PLT COLLEGE, INC.

COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

Bayombong, Nueva Vizcaya

PLT COLLEGE, INC.: An Icon in Humane Education

MISSION: We dedicate ourselves to develop humane individuals who are professionally competent, socially responsible, and God centred.

OBJECTIVES:

We strive to:

1. Lead and develop humane individuals and communities;

2. Initiate innovations and foster technological advancement;

3. Pursue academic excellence and global standardization;

4. Strengthen instruction, research, extension and production; and

5. Work continuously on quality education and community service.

 PLT COLLEGE, INC.
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT
Bayombong, Nueva Vizcaya

Course Syllabus in Bachelor of Science in Hotel and Restaurant Management

PHILOSOPHY:
The college plays a vital role in the development if the country. The College of HTM is geared toward providing its students adequate education of high academic standing,
inculcate self-reliance, practice sound judgment and produce well trained and globally competent hospitality and tourism graduates.

VISION:
College of Hospitality and Tourism Management of PLT College Inc. aims to be the Prime Producer of Globally Competitive, Skilled and Self-Reliant Hospitality Graduates.

MISSION:
We dedicate ourselves to develop humane hospitality and tourism graduates who are professionally and skillfully competent, socially responsible, disciplined and God-
centered individuals.

OBJECTIVES:

1. Perform effectively specific tourism management function (such as planning, organizing, staffing, directing, and controlling) in the hospitality industry;
2. Perform effectively specific tourism services and processes in any lodging establishment including, among others, front office and reception, meal planning service, resort
and spa planning and management, restaurant and bar functions and operations, food and beverage cost control systems, health and safety procedure;
3. Communicate effectively both orally and in writing with different players and stakeholders using professionally and culturally-appropriate language in the hospitality
industry;
4. Effectively and efficiently apply the proper decision tools critically, analytically, and creatively solve problems and elevate the level of hospitality management services;
5. Conduct relevant scientific research to discover knowledge in the field of Hospitality Management and utilize the results to improve hospitality management education and
practice; and
6. Practice social responsibility, high personal moral and ethical standards in performing hospitality management services and activities, and pride in being a Filipino and
God-centered professional hotelier.
 PLT COLLEGE, INC.
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT
Bayombong, Nueva Vizcaya

COURSE SYLLABUS
School Year 2016-2017

TOUR ELECTIVE 4

RESORT MANAGEMENT

Prepared by: Recommending for Approval: Approved by:

KORINA JANNIE C. BARIUAN, MSHM JOHANNES M. BELENO, MBM DR. MERCELITA V. ORDEN, ED. D
Instructor Dean, CHTM Vice President, Academic Affairs
 PLT COLLEGE, INC.
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT
Bayombong, Nueva Vizcaya

COURSE SYLLABUS

I. COURSE TITLE: RESORT MANAGEMENT

II. COURSE CODE: TOUR ELECTIVE 4
III. COURSE CREDIT: 3 UNITS
IV. NUMBER OF HOURSE: 90 HOURS
V. PREREQUISITE :
VI. COURSE DESCRIPTION:

This course introduce the resort concept, types and trends in the resort and spa industry; discusses resort planning principles, strategies for products and
service offering, seasonal pricing strategies and concepts of product life cycle.

VII. COURSE OBJECTIVES:

At the end of the course, the students should be able to:
1. Know the history and features of resorts
2. Identify the external changes for resort management
3. Identify the internal challenges and strategies for resort management
GRADING SYSTEM

Lecture Computation
40 % Major exam
30 % Quizzes
25 % Assignments and Recitation
5% Attendance
100 % Total

Prelim Grade: 30%

Tentative Midterm Grade: 70%
Midterm Grade: 100%

Midterm Grade: 30%

Tentative Final Grade: 70%
Final Grade: 100%
OUTLINE:
Week Topic

1 Orientation on the VGMO of PLT College Inc.: VGMO of the HRM Department

2-3 Introduction; Definition of resort Management; Resort Management Analysis; Potential Benefits of Resorts

4-6 Seasons and Sport; Resort Seasonality; Differential pricing; Out-of-season attractions and activities; Market diversification; Resort and Human
Season

