are sufficiently
portraying an animal (e.g., deer) through similar to support a finding of illicit
sculpture, the plaintiff "must show substantial copying.
similarity, between works, in those features over Apple Computer, Inc. v. Microsoft
which it exercised discretion while portraying a Corp., 35 F.3d 1435, 1443 (9th
'realistic-looking concrete deer.' " Id. at 607. Cir.1994), cert. denied, 513 U.S. 1184,
115 S.Ct. 1176, 130 L.Ed.2d 1129
[14] The court must dissect the works and (1995). The First Circuit's analysis, and
determine whether "there are sufficient necessarily that employed by this Court,
articulable similarities to justify a finding that is substantially similar.
the defendant has copied from the protected
work." Id. at 608. At this stage of the analysis, C. Count I: Claim of Infringement by Selection
"[t]he court can determine, in at least a general of Data
way, those aspects of the [copyrighted] work
that are protected by the copyright and that The Court will analytically dissect the works to
should be considered in *674 the subsequent determine whether protectible expression has
comparative analysis[.]" Id. at 608-609. [FN4] been copied. In doing so, the Court will
Dissection follows. consider whether the Red Book's separate
elements are sufficiently original to warrant
FN4. The Ninth Circuit has developed protection under Feist.
an analogous, but somewhat more
involved, test for detecting copyright 1. Blank Forms
infringement:
[T]he steps we find helpful to follow are [15][16] As an initial matter, much of the
these: (1) The plaintiff must identify the information that is contained in both volumes is
source(s) of the alleged similarity subject to the "blank form" doctrine and thus is
between his work and the defendant's not copyrightable. Established in the landmark
work; (2) Using analytic dissection, and, case of Baker v. Selden, 101 U.S. 99, 107, 25
if necessary, expert testimony, the court L.Ed. 841 (1879) (holding "blank account-books
must determine whether any of the are not the subject of copyright"), this doctrine
holds that "a form that conveys no information containing no original authorship, such as, for
and serves only to provide blank space for example: Standard calendars, height and weight
recording information contains no expression or charts, tape measures and rulers, schedules of
selection of information that could possibly sporting events, and lists or tables taken from
warrant copyright protection." Kregos I, 937 public documents and other common
F.2d at 708. Accordingly, the regulations of the sources"). Therefore, the fact that certain fee
U.S. Copyright Office exclude from copyright schedules, holiday charts, and other similar
protection: items are common to the Red Book and the Blue
Blank forms, such as time cards, graph paper, Book does not establish copyright infringement.
account books, diaries, bank checks,
scorecards, address books, report forms, order *675 Notwithstanding, Skinder-Strauss argues
forms and the like, which are designed for that it displayed creativity in deciding which
recording information and do not in holidays, fees, and other "common property" to
themselves convey information. include in the Red Book. For example, MCLE
37 C.F.R. § 202.1(c) (1995). Here, the Red contends that, out of a virtually limitless supply
Book and Blue Book both contain numerous of holidays, it selected out a small subset, which
forms for recording information, such as daily the Blue Book copies virtually verbatim.
planners, cash account forms, case registers, and However, the Red Book and the Blue Book both
the like, which are not the subject of copyright list Massachusetts state holidays and the
protection. Even though there is evidence that primary Jewish and Christian religious
MCLE "copied" some of the Red Book's blank holidays. The selection criterion for such
forms, there is no infringement as a matter of information is not determined by any creativity
law. on the part of Skinder-Strauss and is nearly as
automatic as the choice of telephone subscribers
2. Common Property to include in a white pages. See Feist, 499 U.S.
at 362-63, 111 S.Ct. at 1296-97. Similarly, the
[17] Similarly, the Blue Book and the Red overlap of federal and state fee schedules in the
Book include numerous charts, lists, maps, and Red Book and the Blue Book is a function of the
similar items, which contain information that is fact that the fees are set by public authorities.
so-called "common property" and does not vary The "selection" of such information does not
with the creativity of the compiler. For depend on the creativity of the authors.
example, a standard calendar, a list of important
holidays, a map of Massachusetts, a national 3. Listings of Judges and Lawyers
map including time zones, and a date calculation
chart are all common forms of conveying Included in both the Red Book and the Blue
information and/or are "ideas" that cannot be Book are comprehensive listings of federal and
considered separately from their expression. state judges and practicing attorneys in
After all, there are only a very limited number Massachusetts. Each volume presents different
of ways that an author can render a calendar, information. The Red Book lists judges
date calculation chart, or list of holidays. Cf. alphabetically by jurisdiction and provides the
Harper House, 889 F.2d at 204, 204 n. 5 name, address, and office telephone number.
