Zomato

Origin
Zomato effectively started off as a rebranded version of Foodie bay’s food
directory services. Goyal and Chaddah, both graduates of IIT and previously
working as analysts at Bain and Company, began Foodiebay in 2008.

FoodieBay became the largest restaurant directory in Delhi NCR in a matter of

just nine months. After two productive years, the business was rebranded
Zomato and there has been no looking back since.

With support from its investors and multiple rounds of consecutive funding,
Zomato has developed an interesting portfolio of investors, including Info Edge
India, Sequoia, Vy Capital, Singapore-based investment firm Temasek, and Ant
Financial from Alibaba. The investment of $200 million for Ant Financial earlier
this year led Zomato to reach the valuation of $1 billion.

Zomato Eats around the Globe

The rapid growth of Zomato can also be attributed to its rapid expansion into
countries other than India. Soon after its Delhi-NCR success, the company
began branching out to cities like Pune, Ahmedabad, Bengaluru, Chennai, and
Hyderabad.

By 2012, by extending its services to Sri Lanka, the UAE, Qatar, South Africa,
the UK and the Philippines, Zomato had started spreading overseas. New
Zealand, Turkey and Brazil were added to the list for the year 2013.

Around this time, Zomato also continued to work on their tech infrastructure
to suit the mobile trend boom and released its app. The firm also started
actively to gain international competition to expand its presence in other
countries. In 2014, Zomato purchased Gastronauci, the search service for
restaurants in Poland, and Cibando, an Italian restaurant finder. Next year,
Zomato made its biggest acquisition — NexTable, a US-based online table
reservation site. Soon after, it acquired another directory of restaurants
located in the US, Urbanspoon, but had to shut down the app in just five
months.
It was also in 2015 that Zomato carried out his major layoffs, dealing with
declining sales. However, by acquiring Maples, the company managed to
get something positive out of the year, which would allow it to expand its
catalog, database, and operations, and add online reservations and
mobile bill payment to its service portfolio.

Following a weak 2016, where Zomato saw more sales loss, the company
agreed to scale back operations in nine of the countries to which it had
grown, managing them remotely to ensure that it did not miss out on the
markets.

Experience of a Decade
Ups and downs are something that all entrepreneurs see on their path to
becoming business mammoths, how they navigate their time of trouble
and the decisions they make or break them.

Goyal and Chaddah have done a good job of keeping up and sailing
Zomato's mast, irrespective of the tricky winds. While at the company,
Chaddah gave wings to several of Zomato's latest initiatives including
Zomato Gold and its concept of cloud kitchen.

Chaddah revealed his decision to leave Zomato in a surprising turn of

events early in 2018 and take some time off before he became
"professionally interested" again. He still holds his 3.11 per cent interest
in Zomato.

Challenges
With Zomato Gold, a Zomato system that offers free food and drinks at
select restaurants on certain orders. This has come under much fire from
the restaurant body NRAI and as a result restaurants protested with a
#logout campaign in mid-2019, losing some of the goodwill of Zomato.
But Zomato Gold hasn't been scrapped by the company— only changing
its terms to benefit restaurants a little more— but still double down with
Gold for deliveries too. Zomato keeps adjusting things to get sales boost.
Despite these challenges, after having an additional 73 K restaurants on
board, Zomato reported to have recorded an increase of 177 per cent of
restaurant partners. The food aggregator and distribution company has
around 119 K restaurants in the H1FY20, compared with 43 K last year.

With 1.4 Mn users, the controversial Zomato Gold service reported a 180
per cent increase. Zomato's competitor Swiggy has also been out on the
block searching for fresh funds with an eventful FY20. The food delivery
unicorn based in Bengaluru is also in talks to collect $500 Mn of fresh
funds led by Naspers at a $3.3 Bn valuation.
 Zomato
1. In how many countries is Zomato currently
operating?
2. Numbers of employee are working in the
industry?
3. How many consumer are active consumer?
4. In how many languages is it available?
5. Is there any competitor to Zomato?
6. In how many cities is Zomato available with
how many restaurant?
7. What channel do they use for whole process?
8. What is the revenue of the company?
9. What kind of payment method they use?
10. How many order do they receive monthly?
11. How many feedback do they get monthly?
 Customer downloading the Login/Sign up (Play
New Customer /Existing app store/Appstore)
Customer (Playstore/Appstore) (Profile, Username,
Password)

Customer placing the order Menu selection from the Select Restaurant from the
and selecting the mode of app Zomato app
payment

Zomato receiving the order Restaurant receiving the Delivery boy takes the
& sending it to the order with the help of order from the restaurant
restaurant selected by the vendor app through its app
customer through its
vendor app

All the data information Customer providing Customer receiving the

being saved by the Data feedback through the app order
server