7 PRELIMS

8-13 External Changes for Resort Management; Governance; state governments; Local governments; multiple levels of Governance; Dual Mandate
Situations

14 MIDTERMS

15-17 Internal Challenges and strategies for resort management; Resort planning process; Resort process tools; Functional tools; narrative tools

18-19 Marketing Issues for Resorts; Place Marketing; Components of destination image; Levels of place marketing and management

20 Current trends and issues in resort management

21 FINALS
COURSE ACTIVITY:

1. Research activity
2. Reporting by group

COURSE REQUIREMENTS:
1. Documentation on group activities
2. Compilation of group activities

REFERENCES:
BOOKS
TEXTBOOK: Peter Murphy: the Business of Resort Management
1. BC Resort Task Force Recommendations of the B.C. Resort Task Forces Canada, Victoria, BC: Minister of State for Resort Development, 2004
2. Ernst and Young Resorting to profitability. 2003
3. Khan M.M. and Su, K.D. (2003) Services Quality expectations of Travelers. 2003
4. Beedie, P Adventure Tourism. In Sport and Adventure Tourism, 2003
5. King, B.E.M. Creating Island Resort. 1997
6. Gee, C.Y Resort Development and Management. 1996

WEBSITE/NON-PRINT RESOURCES
www.travelmanagement.com/book/cateringcomplete.html
http://www.rodp.org/course/syllabi
www.philippinestravelagencies.com
www.travelagencies/reservationsystem/.com
 PLT COLLEGE, INC.
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT
Bayombong, Nueva Vizcaya

COURSE CODE: RESORT MANAGEMENT

COURSE TITLE: TOUR ELECTIVE 4

Week Learning Sessions Topics Methodology Resources Assessment

(outcome)
At the end of the chapter the  VGMO of PLT Class Discussion Students Manual School Actual Observation of
students should be able to: College, Inc Rules & Regulations one’s Behavior
1 1. Guide the students to be  VGMO of the HRM
loyal to their Alma Mater, Department
mentors and schoolmates

At the end of the chapter the  Definition of resort Class Discussion The business of resort QUIZ
students should be able to: Management management by Peter RECITATION
1. Define resort management  Resort Management Murphy
2–3 2. ; Discuss management pp.3-59
analysis; Analysis LCD Projector
3. Identify the benefits of  Potential Benefits of Printed pictures and
resorts Resorts illustration

At the end of the chapter the  Resort Seasonality Class Discussion The business of resort QUIZ
students should be able to:  Differential pricing management by Peter Assigment
1. Explain the concept of  Out-of-season Brainstorming Murphy
4-6 the resort seasonality; attractions and pp.90-98
2. Differentiate resorts and activities LCD Projector
human seasons  Market Printed pictures and
diversification illustration
  Resort and Human
Season

7 PRELIMINARY EXAMINATION
At the end of the chapter the  Governance Class Discussion The business of resort QUIZ
students should be able to:  -state governments management by Peter Assigment
1. Explain the role of  -Local governments Brainstorming Murphy
8 -13 government;  multiple levels of pp.113-124
2. Define the different Governance LCD Projector
level of governance  Dual Mandate Printed pictures and
Situations illustration

14 MIDTERM EXAMINATION
At the end of the chapter the  Internal Challenges Group activity The business of resort QUIZ
students should be able to: and strategies for management by Peter Assigment
1. Explain the different resort management Lecture Murphy
process in Resort  Resort planning pp.142-168
15 – 17 Management; process Discussion LCD Projector
2. Discuss the different  Resort process tools Printed pictures and
tools in resort  Functional tools illustration
management  Narrative tools

At the end of the chapter the  Place Marketing Group activity The business of resort Quiz
students should be able to:  Components of management by Peter
1. Explain the importance Lecture Murphy Oral Questioning
destination image
18 - 19 of Marketing in Resort pp.181-205
Management  Levels of place Discussion LCD Projector
2. Discuss branding; marketing and Printed pictures and
Explain the services management illustration
marketing Management
 At the end of the chapter the  Current trends and G Internet Research report Quiz
students should be able to: issues in resort
1. Identify and discuss management Magazine/newspapers Case studies Oral Questioning
20 the current trends in
resort management Paper and pen

21 FINAL EXAMINATION