(holding that common property such as area The Blue Book lists judges alphabetically
code/time zone maps and standard calendars without regard to jurisdiction and supplements
contained in daily organizer are not the same information provided in the Red Book
copyrightable); 37 C.F.R. § 202.1(d) (1995) with a brief resume indicating the judges' career
(excluding from copyright "[w]orks consisting experiences.
entirely of information that is common property
Page 9

Regarding attorney listings, both volumes list [18] As a matter of law, it is irrelevant to a
practicing Massachusetts attorneys copyright analysis whether listings from the Red
alphabetically and geographically with minor Book, including the "seeds," were copied
differences. The Red Book lists the attorney's verbatim into the Blue Book. "[R]aw facts may
name (last name in boldface type), telephone be copied at will." Feist, 499 U.S. at 350, 111
number, firm name (if applicable), year of bar S.Ct. at 1290. The copyright laws do not
admission, address, and fax number, if prohibit MCLE from copying listings of
applicable. Much of the information is attorneys included in Skinder-Strauss's Red
abbreviated. The Blue Book lists the attorney's Book. If copying true facts is permissible, it is
name (again last name in boldface type), firm immaterial whether MCLE copied false facts or
name (if applicable), year of Massachusetts bar "seeds." See Nester's Map & Guide Corp. v.
admission, any additional jurisdictions of which Hagstrom Map Co., 796 F.Supp. 729, 733
that attorney is a member, and fax number (if (E.D.N.Y.1992) (treating "false facts" as "actual
applicable). The Blue Book does not facts" for purposes of copyright infringement).
abbreviate, except to shorten middle names to The telephone directory in Feist also included
initials. Also, the Red Book separates out intentional errors to detect copying--a fact that
Boston attorneys and lists them first among the was not relevant to the Court's analysis. 499
geographic groupings of Massachusetts U.S. at 344, 109 S.Ct. at ----. If it chose to do so,
lawyers. In contrast, the Blue Book does not MCLE could borrow freely from the Red *676
list Boston attorneys separately. Book in compiling its attorney database and its
Blue Book listings.
Most of the listings published in the Red Book
also appear in the Blue Book. Skinder-Strauss [19] A more difficult question is presented
emphasizes the fact that MCLE included in its with respect to the selection and arrangement of
publication certain fictitious attorney names the listings in the Red Book and the Blue
(i.e., "seeds") that Skinder-Strauss intentionally Book. Skinder-Strauss maintains that it
placed in the Red Book to detect copying. It exercised some creativity in selecting the names
contends that MCLE pirated its exhaustive list included in its Red Book. For example, not all
of names, including the "seeds," and therefore is members of the Massachusetts bar were
guilty of copyright infringement. MCLE included but only those attorneys who actively
exhaustively documents the process by which it practice in one of the six New England states,
developed its own database, explains away the excluding retired or suspended attorneys.
presence of the "seeds," and argues that the Blue Krivitzky Aff. ¶ 13. To the extent that MCLE
Book's directory is sufficiently different from simply copied substantially all of the Red
that of the Red Book so as to avoid a finding of Book's listings, Skinder-Strauss argues that
substantial similarity. In particular, MCLE MCLE infringed its copyright in this "original"
demonstrates that the "vast majority of selection of data. MCLE counters that such
[directory] entries that Skinder-Strauss cites as simple selection by geographic area is the same
common errors, involve attorneys that were in as selecting the telephone subscribers in a given
MCLE's files years before MCLE even service area for publication in a white pages
conceived of the Bluebook." Reilly Aff. ¶ 21. directory. If so, this case is indistinguishable
Also, MCLE points out that the bar directories from Feist, and copyright protection is
are not virtually identical. For example, the unwarranted.
Blue Book contains 99 listings of lawyers
whose last names begin with E, which do not Two post-Feist cases decided in other circuits
appear in the Red Book. are instructive here. In Key Publications, Key,
a publisher of an annual classified business
directory for New York City's Chinese- in its decision to include only those
American community, brought an action against Massachusetts attorneys who actively practice
Galore, the publisher of a competing directory in New England, and to exclude retired or
serving the same customer base. 945 F.2d at suspended lawyers. Judges were simply listed
