BAHRIA UNIVERSITY (KARACHI CAMPUS)

Final Assessment Assignment Spring 2020

Course Code / Title: BCM 512/Business Communication Class: Weekend
Course Instructor: Farhan Ahmed Marks: 50
Assignment Upload Date and Time by the Teacher:
Assignment Completion / Upload Date and Time by the Student:
Student’s Name Zeher Insan Reg. No: _________

Assignment Guidelines by the Teacher

 Assignment Submission: Computer Typed

 Caution: Plagiarism and sharing-similarity comes under use of unfair means, if found in response
assignment by the students, it shall be dealt with in accordance with BU examination rules.
 You must follow the principles of business communication while answering the questions. Also,
use a mix of sentence types to answer the questions. Please use Business English and abstain
from General English while composing your answers.  
Q.1. You are writing a formal business letter to a laboratory that has recently tested your
employees for coronavirus. Unfortunately, most of the employees have tested positive for the
virus. 
 You are writing a business letter to the laboratory to ensure that the confidentiality of
your employees is upheld at all costs.  
 Please request the laboratory to ensure that their staff members do not leak information
to the media.
 Also, request them to provide details about the laboratory's SOPs regarding data
protection. 
(Instructions: Kindly use the full block letter format and write a letter between 200 and 250
words)

10 Marks

7-17-2020

From: Zohaib Hasan Nizami

CEO | Ln technologies | HELL, Jehanum | Karachi | Sindh |

To: HOD
AKHU | Laboratory | 437/C, Ghazi Salahuddin Road d| Karachi | Sindh |

Dear HOD

Given the current circumstances, in the previous days my company, Ln technologies, benefited from
your health services for the screening of my employees for COVID-19. The results came out a day
before and unfortunately most of our employees were tested positive.

Our company is already strictly following all the SOPs for those who are working in the office
premises while most of the staff is still working from home to avoid social interaction. We are afraid
that results of these tests might create a haphazard situation in the company and this vulnerability
of our employees might damage our company’s reputation, raising a lot of questions on our
company safety measures.

I want you to update us regarding the rules and regulations of data protection of your client and a
surety that none of your workers will leak this information.

We as a company would be more that grateful of you to keep this information private and
confidential to save us and our employees from any kind of embarrassment.

Sincerely,

Zeher Insaan
Fazool ka CEO
Q.2. The government of Pakistan has announced a stimulus package for the poor segment of the
society. You have to write a press release on behalf of the government telling that people will
receive support packages. 
 Please highlight that the government has allotted Rs. 140 billion stimulus package for the
downtrodden section of Pakistani society.
 Using your discretion please segment the population that will receive the package and
why?
 Explain what would be the procedure of incentive distribution.
(Instructions: Kindly follow press release format and compose a press release comprising 200 to
250 words)

10 Marks
FOR IMMEDIATE RELEASE: [Date]
[Contact Name]
[Organization Name]
[Phone Number]
[Email]

[Press Release Title]

COVID-19 Impact on Social Protection
Scale up and expanding resilient and pro-poor social protection systems

July 3, 2020 -Islamabad: Within Pakistan, the government’s flagship program, Ehsaas has taken the
lead in radically expanding social safety nets to help mitigate the effects of the COVID-19 pandemic.

Government of Pakistan has expanded BISP coverage and outreach to provide unconditional cash
assistance to vulnerable people in urban and rural areas to avoid hunger and poverty.
 Monitor the social and economic impact of COVID-19 and update database of most
vulnerable individuals and families with children and adolescents
 Expand BISP and emergency Ehsaas programme to provide relief package and non-
conditional grants to over 14 million families, and from the additional 15 to 20 million poor
in coming months, including refugees (up to 112,000 families).
 Launch a second round of cash transfers in mid-July 2020 if COVID19 continues to affect the
lives of poor people.
 Allocate around Rs. 590 billion (around Rs. 340 billion for BISP, and 150 for Ehsaas
programme) for both the relief packages for FY 2020-21.

Steps done to make sure the eligible ones get benefit:

 Database of vulnerable individuals and families with children and adolescents updated.
 Amount and percentage of funds distributed as cash/ in-kind grants from the current
allocations.
 Second round of cash transfers launched, with coverage of around 14 million families and
individuals and financial distribution of Rs 590 billion.

