MVL Telecom Limited is a part of MVL Group of Companies, established to leverage

its legacy of introducing technologically advanced products at smart price points and
liaisoning with channel partners on pan-India basis as well as international and domestic
vendors over past 25 years. MVL Telecom is a new entrant to a already competitive
mobile handset business in India.

MVL telecom is being set up by MVL Group which has interests in Real estate and
consumer electronics.

The company’s objective is to deliver value packed mobility solutions to various market
segments. MVL comes in India with a vision to become India’s leading mobile company
and a catalyst in the Indian mobile market by fulfilling customers’ aspirations at a great
value and thus becoming the most admired brand. MVL mobile is owned by the MVL
Group of Companies, whose value is Rs. 800 crore. With the launch of 8 technologically
advanced innovative products at competitive price points, they are targeting to sell 7
million handsets in 12 months time which will rake in Rs 1,500 crore,”

MVL plans to sell products priced in the range of Rs 1,400 to Rs 5,000. MVL Telecom
will be the first Indian mobile handset company to launch the push mail feature through
MVL Connect that would do away with the fixed cost for data charges. The customer
would need to pay only the service provider’s data downloading charges. The company
will have over 1,000 distributors and will reach 50,000 retail points across the country in
a month's time.

MVL will source handsets from China’s Foxconn. But it plans to invest around Rs 400
crore to set up a manufacturing plant and a research unit besides a service centre in
Gurgaon.

Mission
To deliver products that combine aspirational features, credible quality, dependable after-
sales service and great value for money in order to achieve highest level of customer
delight.

Aligning itself with its vision, the company promises to its customers a delightful brand
experience. Products with innovative and aspirational features with equally dependable
after sales service, all this at great value for money form the core of company’s strategy.
Among its many ‘firsts’ for its value conscious yet discerning customers, MVL Telecom
presents MVL ConnectTM, the nation’s first Push Mail feature offered by any Indian
mobile handsets company. The company offers distinct products which will come pre-
equipped with VAS complementing its range of high quality products. Focusing on
staying ahead in providing latest technologically advanced features, MVL Telecom is in
the process of setting up its Research and Development centre operating out of India and
overseas locations. The company’s top end products are being manufactured at world’s
leading facilities like Foxconn. Further, in another first, the company is the only Indian
mobile company to have set up its L4 service centre at Gurgaon to cater to all service
back-up needs, right from basic servicing to component level repairing.

Believing that the customer is at centre of our universe, the brand ‘MVL’ believes in
delivering mobility solutions that create maximum value for our customers. Our tag line
‘Baji Ghanti’ expresses our brand promise to ‘ring’ delightful customer experience
through a wide range of aspirational yet affordable products and impeccable services.

MVL Telecom – a new Indian handset vendor – has launched its eight new handsets
today. The handset vendor caught everyone’s attention by launching the G81 mobile
phone with push-email feature and that too at a grab away price of Rs 5,000. By doing so,
MVL Telecom has become the first Indian handset vendor to launch a phone with push-
mail feature.

Along with the launch of the much talked about G81, MVL Telecom has also launched
seven other handsets. And like we had expected, the price range of these handsets has
been kept between Rs 1,400 and Rs 5,000 which reminded us of another new Indian
vendor which made its debut last month. Ah! It’s Wynncom which had launched seven
handsets at a similar price range of Rs 1,500 – Rs 5,000. Looks like
some serious competition going on among the new players on the price-front! Anyway,
check out the specs-list of each of these 8 handsets below:

MVL G81 – 2.4 inch display with optical trackpad and QWERTY keypad, JAVA-
enabled, Bluetooth, push-email service, 78 MB of internal memory, expandable memory
up to 16 GB, FM radio with recording, 3.2 MP camera with video recording, PC-sync
support and apps like Opera Mini, Nimbuzz, Snaptu, Facebook, Twitter will be pre-
installed.

MVL G80 – 2.2 inch display with QWERTY keypad, 1.3 MP camera with video
recording, JAVA-enabled, Bluetooth, internal memory of 78 MB which can be upgraded
to 16 GB, FM Radio, PC-sync support and a few pre-embedded apps like Opera Mini,
Nimbuzz and Snaptu.

MVL G20 (dual-SIM phone) – 2.4 inch display, 1.3 MP camera with video recording,
FM radio, expandable memory up to 4 GB, GPRS and Bluetooth. Users will get a boom
box for extra loud sound with its purchase.

MVL G15 (dual-SIM phone) – 2.0 inch display, digital camera with video recording,
Bluetooth, GPRS, FM radio and expandable memory up to 4 GB.

MVL G60 (dual-SIM phone) – 2.0 inch display with optical trackpad and QWERTY
keypad, digital camera with video recording, GPRS, Bluetooth, FM radio with telescopic
antenna and expandable memory up to 4 GB.

MVL G59 (dual-SIM phone) – 2.0 inch display with QWERTY keypad, digital camera
with video recording, 3.5 mm audio jack, GPRS, Bluetooth, FM radio with recording and
expandable memory up to 4 GB.

