Quantity of oil used per bike(liters)/year 3.

5
MCO 4T Market CAGR(millions liters)/year 17-18
Castrol CAGR(million liters)/year 2.5
Market share Castrol % 14.29
Castrol retail outlet 70000
Castrol Price 15-16% more than competition
Lubricant market CAGR % 3
MCO 4T CAGR % 20
Castrol market share 20%(2/10)
Castrol Market coverage 16%

Cost of sales rep for distributors Rs 12000/month

4T bottle requirement/day 2

Market Size, 2005 76 million liters

CAGR 23%
After market channel CAGR 27%
2-wheeler Growth in India Oil Change Frequency 2000-2500KM
Year Million
2004 42
2010 80
Increase % 90.48
NFW segement Size
Stock and sell mechanic 10%
Skilled but no finance mechanic 40%
Small jobs mechanic 50%
Middle class growth Million
Year Size Can buy car
2005 53 11
2025 533 100

4 wheeler population Million

2004 42
2015 120
Contribution
30%
50%
20%
 Castrol Price build-up
Channels Cost Margin Margin %
Distributor 135.2 6.1 4.51
Direct retailer landing price 141.3 11.2 7.93
NFW Landed price 152.5 5 3.28
End Consumer(MOP) 157.5 2.5 1.59
MRP 160