Achievement and latest Development

Bharti AXA Life hires 10,000 insurance advisors, opens 50 new branches
during FY19
Private insurer Bharti AXA Life Insurance Company has embarked upon its aggressive
expansion drive and added 10,000 insurance advisors and 50 new branches in the current
fiscal so far to strengthen its operation and enhance distribution footprint in the country.

The company registered a 33 per cent rise in advisor hiring to 38,000 agents during 2018-
19 as against 28,638 insurance advisors as on March 31, 2018, Bharti AXA Life
Insurance said in a statement.

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and French
insurance major AXA, set up 50 new branches to take an enhanced distribution network
of 236 branches pan-India in the current financial year, up 27 per cent over 186 branches
as on March 31, 2018.

Claim settlement

Its individual claims settlement ratio, which indicates death claims settled by a life
insurance company in a financial year, stood at 96.7 per cent as on December 31, 2018.
98.28%* # paid during FY 18-19.
*For Individual Claims
Product and services offer

Three Trending plans :-

 Flexi term plan :- A term plan that’s here to protect you and your family against an unfortunate
event. It offers you the flexibility to choose from 3 different Life Cover pay out options so that your
family's needs are always met.

 Shining star :- A non-linked and non-participating limited pay endowment Life Insurance plan
designed to take care of the financial needs of your child.

 E-investment plan:- A unit-linked, online investment plan with good returns and added life cover.
Choose between a single premium or a premium payment term of 5 years while you reap the benefits for
10, to get the most of tax-saving investment.

Savings plans

 Dhan Varsha :- A traditional non-linked participating plan that protects your family's future and also
offers you Non-Guaranteed Cash Bonuses from the 7th year, Guaranteed* Survival Benefits from the 10th
year onwards, as well as a lump sum at the end of the Policy Term.

 Elite Advantage plan :- A plan that offers that offers two benefits in one plan. With Guaranteed
pay outs of 8.5% to 9.5% of Sum Assured on Maturity from the end of the policy term and 100% Sum
Assured at Maturity. It also provides comprehensive protection until the end of the policy term

 monthly Income Plan:- A savings plan that offers you guaranteed monthly income with the upside of non-
guaranteed bonuses, along with protection for your family in case of an unfortunate event.

 Monthly Advantage Plan :- A plan that gives you the flexibility to choose your Policy Term and
Premium Payment Term from 3 options. It makes sure you receive a steady stream of monthly income without staying
invested in the plan for a very long time.
Protection and Health Plan:-

 Flexi term plan :- A term plan that’s here to protect you and your family against an
unfortunate event. It offers you the flexibility to choose from 3 different Life Cover pay
out options so that your family's needs are always met

 Income protection plan :- A plan where your family receives income in the form of
annual instalments for a period of 15 or 20 years in case of an unfortunate event of death.

 Triple health plan :- A health insurance plan where you can make up to three Claims
for unrelated critical illnesses. After making the first Claim, all your future premiums are
waived off and paid by us.

Riders :-

 Hospi Cash Benefit Rider

 Accidental Cash Benefit Rider
 Premium Waiver Rider

SWOT ANALYSIS
Strength

 Bharti AXA Life Insurance Company India’s Most Respected Company

in the insurance industry of India.

 Excellent services

 Customized of product as per customer needs

 Brand image

 Business experience

 Strong financial base

 Innovative product technology, organization culture and environment.

Weakness

 Lot of the competitions is in the market offers some product difference

in the premium and offerings.

 Target only bigger income group where other companies are trying to
catch middle lower level people.

 Higher premium as compared to the other companies.

 Client face problem to get insured due to large number of formalities.

 High target of financial advisor and for the sales development.

Opportunity

 Huge market is literally untapped out of estimated 320 million is usable

markets only 20% of the population is insured.

 In the pension field where people want good life after their retirement.

 Indian people are more emotional towards their children that are why
children plan are selling like hot cakes.

 Health insurance and pension schemes and estimated market potential

of approximately $ 10 billion.

Threats

 Weak perception of private players in the minds of Indian people due to

frequent financial schemes.

 Large number of insurance players.

 Current government policies do not encourage gross domestic savings.

 Of the tax liabilities of the service rises the customers will have little
money to invest.

 And change rules day by day more rigid which is very difficult for the
company.