Beruflich Dokumente
Kultur Dokumente
and denied copyright protection to Rural's selects 5000 premium cards out of total of
listings. Id. at 363, 111 S.Ct. at 1297. 18,000 is copyrightable).
[8] As already stated, however, a compilation 2. Step Two: Copying Copyrightable Elements
is entitled to copyright protection if its selection
and arrangement of data is original. Copyright If a party demonstrates that its compilation is
protection attaches if the following three sufficiently original to be copyrightable, he
elements are present: "(1) the collection and must further show copyright infringement.
assembly of preexisting material, facts, or Such copying may be shown by direct evidence
data; (2) the selection, coordination, or of actual copying, but such evidence is rarely
arrangement of those materials; and (3) the available. Therefore, the First Circuit has held
creation, by virtue of the selection, coordination, that infringement may be established "by
or arrangement, of an 'original' work of showing that the defendant had access to the
authorship." Id. at 357, 111 S.Ct. at 1293. copyrighted work and that the offending and
Thus, a compilation, such as a legal directory, copyrighted articles are 'substantially similar.' "
may be subject to copyright although the facts Concrete Machinery, 843 F.2d at 606 (citations
presented therein are not. "No matter how omitted). It is undisputed that MCLE had
original the format ... the facts themselves do access to the Red Book.
not become original through association.... This
inevitably *672 means that the copyright in a [9] Even evidence of actual copying may be
factual compilation is thin." Id. at 349, 111 S.Ct. insufficient, however, if this copying was not
at 1289. substantial. Actionable copying as a legal
proposition must be shown. "The plaintiff must
As the Second Circuit noted, however, "it is ... prove that the copying of copyrighted
[not] anorexic." Key Publications, 945 F.2d at material was so extensive that it rendered the
514. Several courts pre- and post-Feist have offending and copyrighted works substantially
found the requisite originality in various types similar" as a matter of law. Lotus Development
of factual compilations. See, e.g., CCC Corp., 49 F.3d at 813. Professor Nimmer states
Information Serv., Inc. v. Maclean Hunter this distinction as follows:
Market Reports, Inc., 44 F.3d 61, 65-67 (2d Two separate components actually underlie
Cir.1994) (selection and arrangement of used proof of copying.... First, there is the factual
automobile valuation criteria are copyrightable), question whether the defendant, in creating its
cert. denied, 516 U.S. 817, 116 S.Ct. 72, 133 work, used the plaintiff's material as a model,
L.Ed.2d 32 (1995); Key Publications, 945 F.2d template, or even inspiration. If the answer is
at 512-14 (selection of particular businesses in 'yes,' then one can conclude that, as a factual
specialized telephone directory for use by New proposition, copying took place. But the
York Chinese-American community is question still remains whether such copying is
copyrightable); Kregos v. Associated Press, 937 actionable ... [The appropriate question for
F.2d 700, 703-706 (2d Cir.1991) (Kregos I ) actionable copying is] whether the defendant's
(selection of nine statistics in creating baseball work is substantially similar to plaintiff's work
outcome-predictive pitching form is such that liability may attach.
copyrightable); Harper House, Inc. v. Thomas 3 Melville B. Nimmer & David Nimmer,
Nelson, Inc., 889 F.2d 197, 204-205 (9th Nimmer on Copyright § 13.01[B] at 13-8 to 13-
Cir.1989) (selection and arrangement of 9 (1995).
materials in daily organizer is copyrightable);
Eckes v. Card Prices Update, 736 F.2d 859, [10] "Substantial similarity is an elusive
860-63 (2d Cir.1984) (baseball card guide that concept, not subject to precise definition,"
Concrete Machinery, 843 F.2d at 606, but is indistinct from its expression. This Court
usually governed by the "ordinary observer" disagrees. As explained further in this opinion,
test. That is, "[t]he test is whether the accused the record is replete with examples of legal
work is so similar to the plaintiff's work that an directories, which display different
ordinary reasonable person would conclude that combinations of features. Although there are
the defendant unlawfully appropriated the certain core similarities among the directories,
plaintiff's protectible expression by taking there also are sufficient differences to belie the
material of substance and value." Id. at 607 assertion that the idea of a legal directory and its
(quoting Educational Testing Services v. expression are inseparable.
Katzman, 793 F.2d 533, 541 (3d Cir.1986)).
