OFFERS &

PROMOTIONS
H O W D O TH E Y I M PACT YO U R
ECOMMERCE REVENUE
O!ers & Promotions
Matter
Pro
DO you wish to develop and bring new ideas to promote
your eCommerce brand? Have you been waiting for the
appropriate promotional idea? Implementing innovative mo
ti
promotional schemes can be di!cult at times, but it
does return good revenue with valued and loyal
customers.

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Special o"ers and promotions play a signi#cant role for
your eCommerce customers as it boosts potential tra!c
to your website and helps bring new customers to build
future relations.

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Great promotional ideas are hard to come by,
but they do return good revenue and enhance
customer loyalty.
In 1887
Be
Coca-Cola gave the world an idea that changed the
way of attracting customers and shooting up

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i
revenue with the concept of coupons. When the
design of coupons came out, lesser did the

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beverage giant know how it is going to make them
industry leaders. Moreover, since then we all know
how the word "discount, o!ers, promotions and
sales" work in the customer's mind.

Most common examples of promotions and o!ers

are free shipping, buy one get one free, buy more
save more, the brand o!ers, and loyalty programs.
O!ering discounts and promotions help in:
ts
%
%?
Attracting Customers

People buy more on “SALES DAYS” than the other days.

Make sure that you have done enough publicity to
announce the big sale day for the customers. This will help

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them plan their purchases and save enough money.

Moreover, make it a point that you provide o!ers and

discounts on special days, holidays and festivals. These are
the peak times, and you'll see that they tend to rush into
your online stores to buy products.
Boosting Reputation Be
n
The ability to pay in installments is an excellent way to
boost the reputation of your brand. O!ers that helps
people who are elderly, physically disabled and who

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face a lack of money in certain situations would be very
loyal to your brand. This is a way of o!ering help to

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people and e!ort to show that your online business is
not money hungry. This is going to increase the
reputation of your brand, and you already know that
business with reputation is the business worth doing.

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Freeing Up Room In Your Store

Many times, you are not able to sell items because they
are no more in demand. These products end up taking
much space in your online store. Discounts and o!ers
are the best remedies to free up room in your store.
You have to plan a proper strategy for its promotion as
the reason for not being able to sell those items
remains. For example, put the details at the front in the
homepage of the article with a catchy description and
o!ers that cannot be availed again.

Increasing Sales And Meeting Sales Goals

With the increase in tra"c, sales are going to shoot up,

and so is the sales goal. For example, if someone comes
online to buy a pair of jeans, it is evident that he or she
would search for other products as well. Moreover, if
they get a shirt that meets their budget, they are going
to purchase it. Make sure to engage the customers so
well that they end up buying more quality products from
your online store.
Saving Money
The period of o!ers and discounts
helps you and your clients save much
money. Promote cash sales Instead
of paying with a card. This will help
them save money, and you keep a
considerable fee. It may not sound
easy as people are going cashless
because of the convenience. This
also needs a sales plan as to what
and how to o!er to instigate the
customers to do cash transactions.

Sa
vi
n
g
Create Referrals to Increase
Cr
ea
Engagement and Sales
Referrals are a fortune for any business. If you think
that you have achieved great customer engagement,
or you have got a great overall rating in a survey, you

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are going to be referred. However, never forget to
place a referral request, or rather - ask for it!

Well again, it is not an easy job to get a referral from

a customer. However, once you can get the amount
of successful interaction that is required, you can

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expect good business.

Ensure Customer Satisfaction

Customer satisfaction is what all the business around

the world aim for. Every organisation spends much fee
rr
money on a quarterly, half-yearly or annual basis to
gain insights from customer feedbacks and derive a
conclusion. This helps in understanding the customers
better to make the business better and stronger.

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It is hard to get someone to refer your
brands. But once you have achieved ample
customer satisfaction, you will surely get
plenty of referrals.
Make sure that you do not stick to a particular
promotion but use multiple promotions to
ensure continued sales.

Get Into Marketing Database

Once a good enough database is created, plan to change

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e
every content of your online store accordingly. This is
going to help you provide the right number of discounts

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and o!ers. You can set up discounts variants. “O!ers for
all" is what you can call it passionately.

Getting into the marketing database means that you are

getting into the minds of your customers and protentional

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customers. This is going to build a stable channel and
generate a personalised communication between you and
your customers. It apparently requires time and patience
to do so, but as it is said that “relations that take time to
build, build the great relations."

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E!ective Use Of Social Media
So
ci
To attract referral tra!c, social media should be one of
your top drivers. Whenever you want to share your
products with your customer, do not forget to share the
link. It helps in making the customer buy from you.

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Posting on social media groups like Facebook and
Linkedin groups, twitter, and Instagram forums help in
referral tra!c with the ability to share the links of the
posts and contents. If the product content is relevant
and connecting with the audience, it will undoubtedly
get noticed.

M
e
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a
Challenges of Running
Promotions & O!ers
O!ers and promotions are great customer
engagement strategies. However, the biggest
setback that many organisations have while
doing multichannel promotion is to keep all
the stores in sync. Huge amount of time and
money wasted on the workforce to maintain a
simultaneous balance throughout the
channels. No matter how equipped your team
is, there is always erroneous transaction
because everything is manual.
The Solution
The best viable solution for any
organization is to make use of
technology to enjoy error-free selling
and manage promotions systematically.
eCommerce marketplace management
systems such as SelluSeller, let you
integrate all the channels, manage all
your stocks and keeps all the channels
synchronised under one platform.
Controlling the stock is an also a great
task. While dealing with vendors, it
increases the cost directly and indirectly.
Another great problem that consumes a
lot of time is integrating all the channels
to function smoothly. These in turn do
not let you apply discounts that your
competitors can who are using tools that
manages all these problems at once.
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With the help of such SaaS products,
you can not only save revenue and time,
but the insights and analytics can help
you greatly in optimizing promotions in
real time. Instead of consuming your
time in people and store management,
you can apply your time to implement
and execute ideas. You can do error
free operations which is going to earn
you more and more customers.
 Additional Tips to Make Promotions
Work For You

If your database is fairly sizeable, you need to divide the database

into relevant segments and then craft promotions as per
customer's requirements.

1 Create an idea of how to carry forward the promotions

of your store and create a record or a !le for it.

2 Develop a proper promotional email, newsletters, and

social media posts.

3 Involve your team of professionals to evaluate and

implement appropriately.

4 Plan the !nal details. Make sure you have a theme and
advertisements revolving around the theme.

5 Spend a reasonable amount of time and money on the

pictures, infographics and other forms of advertisement.
People make a view by looking at an image more than
reading.

6 Give enough time to your customers by promoting the

discounts way before the “Big Sale Day."

It is not always necessary to compromise on the price if it disturbs

your budget. Providing promotion to customers is an essential job to
get their attention and time. However, more importantly, never lose
the focus on the quality of what you chose to sell. This will make the
customers buy more from you. Remember, gaining loyalty is the
primary focus of promotions and o"ers.
Pro
mo
ti
on
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