FAKULTI PENGURUSAN TEKNOLOGI DAN TEKNOUSAHAWANAN

UNIVERSITI TEKNIKAL MALAYSIA MELAKA

INNOVATION MANAGEMENT STRATEGY

BTMP 2243 (E) SEMESTER II SESI 2019/2020

1.0 LEARNING OUTCOMES

Upon completion of this subject, student should be able to:

LO1 Discuss the foundations and implications of the dynamics of innovations

LO2 Interpret firms strategic direction and innovation strategy
LO3 Develop the process of implementing innovation in firms

2.0 SYNOPSIS

This subject discusses strategic imperatives in research implementation and innovation

management. Topics include developing research and innovation processes, as well as
technology and innovation strategic management.

Students will acquire the neccesary knolwedge and skills in innovation processes and
management. The subject also discusses intellectual property rights. Case studies will be
incorporated to enhance students’ understanding on strategic innovation management.

3.0 REFERENCES

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

 1. Schilling, M. A., (2017), Strategic Management of Technological Innovation, 4th
Edition, New York: McGraw Hill International Edition. (Main Reference).
2. David, F.R. & David, F.R. (2015), Strategic Management: Concept and Cases, 15th
Edition, United Kingdom: Pearson Education Limited
3. Cusumano, M., (2012) Staying Power: Six Enduring Principles for Managing
Strategy and Innovation in an Uncertainty World: Oxford University Press, USA.

4.0 ASSESSMENT METHOD

NO. Items Percentage

(%)
1. QUIZ 10
2. INDIVIDUAL ASSIGNMENT 10
3. GROUP ASSIGNMENT 20
4. MID TERM EXAM 20
5. FINAL EXAM 40
TOTAL 100

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

5.0 STUDENT LEARNING TIME (SLT)

STUDENT LEARNING TIME

ITEM GUIDED LEARNING TIME INDEPENDENT LEARNING TIME

OFFICIAL GUIDED SELF
ASSESSMENT
CONTACT FREQ TOTAL LEARNING FREQ TOTAL STUDY FREQ TOTAL FREQ TOTAL
TIME
HOURS HOURS HOURS
Lecture 2 14 28     0 3 14 42     0
Activities/Case
1 14 14     0 1 14 14     0
study
Quiz 0 1 2 2 0.25 2 0.5
Group assignment 0 4 1 4 0
Individual
        0 0.5 3 1.5     0
assignment
Presentation 0.5 1 0.5 0 1 1 1 0
Mid-term
0 3 1 3 1.5 1 1.5
Examination
Final Examination         0 5 1 5 3 1 3
TOTAL 42.5 0 72.5 5
GRAND TOTAL 120
TOTAL CREDIT 120/40 = 3 CREDITS

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

6.0 WEEKLY LECTURE PLAN

Week Contents Remarks

Introduction
 The importance of Technological Innovation  Discussion on
 The Impact of Technological Innovation on Individual
Society Assignment
 Group
 Innovation by Industry
1 Lecture 1 Assignment:
 The Innovation Funnel Group
 The Importance of Strategy formation
(Each group
consists of
about 6-7
people)

Sources of Innovation
 Creativity Paper
2 Lecture 2 aeroplane
 Translating Creativity into Innovation
exercise
 Innovation in Collaborative Networks

Types and Patterns of Innovation

 Types of Innovation  Discussion
3 Lecture 3
 Technology S-curves
 Technology Cycles

Standards Battles and Design Dominance

 Why Dominant Designs Are Selected?  Case study
 Multiple Dimensions of Value  Quiz 1
4 Lecture 4
 Are Winner-Take-All Markets Good for
Consumers?

Timing of Entry
 First-Mover Advantages and Disadvantages  Class Exercise/
5 Lecture 5  Factors Influencing Optimal Timing of Entry Discussion
Questions
 Strategies to Improve Timing Options

Defining the Organization’s Strategic Decision

 Assessing the Firm’s Current Position  Class Exercise /
6 Lecture 6  Identifying Core Competencies and Capabilities Discussion
Questions
 Strategic Intent

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

 Choosing Innovation Projects
 The Development Budget  Class Exercise/
 Quantitative Methods for Choosing Projects Discussion
7 Lecture 7 Questions
 Qualitative Methods for Choosing Projects
 Quiz 2
 Combining Quantitative and Qualitative
Information

MID SEMESTER BREAK

8

Collaboration Strategies
 Reasons for Going Solo  Mid-Term
 Advantages of Collaborating Exam
9 Lecture 8  Submission of
 Types of Collaborative Arrangements
Individual
 Choosing a Mode of Collaboration assignment
 Choosing and Monitoring Partners

Protecting Innovation
 Appropriability
 Patents, Trademarks, and Copyrights
 Class Exercise/
10 Lecture 9  Trade Secret
Discussion
 The Effectiveness and Use of Protection Questions
Mechanisms  Group Project
 Advantages of Protection Submission