However, the First Circuit appears to apply the
[11] Particularly in the milieu of factual concepts underlying the doctrine, as a guidepost
compilations, this concept is complicated by the in judging whether there is substantial similarity
idea/expression dichotomy or "merger doctrine" between the copyrighted and the infringing
in copyright law. "The fundamental copyright works. See Concrete Machinery, 843 F.2d at
principle that only the expression of an idea and 606 (discussing merger doctrine in context of
not the idea itself is protectible has produced a substantial similarity analysis); accord Kregos I,
corollary maxim that even expression is not 937 F.2d at 705 ("Our Circuit has considered
protected in those instances where there is only this so-called 'merger' doctrine in determining
one or so few ways of expressing an idea that whether actionable infringement has occurred,
protection of the expression would effectively rather than whether a copyright is valid, an
accord protection to the idea itself." Kregos I, approach the Nimmer treatise regards as the
937 F.2d at 705 (citation omitted). 'better view.' ") (quoting 3 Nimmer, supra, §
13.03[B] at 13-78 to 13-79). Deciding what
[12] With respect to factual works, the merger constitutes substantial similarity hinges on the
doctrine is strongly implicated because, proper application of the merger doctrine to the
generally speaking, there are few *673 ways of compilations presented here. See Kregos I, 937
depicting, rendering or expressing facts. As the F.2d at 705-706 (holding that every compilation
First Circuit explains, "[s]ome ideas admit of presents idea that particular selection of facts
only a limited number of expressions. When presented will be useful, but proper inquiry is
there is essentially only one way to express an whether useful ideas are capable of different
idea, the idea and its expression are inseparable expressions); Nichols v. Universal Pictures
and copyright is no bar to copying that Corp., 45 F.2d 119, 121 (2d Cir.1930) (Learned
expression." Concrete Machinery, 843 F.2d at Hand, J.) (whether merger doctrine applies
606. "This principle, known as the depends upon level of abstraction of idea from
idea/expression or fact/expression dichotomy, its original expression), cert. denied, 282 U.S.
applies to all works of authorship. As applied 902, 51 S.Ct. 216, 75 L.Ed. 795 (1931); 3
to a factual compilation, assuming the absence Nimmer, supra, § 13.03[B] at 13-80
of original written expression, only the ("[A]pplication of the merger doctrine depends
compiler's selection and arrangement may be on the level of abstraction at which one defines
protected; the raw facts may be copied at the 'idea' that merges with the subject
will." Feist, 499 U.S. at 350, 111 S.Ct. at 1290. expression.") (footnotes omitted).
MCLE argues that Skinder-Strauss's copyright [13] In other words, as idea and expression
protection in the "selection and arrangement" of merge, "a copyright holder must then prove
features is barred by the merger doctrine substantial similarity to those few aspects of the
because the "idea" of a legal directory is work that are expression not required by the
Page 7
idea." Concrete Machinery, 843 F.2d at 607. It allegedly similar features are protected
further follows that "the fewer the methods of by copyright.... [U]nprotectible ideas
expressing an idea, the more the allegedly must be separated from potentially
infringing work must resemble the copyrighted protectible expression; to that
work in order to establish substantial similarity." expression, the court must then apply the
Cooling Systems and Flexibles, Inc. v. Stuart relevant limiting doctrines [e.g., merger
Radiator, Inc., 777 F.2d 485, 491 (9th Cir.1985). doctrine, blank form, scene a faire] ...;
"In such a case, the burden of proof is heavy on and (3) Having dissected the alleged
the plaintiff who may have to show 'near similarities and considered the range of
identity' between the works at issue." Concrete possible expression, the court must
Machinery, 843 F.2d at 606. define the scope of the plaintiff's
copyright--that is, decide whether the
The First Circuit has established a "workable, work is entitled to "broad" or "thin"
flexible framework for [this] copyright protection. Depending upon the degree
infringement analysis." Id. at 608. In that case, of protection, the court must set the
a manufacturer of animal-shaped lawn appropriate standard for a subjective
sculptures sued a competitor for infringement. comparison of the works to determine
Because there are a limited number of ways of whether, as a whole, they are sufficiently
portraying an animal (e.g., deer) through similar to support a finding of illicit
sculpture, the plaintiff "must show substantial copying.
