(A CONTRACTING UNIT OF

PARLE-G)

Based on “Production”
Submitted To: Submitted By:

L.J.INSTITUTE OF BUSINESS DEEPAK AGRAWAL

ADMINISTRATION Roll No: 02

Division: A, S.Y.B.B.A
 L.J.INSTITUTE OF BUSINESS ADMINISTRATION
VASTRAPUR , AHMEDABAD

CERTIFICATE

This is to certify that the Project Report on the Industrial Visit to

LaoMor Biscuits Pvt.Ltd is submitted affiliated to the Gujarat University
in fulfillment of the requirements for the completion of practical
studies at the Second Year B.B.A. Programme.(2010 – 11)

Director Project In-Change External Evaluator

Date: 17th Jan 2011.

 PREFACE

“Experience is the best teacher”. This saying has played a

guiding role including visit as a part of the curriculum of the
B.B.A. programe of the Gujarat University. This visit & a
consequent report on it allows the student to parctically visit
the industry and study real business environment.

This practical training at B.B.A. programe Develops a

feeling about the difficulties abd challenger in the business
world. Only theory knowledge does not impart complete
education, practical experience must accompany theoretical
knowledge to add neaning to education. To fulfill these
objectives industrial visit is a part of B.B.A. programme.

In the direction. I have tried my level best to present a

project report based on this visit.
 ACKNOWLEDGEMENT
The successful completion of this report would not have been possible without
co-operation and support of my teacher, friends and my Institute.

I forward gratitude to respected director of Institute for arranging this visit.

I am heartily thankful to the management for providing me the opportunity to

make a study of practical training in their organisation.

I express my sincere thanks to the staff of the unit who have given us all the
information and who has guided us during the visit. I am also thankful of the
teachers without whose help, the training was made possible and who provided
full guidance, co-operation and valuable suggestion about industrial report.

I am really obliged to the company who heartily give me information about the
company by answering my questions.

I am thankful to my college friends and all those who have helped me directly or
indirectly in the preparation of this report.

With thanks…..

Place :- AHMEDABAD

Date :- 17th Jan, 2011

 TABLE OF CONTENTS
No. Particulars Page no
Section-1 Macro information
1. History of Biscuits
2. Major players
3. Competing brands
4). Major Market Shareholder
Section-2 Micro information
1. Executive summary
2. History of company
3. Company profile
3.1 Name
3.2 Address
3.3 Parle factories
3.4 Head office
3.5 Promoters
3.6 Directors
Major departments
4. Purchase department
4.1 Introduction
4.2 Stores
5. Production department
5.1 Various products
5.2 Production of biscuits
5.3 Procedure of biscuit plant
5.4 Production process if toffees
5.5 Description of toffee process
5.6 Process of candy
5.7 Production capacity
5.8 Quality assurance
5.9 Utilities
6. Human resource department
6.1 Personnel
6.2 Recruitment process
6.3 Selection process
6.4 Training & development method
7. Marketing department
7.1 Introduction
7.2 Import & export
7.3 The strength of Parle brand
7.4 Pricing policy
7.5 Distribution network
7.6 Advertising
7.7 Factors of advertisement
7.8 Sales promotion
7.9 Product demand
7.10 Achievements of Parle
7.11 Awards
7.12 Finance
8. Conclusion
9 Bibliography