INTERIOR DESIGN VIII

ASSIGNMENT 3

SUBMITTED TO SUBMITTED BY
AR. SAMRITI PAUL VIDHISHA
16001006069
B. ARCH; SEC-B
COLOR PSYCHOLOGY IN INTERIOR DESIGN

1 WHAT IS COLOR PSYCHOLOGY?

Color psychology is the study of hues as a determinant of human behaviour. Color influences
perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain
emotions in people. Colors can also enhance the effectiveness of placebos. For example, red or orange
pills are generally used as stimulants. How color influences individuals may differ depending on age,
gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female
attractiveness, while heterosexual females deny any outfit color impacting that of men. Although
color associations can vary contextually between cultures, color preference is to be relatively uniform
across gender and race. 
 GENDER
Children’s are often categorized as colors used showed that bold colored toys, such as WARM
COLOR like red, purple and pink, were generally classified as ‘girl’s only’ and COLD COLORS,
such as blue, green and black, were classified as ‘boy’s only’.
Some research has concluded that women and men respectively prefer “warm” and “cool” colors.
 AGE
It is common to associate baby girls with pink and baby boys with blue.
Slightly older children who have developed a sense of favourite color often tend to pick items that
are in that color.
When it comes to teenager age color preferences become more of bright and pastel shades.
Adults preferences changes to fade shades and neutral colors.
 CULTURAL
Many cultural differences exist on perceived color personality, meaning, and preference.
A few studies have shown that cultural background has a strong influence on color preference.
WESTERN country people preference shades all more of natural colors and fade shades whereas
EASTERN people preference shifts to more of bright and lively colors.

2 COLOR PSYCHOLOGY IN INTERIOR DESIGN

Color is a fundamental building block of interior design. But beyond imagining how colors will
look together and work in your home, it’s important to consider how they make you feel.
Color psychology is the theory that colors can affect how you feel, think and act. For example, deep
red hues are associated with passion and energy, whereas cool blue shades are considered calming
and serene.
People perceive colors differently. Generally, they respond to colors in the same way, but the effects
will not be the same for every person. For example, one certain color can unconsciously awakens you
some memories or feelings, this can happen with someone else but sensations and memories being
different. Another example would be black color which may associate it with mourning or something
sad, while others may like and feel good surrounded by it. Using color psychology in interior design
doesn’t guarantee that every person in the house will see and feel exactly as you want.

1. BRIGHT COLORS
They include the vibrant shades of GREEN AND BLUE AND ORANGE and provide an
expansive feeling. These are friendly, happy colors that encourage communication and therefore
especially welcome in the dining area and kitchen.
2. DARK COLORS
They include shades such as RED, PURPLE, BLUE AND dark shades of GREEN and can have a
constricting and gloomy effect. But when applied in the right place or as accent elements, they
can help to convey comfort and security.

3. WARM COLORS
They include shades such as ORANGE and YELLOW hues and raise the perceived temperature
of a room. For that reason, they are best used in rooms that face north. As they inspire activity,
avoid them in rooms meant for relaxation like the bedroom.

4. COLD COLORS
They include shades such as ICY BLUES and GREEN that have a calming effect. They are
especially well-suited for bedrooms that help you to go to bed to relax in the evening and wake up
refreshed the next morning.
The Psychology of Color may help you lose weight, colors plus a specialized site can give good
results. Here are the psychological effects of various colors;
PSYCHOLOGICAL EFFECT OF COLOR BROWN
With the brown color, you can induce a feeling of naturalness and comfort to your home. Brown is
usually composed of the following colors and shades: black, yellow, grey, green, red or orange and
even purple. Because it is made of a mixture of several colors, brown is not found anywhere else in
the color chart and is often considered a neutral color. Brown color can be very pleasant if we think of
chocolate, coffee and cakes. This color is found very often in nature. Almost every plant we find, it
has the brown color. In many places, brown is the color of earth. So, brown can give us a sense of
security and stability. In interior arrangements, brown can add depth and warmth. The neutral color
schemes you can add a bit of brown to make them more welcoming. Furniture finishes and a beautiful
parquet floor or natural colors can be very fine and good taste. Or, if you use unpolished wood or
wool textiles in natural shades of brown create a pleasant rustic effect.

