Grace Breceda

Ingeniero en Bionegocios, con Industrias Alimentarias

Ciudad de México
gracebreceda9_jfg@indeedemail.com
0448711013418

Ingeniero apasionado por la Innovación y Comercializacion de productos dirigidos al 

mercado global.

Dispuesto a trasladarse a: cualquier parte

Experiencia laboral

Sales and Marketing Manager

Pecaninis S.A de C.V
marzo 2018 - noviembre 2019
Opening of new squares and markets for the sale of products under the Pecaninis brand and export of
Pecan Nut 
worldwide. I carried out functions in the Logistics, Marketing, New Products Development, Quality and
Purchasing 
Departments. Finally I developed in the Commercial Area attending to the requirements of current
clients and prospects at national and international level. I realized the commercial opening of three
new markets: Russia, 
Japan and Ecuador. 
 
Negotiation of commercial agreements with new accounts. 
Realization of commercial strategies for potential clients, aligned with the business objectives and
customer 
needs. 
Use of the CRM System to classify and develop new accounts. 
Maintenance of the portfolio of current clients, attending all their needs. 
Coordination and Planning through DPO with all the areas for delivery of orders to customers in a
timely manner. 
Effective management of the National and International key accounts, ensuring the growth and
fulfillment of your 
orders. 
Execution of business plans to ensure customer satisfaction and loyalty. (Training, visits and
promotions). 
Monthly, semi-annual and annual reviews with Management to update customer accounts on prices,
sell in and sell out with commercial chains, exports, market, competitive activity and opportunities. 
Ensure the maintenance of the most important key accounts of the company with the objectives of
Management. 
Building long-term business relationships to capture new business opportunities. 
Research of main competitors in the market. 
Data analysis for development and execution of Marketing strategies for brand positioning. 
Relations with Governmental Organizations and International Organizations. 
Assistance to National and International Fairs, representing the company with the objective of
establishing long- term business relationships.

Innovation and Development of New Products Engineer

Grupo LALA
abril 2016 - marzo 2018
Development of innovative and healthy products, with adherence to current Mexican regulations in
the category of fermented products, from the stage of conceptualization and investigation of current
consumer trends to the 
implementation and launching in conjunction with the areas of Marketing, Operations, Supplies, Quality
and Finance Leadership, selection and development management of the team of suppliers to achieve
the project on 
time, profitably and with the highest quality standards. 
 
Development of Indulgence Line Yogurt products: Yogurth LALA Delicias, Cheesecake: Lemon Pay,
Strawberry 
Pay, Red Velvet Pay, Oreo and Chocolate Pay and Apple Pay. 
 
Leader of the Category of Fermented Nestlé Products ( Nestlé Drinkable and Smoothies Nestlé,
Chamyto, Gastro 
Protect, Svelty, Gelatin Svelty). Attention to technical, functional and reformulation needs of the
products to projects from Nestlé Mexico and PTC France, assuring and maintaining their sensorial
characteristics to maximize 
cost, production, efficiency of manufacturing processes. 
Leader and responsible of Fermented Probiotics Brand LALA, reformulation and renovation of the
current 
product portfolio. 
 
Leader and responsible of Fermented Kids products Brand LALA: Petit Suisse and launching of
Drinkable 
Yogurt with two flavors.

Research and Development Technician

LALA Group
marzo 2015 - abril 2016
Head of the Children's Yoghurt Category: (CID) Development and applications of Petit Suisse Cheese
and Drinkable Yogurt brand Chiquitin. Product reformulations and implementation of the process at
Derivados Torreon 
Plant, cost of formulas, sensory evaluations, research of new ingredients for cost savings, development
of Nutritional Labels with adherence to Mexican regulations. Application of dairy technologies, pilot
tests and 
industrial scale. Technical support to the Area. 
 
Responsible of Special Projects. Execution and planning of prototypes of Bio 4 project without sugar.
Support in the realization of prototypes at pilot level of Soya Yogurth.

Trainee Research and Development

LALA Group
marzo 2014 - marzo 2015
Research and Development Project: Reduction of the fermentation time of Bio 4, study and
interpretation of process variables (fermentation, temperature, lactic cultures, enzymes, metabolic
processes). Preparation of 
liquid yogurt and milkshake with the company's own crops. 
 
Approval Project for White Bases Light Drinkable Yogurt. Reformulations and applications at pilot level
to achieve approval of this product. Sensory Evaluations 
 
Main responsibilities: Execute laboratory tests and applications for proposals. Coordinate the physical-
chemical 
tests. Create a documentary and control of the investigation. Calculation of formulations and prime
cost. 
Preparation of sensory evaluations and shelf life. Process implementation at industrial level. Analysis of
results and proposals presented.

Quality Trainee
LALA Group
diciembre 2013 - marzo 2014
Support in Physical-Chemical and Microbiology laboratories. Analysis of materials and raw material in
UHT Plant. 
Review and implementation of BPM's within the Packaging and optimization area in the Process area in
Cheese 
Plant Coagulator. 
 
Review and support in the area of Derivatives Plant Health for compliance with Standards. Inventory
control in SAP system. Logistics negotiation with suppliers of Yogurt plant. Development of a system of
evaluation of 
operators-technicians of line in Coagulator.

LALA Projection Trainee

LALA Group
agosto 2013 - diciembre 2013
Training and induction to the company. Knowledge of all the subsidiaries that make up Grupo LALA. 
Training in the different areas of the company.

Engineering Project Leader

2010 - 2013
Project Leader of Environmental and Energy Engineering: elaboration of Biodiesel from used vegetable
oil (John 
Deere agreement). 
 
Project Research Leader of the Food Industry: "Elaboration of mesquite flour" and Integration of
products derived from dairy fermentations. 
 
Project Research Leader with Jimulco Foundation: Elaboration of handmade soaps based on goat's milk
to improve the economic performance of the production. 
 
Genetic Engineering Project to improve the yield of potato cultivation in greenhouses.

English teacher
Arlington Institute
2010 - 2012
Regularization classes in Mathematics and Physics.

Educación y formación

MBA en Marketing
Marketing Universidad Tec Milenio
agosto 2015 - mayo 2017

Licenciatura terminada en Ingeniero en Bionegocios

Instituto Tecnológico y de Estudios Superiores de Mty - Torreón, Coah.
agosto 2010 - diciembre 2014

Habilidades, conocimientos e idiomas

microsoft office, Ingles avanzado, CRM