MVL G12 (dual-SIM phone) – 1.8 inch display, FM radio with telescopic antenna,
digital camera with video recording and expandable memory.

MVL G10 (dual-SIM phone) – colour display, FM radio with recording, video
playback, expandable memory and torch.

The company will introduce 'MVL Connect' push mail service on its new business phone
dubbed as G81. The G81 will come with loads of feature and it will be offered at
relatively cheap price in the Indian market.

The board of MVL Ltd has taken a strategic decision of acquiring a majority stake in
MVL Telecom with an investment of Rs 245 crore. This shall include an initial equity
injection of Rs 120 crore, with an additional Rs 125 crore committed to start a
manufacturing facility with an annual production capacity of 20 million handsets and
components.

This facility will entail a total investment of Rs 450 crore and is expected to create an eco
system and value added-chain linkages, which will work in close tandem to the multiplier
growth effect of the handsets industry. The facility will also enable the industry to look
for alternatives of local manufacturing of handsets and critical components and reduce
dependence on international sourcing.

MVL Telecom has pan-India operations and is engaged in the distribution of mobile
handsets under the brand ‘MVL’. As per the current demand estimates for its products,
the company estimates sales of 6 million handsets in its first year of operation, with
turnover in excess of Rs 1,300 crore.

On a consolidated basis, MVL is expected to have a turnover in excess of Rs 1,650 crore

with an estimated EBITDA of Rs 170 crore for the yeaThe management of MVL has
done a careful analysis of the investment scenario by the Government of India, which
includes $40 billion of investment in telecom for expansion programme — enabling
connectivity to 275 million people in the rural areas. Further, the government is looking
out at a quick rollout of 3G which will release fresh capacities in the available 2G
spectrum. These large investments are supported by the demand for mobile handsets
which currently stands at 160-180 million handsets per annum with a CAGR of 14%.

MVL Telecom is already experiencing similar trends in its initial sales. MVL Telecom
has a dedicated products development team, which has already demonstrated its
capability to develop a superior product range. It is the first Indian company to introduce
‘push mail’ technology in its business phones. Up till now, this service was being
provided only by international brands such as Blackberry, Nokia, etc. Looking ahead, the
company is developing modern phones which have advanced features but are indigenised
to suit local life styles and also employ changing platforms such as 3G. r 2010-2011.

To support this high quality of product development, the company has employed the
services of one of the largest Taiwan-based handsets manufacturing company, Foxconn,
for their premium product range.

It is all set to launch its ultra low cost mobile phones in Gujarat very soon. The company
also plans to provide the feature of push mail on its upcoming ULC handsets. The
innovations of the product will be spread from the features to the operation integrations
and to service back ups. The push mail feature of MVL Telecom in the handsets of the
company will be complimented along with a track pad which is otherwise available in the
high end mobile phones offered by the global player.

An investment of $5 million has been made by the company for setting up its own R&D
Center that will focus on introducing the latest technology and consumer centric products
and that too at competitive prices.

MVL G81 Review

Rs. 4,692*

Design of MVL G81

The MVL G81 has a display type , up to 1 colours. The main screen is of size having the
resolution type which has the capacity to cover the pixellete area of(nHD). The weight of
the handset is. The dimensions of the phone are in the figures of x x mm. The form of the
phone is BARwith full interface having the volume of .

Audio and Music functionality in MVL G81

The MVL G81 is endowed with music features so as to keep users entertained. It lacks a
FM Radio. The MVL G81 has a Music Player that enables people to listen to their
favorite audio tracks.The music format allows user to see the videos in its in built Mp4
player with a superb picture and sound .

Camera of MVL G81

The MVL G81 comprises of a camera of having the capacity to cover the pixellete area
of up to .The camera is good and pictures of good quality are assured. The MVL G81 has
a Video recorder.

Memory of MVL G81

The MVL G81 only has 78 MB internal memory.The MVL G81 comprises of 78 MB
internal memory. The internal memory can be extended to up to 16GB using a Micro SD.

MVL G81 Battery Life

The MVL G81 has Battery,1500mAhCapacity which gives stand by performance of up

to standby value time and the performance of talk time is up to .

MVL G81 Internet Features

The MVL G81 has wireless connectivity in the form of Bluetooth. The MVL G81 and
USB connector. The MVL G81 has internet connectivity as GPRS. The MVL G81 has an
in built browser as WAP_Enabled.It is Java enabled.

MVL G81 Messaging Features

The MVL G81 has basic messaging feature like SMS.The MVL G81 has advanced
feature like Instant Messaging which enables users to chat on mobile.

MVL G81 Network Support

The MVL G81 works on Quad Band network.

Games in MVL G81

MVL G 81 REVIEW

The MVL G81 is well equipped with in built games. Games can be downloaded as well.
If we duck on dual SIM mobile phones more than the single SIM ones, don’t blame us.
Looks like, simultaneous two numbers have become the latest fad among users these
days. With the dual SIM mobile phone market gaining an all time high, it seems to
be more than obvious why MVL Mobiles chose its handset to support two phone
numbers. The G81 appeared in a pretty white box with a golden scheme, so we
grabbed it almost immediately for a detailed review. Neatly bundled in with
charger, headphones, installer CD, USB cable, and user manual with warranty
card, the handset packed in a leather pouch.

