Rainframes Presentation - 10-11-2010

The Power of One
X 500 Million
Copyright 2010 rainapps, llc. All rights reserved.
h
http://www.facebook.com/pages/?browse&ps=151
f b k b
Everybody is gathering “Likes” en masse. It measures their

popularity. But they have NO idea what to do with them!
Fan endorsed promotion
Powerful Social Advertising
RAGING FANS
“New media is creating a new generation of
influencers and it is resetting the hierarchy of
authority, while completely freaking out those
who once held power without objection.
. . . Look, you have seven seconds to entertain

someone. If you don’t grab them in seven
seconds then you can forget about someone
seconds,
Ashton Kutcher sitting through the rest of the video- let alone
Co-Founder of Katalyst
Social Network Extraordinaire
having it go viral.
5.8 Million Facebook fans
. . . But if you know what people are looking for . . . if you know
where people are interacting . . . if you know what moves people . . .
You can engage the human algorithm to immerse viewers

and trigger meaningful interaction and vibration
across the
th social
i l graph.”
h”
July 22, 2010
Status update: Facebook logs

500 million members
Active Users (in Millions)
600
500
500 450
400 350
300
300 250
200
200 175
150
100
100 50
5.5 12 20
1
Facebook CEO 0
Mark Zuckerberg Dec Dec Dec Apr Oct Aug Jan Feb Apr Jul Sep Dec Feb Jul
'04 '05 '06 '07 '07 '08 '09 '09 '09 '09 '09 '09 '10 '10
All In A Days Work – 2009
# of videos YouTube serves in one day 1 billion
% of Internet user that view videos online 82%
% Facebook users that log in every day 50%
o a Photos
Total o os on
o Facebook
aceboo 50 Billion
“ The second piece, and more difficult to achieve
is this: Think about it as reverse sponsorship.
Right now it’s superstars who get sponsored,
right? Tiger Woods and the like.
Well, I could have a lot of my transactions

Peter Schwartz and interactions sponsored by brands and
Founder and CEO of the Global
B i
Business N
Network
t k companies and services that I like.
And they could attract value from that sponsorship.

JJust to take
k a reall example.l I love
l BMW.
BMW I’m
I’ a BMW junkie.
j ki I’ I’m an
Apple junkie. I just switched to Apple from Windows. I’m ecstatic. I used
to be a Mac guy, but I went to the dark side. And now my life is liberated
again . . . II’m
m three or four times more productive.
They ought to sponsor me somehow . . . ,

g to be ways
There ought y of doing
g that kind of thing,
g in effect,
. . . for brands hoping to capture loyalties.”
by rainapps, llc.
are peer-chosen and endorsed

video
id player
l frames
f that
h surround d
any sort of social media.
IMPORTANT: All examples in this presentation are for internal and discussion use
only. Specific permissions have not been sought or granted yet.
Now any Facebook ‘Fan’ can promote their favorite…
•Celebrity
•Candidate
•Cause
•Company
by selecting that entity’s custom promotional frame to
“ i
“piggy-back”
b k” along
l with
ith the
th video
id or photos
h t that
th t they
th
post on their own wall.
For instance:
I LOVE Glenn Beck.
I’m p oud o
proud a ! There
of that! eea e ove
are .5
over 1.5
million of us fans on Facebook.
I want to do my part as a voting citizen.

S when
So h I postt or share
h a video
id or
photos within Facebook I simply go to
the rainframes app and choose a Beck
frame and show myy support.
pp
It’s sort of like plunking a support sign

in my yard. Except my yard is now the
most powerful and exposed location in
the world.
It’s like I can wear a “I Love Beck” shirt

all around my virtual social town.
When a Friend sees the
posted video on the
Newsfeed wall and clicks
it theyy are launched to
another Facebook page.
Click…
Thi page displays
This di l the
th full
f ll
wall.
The user-chosen video can be of

anything, even something
unrelated to the chosen rainframe
theme. Choose from YouTube,
Blip.tv, user upload and so on.
 Via this action the
Friend
F i d isi now viewing
i i
virtual real estate that
controls.
This = Amazing
Possibilities:
 1. Promotion
 2. Advertising
 3. Marketing
 4. Sales
 5. Information
The power behind this process is its ability to tap into the
Social Media Revolution.
It is the power of peer-to-peer endorsement and exposure that has
never been done before on the internet on this scale and ease.
F ll political
Full liti l example:
l
A political campaign. The candidate wants to
connect with his or her people. They want them to help
him
hi gett the
th word d for
f their
th i campaign i andd platform.
l tf What
Wh t
better way than to tie in directly and powerfully into their
Facebook experience.
So the candidates fan receives an alert from the