Its first round/phase will start from April 2020 and last till June 2020, while the second round in case
of need will begin from July and last till October 2020
Implementation of this program is under observation of Ministry of National Food Security and
Research Provincial governments and district administrative departments. Provincial ministries and
departments of agriculture and livestock Dept of Industries and Commerce UN Agencie
Q.3. Write an email to your CEO informing him/her about the challenges that you are facing
working from home in the wake of coronavirus.
 You have become mentally agonized while working from home and need to talk to a
counselor.
 Explain to the CEO that your performance has been adversely affected and you feel
mentally and physically crippled while working from home. 
 Request the CEO to arrange a counselor for your catharsis
(Instructions: Start your email from Attention Sir and write 200 to 250 words)

10 Marks
Q.4 You are writing a memorandum in which you have to inform employees that they will
undergo a coronavirus test and a drugs test before resuming the job after the office is reopened.
 Please advise all the employees that they will undergo a coronavirus and drug test.
 Also, advise all the employees to disclose any health condition that they may have in a
private email to the HR department. 
 Ask the employees to send a private email to the HR informing about any addiction that
they may have.
(Instructions: Kindly follow the format of a memorandum and produce between 200 and 250
words)

10 Marks

MEMORANDUM

TO: All Employees

FROM: HOD Health and Safety
DATE: 5-7-2020
SUBJECT: Call for test running for COVID-19

Considering that the physical well-being of employees have a significant impact on the efficiency
and effectiveness of work performed, that’s why in the current circumstances when the pandemic is
spreading at a higher speed, our company has taken a major decision and set up health department
with modified rules for; all officials and employees occupying permanent, temporary and co-
terminus positions rendering services on full-time and have been employed for at least one year
need to follow.

As this disease effect those with weekend immunity or someone with an underlying health
condition, for that as a precautionary measure, all of our employees are required to undergo
COVID-19 and drug screening test. Thus for the safety for our employees and company it is now
necessary for every employee to personally inform HR department about their health issues
through Email with their test reports attached and all the other medical credentials.
Those employees having any kind of addiction, which has a higher risk of leading one’s health
condition towards worst, are also needed to report HR department through email, informing about
type and duration of addiction.

These decisions are taken for the benefit for all of us. We all are in this together, please let me know
if you have any questions. In the meantime, I'd appreciate your cooperation.
Q.5. Please rephrase the below-given paragraph in Business English.

There are bad times for our business and we have big challenges ahead because the global supply
chain has been affected due to the outbreak of coronavirus in a short time.
We export goods but our business is nothing without imported goods. We have to rely on the
supply of material to make goods before we can export them.
We can't pay our labour as we can't export goods. We send most of our goods through the air to
different countries. In order to stand on our feet we need supply without any stop so that we can
link the market place, production/manufacturing/assembling, distribution, and acquiring of
material to provide good service to customers at low cost.
The government is not providing any help to us and we think that our business will close down
soon. We will also get rid of our workers because we are not making any money to pay them.
Some of the businesses are still running but we cannot run like them because they are better than
us.
Only those businesses can stay open during these hard times which have no competition. Such
businesses have no replacement and they are matchless. They are better than others because
they have good planning, suppliers, and customers.

(Instructions: Kindly use business English to rephrase the paragraph)

10 Marks

Due to the COVID-19 break out trade businesses are undergoing recessions as supply chains and
manufacturing operations have been disrupted globally.
In a trading business when there is a supply-chain disruption, manufacturing will stop quickly because
of a lack of parts and raw material available on hand.
We can't pay our labour export goods. Our exports are usually shipped through air ways. In order to
bounce back we need raw material without any delay so that we can continue the supply chain, to
provide good service to customers at budget.
The government is not providing any help to us and we think that we’ll cease trading. We will also
layoff our employees because we are not generating any profit to pay their wages. Some of the
businesses are still in execution but we cannot function like them because they are a cut above us.
Only monopolistic businesses can survive through these hard times as they have no competition
and are unrivalled. Because of their efficient market penetration they are step ahead of others.

Ends...