Organizing for Innovation

 Organizing for Innovation at Google  Class Exercise/
 Size and Structural Dimensions of the Firm Discussion
Questions
11 Lecture 10  Structural Dimensions of the Firm
 Modularity and “Loosely Coupled”
Organizations
 Managing Innovation Across Borders

Managing the New Product Development Process

 Objectives of New Product Development Process  Class Exercise/
 Project Champions Discussion
12 Lecture 11 Questions
 Involving |Customers and Suppliers in the
Development Process
 Tools for Improving the New Product
Development Process

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

 Managing New Product Development Teams
 Constructing New Development Teams  Class Exercise/
 The Structure of New Product Development Discussion
13 Lecture 12 Questions
Teams
 The Management of New Product Development
Teams

Crafting a Deployment Strategy  Class Exercise

 Launch Timing /Discussion
 Licensing and Compatibility Questions
14 Lecture 13
 Pricing
 Distribution
 Marketing

Discussion, Class Revision and Reflection

15 Lecture 14  Class Exercise /
Discussion
Questions

16 REVISION WEEK

EXAMINATION WEEK

7.0 STAFF

Course Lecturer Name

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

 BTMM /Lecturer
Datin Dr. Suraya Ahmad
Email : surayaahmad@utem.edu.my

Dr. Murzidah Murad

Email: murzidah@utem.edu.my

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

APPROVAL OF TEACHING PLAN

Prepared by: Approved by:

…………………………. ………………………………..
Name : Dean/DD (Academic /HOD

Official stamp: Official stamp:

Date : Date:

VERIFICATION ON THE IMPLEMENTATION OF TEACHING PLAN

(MID-SEMESTER BREAK)

Comments:

Reviewed by:

………………………………..

Dean/DD (Academic) /HOD

Official stamp: Date:

VERIFICATION ON THE IMPLEMENTATION OF TEACHING PLAN

(WEEK 16)

Comments:

Reviewed by:

………………………………..

Dean/DD (Academic) /HOD

Official stamp: Date:

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

 APPENDIX 1
LEARNING OUTCOMES VS PROGRAM OUTCOMES (FPTT)
No Learning Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 Delivery Assessment KPI’s

Discuss the foundations and implications of the

1 X Lecture Quiz/Examination
dynamics of innovations

Interpret firms strategic direction and Quiz/Presentation/

2 X Lecture
innovation strategy Examination

Develop the process of implementing

3 X Lecture Group assignment
innovation in firms

BTMI - Technology Innovation

PO1 To acquire technology innovation knowledge

PO2 To be able to identify, analyze problems and make appropriate decisions in technology innovation

PO3 To foster the ability to apply and practice management and technology skills

PO4 To have the ability to communicate effectively within current innovation trend

PO5 To instill social responsibility as an individual or as a group

PO6 To acknowledge the needs of lifelong learning in technology innovation

PO7 To develop skilled workers with enterprising culture.

PO8 To practise the knowledge learnt professionally and ethically

PO9 To nurture the development of effective leader with high integrity in technology innovation

LEARNING OUTCOMES VS LEARNING TAXONOMY

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

 COGNITIVE PSYCHOMOTOR AFFECTIVE
NO Learning Outcomes
C1 C2 C3 C4 C5 C6 P1 P2 P3 P4 P5 P6 A1 A2 A3 A4 A5

Discuss the foundations and implications of the

1 dynamics of innovations
X

Interpret firms strategic direction and innovation

2 strategy
X

Develop the process of implementing innovation

3 in firms
X

COGNITIVE
C1: C2: C3: C4: C5: C6:
Knowledge Comprehension Application Analysis Synthesis Evaluation

PSYCHOMOTOR
P1: P2: P3: P4: P5: P6: P7:
Perception Set Guided Response Mechanism Complex Overt Response Adaptation Origination

AFFECTIVE
A1: A2: A3: A4: A5:
Receiving Responding Valuing Organizing Internalising values

LEARNING OUTCOMES VS SOFT SKILLS

CS CTPS EM ES LL LS TS
No Learning Outcomes 1 2 3 4 5 1 2 3 4 5 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 5
Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

1 Discuss the foundations
and implications of the X
dynamics of innovations
2 Interpret firms strategic
direction and innovation X X
strategy
3 Develop the process of
implementing innovation X
in firms

1. Communication skill (CS) KI 1

2. Critical thinking and problem solving skill (CTPS) KI 2
3. Teamwork skill (TS) KI 3
4. Life long learning and information management (LL) KI 4
5. Entrepreneurial skill (ES) KI 5
6. Ethic and moral (EM) KI 6
7. Leadership skill (LS) KI 7

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka

Faculty of Technology Management & Technopreneurship

Universiti Teknikal Malaysia Melaka