similarity, between works, in those features over Apple Computer, Inc. v. Microsoft
which it exercised discretion while portraying a Corp., 35 F.3d 1435, 1443 (9th
'realistic-looking concrete deer.' " Id. at 607. Cir.1994), cert. denied, 513 U.S. 1184,
115 S.Ct. 1176, 130 L.Ed.2d 1129
[14] The court must dissect the works and (1995). The First Circuit's analysis, and
determine whether "there are sufficient necessarily that employed by this Court,
articulable similarities to justify a finding that is substantially similar.
the defendant has copied from the protected
work." Id. at 608. At this stage of the analysis, C. Count I: Claim of Infringement by Selection
"[t]he court can determine, in at least a general of Data
way, those aspects of the [copyrighted] work
that are protected by the copyright and that The Court will analytically dissect the works to
should be considered in *674 the subsequent determine whether protectible expression has
comparative analysis[.]" Id. at 608-609. [FN4] been copied. In doing so, the Court will
Dissection follows. consider whether the Red Book's separate
elements are sufficiently original to warrant
FN4. The Ninth Circuit has developed protection under Feist.
an analogous, but somewhat more
involved, test for detecting copyright 1. Blank Forms
infringement:
[T]he steps we find helpful to follow are [15][16] As an initial matter, much of the
these: (1) The plaintiff must identify the information that is contained in both volumes is
source(s) of the alleged similarity subject to the "blank form" doctrine and thus is
between his work and the defendant's not copyrightable. Established in the landmark
work; (2) Using analytic dissection, and, case of Baker v. Selden, 101 U.S. 99, 107, 25
if necessary, expert testimony, the court L.Ed. 841 (1879) (holding "blank account-books
must determine whether any of the are not the subject of copyright"), this doctrine
holds that "a form that conveys no information containing no original authorship, such as, for
and serves only to provide blank space for example: Standard calendars, height and weight
recording information contains no expression or charts, tape measures and rulers, schedules of
selection of information that could possibly sporting events, and lists or tables taken from
warrant copyright protection." Kregos I, 937 public documents and other common
F.2d at 708. Accordingly, the regulations of the sources"). Therefore, the fact that certain fee
U.S. Copyright Office exclude from copyright schedules, holiday charts, and other similar
protection: items are common to the Red Book and the Blue
Blank forms, such as time cards, graph paper, Book does not establish copyright infringement.
account books, diaries, bank checks,
scorecards, address books, report forms, order *675 Notwithstanding, Skinder-Strauss argues
forms and the like, which are designed for that it displayed creativity in deciding which
recording information and do not in holidays, fees, and other "common property" to
themselves convey information. include in the Red Book. For example, MCLE
37 C.F.R. § 202.1(c) (1995). Here, the Red contends that, out of a virtually limitless supply
Book and Blue Book both contain numerous of holidays, it selected out a small subset, which
forms for recording information, such as daily the Blue Book copies virtually verbatim.
planners, cash account forms, case registers, and However, the Red Book and the Blue Book both
the like, which are not the subject of copyright list Massachusetts state holidays and the
protection. Even though there is evidence that primary Jewish and Christian religious
MCLE "copied" some of the Red Book's blank holidays. The selection criterion for such
forms, there is no infringement as a matter of information is not determined by any creativity
law. on the part of Skinder-Strauss and is nearly as
automatic as the choice of telephone subscribers
2. Common Property to include in a white pages. See Feist, 499 U.S.
at 362-63, 111 S.Ct. at 1296-97. Similarly, the
[17] Similarly, the Blue Book and the Red overlap of federal and state fee schedules in the
Book include numerous charts, lists, maps, and Red Book and the Blue Book is a function of the
similar items, which contain information that is fact that the fees are set by public authorities.
so-called "common property" and does not vary The "selection" of such information does not
with the creativity of the compiler. For depend on the creativity of the authors.
example, a standard calendar, a list of important
holidays, a map of Massachusetts, a national 3. Listings of Judges and Lawyers
map including time zones, and a date calculation
chart are all common forms of conveying Included in both the Red Book and the Blue
information and/or are "ideas" that cannot be Book are comprehensive listings of federal and
considered separately from their expression. state judges and practicing attorneys in
After all, there are only a very limited number Massachusetts. Each volume presents different
of ways that an author can render a calendar, information. The Red Book lists judges
date calculation chart, or list of holidays. Cf. alphabetically by jurisdiction and provides the
Harper House, 889 F.2d at 204, 204 n. 5 name, address, and office telephone number.