candidate that asks them to please use his campaign
rainframe next time they post a video or photo
slideshow. It may not even be relevant social content for
that frame itself, but the fan is doing their part in
promoting their favorite candidate.
These political rainframes can serve a variety of

purposes:
1- Cry to action!
2- Collect donations directly within the rainframes.
3- Sell promotional products like t-shirts, bumper
stickers books,
stickers, books etc
etc... (ALL within the frame)
frame).
4- Publish their travel and speech schedule.
5- Display information about their campaign and what
they are pushing.
6- Endorsement of other politicians, agendas or causes.
6- Whatever can be dreamed up! They control the
6
pixels!!!
Another example:
Network Marketing (MLM). Every network marketer knows the
difficulty of getting the word out about what they do. And it’s always
difficult to approach family, friends and neighbors again and again.
They
h need d sociall networking!
k ! Through
h h personalized
l d rainframes
f
promoting the parent company or even specific products, the
distributor can simply “wear the hat”, so to speak. Whenever they
post their own social content or share something on the net, they
choose something relevant to their MLM company.
This doesn’t have to be in-your-face or annoying. It’s just passive

advertisement that directly connects back to the home distributor. It
allows them to get totally into the social scene without feeling like
they are being pushy.
Potential
1- Up sell of core company product(s).
2- Announcement of what is going on locally.
3- Sign-up promotions.
4- Education of how good the products are.
5 Seeding
5- S di for f other
h distributors.
di ib IIncrease downline.
d li
The list easily goes on and on. It actually is another new medium that
unlocks advertisement on a huge new world.
Location Location
Location, Location, Location
Location.
And what better location that planted smack in front of every social
network on the planet, starting where all the fish are: Facebook.
Who Is clamoringg for access
to the Social Media World?
 Advertisers
 Resellers
 Corporations
 Musicians
 Artists
 Network Marketers / MLM
 Games
 Books
 Politicians
l
 Licensors (Disney, Marvel,
Nickelodean etc...)
 Charities
 Amateurs
 Resumes
 ANYONE wanted to tap into
the well of viral, social
behavior of EVERY age group! Goal0: 32,000+ fans
Tifie Humanitarian: 700+ fans. Let’s EXPLODE their fan base!
New York Yankees: 2,000,000+ fans Local musician Cameron Rafati: 8,000+ fans
Xango: 4,000+ fans but over 1,300,000 distributors Starcraft: 525,000+ fans
60,000+ fans 38,000+ fans
No Facebook pages yet. AHH! Gotta get in the game! RAINFRAMES!!!
Amber Alert Personal Resume Frame
Commercial Frame Model – Simple frame $200 / Custom Frames start at $500.
Includes first 3 months. $89 + $50 per 50,000 Facebook fans monthly thereafter.
Concept MLM Sales Tool Subscription Model
MLM Gallery Samples
Other rainframe target categories:
Thematic: Sold for $1-$3 within an open design marketplace.

All d
designers
i and
d artists
ti t welcome.
l P
Payoutt 70/30 net.
t
The Power of One
X 500 Million
X 500 Million

Rainframes Presentation - 10-11-2010

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Rainframes Presentation - 10-11-2010

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The Power of One

Everybody is gathering “Likes” en masse. It measures their

Powerful Social Advertising

. . . Look, you have seven seconds to entertain

You can engage the human algorithm to immerse viewers

Status update: Facebook logs

# of videos YouTube serves in one day 1 billion

% of Internet user that view videos online 82%

% Facebook users that log in every day 50%

Well, I could have a lot of my transactions

And they could attract value from that sponsorship.

They ought to sponsor me somehow . . . ,

are peer-chosen and endorsed

I want to do my part as a voting citizen.

It’s sort of like plunking a support sign

It’s like I can wear a “I Love Beck” shirt

The user-chosen video can be of

So the candidates fan receives an alert from the

These political rainframes can serve a variety of

This doesn’t have to be in-your-face or annoying. It’s just passive

Thematic: Sold for $1-$3 within an open design marketplace.

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