510. Not every business in New York was alphabetically and by jurisdiction.
included in Key's directory but only a specific
subset that Key believed would be of particular Skinder-Strauss does not contend that it
interest to its clientele. Under these selected among practicing Massachusetts
circumstances, the Second Circuit held that Key attorneys for inclusion in the Red Book on bases
exercised "thought and creativity in the other than geography and active bar
selection of businesses included in [its membership. For example, Skinder-Strauss did
directory]" and therefore was entitled to not select attorneys by specialty; The
copyright protection. Id. at 512. [FN5] "selection" of other directory data, including the
attorney name, address, telephone and fax
FN5. Later in its opinion, however, the numbers, year of bar admission, and so forth are
Second Circuit held that the Key and equally unoriginal and determined by forces
Galore directories were not substantially external to the compiler. Such selection of
similar as a matter of law. Key information is typical of any attempt to compile
Publications, 945 F.2d at 515-16. a legal directory for a certain service area. See
Mid America Title Co. v. Kirk, 59 F.3d 719, 721
In contrast, the Eleventh Circuit found the (7th Cir.) (holding that compilation of land title
requisite originality to be lacking in the data not copyrightable because "title examiner
selection of businesses to be included in a run- was restricted by external forces to simply list
of-the-mill "yellow pages" directory. In [sic] all the factual information that affects the
BellSouth Advertising & Publishing Corp. v. marketable title"), cert. denied, 516 U.S. 990,
Donnelley Information Publishing, Inc., 999 116 S.Ct. 520, 133 L.Ed.2d 428 (1995). [FN6]
F.2d 1436 (11th Cir.1993) (en banc), cert.
denied, 510 U.S. 1101, 114 S.Ct. 943, 127 FN6. Skinder-Strauss relies heavily upon
L.Ed.2d 323 (1995), Bellsouth published a a decision rendered by a panel of the
yellow pages directory for the Greater Miami Eleventh Circuit in which the court
area, which included all of its business-rate extended copyright protection to a
telephone service subscribers. For purposes of factual compilation and limited its prior
its directory, Bellsouth was required to define holding in BellSouth. This opinion,
the geographic scope of Greater Miami. A however, was recently vacated by the
competitor used Bellsouth's yellow pages to Eleventh Circuit and currently is
develop its own business directory for the awaiting rehearing en banc. See
Greater Miami area. Id. at 1448-49. In Warren Publishing, Inc. v. Microdos
Bellsouth's resulting action for copyright Data Corp., 52 F.3d 950, 951-54 (11th
infringement, the court held that the geographic Cir.) (factual compilation listing cable
"selection" of listings to include in a yellow systems by principal service areas
pages was devoid of originality and not sufficiently original for copyright
copyrightable. Id. at 1441. protection), vacated, 67 F.3d 276 (11th
Cir.1995) (en banc).
This case is closer to BellSouth. In compiling
a Massachusetts directory of lawyers and *677 Alternatively, the merger doctrine
judges, Skinder-Strauss did not exercise even a applies here because there are so few ways of
minimal degree of creativity in a Feistian sense compiling listings of attorneys. This is
Page 11

because, by definition, any directory of lawyers protection. Accordingly, summary judgment is


for a given locale will include virtually the same ALLOWED on Count I.
information. As already explained, "similarity
that inevitably stems solely from the D. Count II: The Compilation as a Whole
commonality of the subject matter is not proof
of unlawful copying." Concrete Machinery, 843 As an initial matter, the Red Book as a whole is
F.2d at 607 (quoting Durham Industries, Inc. v. copyrightable as a compilation. Even if the
Tomy Corp., 630 F.2d 905, 913 (2d Cir.1980)); compilation's elements, considered individually,
see BellSouth, 999 F.2d at 1442 (when only one are excluded from copyright, the "selection,
way to produce useful business directory, arrangement, and coordination" of the elements
merger doctrine applies and directory is in the Red Book taken as a whole may be
uncopyrightable); Matthew Bender & Co. v. protected. See Harper House, Inc., 889 F.2d at
Kluwer Law Book Publishers, Inc., 672 F.Supp. 204 ("While many of the elements making up
107, 109-11 (S.D.N.Y.1987) (in compiling [daily] organizers may not be copyrightable in
charts displaying personal injury awards, and of themselves, the unique 'selection,
number of ways to organize information coordination, or arrangement' of such elements,
usefully is so limited as to trigger merger in combination with copyrightable elements
doctrine). Here, application of the merger such as the text of the instructions, is
doctrine precludes a finding of substantial copyrightable as a compilation.").