(holding that common property such as area The Blue Book lists judges alphabetically
code/time zone maps and standard calendars without regard to jurisdiction and supplements
contained in daily organizer are not the same information provided in the Red Book
copyrightable); 37 C.F.R. § 202.1(d) (1995) with a brief resume indicating the judges' career
(excluding from copyright "[w]orks consisting experiences.
entirely of information that is common property
Page 9
Regarding attorney listings, both volumes list [18] As a matter of law, it is irrelevant to a
practicing Massachusetts attorneys copyright analysis whether listings from the Red
alphabetically and geographically with minor Book, including the "seeds," were copied
differences. The Red Book lists the attorney's verbatim into the Blue Book. "[R]aw facts may
name (last name in boldface type), telephone be copied at will." Feist, 499 U.S. at 350, 111
number, firm name (if applicable), year of bar S.Ct. at 1290. The copyright laws do not
admission, address, and fax number, if prohibit MCLE from copying listings of
applicable. Much of the information is attorneys included in Skinder-Strauss's Red
abbreviated. The Blue Book lists the attorney's Book. If copying true facts is permissible, it is
name (again last name in boldface type), firm immaterial whether MCLE copied false facts or
name (if applicable), year of Massachusetts bar "seeds." See Nester's Map & Guide Corp. v.
admission, any additional jurisdictions of which Hagstrom Map Co., 796 F.Supp. 729, 733
that attorney is a member, and fax number (if (E.D.N.Y.1992) (treating "false facts" as "actual
applicable). The Blue Book does not facts" for purposes of copyright infringement).
abbreviate, except to shorten middle names to The telephone directory in Feist also included
initials. Also, the Red Book separates out intentional errors to detect copying--a fact that
Boston attorneys and lists them first among the was not relevant to the Court's analysis. 499
geographic groupings of Massachusetts U.S. at 344, 109 S.Ct. at ----. If it chose to do so,
lawyers. In contrast, the Blue Book does not MCLE could borrow freely from the Red *676
list Boston attorneys separately. Book in compiling its attorney database and its
Blue Book listings.
Most of the listings published in the Red Book
also appear in the Blue Book. Skinder-Strauss [19] A more difficult question is presented
emphasizes the fact that MCLE included in its with respect to the selection and arrangement of
publication certain fictitious attorney names the listings in the Red Book and the Blue
(i.e., "seeds") that Skinder-Strauss intentionally Book. Skinder-Strauss maintains that it
placed in the Red Book to detect copying. It exercised some creativity in selecting the names
contends that MCLE pirated its exhaustive list included in its Red Book. For example, not all
of names, including the "seeds," and therefore is members of the Massachusetts bar were
guilty of copyright infringement. MCLE included but only those attorneys who actively
exhaustively documents the process by which it practice in one of the six New England states,
developed its own database, explains away the excluding retired or suspended attorneys.
presence of the "seeds," and argues that the Blue Krivitzky Aff. ¶ 13. To the extent that MCLE
Book's directory is sufficiently different from simply copied substantially all of the Red
that of the Red Book so as to avoid a finding of Book's listings, Skinder-Strauss argues that
substantial similarity. In particular, MCLE MCLE infringed its copyright in this "original"
demonstrates that the "vast majority of selection of data. MCLE counters that such
[directory] entries that Skinder-Strauss cites as simple selection by geographic area is the same
common errors, involve attorneys that were in as selecting the telephone subscribers in a given
MCLE's files years before MCLE even service area for publication in a white pages
conceived of the Bluebook." Reilly Aff. ¶ 21. directory. If so, this case is indistinguishable
Also, MCLE points out that the bar directories from Feist, and copyright protection is
are not virtually identical. For example, the unwarranted.
