A STUDY ON CONSUMER PURCHASING BEHOVIOR TOWARDS

ALPINE TAPE PRODUCTS

Project report submitted to the Bharathiar University in partial fulfilment of the

requirement for the award of BACHELOR OF COMMERCE WITH BANKING AND
INSURANCE

Submitted by

MARI MUTHU.M
(Reg. No: 172AB0028)

Under the Guidance of

Mrs.D.RENUKA DEVI M.com., M. phil., PGDCA., (P.hd)
Assistant Professor Department of Commerce with Banking and Insurance

DEPARTMENT OF COMMERCE WITH BANKING AND INSURANCE

SNMV COLLEGE OF ARTS AND SCIENCES
(Affiliated to Bharathiar University),
Shri Gambhirmal Bafna Nagar,
Malumachampatti,
Coimbatore -641018
MARCH - 2020
 CERTIFICATE

This is to certify that the project report, entitled “A STUDY OF CONSUMER

PURCHASING BEHOVIOR TOWARDS ALPINE TAPE PRODUCTS” submitted to
the SNMV College of Arts and Sciences, in partial fulfillment of the requirement for the
award of the Degree of Bachelor of Commerce with Banking and Insurance is a record of
original project report done by Mr. Marimuthu.M (Reg.No 172AB0028) during the period
2019-2020 of her study in the Department of commerce at SNMV College Of Arts and
Science, Malumachapatti, Coimbatore, Affiliated to Bharathiar University under my
supervision and guidance.

Place: Coimbatore
Date:

____________________ _________________________
Signature of the guide Signature of HOD

Viva voce examination conducted on_____________________

_______________________ ________________________
Internal Signature External Signature
 DECLARATION

I, Marimuthu.M hereby declare that the dissertation, entitled “A STUDY

ON CONSUMER PURCHASING BEHOVIOR TOWARDS ALPINE TAPE
PRODUCTS” Coimbatore, submitted to the Bharathiar university, in partial

fulfillment for award of degree of Bachelor of Commerce with Banking and

Insurance is a record of original research work done by me during the period
2019-2020, under the supervision and guidance of Mrs.D.RENUKA DEVI
Assistant Professor Department of Commerce, Banking and Insurance SNMV College
Of Arts And Science, Malumachapatti, Coimbatore.

Place: Coimbatore

Date:

___________________________

Signature of the Candidate

MARIMUTHU.M

(172AB0028)
 ACKNOWLEDGEMENT

I express my sincere thanks to God almighty for his blessings showered upon me and
for giving me courage and wisdom to take up this project and completing successfully.

I wish to record my profound thanks to Dr.B.SUBRAMANI, M.Sc., PGDCA. B.Ed.,

MCA. M.Phil., Ph.D. Principal, SNMV College of Arts and Science, Malumachampatti,
Coimbatore for permitting me to take up this project.

I express my sincere thanks to my project guide Dr.J. JOHN MANOHARAN,

MBA., Ph.D., Head, Department of Commerce, Banking and Insurance for guiding me
right from the inception till the successful completion of the project. I sincere acknowledge
for extending her valuable guidance

I express my sincere thanks to Mrs.D.RENUKA DEVI M.com., M. phil., PGDCA.,

(P.hd) Department of Commerce, Banking and Insurance, for guiding me right from the
inception till the successful completion of the project.

I also owe my sincere gratitude to the Librarians, SNMV College of Arts & Science,
Malumachampatti, Coimbatore and Librarians of Bharathiar University, Coimbatore for all
the timely help and their support for my research work.
I wish to extend my gratitude to each and every Teaching staff in the Department of
Commerce, Banking and Insurance SNMV College of Arts & Science, Malumachampatti,
Coimbatore, for their invaluable advice and whole hearted guidance throughout the course of
the study.
Last but not the least, I am highly indebted and grateful to my beloved parents and
friends who have been instrumental in all my success. Their good wishes, prayers and
encouragement have helped me mentally to complete my research work successfully.

MARIMUTHU.M
 TABLES OF CONTENTS
S.NO CONTENTS Page No.

INTRODUCTION

1.1 INTRODUCTION OF THE STUDY

1.2 SATEMENT OF PROMBLM

1 1.3 OBJECTIVES OF THE STUDY

1.4 SCOPE OF THE STUDY

1.5 RESEARCH AND METHODOLOGY

1.6 LIMITATION OF THE STUDY

2 REVIEW OF LITERATURE

INDUSTRY PROFILE AND COMPANY PROFILE

3

ANALYSIS AND INTERPRETATION

4

FINDINGS, SUGGESTIONS AND CONCLUSION

5

BIBLIOGRAPHY
6

ANNEXURE
7

LIST OF TABLE
Table. No Title Pg. No

4.1 Age

4.2 Gender

4.3 Monthly Income

4.4 Marital status

4.5 Residence Status

4.6 Family Types

4.7 Use the Alpine tape product

4.8 Usage of the tape

4.9 Purchase the tape

4.10 Advertisement

4.11 Buy the same brand

4.12 Selection the brand

4.13 Purchase Basic of the Tape

4.14 Recision for Purchasing the alpine tape product

4.15 Recommend of brand

4.16 Place of buying

4.17 Feedback

4.18 Satisfied is the price structure

4.19 Buying behavior

LIST OF CHART
Chart. NO Title Pg. No

4.1 Age

4.2 Gender

4.3 Monthly Income

4.4 Marital status

4.5 Residence Status

4.6 Family Types

4.7 Use the Alpine tape product

4.8 Usage of the tape

4.9 Purchase the tape

4.10 Advertisement

4.11 Buy the same brand

4.12 Selection the brand

4.13 Purchase Basic of the Tape

4.14 Recision for Purchasing the alpine tape product

4.15 Recommend of brand

4.16 Place of buying

4.17 Feedback

4.18 Satisfied is the price structure

4.19 Buying behavior