similarity under these circumstances. [FN7]
[20] "Originality requires only that the author
FN7. As already noted, MCLE argues make the selection or arrangement
that the two directories are not exactly independently (i.e., without copying the
alike by pointing to listings under the selection or arrangement from another work),
letter "E" and showing that the Blue and that it display some minimal level of
Book has 99 listings that do not appear creativity." Feist, 499 U.S. at 358, 111 S.Ct. at
in the Red Book and the Red Book has 1294. The combination of useful elements to
66 listings that do not appear in the Blue include in a lawyer's reference book depends on
Book. Reilly Aff. at ¶ 29. Skinder- the subjective judgment of the author as to the
Strauss argues that these differences are tastes and needs of his customers.
attributable to the fact that the 1994 Blue
Book includes new members of the bar The difficult question is whether or not, as a
who were not admitted when the 1993 matter of law, the compilation of features in the
Red Book was published. By making Blue Book is substantially similar to those of the
this argument, however, Skinder-Strauss Red Book. "[T]he determination of the extent of
underscores the point that there is similarity that will constitute a substantial and
nothing original in the selection of hence, infringing similarity presents one of the
information to include in a legal most difficult questions in copyright law, and
directory. MCLE did not copy Skinder- one that is the least susceptible of helpful
Strauss's "selection" of attorneys to generalizations." 3 Nimmer, supra, § 13.03[A]
include in its directory because that at 13-29 (emphasis in original).
criterion (i.e., active bar membership)
was independently determined. The degree of similarity required to establish
actionable copying depends upon the number of
Having completed the analytic dissection, the ways in which the idea behind the work can be
Court holds that none of the constituent expressed. The record presented for summary
elements of the Red Book warrant copyright judgment displays numerous examples of legal
directories, besides the works at issue here, FN8. MCLE also endeavors to show that
which demonstrate that there are many ways to the selection of features in the Blue
compose a legal directory. For example, the Book were arrived at, not through
Connecticut Bar Association 1993 Lawyer's copying, but through surveys and focus
Diary includes a calendar, listing of courts and groups conducted with Massachusetts
agencies, and listing of members of the attorneys. Reilly Aff. at ¶ 11- 12.
Connecticut Bar Association, but does not Notwithstanding substantial similarity
include features common to the Red Book and between works, "a trier of fact may
Blue Book *678 such as a complete listing of nonetheless find no copying if the
practicing attorneys (as opposed to association defendant shows independent creation."
members), tax charts, case registers, and the Concrete Machinery, 843 F.2d at 606 n.
like. The 1994 Bar Directory of Maine 6. However, the focus group report, see
includes listings of Maine lawyers, law firms, id. at Ex. C, demonstrates that the Red
courts, and fees but excludes any blank forms Book was used as the baseline for
such as calendars or daily planners. The 1993 developing the Blue Book; the focus
Massachusetts Attorney's/Secretary's Handbook group apparently decided which of the
is similar to the Maine Bar Directory in that it Red Book's features to keep and which
excludes the extensive blank forms provided by to discard. Moreover, Skinder-Strauss
the Red Book and Blue Book on which to has produced various MCLE internal
record information. memoranda, including one entitled
"ideas to steal," that show that MCLE
Indeed, Skinder-Strauss provides the Court used the Red Book as its baseline.
with a comprehensive listing of legal desk Krivitzky Aff.Ex. C, E. At a minimum,
reference materials published nationwide to this evidence raises a genuine issue of
underscore the similarity between the Red Book material fact with respect to a possible
and Blue Book. In a survey of 27 directories, defense of independent creation.
Skinder-Strauss attempts to show that the Blue
Book duplicates 54 of the Red Book's 66 At a minimum, the record establishes that there
features (e.g., alphabetical index, federal court are several ways of composing a legal
fees, state court fees, case register, etc.). directory. Therefore, the Court concludes that
According to Skinder-Strauss, this comparison "near identity" is not required to establish
reveals an 83% duplication rate between the infringement by MCLE in the selection,
works. After the Blue Book, the next most coordination, and arrangement of Red Book
similar legal directory to the Red Book shows elements. See Concrete Machinery, 843 F.2d at
only a 32% duplication rate. Krivitzky Aff. ¶ 607. The Court cannot conclude on summary
12, Ex. H. judgment, however, whether the two works are
substantially similar as a matter of law.