Blue Book contains 99 listings of lawyers
whose last names begin with E, which do not Two post-Feist cases decided in other circuits
appear in the Red Book. are instructive here. In Key Publications, Key,
a publisher of an annual classified business
directory for New York City's Chinese- in its decision to include only those
American community, brought an action against Massachusetts attorneys who actively practice
Galore, the publisher of a competing directory in New England, and to exclude retired or
serving the same customer base. 945 F.2d at suspended lawyers. Judges were simply listed
510. Not every business in New York was alphabetically and by jurisdiction.
included in Key's directory but only a specific
subset that Key believed would be of particular Skinder-Strauss does not contend that it
interest to its clientele. Under these selected among practicing Massachusetts
circumstances, the Second Circuit held that Key attorneys for inclusion in the Red Book on bases
exercised "thought and creativity in the other than geography and active bar
selection of businesses included in [its membership. For example, Skinder-Strauss did
directory]" and therefore was entitled to not select attorneys by specialty; The
copyright protection. Id. at 512. [FN5] "selection" of other directory data, including the
attorney name, address, telephone and fax
FN5. Later in its opinion, however, the numbers, year of bar admission, and so forth are
Second Circuit held that the Key and equally unoriginal and determined by forces
Galore directories were not substantially external to the compiler. Such selection of
similar as a matter of law. Key information is typical of any attempt to compile
Publications, 945 F.2d at 515-16. a legal directory for a certain service area. See
Mid America Title Co. v. Kirk, 59 F.3d 719, 721
In contrast, the Eleventh Circuit found the (7th Cir.) (holding that compilation of land title
requisite originality to be lacking in the data not copyrightable because "title examiner
selection of businesses to be included in a run- was restricted by external forces to simply list
of-the-mill "yellow pages" directory. In [sic] all the factual information that affects the
BellSouth Advertising & Publishing Corp. v. marketable title"), cert. denied, 516 U.S. 990,
Donnelley Information Publishing, Inc., 999 116 S.Ct. 520, 133 L.Ed.2d 428 (1995). [FN6]
F.2d 1436 (11th Cir.1993) (en banc), cert.
denied, 510 U.S. 1101, 114 S.Ct. 943, 127 FN6. Skinder-Strauss relies heavily upon
L.Ed.2d 323 (1995), Bellsouth published a a decision rendered by a panel of the
yellow pages directory for the Greater Miami Eleventh Circuit in which the court
area, which included all of its business-rate extended copyright protection to a
telephone service subscribers. For purposes of factual compilation and limited its prior
its directory, Bellsouth was required to define holding in BellSouth. This opinion,
the geographic scope of Greater Miami. A however, was recently vacated by the
competitor used Bellsouth's yellow pages to Eleventh Circuit and currently is
develop its own business directory for the awaiting rehearing en banc. See
Greater Miami area. Id. at 1448-49. In Warren Publishing, Inc. v. Microdos
Bellsouth's resulting action for copyright Data Corp., 52 F.3d 950, 951-54 (11th
infringement, the court held that the geographic Cir.) (factual compilation listing cable
"selection" of listings to include in a yellow systems by principal service areas
pages was devoid of originality and not sufficiently original for copyright
copyrightable. Id. at 1441. protection), vacated, 67 F.3d 276 (11th
Cir.1995) (en banc).
This case is closer to BellSouth. In compiling
a Massachusetts directory of lawyers and *677 Alternatively, the merger doctrine
judges, Skinder-Strauss did not exercise even a applies here because there are so few ways of
minimal degree of creativity in a Feistian sense compiling listings of attorneys. This is
Page 11
MCLE violated ch. 93A by disputes this account and contends that it
"misrepresent[ing] to the consuming never used mailing list information
public that the handbook available to obtained from Skinder-Strauss to
them currently (i.e. by inference the compile its database. Reilly Aff. ¶ 40.
[Red Book] )--was not worthy of use by
comparison to the [Blue Book]." Count Further, as this opinion already has made
V. This allegation may be dismissed out patently clear, MCLE was free to use the Red
of hand. Whenever a competitor Book as one of the sources for compiling its
designs a new product and markets it, he Blue Book. The copyright laws do not, and
makes an implicit claim that his product constitutionally cannot, protect facts from
is superior to pre-existing alternatives. copying. See Feist, 499 U.S. at 344-48, 111
Such "disparagement" is part and parcel S.Ct. at 1286-89. Skinder-Strauss attempts to
of competition and certainly not achieve through ch. 93A what it cannot through
actionable under ch. 93A. See Melo- the federal copyright laws--gaining a monopoly
Tone Vending, Inc. v. Sherry, Inc., 39 on the publication of certain factual information
Mass.App.Ct. 315, 319, 656 N.E.2d 312, and insulating its work from competitors as a
315 (1995) ("For competition and for the potential source of such information.
