India Tobacco

Imperial TobaccoCompany
Company
LTD
LTD

Approach towards CSR

 "Corporate social responsibility is not just about managing, reducing and
avoiding risk, it is about creating opportunities, generating improved
performance, making money and leaving the risks far behind." - Sunil Misser,
Head of Global Sustainability Practice, PwC

People 3 Bottom-line Planet

Profit
 ITC Initiatives
n Sunfeast Hara Banao Campaign
n Small Scale empowerment
FMCG
n Choupal Sagar
n Education Initiative

n Energy Control (Carbon positive)

n Reuse of water (Water positive)
n Orphanage support Hotels
n Dumped food Recycling (Zero
Solid Waste)
 ITC Initiatives (Cont..)
n Afforestation
n Fly Ash Control Papers &
n Water Treatment (Water positive) Packaging

n Solid byproducts recycle (Zero Solid

Waste)

n e- Choupal
n Aqua- Choupal
Agro-Business n Training initiatives
n Growth loans
 ITC’s GREAT Products
n Gold-Flake Cigarette
n Ashirvaad Atta
n Mangaldeep Agarbatti
n Sunfeast
n Classmate Notebook
n ITC Sonar Bangla
n ITC Welcomgroup Hotels
Ø WelcomEnviron
Ø WelcomJawan
Ø WelcomTheatre
Ø WelcomArt
Ø WelcomeHeritage
 Awards & Achievements
ü 8th Rank by 1999 in Green Rating and moved to 1st place in 2004
ü Most valuable FMCG Company in India by 2004
ü 1st Company rated for Corporate Governance by ICRA
ü ITC Hotels 1st hotel in India accorded ISO 14001 certification for
Environment Management System
ü Golden Peacock Environment Management Award by World
Environment Foundation
ü PATA Gold Award 2005 to ITC Welcomgroup Hotels
ü Won the Top corporate at TERI corporate award for Social
Responsibility in 2008
ü e- Choupal reaching 3.5 million farmers and 31,000 villages
ü Triple green rating for 100% Water Positive, Carbon Positive
& Zero Solid Waste
ü Three successive years of being “Water positive Corporation”
ü By 2006 reduction of 3,000 tons of CO2 emission
ü By 2007 Solid Waste status of 95% approaching “Zero Solid Waste”
ü By March, 2006 cover 43,000 hectares of Afforestation
 The Behind Story
n Deep entry to FMCG market
n Business Expansion in Rural India
n Reducing Middle line by Energy savings
Energy Meter

4.9
• Reduction of electricity bill by 20 %
24.6 Energy Produced internally from
• Middle line reduction by Fossil Fuel
Rs. 1,40,00,000 in 2nd year Energy Produced internally from
Waste
Energy Purchased
70.5

n Increasing Brand Equity

n Great messages to Customers
n Increasing Upper line (Playing Suppliers role)
 The Behind Story (Cont..)
n Sustaining Supply chain for future use
n New method of increasing Agro- Business
n Removing middle-man & thus gaining profit
Survey on Minicate Rice

Normal Market
• Farmers sell at Rs. 19000/- per ton
• Whole-sale marketers buy at the above price & sell at Rs. 23000/- (Profit Rs. 4000/- per ton)
• Retail sellers buy from whole-sale and sell at Rs. 28/- per Kg, i.e., Rs. 28000/- per ton (Profit
Rs. 5000/- per ton)
• So finally it reaches consumer at Rs. 28000/- per ton with a price hike of Rs. 9000/- per ton
from different market levels
What ITC has done
• Farmers Sell at Rs. 21000/- per ton to ITC ltd [Quality products] (Gains excess of Rs. 2000/-
per ton)
• ITC process it and sell it to consumers at Rs. 27/- per Kg, i.e., Rs. 27000/- per ton (Profit of
Rs. 7000/- less processing cost )
• Finally consumer get it at Rs. 1/- per Kg less than normal market and they are attracted.
 Concluding

3 R’s: 3 R’s:
Ø Reduce Ø Reduce cost

Ø Recycle Ø Revenue
ALSO
OR Ø Reach deep
Ø Reuse

Ø Rethink Ø Retain long term

resources
 Thanks a Lot

Presented By :

SUMAN SAHA
(M.Sc, MBA*, PGDPM*)

* Ongoing

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