MCLE counters that Skinder-Strauss has
"rigged" the comparison so as to omit several [21][22][23] A determination as to whether
features included in the Red Book that are not two works are substantially similar is a mixed
found in the Blue Book and a greater number of question of law and fact. [FN9] "Substantial
features found in the Blue Book that are not in similarity is measured by the standard of the
the Red Book. Reilly Aff. ¶ 33-37. [FN8] 'ordinary reasonable person,' " O'Neill v. Dell
According to MCLE, these differences establish Publishing Co., 630 F.2d 685, 687 (1st
that the Red Book and the Blue are not nearly or Cir.1980), and summary judgment on this
virtually identical. question is appropriate only where "the only
finding that could be reached by a fact finder,
Page 13

correctly applying the applicable legal standard,


is that there is no 'substantial similarity' between This is not to say that summary judgment is
the two works." Id.; see also Worth v. Selchow never available on the question of substantial
& Righter Co., 827 F.2d 569, 571 (9th Cir.1987) similarity, but the dissimilarity of the works at
(summary judgment appropriate when "court issue must be readily apparent before the Court
concludes that no reasonable jury could find may grant summary judgment. See, e.g.,
substantial similarity of both ideas and Kregos v. Associated Press, 3 F.3d 656, 663-64
expression between the works at issue.") (2d Cir.1993) (Kregos II ) (where only six out of
(citation omitted), cert. denied, 485 U.S. 977, ten statistics were common to two baseball
108 S.Ct. 1271, 99 L.Ed.2d 482 (1988); outcome-predictive pitching forms, summary
Williams v. Crichton, 860 F.Supp. 158, 164 judgment rejecting substantial similarity
(S.D.N.Y.1994) (district court may establish proper), cert. denied, 510 U.S. 1112, 114 S.Ct.
non-infringement as matter *679 of law on 1056, 127 L.Ed.2d 376 (1994); Worth, 827 F.2d
summary judgment when "the lack of at 573 n. 6 (where only 3,976 out of 12,000
substantial similarity is so clear as to fall outside factual entries in trivia encyclopedia were used
the range of reasonably disputed fact questions to develop allegedly infringing trivia game,
requiring resolution by a jury.") (citation summary judgment finding no substantial
omitted); Feder v. Videotrip Corp., 697 F.Supp. similarity was appropriate); O'Neill, 630 F.2d at
1165, 1171 (D.Colo.1988) ( "[S]ummary 687-90 (where only one theme common to what
judgment should not be granted if reasonable were otherwise totally dissimilar novels, no
minds could differ as to the absence of substantial similarity on summary judgment).
substantial similarity of copyrightable
material."). [24] Here, the degree of similarity between the
Blue Book and the Red Book is a much closer
FN9. Judge Keeton styles determinations question. Certainly, there is significant overlap
such as substantial similarity in between the Red Book and the Blue Book, and
copyright and negligence in tort as MCLE worked from the Red Book in
evaluative facts, which require a developing the Blue Book. Reilly Aff.Ex. C.
decisionmaker to weigh evidence to There is also evidence that the Blue Book was
arrive at a legal conclusion. See developed independently from the Red Book, at
Massachusetts Medical Soc'y v. Dukakis, least to some degree, and there are differences
637 F.Supp. 684, 691 (D.Mass.1986) between them. The Court holds that there is a
(Keeton, J.), aff'd, 815 F.2d 790 (1st genuine issue of material fact on Count II with
Cir.), cert. denied, 484 U.S. 896, 108 respect to whether an ordinary observer would
S.Ct. 229, 98 L.Ed.2d 188 (1987); find the selection, coordination, and
Robert E. Keeton, Judging 56-61 (1990) arrangement of features in the Red Book and the
(classifying and analyzing adjudicative, Blue Book substantially similar so as to warrant
evaluative, and historical facts as well as a finding of copyright infringement. See
proper standard employed to decide Costello, Erdlen & Co. v. Winslow, King,
mixed questions of law and fact). Even Richards & Co., 797 F.Supp. 1054, 1064
where so-called "historical facts" (e.g., (D.Mass.1992) (adopted recommendation of
who did what, when and where, and Bowler, Mag. J.) (denying summary judgment
whether with or without a defined state on substantial similarity in copyright action
of mind) are undisputed, a question may involving similar competing job guides).
remain as to the evaluative fact that
serves as a prerequisite to liability. See D. Claim of Infringement of Derivative Work
Keeton, supra, at 57-58.
Count III alleges that MCLE has published a
derivative work of the Red Book by publishing E. Unfair and Deceptive Trade Practices
"as its own what amount to mere editorial
revisions to portions of the plaintiff's Skinder-Strauss also alleges that MCLE
copyrighted work (e.g., plaintiff's cash account, violated M.G.L. c. 93A by engaging in "[u]nfair
cash register, calendar, date calculation tables)." methods of competition and unfair or deceptive
acts or practices in the conduct of any trade or
[25] "An author holds a bundle of exclusive commerce." M.G.L.A. c. 93A § 2. This
rights in the copyrighted work, among them the Massachusetts state business protection statute
right to copy and the right to incorporate the confers standing broadly upon "any person who
work into derivative works." Stewart v. Abend, [engaged] in the conduct of any trade or
495 U.S. 207, 220, 110 S.Ct. 1750, 1760, 109 commerce and who suffers any loss of money or
L.Ed.2d 184 (1990). The Copyright Act of property" from the unfair or deceptive trade
1976 codifies the definition of a derivative work practices of another. Id. at § 11.