rough and tumble of the world of
commerce, there is tolerance even *681 Objecting that use of information
though the fallout of that rough and contained in the Red Book to develop the Blue
tumble is damage to one of the Book is an unfair trade practice is not
competitors.") (internal citation omitted). qualitatively different from asserting copyright
protection in facts. Such protection would be
[27] First, the allegation that MCLE misused contrary to the policies announced in Feist, and
information provided to it by agreement with the Court declines to extend ch. 93A in this
Skinder-Strauss is not sufficiently supported to manner. Federal copyright law both preempts
withstand summary judgment. The only and forecloses this avenue of relief. See
evidence on this record to support Skinder- Patricia Kennedy & Co., Inc. v. Zam-Cul
Strauss's allegation is an affidavit stating that Enterprises, Inc., 830 F.Supp. 53, 56
MCLE used Skinder-Strauss's mailing list (D.Mass.1993) (Collings, Mag. J.) ("[S]tate law
information to develop its own database. causes of action premised on theories such as
Krivitzky Aff. ¶ 27- 28. MCLE began misappropriation or unfair competition where
compiling this database in 1987, seven years the allegations are concerned solely with the
before the Blue Book was published. Reilly copying or replication of protected works of
Aff. ¶ 3. Therefore, there is no evidence that authorship are preempted[.]"); see also 17
MCLE used Skinder-Strauss's information for U.S.C. § 301(a)-(b) (preemption provision of
anything other than the initial purpose of Copyright Act).
developing an independent mailing list with
which MCLE could solicit customers for its [28] Skinder-Strauss's second ch. 93A claim--
continuing legal education programs. [FN11] In that MCLE misused BBO registration
addition, MCLE independently added to its information in violation of BBO policies--also
database the names of new attorneys gleaned fails because the plaintiff has not adduced
from various sources other than the Red Book. sufficient evidence to present a genuine issue of
Id. at ¶ 4-6. There is no evidence MCLE made material fact for trial. The BBO has adopted a
any misrepresentations to obtain those listings. "firm policy ... to deny all requests for
commercial or political use of registration
FN11. It should be noted that MCLE data." Supplemental Krivitzky Aff.Ex. A
(reprinting BBO policy). To enforce this of BBO policy did not amount to an
policy, the BBO requires all requests for access unfair trade practice.
to contain a written acknowledgement of, and
express promise to adhere to, this restriction. Id. [29] Skinder-Strauss's last ch. 93A claim
MCLE obtained access to BBO registration data alleges that MCLE misrepresented to the
to verify the names included in its database and consuming public, through deceptive
promised to limit its use of the data for that advertising, that the Blue Book was the "official
purpose. Id. at Ex. C (letter from MCLE listing of all practicing Massachusetts
production editor to BBO administrator). attorneys." Krivitzky Aff.Ex. K. Skinder-
Strauss argues that MCLE falsely claimed
After Skinder-Strauss informed the BBO of its official government endorsement. MCLE
concern that MCLE was using the registration counters that its advertisement should be
data for a commercial purpose (i.e., preparing construed as claiming, implicitly, that the Blue
the Blue Book), the BBO requested that MCLE Book was MCLE 's "official listing" and not
segregate all names of registered Massachusetts endorsed by the BBO or other Massachusetts
lawyers who appear on the BBO's list but do not governmental entity. MCLE also points out
appear on MCLE's original database. MCLE that this advertisement is no longer in use and
agreed to comply with this request to the full had limited circulation. The Court has
satisfaction of the BBO. Id. at Ex. E (letter examined the advertisement, which is presented
from BBO to Plaintiff's counsel); Reilly Aff. ¶ on the record, and notes that nowhere does it
37. claim to be MCLE 's official directory.
