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Supply chain management (SCM) emerged in the early 1980s as a result of the rapidly changing and
challenging business environments in many industries. SCM is a consequence of the increased necessity for
holistic considerations in, between and across companies’ business activities and resources in and between
marketing channels, in order to improve the overall performance towards the ultimate consumer in the
marketplace. SCM’s generic theoretical foundations are derived from time-, functional-, and relationship-
dependencies in, between and across companies’ business activities in marketing channels. There are major
similarities and minor differences in the theoretical boundaries between SCM and Alderson’s interpretation
of a functionalist theory of marketing. The author argues that the theoretical origin of SCM is derived from,
and underpinned by, a part of this functionalist theory of marketing. Furthermore, there is a need for a
generic re-definition and expansion of the theoretical boundaries of SCM towards the incorporation of
horizontal dependencies between marketing channels in the marketplace.