PSYCHOLOGICAL EFFECT OF COLOR WHITE

Use the psychological effects of color of white to create a refreshing and clean look in your home.
People associate different things in white. White is used to create an airy appearance, quiet and pure.
If in a room is used on walls, furniture or floor, white may give the impression that it is much higher
than it is and can give an invigorating freshness. If you don’t want to have very colorful room but no
excess white, you can use white in combination with other neutral colors. Black, brown or grey with
white fit very well. To take advantage of psychological effects of the white color, you should not use
it much, just to emphasize certain things, such as windows and doors frames from.
PSYCHOLOGICAL EFFECT OF COLOR GREY
Grey interior give a formality that is subtle elegance without being too conservative. Grey color effect
depends very much on the color shade that you will use. For example, if grey has a yellow tint may be
depressed, especially if you have things in the room in various shades of brown. But a beautiful shade
of grey, in combination with not very bright white color, can create a clean and refreshing appearance.
If you have too many grey areas will become predominant and create a boring environment.

PSYCHOLOGICAL EFFECT OF COLOR BLACK

Use psychological effects of black color to create an elegant and bold aspect for your home. If you use
it in a smart way, black gives an elegant and sophisticated air to interior design. If it is put on a light
or neutral background color, everything which is black will stand out. Black color is ideal to bring out
certain things in a room. Most people associate black with death, mourning, widowhood, and
generally with formal and serious occasions. In conclusion, do not use too much black, but only to
highlight certain things like picture frames, small tables, etc.
PSYCHOLOGICAL EFFECT OF COLOR YELLOW
Use yellow color effects to give a bright and optimistic air for your home. Effects of yellow color
varies with its nuances. A pale yellow applied on walls or ceiling can bring a little sunshine in your
home, while a darker yellow you may be damper after a while. If you don’t want to use it on the
walls, you can use it’s psychological effects in other ways. For example, yellow is great for standing
things out. You can use smaller amounts of yellow accessories, flowers or pictures.

PSYCHOLOGICAL EFFECT OF COLOR RED

Use red to give a resonant and stimulating aspect for your rooms. The color red often indicate a threat,
it can increase heart rate and blood but with a warmer shade you can feel very good. A room with
much red can increase the level of passion. Like orange, red is known to increase appetite and thus is
widely used in kitchens.

PSYCHOLOGICAL EFFECT OF COLOR PINK

You can use pink color to create a fresh and fine atmosphere in the house. In most countries, the color
pink color is seen as a feminin color and it is often associated with everything related to girls. In
general, used in interior design, the psychological effects of color pink is soothing and comfortable.
Some pink shades are fresh and sweetness in them that can be associated with sweets.
PSYCHOLOGICAL EFFECT OF COLOR PURPLE
Use the psychological effects of color purple to create a luxurious and expensive environment to your
home If it has a bluish shade, it can be serene and calm and gives an air of mystery. Reddish shades
attract more attention and dominate the room. Purple color has a long reputation of royalty and power.

PSYCHOLOGICAL EFFECT OF COLOR BLUE

With the blue color you can create a cool and clear look. In the interior design, you can use blue to
create an atmosphere of work and meditation. The color blue has been shown to lower blood pressure
and heart rate. It is used to design the interior space to enlarge the room by a very light shade of blue.
You can use blue to cool a room with much sun and heat. If used in kitchen, paint, furniture or dishes,
blue color is said to decrease appetite and you can lose weight.

PSYCHOLOGICAL EFFECT OF COLOR GREEN

Use the psychological effects of green color to create a calm and relaxing atmosphere in your home.
The psychological effects of color green color are similar to those of blue, green is perceived as calm
and clear. Green is very soothing to the eye and nature gives us a lot of nuances. The best way to use
green in the interior design is to combine several colors, or green combined with other colors.