Beruflich Dokumente
Kultur Dokumente
ATANACIO, MICHELLE
BARDE, NAHUM
GARDOCE, MICHAELLA
SORIANO, EDRIAN
CHAPTER I
Introduction
the product and service they wanted. The target audience depends on the
products and services that the business owners’ offering. Customers might
should be to identify and meet the needs of the consumer. Providing great
customer service and good quality product will satisfy both the business
owners and the target market. Customers get proper service while the
the selection, purchase and consumption of goods and services for the
reason why did an individual purchase that product or service and who
for the same product, services, price and promotion. The researchers' aims
behavior.
considering that there might be some changes with it. Culture factor has a
based to the culture to which they belong, what they see from their
different sets of habits, beliefs and principles which can be developed from
group, role in the society and social status. Every individual has someone
around them that can influence every decision that will be made
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service only after he/she uses it. An individual who is satisfied with a
product again.
consumer. The list of human needs and wants is endless and constantly
different factors and analyze how the target market will respond to the
product or service, then the company might face trouble or worst, leads to
Conceptual Framework
Figure 1.INPUT-PROCESS-OUTPUT
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2. What are the factors that affect customers’ behavior on buying products
Hypothesis
education and marital status. The researchers assume that the availability of
influenced by our families and our roles in them. Whether it is your fashion
or food, family and friends are bound to have a limited but certain influence
Countryside.
owner told them to do. Running the errands of the business and
CHILDREN OF MARY IMMACULATE COLLEGE
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Countryside,
researchers will only provide facts and information that supports the study
There will be thirty (30) respondents that will be involved in the study.
Specifically, fifteen (15) female customers and fifteen (15) male customers
will be encountered during the survey. They are the selected respondents
Definition of Terms
business often honor the adage " the customer is always right"
and service.
business.
the market place some consumer play various role in the market
market place and how best to present the goods and product to
the consumers.
the product.
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behavior.
status in life and by their age. Its like the social factors, they
poor person, poor individual can't buy the branded product and
the rich individual can buy branded and high quality products.
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buying products.
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References
https://productmanagement.buzz/index.php/2010/07/27/factors_affecti/
https://www.omniconvert.com/blog/consumer-behavior-in-marketing-
patterns-types-segmentation.html
congress-proceedings/2017/EBM/EBM-I-005.pdf
https://ejournals.ph/article.php?id=2305
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https://www.researchgate.net/publication/322931336_An_impact_of_cons
umer_buying_behavior_in_decision_making_process_in_purchase_of_ele
ctronic_home_appliances_in_Chennai_India_an_empirical_study
Mashao E.T and Sukdeo N., (2018). Factors that influence consumer
https://www.researchgate.net/publication/326994769_Factors_that_influen
ce_consumer_behavior_in_the_purchase_of_durable_household_product
from: https://www.rappler.com/business/38219-4-factors-explain-filipino-
buying-behavior
analysis
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CHAPTER II
This chapter presents the related literature and studies after the
and study review is to provide the readers with the general overview about
and service.
INTRODUCTION
consumers and the process used to choose, use and dispose of products
they can identify the products that are needed and in demand. Also,
RELATED STUDIES
LOCAL STUDIES
buying behavior that the customers’ have and stated that there are two
factors: Internal and External factors. Internal factors include sex and net
This means specific items are influential to one demographic but not to
FOREIGN STUDIES
the customer playing the three distinct roles of user, payer and buyer. The
authors of this study revealed the factors that affects customers behavior
After conducted a survey, the researchers determined that all the factors
consumers.
Mashao and Sakdeo (2018) identified that the product quality, products
found that factors stated above are the most common reason of consumer
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RELATED LITERATURE
LOCAL LITERATURE
Filipinos like to look good, Germ protection need rises, We buy healthy
lotion from June 2009 to June 2013. Also, the purchase of whitening body
free, Filipinos purchased 19% more hand sanitizers and 9% more baby
wipes from the same date. When it comes on being physically fit and
most of the Filipinos. Over the past years, sales of cereals increased up to
Filipinos nowadays wanted to eat food that will not take too long to cook,
rises up to 21% and 17% in instant pasta. Quick and easy meal purchases
canned meat. The statistical study stated that most of Filipinos like to
purchase products that will be beneficial to them and way easier to use.
FOREIGN LITERATURE
purchase of goods and service for the satisfaction of their wants. There
are several factors that can affect the customers’ behavior such as cultural
personality, who they are as a person and how they react in different
buying products and services. The external and internal factors mainly
products and services as it was simply relying on their net monthly income
products and services which are cultural factors, social factors, personal
affected" by Bong R. Osorio stated that the value is the biggest online
spend levels, Filipinos move between online and offline platforms as they
them, the central focus of much of the research dealt with the motivation
presented were very useful for this study. Both local and foreign literatures
and studies is somewhat linked to each that can be a way for finding the
focused on the factors that may affect one's behavior such as social and
Given above the foreign and local studies found that the
Where bargain item/s may satisfy the customer and also the enjoyment of
the customer may affect their behavior. The more they're happy with the