as "a work based upon one or more preexisting
works, such as a translation, musical [26] Skinder-Strauss alleges that MCLE
arrangement, dramatization, fictionalization, violated this statute in three ways. First,
motion picture version ... or any other form in Skinder-Strauss claims that MCLE
which a work may be recast, transformed, or misappropriated attorney listing information,
adapted. A work consisting of editorial which Skinder-Strauss had previously supplied
revisions ... or other modifications which, as a to MCLE for the sole purposes of developing a
whole, represent an original work of authorship mailing list and marketing its continuing legal
is a 'derivative work.' " 17 U.S.C. § 101. education materials. Skinder-Strauss alleges
that MCLE used this information to develop its
Copyright in a derivative work, however, only Blue Book and thus committed an unfair and
extends to original material contributed by the deceptive trade practice. Second, Skinder-
author. For example, "if an author attempts to Strauss claims that MCLE verified the Blue
copyright a novel, e.g. about Cinderella, and the Book's directory of Massachusetts lawyers by
story elements are already in the public domain, using a list of attorneys provided by the
the author holds a copyright in the novel, but Massachusetts Board of Bar Overseers
may receive protection only for his original ("BBO"), which provides such information
additions to the Cinderella story." Stewart, 495 subject to the strict reservation that it not be
U.S. at 234, 110 S.Ct. at 1767. Consequently, used for commercial purposes. According to
copyright protection in derivative works is the Skinder-Strauss, MCLE committed an unfair
same as that afforded to compilations. See 17 trade practice by allegedly violating BBO
U.S.C. § 103(b) ("The copyright in a policies. Third, Skinder-Strauss contends that it
compilation or derivative work extends only to was injured by certain false advertising in which
the material contributed by the author of such MCLE claims that its volume was the "official"
work, as distinguished from the preexisting listing of Massachusetts attorneys. Such
material employed in the work...."). advertising, argues Skinder-Strauss, misleads
the public into believing that the Blue Book has
As this Court already has held, Red Book been endorsed by the BBO or other
elements such as calendars, cash accounts, and Massachusetts authority. [FN10] Skinder-
the like, are not copyrightable, either as portions Strauss claims that the Red Book's sales have
of a compilation or as derivative *680 works. suffered as a result of these practices.
Accordingly, summary judgment is ALLOWED
on Count III. FN10. Skinder-Strauss also claims that
Page 15

MCLE violated ch. 93A by disputes this account and contends that it
"misrepresent[ing] to the consuming never used mailing list information
public that the handbook available to obtained from Skinder-Strauss to
them currently (i.e. by inference the compile its database. Reilly Aff. ¶ 40.
[Red Book] )--was not worthy of use by
comparison to the [Blue Book]." Count Further, as this opinion already has made
V. This allegation may be dismissed out patently clear, MCLE was free to use the Red
of hand. Whenever a competitor Book as one of the sources for compiling its
designs a new product and markets it, he Blue Book. The copyright laws do not, and
makes an implicit claim that his product constitutionally cannot, protect facts from
is superior to pre-existing alternatives. copying. See Feist, 499 U.S. at 344-48, 111
Such "disparagement" is part and parcel S.Ct. at 1286-89. Skinder-Strauss attempts to
of competition and certainly not achieve through ch. 93A what it cannot through
actionable under ch. 93A. See Melo- the federal copyright laws--gaining a monopoly
Tone Vending, Inc. v. Sherry, Inc., 39 on the publication of certain factual information
Mass.App.Ct. 315, 319, 656 N.E.2d 312, and insulating its work from competitors as a
315 (1995) ("For competition and for the potential source of such information.
