METVY

UNIVERSITY
LIVE
PROJECT
TASK 2
BRAND POSITIONING
1. How to brand your
company in a
- B2B setting
- B2C setting
- B2B2C setting

2. How are the

consumer preferences
changing during this
time?
 3. Do brands require a new
positioning strategy during the
pandemic? If yes, curate one
centric to Metvy during these
times of uncertainty. Take into
account the consumer
preferences and mindset during
the pandemic and its impact on
the same moving on.
 4. How aggressive should the
companies be in their
marketing campaigns, a long
run adaptation or a short lived
approach?
 5. Critically analyse the
successful positioning
strategies adopted by leading
networking startups.