SIP PRESENTATION

Submitted by :
Anuj Gupta - JN170021

JAIPURIA INSTITUTE OF MANAGEMENT

 INDUSTRY OVERVIEW
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Universities - 850
Colleges - 42,026
The education sector in India is estimated at US$ 91.7 billion in FY18 and is
expected to reach US$ 101.1 billion in FY19.
The number of internet users in India is expected to reach 500 million by
June 2018 report by (IAMAI)
 5.53 lakh Indian students are studying in 86 different countries as per
Government Data .

JAIPURIA INSTITUTE OF MANAGEMENT

 Education Landscape in India
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JAIPURIA INSTITUTE OF MANAGEMENT

 COMPANY OVERVIEW
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Established : 2009
Founder : Mr. Maheshwer Peri
Employees : 210
Location : Hauz Khas , New Delhi, 110017
Monthly Visitors : 15million+
Alexa Ranks : Global 1731 , India 88
Partnership : Recently deal with Google and Facebook
Provide ranking of 18000+ colleges

JAIPURIA INSTITUTE OF MANAGEMENT

 Product range of Careers360
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1) Counselling products : B .Tech Companion Package

MBBS Companion Package

2) Crash Courses : BITSAT Online Crash Course

NEET Online Crash Course

Prediction and Analyzing tools

 Rank Predictor
 Prepmeter
 College Predictor
 Alumni insight
 Ebooks
 Resourses like QnA, counseling webinars, download app.

JAIPURIA INSTITUTE OF MANAGEMENT

 B.Tech Companion Package
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JAIPURIA INSTITUTE OF MANAGEMENT

 Careers360 Magazines /Almanac Books
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JAIPURIA INSTITUTE OF MANAGEMENT

 Competitors of Careers360
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 Shiksha.com
 Launched in 2008 by Info Edge (India) Ltd
 They do have a study abroad programme
 The website has information for over 14,000 institutions
 In May 2014, Shiksha.com started counseling sessions for management studies
aspirants using Whatsapp

 Htcampus.com
• Launched in 2010 by HT Media Ltd
• 206 more employees than careers360
• outdated product and content

 Byju’s
 founded in 2011 by Byju Raveendran
 Learning App
 Teaching maths and science concepts to kids from classes 6-12 along with test prep for
several entrance exams
JAIPURIA INSTITUTE OF MANAGEMENT
 JOB DESCRIPTION
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 Job Profile
 Job Title: Intern (Sales and Counselling)
 Reporting Manager Mr. Ravi Gupta
 Division/Department: Sales and Counselling
 Timing: 9:30am - 6:30 pm , 6days a week

 Key Responsibility Areas

 Contacted the leads regarding the products and services offered
 Counselled the prospective B. Tech and MBBS Students
 Handled the query of the clients
 Input the client feedback data in CRM Software

JAIPURIA INSTITUTE OF MANAGEMENT

 Tool Used
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CRM Software

JAIPURIA INSTITUTE OF MANAGEMENT

 Data Leads
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They have divided the leads in 4 types :

1. Incomplete Lead
2. Enquiry Lead
3. Inbound lead
4. Outbound Lead

JAIPURIA INSTITUTE OF MANAGEMENT

 Job Analysis
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Monthly Conversion Analysis
Sales Conversion Analysis
May Leads Conversions Conversions %( Ratio)
W1 210 21 10.00
W2 192 27 14.06
W3 186 25 13.44
W4 190 36 18.94
778 109 14.01
June Leads Conversions Conversions % (Ratio)
W1 202 29 14.35
W2 208 32 15.38
W3 197 27 13.70
W4 188 30 15.95
795 118 14.84
JAIPURIA INSTITUTE OF MANAGEMENT
 Revenue Analysis
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Products Units Price (Rs) Revenue(Rs)

Jee Mains College Predictor 55 299 16445
B.Tech Companion Upgrade 84 500 42000
B.Tech Companion Package 63 799 50337
NEET College Predictor 15 499 7485
MBBS Companion Package 10 999 9990
227 126257

JAIPURIA INSTITUTE OF MANAGEMENT

 Reasons of not interested leads
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Reasons of not interested leads

Reasons for Not No. of
Interested leads
Low score 102
Not satisfied with 58 Dropping
Low score
Predictor this year 28%
28%
Changed their mind 43
Knowledge about 23 Costly
counselling product Not satisfied
10% with
Predictor
Costly product 35 Knowledge Changed 16%
about their mind
Dropping this year 99 counselling 12%
6%

JAIPURIA INSTITUTE OF MANAGEMENT

 Different Sources Where Careers360’s Operated
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Modes of Usage
Devices No. Of leads

20%
Laptop/D 667
esktop Mobile
Web
Mobile 1304 53% App

27%
Mobile 504
App.

JAIPURIA INSTITUTE OF MANAGEMENT

 Leads From Different States
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Area of leads
Leads

43 41 40
37

26 26 26
17
14 13
11 9
8 7 6 7 6

JAIPURIA INSTITUTE OF MANAGEMENT

 SWOT ANALYSIS
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STRENGTH WEAKNESS
First page appearance on Google lack in delivery service of product in
search results time
Recently made a deal with Google, Lack in College Predictor tool
Face book accuracy
Provide ranking of 18000+ colleges Less no. of employees
SWOT
OPPORTUNITIES THREATS
Competitors (Shiksha.com, Ht
Campus, Byjus )
Provide counselling for abroad study
JIO is thinking to invest in Online
Education sector in next 5 years ($180
Internet Penetration million)

JAIPURIA INSTITUTE OF MANAGEMENT

 LEARNING OUTCOMES
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 Every lead is important and can be converted as a subscriber

 How to Start and Close the Sales pitch

 Should have good knowledge about the product before selling

 Learn how to communicate and deal with different clients

 CRM Software

JAIPURIA INSTITUTE OF MANAGEMENT

 SUGGESTIONS
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 Experts from every domain should be present for counselling students

 Need to improve college predictor tools for better accuracy

 Courier services can be improved for faster delivery

 Demo version should be provided so that the leads can be automatically

attracted towards the product

 Needs to focus on improving its brand presence in the minds of the

customers and even on social media like Twitter, Facebook, and
Instagram
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JAIPURIA INSTITUTE OF MANAGEMENT