rough and tumble of the world of
commerce, there is tolerance even *681 Objecting that use of information
though the fallout of that rough and contained in the Red Book to develop the Blue
tumble is damage to one of the Book is an unfair trade practice is not
competitors.") (internal citation omitted). qualitatively different from asserting copyright
protection in facts. Such protection would be
[27] First, the allegation that MCLE misused contrary to the policies announced in Feist, and
information provided to it by agreement with the Court declines to extend ch. 93A in this
Skinder-Strauss is not sufficiently supported to manner. Federal copyright law both preempts
withstand summary judgment. The only and forecloses this avenue of relief. See
evidence on this record to support Skinder- Patricia Kennedy & Co., Inc. v. Zam-Cul
Strauss's allegation is an affidavit stating that Enterprises, Inc., 830 F.Supp. 53, 56
MCLE used Skinder-Strauss's mailing list (D.Mass.1993) (Collings, Mag. J.) ("[S]tate law
information to develop its own database. causes of action premised on theories such as
Krivitzky Aff. ¶ 27- 28. MCLE began misappropriation or unfair competition where
compiling this database in 1987, seven years the allegations are concerned solely with the
before the Blue Book was published. Reilly copying or replication of protected works of
Aff. ¶ 3. Therefore, there is no evidence that authorship are preempted[.]"); see also 17
MCLE used Skinder-Strauss's information for U.S.C. § 301(a)-(b) (preemption provision of
anything other than the initial purpose of Copyright Act).
developing an independent mailing list with
which MCLE could solicit customers for its [28] Skinder-Strauss's second ch. 93A claim--
continuing legal education programs. [FN11] In that MCLE misused BBO registration
addition, MCLE independently added to its information in violation of BBO policies--also
database the names of new attorneys gleaned fails because the plaintiff has not adduced
from various sources other than the Red Book. sufficient evidence to present a genuine issue of
Id. at ¶ 4-6. There is no evidence MCLE made material fact for trial. The BBO has adopted a
any misrepresentations to obtain those listings. "firm policy ... to deny all requests for
commercial or political use of registration
FN11. It should be noted that MCLE data." Supplemental Krivitzky Aff.Ex. A
(reprinting BBO policy). To enforce this of BBO policy did not amount to an
policy, the BBO requires all requests for access unfair trade practice.
to contain a written acknowledgement of, and
express promise to adhere to, this restriction. Id. [29] Skinder-Strauss's last ch. 93A claim
MCLE obtained access to BBO registration data alleges that MCLE misrepresented to the
to verify the names included in its database and consuming public, through deceptive
promised to limit its use of the data for that advertising, that the Blue Book was the "official
purpose. Id. at Ex. C (letter from MCLE listing of all practicing Massachusetts
production editor to BBO administrator). attorneys." Krivitzky Aff.Ex. K. Skinder-
Strauss argues that MCLE falsely claimed
After Skinder-Strauss informed the BBO of its official government endorsement. MCLE
concern that MCLE was using the registration counters that its advertisement should be
data for a commercial purpose (i.e., preparing construed as claiming, implicitly, that the Blue
the Blue Book), the BBO requested that MCLE Book was MCLE 's "official listing" and not
segregate all names of registered Massachusetts endorsed by the BBO or other Massachusetts
lawyers who appear on the BBO's list but do not governmental entity. MCLE also points out
appear on MCLE's original database. MCLE that this advertisement is no longer in use and
agreed to comply with this request to the full had limited circulation. The Court has
satisfaction of the BBO. Id. at Ex. E (letter examined the advertisement, which is presented
from BBO to Plaintiff's counsel); Reilly Aff. ¶ on the record, and notes that nowhere does it
37. claim to be MCLE 's official directory.
Krivitzky Aff.Ex. K. The word "official"
MCLE's use of BBO data, under these printed in the advertisement is not qualified in
circumstances, did not "attain a level of rascality any such manner.
that would raise an eyebrow of someone inured
to the rough and tumble of the world of On this claim, Skinder-Strauss has the better
commerce," Levings v. Forbes & Wallace, Inc., argument. Regulations promulgated by the
8 Mass.App.Ct. 498, 504, 396 N.E.2d 149, 153 Massachusetts Attorney General to enforce ch.
(1979). See Gooley v. Mobil Oil Corp., 851 93A provide explicitly that "[i]t is an unfair or
F.2d 513, 515-16 (1st Cir.1988) ("[T]he litmus deceptive act for a seller to make any material
test for transgression of chapter 93A involves representations of fact in *682 an advertisement
behavior which falls within 'the penumbra of if the seller knows or should know that the
some ... established concept of unfairness,' and material representation is false or misleading or
is sufficiently 'unethical or unscrupulous' to be has the tendency or capacity to be misleading."
actionable under the statute.") (quoting 940 C.M.R. § 6.04(1) (1995). Furthermore,
Wasserman v. Agnastopoulos, 22 Mass.App.Ct. courts have confirmed that ch. 93A makes
672, 497 N.E.2d 19, 23, review denied, 398 misleading or false advertising actionable by a
Mass. 1105, 499 N.E.2d 298 (1986)). If the competitor damaged by such advertising. See
BBO is satisfied by MCLE's corrective conduct, Abruzzi Foods, Inc. v. Pasta & Cheese, Inc., 986
so is this Court. [FN12] F.2d 605, 605-606 (1st Cir.1993) (noting that ch.
