Name: Muhammad Ahmad Nawaz

Roll No: Bsf1802733

Class: BBA 4th morning
Subject: Principles of Marketing
Submitted to: Professor Ammar Haider

Pizza Parlor
As a pandemic has spread all around the world. Covid-19 has caused
almost all of the world to go under lockdown as it is a safety measure
necessary in this situation. Due to lockdown people are not going out
to shop and nor to eat. As it is much safer to just stay at home and
make food there. Also government has shut down fast food places and
restaurants.
But the lockdown will not stay forever and already some softness is
being seen all around the world in lockdown. When the situation will
return to normal people will definitely visit fast food places in a big
number as the fast food lovers were not getting fast food for quite
some time. So it will be a very big opportunity for people like us who
own fast food places and restaurants. Business will be good but people
will still be scared of the disease. So it is very important to create an
environment where people will feel safe, also we will have to follow the
government’s instructions or safety measures.

New Changes in Business

Changes with product and Advertising:

The product is the main thing in every business
in our case it is pizza. We have many types of pizza. Since it is a fast
food restaurant, we cannot just change our product entirely. Most
people are not eating pizzas right now because it is not good for our
immune system. We have to make people believe through our
advertisement that our pizza does not contain any harmful substances
and that it is in no way harming one’s life.
People are still ordering pizzas mostly through home deliveries. We
have to adopt our home delivery service according to the safety
measures.
  We must change the packaging in order to win the trust of our
customers. We should make the packaging better so the customer
is sure that the pizza was not in contact with anything else after it
left kitchen.

 We should train our delivery boys to follow the social distancing

measures. And wear gloves and masks at all times.

 As the markets are closed and also heavy transportation,

delivering the product at the right place at the right time will keep
the business going. Fortunately, a pizza delivery boy only uses one
bike so there are not mush restrictions upon our delivery system.

 As the traffic is almost none it should be easy to deliver the

product at the right time. So that it remains delicious and warm.

Changes in price:
At this time when fast food business is not much, we
must bring our prices a little down with the increased packaging the
cost increases. But we should try to keep the profit at minimum so that
at least customer buy our product instead of thinking that making
home food will be much cheaper.
We can increase the price later on when the lockdown will end and
demand will be more.
Changes in Place:
We need to our eating places and fast food joints safer and according
to social distancing protocol because even after the lockdown people
will still be afraid for some time of the disease. We need to take proper
safety measures according to the government’s orders.
 Using hand sanitizers, gloves and masks.
 Keeping the kitchen as clean as possible
 Making sure to keep everything clean and fine.
 Making sure all the employees are following safety measures like
wearing gloves and masks and keeping in mind social distancing.

Promotion:
Introducing the product and making the brand famous is
the whole thing. It makes a certain standard of the product. At this time
when everyone is home and is spending most time on social media and
TV, we can use these platforms to advertise our product and our
delivery service. We can assure people it is safe and good.