Well, we don’t want to sound cynical right at the beginning but the leather case though
was convenient to carry and looked elegant, it didn’t cover up the device completely and
the handset was difficult to pull off once placed in. During the device’s on and off usage
for our review, its battery life lasted up to a day. Light on its feet, the 382g device sports
an ‘in-trend’ look and is fancied with a metallic rim routing around its edges and has a
matt-textured back. The first look at the MVL Mobiles G81 is sure to remind you of any
standard Blackberry device since it seems to be the twin of most of RIM’s devices.

Now, before we scrutinize the handset in and out, let’s read out words printed on its white
packaging box. Adorning a 2.4” 240 x 320p display, it has a 78MB internal memory and
can support up to 16GB expandable memory by microSD card. Again resembling the
Curve 8520, the MVL G81 handset comes embedded with a trackpad for navigation.
Other specs include mini USB connector type, stereo Bluetooth wireless technology,
USB 2.0 support, and apps like Opera Mini, Snaptu and Nimbuzz. The unique selling
point, which MVL appears to please users with, are its push mail capabilities. The MVL
Connect message icon welcomes you on the top of its box for refreshing our memory
about the functionality. On the top-left side, the camera
shutter button rests for right-handed usage, while the middle right has a mini USB slot for
charging, connecting headphones and transferring data. The gloomy part for media buffs
is that it doesn’t own a 3.5mm audio jack. On the bottom left we could insert a microSD
card for better storage. A 3.2MP camera and loud speakers occupy the matt back of the
handset which offers a great grip while attending calls or messaging.

Coming to the G81’s input interface, as soon as we put it on, a city blue background
homescreen welcomed us. Clear signal reception is displayed on the top right for two
SIM cards, the service providers’ names are showcased on the top left, and six shortcuts
for MVL Connect, Opera Mini, Nimbuzz, Snaptu, messages and calendar are exhibited
on the bottom of the screen. The silver keypad equips two soft keys, the left for the main
menu and the right for your phonebook, and call accept and end keys which are placed on
extreme left and right. Another call accept key for the second SIM number and MVL
push mail direct button are placed a bit below all these keys.

Continuing, in the center, a touch trackpad takes a seat for complete navigation of its
interface. Rest of the QWERTY keys are settled on the lower half of the device. While
typing a message, the keypad poses to be a bit uncomfortable at the start since the keys
are individually placed and minuscule in size. The arrangement of characters is also a
little unusual and quite frankly a bit annoying. ‘$’ and ‘@’ characters have a dedicated
buttons, which is odd since they are not regularly used. When we wanted to dial special
numbers, we found out that the ‘#’ and ‘*’ weren’t placed around the 7 and 9, which is
generally not the case. While typing a message, the frequently used commas and full
stops required us to first press the ‘Fn’ button.

The menu consists of neatly designed fifteen icons which offer a complete experience on
the handset. The interface is simple to use and negates the complicated tidbits. The
phonebook, messaging and organizer were standard, while the call logs had separate lists
for both SIMs which made it appear much neater. The gallery had separate space for
memory cards and internal memory which is commonly seen nowadays. Pre-loaded
games on the device include Balloon which is completely motion controlled and seems to
be built for children. Under the games tab comes the Java applications like Opera Mini,
Snaptu, Nimbuzz and MVL connect which are also arranged in the main menu separately
for easier access.

Folks at our end with entertainment tinkles checked out the multimedia tab which had ten
options. For starters, a 3.2MP camera took some pretty decent day shots and has multiple
effects and resolution options. Video recording, on the other side, was rather lousy and
the audio quality turned out to be piteous. However, the sound quality while using its
voice recorder was admirable. The image viewer and photo editor can be used with ease
yet its audio play can daze first time users, until they get a knack of it. With the standard
FM radio and slide show facilities, the G81 handset also subsumed schedule FM record
with systematic settings. Well, we decided to try it out and the result was clear when set
to .amr format, so if you do not want to miss your favorite RJ show, these options are
made for you.

Let’s face it, just calling, texting or video recording functions don’t decide the criteria of
mobile phones these days. The abilities to carry social networking tasks and to stay
connected through the Internet can be efficiently used. If paired with a reliable GPRS
plan, the Java applications offer a good service for enhancing connectivity options. Since
it includes all shortcuts right on the homescreen, we could easily analyze each and every
app. These apps, the high point of the phone, were simple and updated us when
something new occurred. Also, push mail facilities require users to set up an account and
begin the usage for further convenience. After weighing pros and cons of the MVL
Mobiles G81, we decided to rate it a good 7.5 on 10. Carrying a price tag of around Rs.
4,500, it seems to be a good choice of device to snap up.

"Our target is the smaller cities and rural towns as these regions present a huge
opportunity. Even today, more than 500 million people don't have a mobile phone," MVL
Telecom Director Arjun Rishi told the Business Standard.