93A action will lie for misleading advertising
FN12. MCLE also argues that Skinder- but finding advertising not deceptive in
Strauss lacks standing to present such a particular case); Datacomm Interface, Inc. v.
claim as the true "injured" party would Computerworld, Inc., 396 Mass. 760, 769, 489
be the BBO itself. The Court need not N.E.2d 185, 191 (1986) (noting that consumer
resolve the standing issue in light of the confusion as to sponsorship or endorsement of
Court's conclusion that the transgression product caused by misleading statement may be
Page 17

actionable under ch. 93A); cf. Nester's Map & Red Book.
Guide v. Hagstrom Map Co., 760 F.Supp. 36,
36-37 (E.D.N.Y.1991) (using word "official" in Although Skinder-Strauss has presented
title of taxi guide "falsely indicates that some evidence sufficient to demonstrate that it has a
person or entity in authority has sanctioned the valid claim under ch. 93A, it has not adduced
publication" and constitutes a false and proof of consumer confusion or of damages.
misleading statement in violation of the Lanham An aggrieved commercial entity has standing
Act, 15 U.S.C. § 1125(a)). under ch. 93A only if it has suffered "any loss of
money or property [.]" M.G.L.A. ch. 93A, §
Advertising the Blue Book as the "official 11; see also Sierra Marketing, Inc. v. New
listing of all practicing Massachusetts attorneys" England Wholesale Co., 14 Mass.App.Ct. 976,
could be misleading in that it "could reasonably 977, 438 N.E.2d 1101, 1103 ("business" action
be found to have caused a person to act under ch. 93A, § 11, cannot be brought for false
differently from the way he otherwise would advertising absent showing of money or
have acted." Kazmaier v. Wooten, 761 F.2d 46, property damages), review denied, 387 Mass.
51 (1st Cir.1985) (quoting Purity Supreme, Inc. 1105, 443 N.E.2d 1322 (1982). The evidence
v. Attorney General, 380 Mass. 762, 777, 407 presented here is enough to withstand MCLE's
N.E.2d 297, 301 (1980)). Even though motion for summary judgment; however, the
attorneys are sophisticated consumers, MCLE's Court cannot, on this insufficiently-developed
advertising might give the impression that its record, determine whether MCLE's false
directory somehow carried an imprimatur of advertising has, in fact, caused injury to
state authority. This tendency is furthered by Skinder-Strauss.
the fact that MCLE is a non-profit corporation
dedicated to bettering the Massachusetts legal CONCLUSION
community through continuing legal For the foregoing reasons, the Court ALLOWS
education. Many members of the bench, MCLE's motion for summary judgment as to
including this Court, regularly lecture at MCLE Counts I and III and DENIES its motion in all
seminars or edit and contribute to MCLE other respects. The Court DENIES Skinder-
materials and treatises. As a result, MCLE has Strauss's cross-motion for summary judgment in
acquired the patina of an entity with special its entirety. Therefore, Counts II and V are
status, despite its purely private legal status. reserved for trial. Counts IV and VI are
Thus, the advertising statement that the Blue dismissed.
Book is "official" carries more weight when
describing a MCLE publication than it might Attachment A:
when applied to another publication, such as the
Similarities and Differences in Red Book vs. Blue Book

Categories Red Book Blue Book


Blank Forms Yes, various kinds Yes, various kinds
Calendars Yes, various kinds Yes, various kinds
Attorney Directory Yes Yes
Judicial Directory Yes Yes
Law Firm Directory No Yes
Massachusetts and Yes Yes
Federal Agencies
Directory
National Sources of Yes Yes
Vital Statistics
State Bar Yes Yes
Associations
Specialized Bar Yes Yes
Associations
Law Libraries Yes Yes
Tax Rates Yes Yes
Massachusetts Divorce Yes No
Procedures
State Maps Yes, time zones, area codes Yes, time zones, area
and state counties codes, state counties,
and locations of state
and federal courts
Jurisdiction of State No Yes
and Federal Courts
Federal and State No Yes
Legislators
Misc. Information Yes, medical charts; Yes, list of recommended
divorce procedures and reading (e.g., Handbook
motor vehicle laws of of Legal Research in
fifty states; degrees of Mass.); extensive
kindred chart; national products and services
victim compensation list; listings; etc.
etc.

*683 914 F.Supp. 665

END OF DOCUMENT

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