Krivitzky Aff.Ex. K. The word "official"
MCLE's use of BBO data, under these printed in the advertisement is not qualified in
circumstances, did not "attain a level of rascality any such manner.
that would raise an eyebrow of someone inured
to the rough and tumble of the world of On this claim, Skinder-Strauss has the better
commerce," Levings v. Forbes & Wallace, Inc., argument. Regulations promulgated by the
8 Mass.App.Ct. 498, 504, 396 N.E.2d 149, 153 Massachusetts Attorney General to enforce ch.
(1979). See Gooley v. Mobil Oil Corp., 851 93A provide explicitly that "[i]t is an unfair or
F.2d 513, 515-16 (1st Cir.1988) ("[T]he litmus deceptive act for a seller to make any material
test for transgression of chapter 93A involves representations of fact in *682 an advertisement
behavior which falls within 'the penumbra of if the seller knows or should know that the
some ... established concept of unfairness,' and material representation is false or misleading or
is sufficiently 'unethical or unscrupulous' to be has the tendency or capacity to be misleading."
actionable under the statute.") (quoting 940 C.M.R. § 6.04(1) (1995). Furthermore,
Wasserman v. Agnastopoulos, 22 Mass.App.Ct. courts have confirmed that ch. 93A makes
672, 497 N.E.2d 19, 23, review denied, 398 misleading or false advertising actionable by a
Mass. 1105, 499 N.E.2d 298 (1986)). If the competitor damaged by such advertising. See
BBO is satisfied by MCLE's corrective conduct, Abruzzi Foods, Inc. v. Pasta & Cheese, Inc., 986
so is this Court. [FN12] F.2d 605, 605-606 (1st Cir.1993) (noting that ch.
93A action will lie for misleading advertising
FN12. MCLE also argues that Skinder- but finding advertising not deceptive in
Strauss lacks standing to present such a particular case); Datacomm Interface, Inc. v.
claim as the true "injured" party would Computerworld, Inc., 396 Mass. 760, 769, 489
be the BBO itself. The Court need not N.E.2d 185, 191 (1986) (noting that consumer
resolve the standing issue in light of the confusion as to sponsorship or endorsement of
Court's conclusion that the transgression product caused by misleading statement may be
Page 17
actionable under ch. 93A); cf. Nester's Map & Red Book.
Guide v. Hagstrom Map Co., 760 F.Supp. 36,
36-37 (E.D.N.Y.1991) (using word "official" in Although Skinder-Strauss has presented
title of taxi guide "falsely indicates that some evidence sufficient to demonstrate that it has a
person or entity in authority has sanctioned the valid claim under ch. 93A, it has not adduced
publication" and constitutes a false and proof of consumer confusion or of damages.
misleading statement in violation of the Lanham An aggrieved commercial entity has standing
Act, 15 U.S.C. § 1125(a)). under ch. 93A only if it has suffered "any loss of
money or property [.]" M.G.L.A. ch. 93A, §
Advertising the Blue Book as the "official 11; see also Sierra Marketing, Inc. v. New
listing of all practicing Massachusetts attorneys" England Wholesale Co., 14 Mass.App.Ct. 976,
could be misleading in that it "could reasonably 977, 438 N.E.2d 1101, 1103 ("business" action
be found to have caused a person to act under ch. 93A, § 11, cannot be brought for false
differently from the way he otherwise would advertising absent showing of money or
have acted." Kazmaier v. Wooten, 761 F.2d 46, property damages), review denied, 387 Mass.
51 (1st Cir.1985) (quoting Purity Supreme, Inc. 1105, 443 N.E.2d 1322 (1982). The evidence
v. Attorney General, 380 Mass. 762, 777, 407 presented here is enough to withstand MCLE's
N.E.2d 297, 301 (1980)). Even though motion for summary judgment; however, the
attorneys are sophisticated consumers, MCLE's Court cannot, on this insufficiently-developed
advertising might give the impression that its record, determine whether MCLE's false
directory somehow carried an imprimatur of advertising has, in fact, caused injury to
state authority. This tendency is furthered by Skinder-Strauss.
the fact that MCLE is a non-profit corporation
dedicated to bettering the Massachusetts legal CONCLUSION
community through continuing legal For the foregoing reasons, the Court ALLOWS
education. Many members of the bench, MCLE's motion for summary judgment as to
including this Court, regularly lecture at MCLE Counts I and III and DENIES its motion in all
seminars or edit and contribute to MCLE other respects. The Court DENIES Skinder-
materials and treatises. As a result, MCLE has Strauss's cross-motion for summary judgment in
acquired the patina of an entity with special its entirety. Therefore, Counts II and V are
status, despite its purely private legal status. reserved for trial. Counts IV and VI are
Thus, the advertising statement that the Blue dismissed.
Book is "official" carries more weight when
describing a MCLE publication than it might Attachment A:
when applied to another publication, such as the
Similarities and Differences in Red Book vs. Blue Book
END OF DOCUMENT